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Big Podcast Playbook – Grow Your Podcast. Build Your Audience. — Podcasting
Big Podcast Playbook – Grow Your Podcast. Build Your Audience.

Want more listeners, better engagement, and real revenue? Each episode gives concise, actionable playbooks for podcast growth, marketing, and monetization. Get step‑by‑step tactics you can implement today.

Latest Episodes:

She Podcasts Conference Review w/ Jeni Wren Stottrup Oct 22, 2021
Show notes

There are a lot of small and genre-specific podcasting conferences. Unless you're in a specific niche or demographic, you may not know about these events or the value they can bring to you and your podcast. On this episode, I talk with Jeni Wren Stottrup about her experience at a recent podcasting conference designed for women podcasters, She Podcasts. Topics:

Niche and genre-specific podcasting conferences

Getting "back on the bike" after COVID-19 lockdowns

COVID-related travel issues

Networking with masks

Women in podcasting

Knowing your audience

Links To Things We Talk About:

She Podcasts Live

The Podcasters' Forum

RocknPod Expo

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

She Podcasts Conference Review w/ Jeni Wren Stottrup Oct 22, 2021
Show notes

There are a lot of small and genre-specific podcasting conferences. Unless you're in a specific niche or demographic, you may not know about these events or the value they can bring to you and your podcast. On this episode, I talk with Jeni Wren Stottrup about her experience at a recent podcasting conference designed for women podcasters, She Podcasts. Topics:

Niche and genre-specific podcasting conferences

Getting "back on the bike" after COVID-19 lockdowns

COVID-related travel issues

Networking with masks

Women in podcasting

Knowing your audience

Links To Things We Talk About:

She Podcasts Live

The Podcasters' Forum

RocknPod Expo

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

New Podcast Studio, $5500 Budget w/ Marcus dePaula Oct 18, 2021
Show notes

As I talked about on this episode, I just installed some new panels based on a DIY panel design by Marcus dePaula. I did an event with Marcus last week where we took questions from podcasters who wanted to improve the sound of their studio. Zita Christian asked a question about building a studio from scratch – literally starting with a concrete floor and making something that's both comfortable and sounds great. This episode dives into Zita's situation (which may be very close to your situation) and what Marcus would do. Don't let the $5500 budget scare you. That's for everything. The sound treatment Marcus talks about will cost you far less. Topics:

Recording with concrete walls

The first thing to do about a concrete floor

How to build a new "studio" space so you have a good foundation to work with

Do-it-yourself acoustic panels

Building a comfortable studio

Curtains that will make your podcast sound better

Links To Things We Talk About:

Zita Christian

Panel Build

Marcus' DIY Acoustic Panel Plans

Me Only Louder / Podcast Audio Lab

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

New Podcast Studio, $5500 Budget w/ Marcus dePaula Oct 18, 2021
Show notes

As I talked about on this episode, I just installed some new panels based on a DIY panel design by Marcus dePaula. I did an event with Marcus last week where we took questions from podcasters who wanted to improve the sound of their studio. Zita Christian asked a question about building a studio from scratch – literally starting with a concrete floor and making something that's both comfortable and sounds great. This episode dives into Zita's situation (which may be very close to your situation) and what Marcus would do. Don't let the $5500 budget scare you. That's for everything. The sound treatment Marcus talks about will cost you far less. Topics:

Recording with concrete walls

The first thing to do about a concrete floor

How to build a new "studio" space so you have a good foundation to work with

Do-it-yourself acoustic panels

Building a comfortable studio

Curtains that will make your podcast sound better

Links To Things We Talk About:

Zita Christian

Panel Build

Marcus' DIY Acoustic Panel Plans

Me Only Louder / Podcast Audio Lab

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

Do Podcasters Need Social Media? (Big Podcast Insider - Issue 48) Oct 17, 2021
Show notes

This is the audio companion to Issue 48 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Do podcasters need social media?

Why you should consider video for your podcast

Important "video stats" you should be aware of

The type of video that actually hurts your podcast

A strategy to grow your Instagram (and the story of a man who used it to get 561,000 Instagram followers)

5 new Instagram features podcasters should know about

How to conduct a social media audit (and why you want to)

Growing your Twitter following

A hands-off way to schedule podcast guests

How to "spy" on your podcast competition

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Do Podcasters Need Social Media? (Big Podcast Insider - Issue 48) Oct 17, 2021
Show notes

This is the audio companion to Issue 48 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Do podcasters need social media?

