Build Launch Scale

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**Build Launch Scale**

Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products.

Build Launch Scale is a production of Product Collective — the company behind INDUSTRY: The Product Conference, where hundreds of product people from all over the world gather each Fall.

Latest Episodes:

Episode 013: Introduction to Rocketship Season 4 Episode 1 Apr 04, 2018

Show notes

An exciting an announcement from the Product Collective and Rocketship.fm teams!

Episode 012: Wireframing with the King of Wireframing, Peldi Nov 13, 2017

Show notes

Is wireframing and prototyping the same thing? If not, which is more useful? Should product people get involved with wireframing... or is wireframing just something for UX folks? We ask these questions and others to Giacomo "Peldi" Guilizzoni, the Founder and CEO of Balsamiq... and upcoming speaker at INDUSTRY: The Product Conference in Dublin, Ireland in April, 2018.

Episode 011: The Product Owner, with Dave West Oct 24, 2017

Show notes

What is a Product Owner... and how different is it than the role of a Product Manager? Is it different at all? These questions and others are discussed with Dave West, CEO and Product Owner of Scrum.org -- one of the leading organizations helping companies with agile and scrum practices.

Episode 010: Breaking into Product Management, w/ Rebekah Bastian Oct 04, 2017

Show notes

Why is it that most colleges practically ignore the career path of a product manager? While it may be difficult for college students and those young in their career to learn the PM career path early on, it *is* possible to set yourself up well. Rebekah Bastian, VP of Product at Zillow, gives advice on how to do this for those early in their career who envision themselves becoming a product person.

Episode 009: The Way Work is Done at Basecamp w/ Jason Fried Aug 21, 2017

Show notes

Jason Fried, Co-Founder and CEO of Basecamp discusses the way work gets done at Basecamp. Hint: It doesn't involve long term roadmaps... or product managers.

Episode 008: The Art of the Product Roadmap w/ Andrea Saez Aug 07, 2017

Show notes

Behind every great product... is a product roadmap. But when a roadmap must fit with product strategy, customers are pressuring to know what's coming next, and senior management wants hard dates to commit to, what is a product person to do? In this episode, Andrea Saez, Head of Customer Success at ProdPad offers advice on roadmapping, and even busts some myths in the process.

Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges Jul 24, 2017

Show notes

As Intercom's first hire to focus specifically on Growth, Matt has had a front-row seat and has been an active participant in shaping Intercom's product marketing efforts. In this episode, we learn more about Intercom's approach to product marketing, how they use Jobs To Be Done within their product marketing efforts, as well as a few lessons that they took away throughout the process.

Episode 006: The Importance of Challenging Your Assumptions w/ Cindy Alvarez Jul 07, 2017

Show notes

In every product team there are dozens of assumptions masquerading as knowledge. Cindy Alvarez talks about why challenging these assumptions is not only a good idea, but is necessary to the work we do as "product people." Cindy Alvarez is the Director of User Experience for Yammer (a Microsoft company), and the author of Lean Customer Development: Build Products Your Customers Will Buy. Cindy is a frequent speaker on UX, Lean, and tech culture.

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