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    Business

    Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

    Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

    I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

    On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    014. How to Use Instagram to GROW Your Business When You Have Fewer Than 1,000 Followers May 21, 2019
    Show notes

    Instagram strategy is different at every follower level. What works for someone with 100,000 followers won’t necessarily work the same for someone with 1,000 followers. In this episode, I’m sharing Instagram strategy for the business owners who are NEWER to the follower game — with less than 1,000 followers, specifically. If that’s not you, no worries! You’ll still be able to glean a lot from this episode all about Instagram strategy!

    I’m talking specifically about how to do things that will lead to book clients and make sales on Instagram, not just gain a following for the heck of it. I want you to have a following that CONVERTS. And by converts, I mean not just a pretty number, but people that are actually buying from you. I don't have a ton of IG followers, but Instagram still a huge lead generator for my business. With solid strategy, you can book clients on IG at any follower level. I’m going to teach you how!

    Links Mentioned in Episode:

    - Get my FREE No Fuss Instagram Planning Guide

    - Try out Planoly to plan your Instagram content

    - Follow along with Elizabeth on Instagram

    - Get the show notes for this episode

    - Visit Elizabeth’s website

    Episode Highlights:

    - What to do when you feel “stupid” because no one is watching your stories or responding to anything you share

    - How to create the perfect call to action for your posts

    - Super solid Instagram story tips to help you create better content

    - A super incredible tip for responding to DMs from my friend Maghon at All She Wrote Notes

    - Why it will hurt your sales when you choose not to write people back

    - How to create a mix of selling and giving on your Instagram account

    - Ideas for what to share on Instagram stories and on posts

    - The tool I use to plan my Instagram content

    - How to make a lasting connection with your audience on Instagram

    - Tips for optimizing your Instagram stories effectiveness without the “swipe up” feature

    - How to book clients through hashtags

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    013. Should I Put Prices for My Services on My Website? May 14, 2019
    Show notes

    In this episode, we talk all about the big question of "Should I put my pricing publicly on my website or make people reach out to get it?" We talk about things like whether or not to standardize your pricing as a service based business and how to display pricing effectively if you choose to do so. The way we display the cost of working with us can be HUGE in affecting whether or not we book clients. This is a conversation that really matters!

    Episode Highlights:

    - The pros and cons of displaying your pricing so you can decide what's best for you

    - Different methods for how to show you pricing (it's not as simple as "showing prices" or "not showing prices")

    - The must-haves for an easy to use contact form

    - How I handle the pricing conversation in my business now versus when I started out

    - How to optimize your contact form for more inquiries

    - How to make sure you’re actually making money

    - The psychology of WHERE you show the price on your sales page

    - How to know if your price should be displayed at the top of your sales page or the bottom

    - All the strategy to help you decide what's best for your business right now when it comes to your pricing!

    Breakthrough Brand Episode Show Notes

    Connect with Elizabeth on Instagram!

    Breakthrough Brand Podcast website

    References:

    Pricing Psychology Research from Guess the Test

    Toggl to track your time

    Why you shouldn’t “charge what you’re worth”

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    012. 20 Technology Hacks and Tools to Help You Be More Productive and Get Back Valuable Time in Your Life and Business [PART TWO] May 07, 2019
    Show notes

    Everyone wants to be more productive and get more done in less time, right? This is part two of my podcast episodes about technology hacks and tools! If you missed part one, be sure to tune into that one too.

    I’m sharing tools for social media management, email template tips, and all about my new favorite notes tool. You don’t want to miss this!

    Get ready to have some really incredible tools and hacks to bring into your life and business. Plus, most of these are free or have a free option!

    Want the full list of hacks and tools, plus some of the special discount links mentioned in today’s show? Click here for the show notes!

    Breakthrough Brand Episode Show Notes

    Connect with Elizabeth on Instagram!

    Breakthrough Brand Podcast website

    Did you miss part one of the technology hacks and tools? Click here for the show notes!


    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    011. 20 Technology Hacks and Tools to Help You Be More Productive and Get Back Valuable Time in Your Life and Business [PART ONE] Apr 30, 2019
    Show notes

    You guys we are getting crazy practical today. I’m sharing 10 technology tools and hacks that will save you time, help you be more productive, and just make life easier. Who doesn’t want that, right?! We’re talking about hacks to make emailing easier, how to share documents more efficiently, how I keep my schedule straight and so much more! And the best part… most of these are free or have a free option!

    I’m sharing 10 hacks this week, and 10 more next week! So, be sure to stay tuned for that episode to hear the rest. Now, let’s dive in!