Why you should consider video for your podcast

Important "video stats" you should be aware of

The type of video that actually hurts your podcast

A strategy to grow your Instagram (and the story of a man who used it to get 561,000 Instagram followers)

5 new Instagram features podcasters should know about

How to conduct a social media audit (and why you want to)

Growing your Twitter following

A hands-off way to schedule podcast guests

How to "spy" on your podcast competition

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

I Accidentally Went on a Gay Podcast Oct 12, 2021
Show notes

As a podcast host, do you remember every interview you've ever done? When I got to that point, I realized I was either getting old (and forgetful) or I've done a ton of interviews and it would be impossible to remember all of them. Same for the podcasts where I've been a guest... I was updating my info on Podchaser a couple of months ago when I saw I was listed as a guest on a "gay" podcast. I thought it was a mistake, since I don't meet the qualifications. It wasn't. And this is that story. I also talk about what you must know (and do) before you do another media interview or have somebody on your podcast, because this sitation comes up in a few different ways for both podcast guests and hosts and something similar can happen to you. Topics:

The "unwritten contracts" of podcast appearances

The "three agreements" of podcast guesting

What happens when you have the wrong guest on your podcast

Straight model, gay centerfold

The only time I've removed a podcast episode after publishing it (and why)

Ryan Seacrest's blind date

Links To Things I Talk About:

Podchaser

40 Plus: Gay Men. Gay Talk.

Marilyn Chanbers

Blind Date

I Accidentally Went on a Gay Podcast Oct 12, 2021
Show notes

As a podcast host, do you remember every interview you've ever done? When I got to that point, I realized I was either getting old (and forgetful) or I've done a ton of interviews and it would be impossible to remember all of them. Same for the podcasts where I've been a guest... I was updating my info on Podchaser a couple of months ago when I saw I was listed as a guest on a "gay" podcast. I thought it was a mistake, since I don't meet the qualifications. It wasn't. And this is that story. I also talk about what you must know (and do) before you do another media interview or have somebody on your podcast, because this sitation comes up in a few different ways for both podcast guests and hosts and something similar can happen to you. Topics:

The "unwritten contracts" of podcast appearances

The "three agreements" of podcast guesting

What happens when you have the wrong guest on your podcast

Straight model, gay centerfold

The only time I've removed a podcast episode after publishing it (and why)

Ryan Seacrest's blind date

Links To Things I Talk About:

Podchaser

40 Plus: Gay Men. Gay Talk.

Marilyn Chanbers

Blind Date

What Dollar Tree Knows About Podcasting (Big Podcast Insider - Issue 47) Oct 10, 2021
Show notes

This is the audio companion to Issue 47 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

What a newspaper knows about podcasting

What Dollar Tree knows about podcasting

What Amazon knows about podcasting

Why "less is more" in podcasting

How to make your podcast sound better

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Me Only Louder

What Dollar Tree Knows About Podcasting (Big Podcast Insider - Issue 47) Oct 10, 2021
Show notes

This is the audio companion to Issue 47 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

What a newspaper knows about podcasting

What Dollar Tree knows about podcasting

What Amazon knows about podcasting

Why "less is more" in podcasting

How to make your podcast sound better

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Me Only Louder

How to Improve Your Podcast Studio (and Sound Better) w/ Marcus dePaula Oct 07, 2021
Show notes

For the last few years, I've been recording in a room full of foam and blankets. The results were good, but not great. I wanted something better, so I just installed some new panels based on a DIY panel design by Marcus dePaula. This episode is the first I recorded with the new setup. It's a conversation with Marcus about how you can sound your best with the space you have, regardless of whether you record in a spare bedroom, a closet, or a temporary location. Topics:

"Room within a room"

Recording with a monitor – what you need to know

Setting up a portable studio that sounds great

Recording in your house? This is the best place to do it...

Why books are a great thing to have in your studio

Packing blankets

Bedroom vs. Closet

What you need to know about ceiling panels (clouds)

Studio Comfort vs. Function

What is good enough?

Links To Things We Talk About:

The "Old" RED Room

Panel Build

Marcus' DIY Acoustic Panel Plans

Me Only Louder / Podcast Audio Lab

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

How to Improve Your Podcast Studio (and Sound Better) w/ Marcus dePaula Oct 07, 2021
Show notes

For the last few years, I've been recording in a room full of foam and blankets. The results were good, but not great. I wanted something better, so I just installed some new panels based on a DIY panel design by Marcus dePaula. This episode is the first I recorded with the new setup. It's a conversation with Marcus about how you can sound your best with the space you have, regardless of whether you record in a spare bedroom, a closet, or a temporary location. Topics:

"Room within a room"

Recording with a monitor – what you need to know

Setting up a portable studio that sounds great

Recording in your house? This is the best place to do it...

Why books are a great thing to have in your studio

Packing blankets

Bedroom vs. Closet

What you need to know about ceiling panels (clouds)

Studio Comfort vs. Function

What is good enough?

Links To Things We Talk About:

The "Old" RED Room

Panel Build

Marcus' DIY Acoustic Panel Plans

Me Only Louder / Podcast Audio Lab

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

The "Instant Audience" (Big Podcast Insider - Issue 46) Oct 06, 2021
Show notes

This is the audio companion to Issue 46 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

The "Instant Audience"

Google for podcasters

Sound effects for your podcast

What happens when you get "personalization" wrong

Gen Z (and how to talk to them)

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

The Hive Index

How to Use Google

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

The "Instant Audience" (Big Podcast Insider - Issue 46) Oct 06, 2021
Show notes

This is the audio companion to Issue 46 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

The "Instant Audience"

Google for podcasters

Sound effects for your podcast

What happens when you get "personalization" wrong

Gen Z (and how to talk to them)

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

The Hive Index

How to Use Google

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

OnlyFans for Podcasters (Big Podcast Insider - Issue 45) Sep 27, 2021
Show notes

This is the audio companion to Issue 45 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Herbie Hancock vs. City Girls

Lyft vs. Oscar Mayar

A captive audience for your podcast...

Tag Team, back again!

My "adult" membership site for podcasters

Custom, royalty-free music for podcasts (generated by AI)

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Miti Productions

Soundraw

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

OnlyFans for Podcasters (Big Podcast Insider - Issue 45) Sep 27, 2021
Show notes

This is the audio companion to Issue 45 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Herbie Hancock vs. City Girls

Lyft vs. Oscar Mayar

A captive audience for your podcast...

Tag Team, back again!

My "adult" membership site for podcasters

Custom, royalty-free music for podcasts (generated by AI)

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Miti Productions

Soundraw

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

We Stopped Doing In-Studio Interviews and This Happened... Sep 20, 2021
Show notes

It's been a wild 18 months, especially for people like podcasters and broadcasters, who often do in-person interviews in very small spaces.
For 15 years, I did 99% of interviews sitting across from my guest in the studio. But COVID-19 changed that – it was too risky to bring somebody in to an 8'x8' space with me, an engineer, and a producer.

So we switched all interviews to remote...

But that brought a few problems with it. And on this episode I talk about how we've worked around those problems as well as the "good" that has come from doing remote interviews.
Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

We Stopped Doing In-Studio Interviews and This Happened... Sep 20, 2021
Show notes

It's been a wild 18 months, especially for people like podcasters and broadcasters, who often do in-person interviews in very small spaces.
For 15 years, I did 99% of interviews sitting across from my guest in the studio. But COVID-19 changed that – it was too risky to bring somebody in to an 8'x8' space with me, an engineer, and a producer.

So we switched all interviews to remote...

But that brought a few problems with it. And on this episode I talk about how we've worked around those problems as well as the "good" that has come from doing remote interviews.
Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

The Value of "Mystery" (Big Podcast Insider - Issue 44) Sep 19, 2021
Show notes

This is the audio companion to Issue 44 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

How to take "calls" from your audience – even if you don't stream your podcast live

The value of "mystery"

A podcasting lesson from ZZ Top

Why to never put your photo on your podcast artwork

How to make big money with a small podcast

The "most successful" podcast I've ever been part of

Your podcast "enemy"

A podcast production lesson from Facebook

Looking for a job in podcasting? I'll show you just where to go...

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Voiceform

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

The Value of "Mystery" (Big Podcast Insider - Issue 44) Sep 19, 2021
Show notes

This is the audio companion to Issue 44 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

How to take "calls" from your audience – even if you don't stream your podcast live

The value of "mystery"

A podcasting lesson from ZZ Top

Why to never put your photo on your podcast artwork

How to make big money with a small podcast

The "most successful" podcast I've ever been part of

Your podcast "enemy"

A podcast production lesson from Facebook

Looking for a job in podcasting? I'll show you just where to go...

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Voiceform

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

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