Build a Better Agency Podcast

Latest Episodes:

Episode 5: Stop Getting in Your Own Way of Scaling and Growing, with Drew McLellan. Nov 11, 2015

Show notes

Drew McLellan is the Top Dog at Agency Management Institute. He has also owned and operated his own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- to mid-size agencies in a variety of ways.

AMI works with agency owners by:

Leading agency owner peer groups
Offering workshops for owners and their leadership teams
Offering AE bootcamps
Conducting individual agency owner coaching
Doing on-site consulting
Offering online courses in agency new business and account service

Because he works with a lot of agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog "One of 10 blogs every entrepreneur should read."

What you'll learn about in this episode:

How to know if you are spending too much time on client work
Why your agency's growth suffers when you spend your time on client work
The specific areas where you should actually be spending your time

Ways to contact Drew:

Email: drew@agencymanagementinstitute.com

We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 4: Clarity trumps persuasion, with Stephen Woessner. Nov 04, 2015

Show notes

Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owner's Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. His agency blends education in very transparent ways for clients.

What you'll learn about in this episode:

How Stephen's agency blends education into what they do for their clients
How you can charge a premium fee while building trust and proving expertise
What needs to be changed to fix the money draining mistakes that are sucking money out of your business
Predictive ROI's scorecard
The modern agency ecosphere
Data vs. traditional creative: how do you blend them?
Why Predictive ROI had to completely rewrite their client contract agreement
How their money-back guarantee has helped them retain clients longer
Strategies to use to assert your intelligence to clients and earn them money
How to combat the fear of criticism

Ways to contact Stephen:

Company Website: www.predictiveroi.com
Podcast Website: www.onwardnation.com
Email: stephen@predictiveroi.com
Twitter: @StephenWoessner

Books:

We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 3: Increasing your New Business Odds, with Peter Levitan. Oct 19, 2015

Show notes

Peter Levitan builds successful brands, digital technologies, publishing and advertising environments, and highly effective marketing programs for Fortune 500 companies. He has 30 years of experience running Saatchi & Saatchi Advertising Worldwide, his own Portland Agency, and as the CEO of two Internet start-ups.

What you'll learn about in this episode:

The major mistakes agencies make in regards to bringing on new business
How to create distinction using your website and the reason most agency websites aren't attractive to clients
The ways agencies are doing sales wrong and what can be done about it
Specialization vs. generalization: how to specialize and still have fun
The kind of research Peter's agency does that helps them look better than their competition
Why you should stop using the term "full-service" if you want to position your agency against your competition
They ways many agencies and agency owners are failing when it comes to their content

Recommended books and resources:

The Levitan Pitch. Buy This Book. Win More Pitches.

Websites (not his):

Books (not his):

Ways to Contact Peter:

Website: www.peterlevitan.com
Email: peter@peterlevitan.com
Twitter: @PeterLevitan

We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 2: Retooling and reinventing your agency for the future, with Jason Falls. Oct 19, 2015

Show notes

Jason Falls is one of the most widely read and respected voices in digital marketing and social media industries today. He leads digital strategy for Elasticity and he also shares his no-nonsense ideas regularly on his own website, www.jasonfalls.com.

He is the author of some great books, including "No Bullshit Social Media" and "The Rebel's Guide to Email Marketing."

What you'll learn about in this episode:

Why social cannot be an upsell
The benefits of putting your pride aside, admitting you can't do everything, and partnering your agency up with other agencies
Why you need to be truly honest with yourself about what your agency's strengths and weaknesses are
How to protect your agency when partnering with other agencies
How millennials are changing the entire landscape of our world and what we need to do to adapt
The action steps you can take to start partnering up with the right agencies

Recommended books and resources:

We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 1: Increasing Client Loyalty, with Scott Monty. Oct 19, 2015

Show notes

Scott is an international recognized leader in digital communications, digital transformation, social media, and marketing. He is the principal of Scott Monty Strategies where he counsels brands and agencies on strategy, executive communications, influencer management, customer experience, and digital innovations.

He has extensive experience in communications and marketing agencies, including a client base of IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software, and more.

He has also authored the widely acclaimed Week in Digital newsletter at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast "I Hear of Sherlock Everywhere.

What you'll learn about in this episode: