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Big Podcast Playbook – Grow Your Podcast. Build Your Audience. — Podcasting
Big Podcast Playbook – Grow Your Podcast. Build Your Audience.

Want more listeners, better engagement, and real revenue? Each episode gives concise, actionable playbooks for podcast growth, marketing, and monetization. Get step‑by‑step tactics you can implement today.

Latest Episodes:

Bitcoin and Podcasting (Big Podcast Insider - Issue 53) Nov 22, 2021
Show notes

This is the audio companion to Issue 53 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Bitcoin and Podcasting

A very "unsexy" podcast genre that will make you money

The death of local newspapers and what it means for podcasters

Cancel Culture and podcasting (HINT: It doesn't exist.)

A free (and virtual) event for podcasters

Why you should connect with "podcasting" fans (not just fans of your podcast)

How to make more money with podcast advertising

The last ad pitch I received (and why I ignored it)

Where to find advertisers for your podcast...maybe

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Bitcoin and Podcasting (Big Podcast Insider - Issue 53) Nov 22, 2021
Show notes

This is the audio companion to Issue 53 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Bitcoin and Podcasting

A very "unsexy" podcast genre that will make you money

The death of local newspapers and what it means for podcasters

Cancel Culture and podcasting (HINT: It doesn't exist.)

A free (and virtual) event for podcasters

Why you should connect with "podcasting" fans (not just fans of your podcast)

How to make more money with podcast advertising

The last ad pitch I received (and why I ignored it)

Where to find advertisers for your podcast...maybe

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

My "Radio Race" Experience (and Lessons) Nov 21, 2021
Show notes

Last week, I was in middle of KCRW's Radio Race, a 24-hour audio production content very similar to The 48 Hour Film Project. The task: Make a non-fiction radio story of 4-minutes or less within 24 hours. This week, I'm sharing my experience with you. I hope this episode is helpful to those who are curious about getting into narrative non-fiction podcasting as well as podcasters interested in getting better guests and telling better stories on their current podcasts. Topics:

KCRW's Radio Race (and why I decided to enter...)

Working from a production brief

Jumping into podcast production

How to find a great story for your podcast

Podcast editing tricks from a standup comic

Why so many NPR-style shows have narration

What many NPR-style shows get wrong (in my opinion – don't hate me!)

Lessons from hosting hundreds of radio interviews

A 5'7" fashion model who is "Big in Japan" – REALLY!

How I used my dog to build guest rapport (twice)

Black man in a white neighborhood

White kid in a black neighborhood

The "just a DJ" curse (and how to break it)

Helpful podcast production advice from my "NPR Friend"

How I'd spend $1000 on a mobile recording rig

32-bit Float – WTF?!

What Back to the Future has to do with recording great podcast audio

Counterfeit microphones (and how to make sure you don't get stuck with one)

Links To Things I Talk About:

KCRW's Radio Race

Izotope

Audacity

Zoom F6 Field Recorder

Shure SM58 Microphone

How to spot a fake SM58

My "Radio Race" Experience (and Lessons) Nov 21, 2021
Show notes

Last week, I was in middle of KCRW's Radio Race, a 24-hour audio production content very similar to The 48 Hour Film Project. The task: Make a non-fiction radio story of 4-minutes or less within 24 hours. This week, I'm sharing my experience with you. I hope this episode is helpful to those who are curious about getting into narrative non-fiction podcasting as well as podcasters interested in getting better guests and telling better stories on their current podcasts. Topics:

KCRW's Radio Race (and why I decided to enter...)

Working from a production brief

Jumping into podcast production

How to find a great story for your podcast

Podcast editing tricks from a standup comic

Why so many NPR-style shows have narration

What many NPR-style shows get wrong (in my opinion – don't hate me!)

Lessons from hosting hundreds of radio interviews

A 5'7" fashion model who is "Big in Japan" – REALLY!

How I used my dog to build guest rapport (twice)

Black man in a white neighborhood

White kid in a black neighborhood

The "just a DJ" curse (and how to break it)

Helpful podcast production advice from my "NPR Friend"

How I'd spend $1000 on a mobile recording rig

32-bit Float – WTF?!

What Back to the Future has to do with recording great podcast audio

Counterfeit microphones (and how to make sure you don't get stuck with one)

Links To Things I Talk About:

KCRW's Radio Race

Izotope

Audacity

Zoom F6 Field Recorder

Shure SM58 Microphone

How to spot a fake SM58

How to Grow Your Podcast Using Influencers (Big Podcast Insider - Issue 52) Nov 16, 2021
Show notes

This is the audio companion to Issue 52 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Podcasting Isn't Easy – We Just Make It Look Easy

The next big thing in podcasting...

How to grow your podcast using influencers

The beer company that wants to advertise on your podcast...sort of.

A $50 broadcast microphone

$100,000 podcasting advice

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Electro-Voice RE20 Microphone

Audio-Technica BP40 Microphone

Zoom ZDM-1 Dynamic Microphone

How to Grow Your Podcast Using Influencers (Big Podcast Insider - Issue 52) Nov 16, 2021
Show notes

This is the audio companion to Issue 52 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Podcasting Isn't Easy – We Just Make It Look Easy

The next big thing in podcasting...

How to grow your podcast using influencers

The beer company that wants to advertise on your podcast...sort of.

A $50 broadcast microphone

$100,000 podcasting advice

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Electro-Voice RE20 Microphone

Audio-Technica BP40 Microphone

Zoom ZDM-1 Dynamic Microphone

How to Double Podcast Ad Revenue (Without Increasing Download Numbers) Nov 10, 2021
Show notes

Want more podcast ad revenue? Get more podcast listeners. That makes sense. And it works if you charge per listener. The problem is that the relationship listeners have with you and your podcast is completely different from the relationship they have with something that isn't personality driven, such as Facebook, or Google, or Spotify. This is why I reject CPM deals for advertising. On this episode, I talk about a different want to look at advertising on your podcast and the value you provide to those who want to advertise with you. You can use this as a "pitch" to get more money from the people who approach you about advertising on your podcast. Topics:

Why "CPM deals" suck

The top-rated business author who screwed up advertising on his podcast (and later fixed it)

The problem with radio clusters

The minimum amount you should charge for a podcast ad, even if you only have 100 listeners per episode

What podcast advertisers are really paying for (and how to deliver it)

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

How to Double Podcast Ad Revenue (Without Increasing Download Numbers) Nov 10, 2021
Show notes

Want more podcast ad revenue? Get more podcast listeners. That makes sense. And it works if you charge per listener. The problem is that the relationship listeners have with you and your podcast is completely different from the relationship they have with something that isn't personality driven, such as Facebook, or Google, or Spotify. This is why I reject CPM deals for advertising. On this episode, I talk about a different want to look at advertising on your podcast and the value you provide to those who want to advertise with you. You can use this as a "pitch" to get more money from the people who approach you about advertising on your podcast. Topics:

Why "CPM deals" suck

The top-rated business author who screwed up advertising on his podcast (and later fixed it)

The problem with radio clusters

The minimum amount you should charge for a podcast ad, even if you only have 100 listeners per episode

What podcast advertisers are really paying for (and how to deliver it)

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

The 24-Hour Podcast (Big Podcast Insider - Issue 51) Nov 05, 2021
Show notes

This is the audio companion to Issue 51 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Is your podcast hosting actually hurting your podcasting career?

The podcasting job I lost (due to hosting)

A new podcast in just 24 hours?

"Less = More" with this new social media app

How to make better podcast episodes with a single sentence

Try this if you need new podcast episode ideas

One of the top podcast (and radio) mics is now on sale – this almost never happens

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Shure SM7b Microphone

Electro-Voice RE20 Microphone

Audio-Technica BP40 Microphone

The 24-Hour Podcast (Big Podcast Insider - Issue 51) Nov 05, 2021
Show notes

This is the audio companion to Issue 51 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Is your podcast hosting actually hurting your podcasting career?

The podcasting job I lost (due to hosting)

A new podcast in just 24 hours?

"Less = More" with this new social media app

How to make better podcast episodes with a single sentence

Try this if you need new podcast episode ideas

One of the top podcast (and radio) mics is now on sale – this almost never happens

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Shure SM7b Microphone

Electro-Voice RE20 Microphone

Audio-Technica BP40 Microphone

Gender Identity and Pronouns in Podcasting Nov 03, 2021
Show notes

Something interesting happens when you become known for something – people ask you about non-related things. For example, you're known for money or career advice, but people start to ask you about relationships. Why? Because people think if you have one thing together, you have everything together. This isn't like that, but it's close. It's a question I received about podcast introductions (which I know about), but specifically about using pronouns during an introduction (which I've never had to do myself). I've got an answer on how to handle this, which I'm confident will work for your situation, regardless of your gender identity or the pronouns you use. Still, I don't know everything about this topic and, because "pronouns" are a non-issue for me and I've never had to deal with this situation directly, I may be missing something here. Take a listen and, if you have thoughts, feel free to reach out to me. Topics:

Podcast introductions

How you want to be known in the world

Podcast pre-interviews

The world we live in and the world we share via the media we create

Links To Things I Talk About:

Big Podcast Book

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

Gender Identity and Pronouns in Podcasting Nov 03, 2021
Show notes

Something interesting happens when you become known for something – people ask you about non-related things. For example, you're known for money or career advice, but people start to ask you about relationships. Why? Because people think if you have one thing together, you have everything together. This isn't like that, but it's close. It's a question I received about podcast introductions (which I know about), but specifically about using pronouns during an introduction (which I've never had to do myself). I've got an answer on how to handle this, which I'm confident will work for your situation, regardless of your gender identity or the pronouns you use. Still, I don't know everything about this topic and, because "pronouns" are a non-issue for me and I've never had to deal with this situation directly, I may be missing something here. Take a listen and, if you have thoughts, feel free to reach out to me. Topics:

Podcast introductions

How you want to be known in the world

Podcast pre-interviews

The world we live in and the world we share via the media we create

Links To Things I Talk About:

Big Podcast Book

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

5 YouTube Trends Podcasters Shouldn't Ignore (Big Podcast Insider - Issue 50) Nov 02, 2021
Show notes

This is the audio companion to Issue 50 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Cats on steroids

5 YouTube Trends Podcasters Shouldn't Ignore

"Theater of the mind"

TikTok stats podcasters should be aware of

Best Brands on TikTok: 12 Examples To Inspire Your Content Strategy

17 Types of Video Content That People Actually Watch

Get More Money for Your Podcast Ads with this "Instagram Trick"

5 Ways to Copy a Successful Podcast (and Still Be Original)

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

5 YouTube Trends Podcasters Shouldn't Ignore (Big Podcast Insider - Issue 50) Nov 02, 2021
Show notes

This is the audio companion to Issue 50 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

Cats on steroids

5 YouTube Trends Podcasters Shouldn't Ignore

"Theater of the mind"

TikTok stats podcasters should be aware of

Best Brands on TikTok: 12 Examples To Inspire Your Content Strategy

17 Types of Video Content That People Actually Watch

Get More Money for Your Podcast Ads with this "Instagram Trick"

5 Ways to Copy a Successful Podcast (and Still Be Original)

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

Audacity 3.1 – Three New Features for Podcasters Oct 29, 2021
Show notes

Audacity 3.1 has been released and it includes three brand new features that will help you to edit your podcast. Topics:

Why podcasters should consider Audacity for recording and editing

Why I prefer Audacity to other popular DAWs, including Pro Tools, Adobe Audition, and Hindenburg

Looping content in Audacity

"Smart Clips" and non-destructive editing in Audacity

Two recommended "add-on" programs I use to create my podcasts

Links To Things I Talk About:

Audacity

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

Audacity 3.1 – Three New Features for Podcasters Oct 29, 2021
Show notes

Audacity 3.1 has been released and it includes three brand new features that will help you to edit your podcast. Topics:

Why podcasters should consider Audacity for recording and editing

Why I prefer Audacity to other popular DAWs, including Pro Tools, Adobe Audition, and Hindenburg

Looping content in Audacity

"Smart Clips" and non-destructive editing in Audacity

Two recommended "add-on" programs I use to create my podcasts

Links To Things I Talk About:

Audacity

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

Diversity in Podcasting w/ Jeni Wren Stottrup Oct 25, 2021
Show notes

Jeni Wren Stottrup of The Podcasters' Forum returns for a deeper conversation on women (and general diversity) in podcasting and media. Topics:

Male/female dynamics in podcasting

Is this why you don't like female voices as much as male voices?

Country radio

Call Her Daddy

Things to consider when interviewing women for your podcast...

Links To Things We Talk About:

The Podcasters' Forum

Big Podcast Book

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

Diversity in Podcasting w/ Jeni Wren Stottrup Oct 25, 2021
Show notes

Jeni Wren Stottrup of The Podcasters' Forum returns for a deeper conversation on women (and general diversity) in podcasting and media. Topics:

Male/female dynamics in podcasting

Is this why you don't like female voices as much as male voices?

Country radio

Call Her Daddy

Things to consider when interviewing women for your podcast...

Links To Things We Talk About:

The Podcasters' Forum

Big Podcast Book

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

3,500,000 Subscribers (Big Podcast Insider - Issue 49) Oct 24, 2021
Show notes

This is the audio companion to Issue 49 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

What a sick cat has to do with your podcast

Gas pump scam?

3,500,000 subscribers (and how to get them)

615-488-4321

Making it easy to subscribe to your podcast

Mobile podcast subscription pages

Why is nobody subscribing to your podcast?

Market research for your podcast

A podcast hijack

Izotope RX9

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

3,500,000 Subscribers (Big Podcast Insider - Issue 49) Oct 24, 2021
Show notes

This is the audio companion to Issue 49 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

What a sick cat has to do with your podcast

Gas pump scam?

3,500,000 subscribers (and how to get them)

615-488-4321

Making it easy to subscribe to your podcast

Mobile podcast subscription pages

Why is nobody subscribing to your podcast?

Market research for your podcast

A podcast hijack

Izotope RX9

Links To Things I Talk About:

Big Podcast Insider - Podcasting Newsletter

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