Show notes
How did a $12 billion liquor empire fall apart? We are breaking down the RNDC collapse and what it means for your glass.
The whiskey world is reeling from the news surrounding RNDC. To understand how a giant like this can struggle, we have to look back at the three-tier system established way back after the end of prohibition in 1933. This structure dictates how every bottle gets from the distillery to your shelf, and it is more fragile than most people realize.
Whether you are a casual drinker or a serious collector, understanding the whiskey business side of the prohibition era laws helps clarify why certain bottles are hard to find. We are looking at this liquor empire to show you exactly how the industry functions behind the scenes.
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