    Want the full list of hacks and tools, plus some of the special links mentioned in today’s show? Click here for the show notes!

    Connect with Elizabeth on Instagram!

    Breakthrough Brand Podcast website

    Breakthrough Brand Episode Show Notes

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    010. 7 Tips to Successfully Spring Clean Your Website ( Improve SEO, Usability, Sales, and So Much More!) Apr 23, 2019
    Show notes

    Spring is in the air over here, and I’m loving it! Normally, every spring I “spring clean” our home. I get rid of the things we aren’t using anymore by donating or selling them. Just like a good spring cleaning helps us freshen up our homes, spring cleaning OUR ONLINE HOMES can help our online presence feel powerful and refreshed! (See what I did there…. Online homes?!)

    In this episode I’m sharing 7 ways to spring clean your website. We’re talking website usability, browser functionality, updating specific sections of your website, changing up your pricing and offerings, and SO MUCH MORE!

    As you dive into this, I want you to think of your website like your business’ online home. For many of you (myself included) your business isn’t just an online home, it is your literal store front. You don’t have a brick and mortar or another way people buy from you. Your website is IT. Just like a boutique, coffee shop, or any kind of brick and mortar store cleans, redecorates, updates and improves their space, we’ve got to do the same for our business’ online home.

    Episode Highlights:

    - Why updating your website is vital to your SEO

    - Which browsers you should make sure your website works with and how to test functionality

    - Why the mobile experience on your website matters more than you think and how to get it just right

    - Which sections on your website you should check out to make sure there isn’t incorrect information

    - Questions to consider as you update your pricing and packaging

    - WHY you need less words on your website than you think

    - The best way to test how intuitive and easy to use your website is

    Links Mentioned

    • Get the free spring cleaning checklist
    • Showit website templates
    • Take the website personality quiz
    • Test drive your website on different browsers
    • Why I Love Showit
    • How to decide if you need to adjust your pricing
    • How to decide how many services and packages to offer

    Source: “On average, mobile web traffic accounts for half of all website traffic.”

    Source: Browser Platform Mark

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    009. Marriage, Money, & Entrepreneurship - An Interview With My Husband! Apr 16, 2019
    Show notes

    I’m so excited to have my incredible husband, Adam, as a guest on today’s podcast! Y’all are going to love this conversation about personal finance, budgeting, saving, tithing, and all things money. We had so much fun recording this, and we hope you gain so much from the financial tips we share! We walk through 5 main categories of money: budgeting, paying off debt, tithing, retirement, and short-term savings.

    Episode Highlights:

    - Our budgeting story - where we started + what we do now

    - Our tips for getting along when it comes to money and marriage

    - All the categories in our budget that we spend within

    - What are individual roles are within managing our finances as a family

    - Our thoughts on credit cards and what we recommend

    - How and WHY we paid off over $20,000 worth of student loan debt rapidly

    - Why we believe tithing is so important and how we manage our monthly tithing

    - How to save well for retirement as a self-employed person

    - How we saved up for our first home

    Links Mentioned in this Episode:

    - Southwest Rapid Rewards Credit Card

    - Betterment

    - The Only Investment Guide You’ll Ever Need by Andrew Tobias

    - Small Time Operator by Bernard B. Kamoroff C.P.A.

    - Master Your Money Mind by Amber Lilyestrom

    - Money Girl Podcast

    - Ally Bank

    Get the full show notes: https://elizabethmccravy.com/9

    Connect with Elizabeth on Instagram!

    Breakthrough Brand Podcast website

    [A quick note: We are certainly not financial advisors! We are just two twenty-somethings sharing what has worked for us when it comes to personal finance, marriage, and business. We recommend consulting a financial professional if you want more info to find out what strategies are right for your life and business.]

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    008. Why You Shouldn’t “Charge What You’re Worth” Apr 09, 2019
    Show notes

    We often hear people tell us to “charge what you’re worth” or “they are not paying you what you’re worth.” But, is your worth correlated to your business pricing? Are you the same as your business? Nope. I’m here to debunk these statements, show you WHY this doesn’t work. I’m sharing practical tips to help you decide if you should raise your prices or if you should lower them, and how to decide on your pricing as a new business owner.

    Episode Highlights:

    - How to find your self-worth outside of your business success or failure

    - How to price your services when you’re a new service business

    - The 3 things you should be focusing on when you’re a new business owner

    - How to properly experiment with your pricing

    - The questions you should be asking if you want to charge more for your services

    - Ways to know if you should raise your prices or lower them

    - How to charge from a spirit of “enoughness”

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    007. Behind the Scenes on a Week in My Life Apr 02, 2019
    Show notes

    In this episode, I’m walking you guys DAY BY DAY through a week behind the scenes in my life and business. In the morning, I tell you about my morning routine and what’s on the agenda for the day, and in the evening I recap what happened. I LOVE these types of episodes because there’s so many hidden lessons in someone’s day to day life. And, I hope you can learn something through looking behind the scenes at mine.

    We’ll discuss things like my all time favorite coffee recipe, the ins and outs of a design project, what it’s like to go house hunting in the middle of the workday and SO MUCH MORE.

    Episode Highlights:

    - What a typical morning routine is like for me and why I believe a morning routine is vital to success

    - My all-time favorite coffee recipe (it’s gluten-free, paleo and sugar-free!)

    - My favorite tool for successfully planning busy workdays

    - The no-jitter, affordable pre-workout drink I swear by!

    - What the process is like juggling 3 open design projects at once

    - How house hunting and a Valentine’s Day date fit into my work week

    - What my introverted self likes to always do at least once a week

    - Why I don’t take meetings on Mondays or Fridays

    Get all the links and resources mentioned in this episode: elizabethmccravy.com/7

    Links and Resources from this Episode:

    Monday:

    - One Year Expressions Bible, NLT

    - High-Performance Planner

    - My favorite quiet-time journal

    - Get 2 weeks of premium FREE on my all time favorite meditation app

    Tuesday:

    - My Special Coffee Recipe:

    - - Black coffee

    - - Nutpods Creamer

    - - Coffee Booster

    - - Collagen Peptides

    - - Bulletproof MCT Oil

    - My interview on The Power in Purpose Podcast

    Wednesday:

    - Powersheets

    - Morning Buzz - My pre-workout

    Thursday:

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    006. How to *Actually* Get Work Done When You Work From Home Mar 26, 2019
    Show notes

    Oh the joys of working from home, right? It sounds like a total breeze, but to have a successful at-home business, you need some strategy to do things right. In this episode, we are diving into my top tips for actually getting work done as a work-from-home entrepreneur. We discuss roadblocks you’re probably hitting and how to fix them. And, we tackle the common myths you might be believing about what working from home SHOULD look like. Whether you’re a business owner or someone who works a traditional job from home, this episode is for you!

    Episode Highlights:

    - Why working from home is a blessing (if you need a pep talk about WHY you should love working from home, this part is for you!)

    - The top 2 things NOT to do when you work from home (learn from my mistakes, friends!)

    - How to transition into and out of your work day with a routine

    - Tips for actually planning your work day (breaks and all!) strategically

    - My thoughts on the “issue” of doing household chores during the workday

    - How to learn your workday flow

    - Tips for setting up a productive and fulfilling home office space

    Links Mentioned:

    - To-Doist - a productivity app to help you manage your daily tasks

    - High Performance Planner

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    005. Email List Building Tactics That Actually Work Mar 19, 2019
    Show notes

    This episode covers all things email marketing — what tools you should be using, what to offer to get people on your list, where to put your opt-in on your website for the best results, and so much more! Your email list is an important part of your business sales and it is important to use strategy to attract the right people for your business. If you aren’t building your list yet, this episode is perfect to help you get started. And if you’re on the other end and are actively emailing, this episode will give you ideas on how to do it even BETTER! These tools and tips for building your email list will serve you well no matter where you are in your email marketing journey!

    Episode Highlights:

    - Why email marketing is more effective than social media

    - The email marketing service I recommend you try

    - Why simply saying “join my email list” isn’t going to work anymore

    - The 2 rules for what to offer in exchange for an email address

    - How to pitch your email list so people want to join

    - Where to put the opt-in form on your website

    - How to grow your email list on Instagram stories (even without the “swipe up” feature)

    - When I believe it’s better to re-engage a cold list than to wish you had a list a year from now

    - A bonus guide to creating the perfect email opt-in

    Links Mentioned in This Episode:

    - Get full shownotes: https://elizabethmccravy.com/5

    - Visit Elizabeth's Website: https://elizabethmccravy.com/

    - Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

    - Shop Showit Website Templates: https://elizabethmccravy.com/shop

    - Join Booked Out Designer: https://elizabethmccravy.com/bod

    - Shop Profit Sheet: https://elizabethmccravy.com/profit-sheet

    - Try ConvertKit for FREE: https://elizabethmccravy.com/convertkit

    - Get 50% 0ff FloDesk Subscription: https://elizabethmccravy.com/flodesk-coupon-code

    - Download the FREE guide for creating the perfect email opt-on: https://elizabethmccravy.com/5download

    - Visit my freebies page: https://elizabethmccravy.com/tools

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



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