Bourbon Pursuit

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Latest Episodes:

Whiskey Quickie: Woodinville Moscatel Finished Bourbon Review Apr 12, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville Moscatel Finished Bourbon. This non-age stated bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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E.H. Taylor Despised Stagg and More Bourbon Law with Brian Haara (2020) Apr 08, 2022

Show notes

I'm diving into our archives and presenting one of the amazing sessions that we held back in May of 2020 at the first and only Whiskey From Home event. Many people asked if another Whiskey From Home event would ever happen... and I thought long and hard about what it took to make this happen. Whiskey From Home had over 15k people stream it live during the height of COVID and, to be honest, it was a true sense of accomplishment. It was the first large scale virtual whiskey event and it was a true collaboration effort from everyone involved. Here we are a few years later and everyone wants to get back to being in person so that's why WFH was sort of a one and done. However, I want to share with you a session by Brian Haara, you know him as Sipp'n Corn on the roundtable and our resident law expert, as he dives into why E.H. Taylor Despised George T Stagg and more bourbon stories from his book, Bourbon Justice. If you're a bourbon geek like me, you will love this session. You can also watch this and all other sessions that are available on our YouTube page.

Show Notes:

Get Bourbon Justice on all book store locations!
@sippn_corn
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352 - What Determines a Limited Edition Value and Are Holiday Bottles a Gimmick? on Bourbon Community Roundtable #67 Apr 07, 2022

Show notes

It's Bourbon Community Roundtable #67 and this time it's all about limited editions. New records are being set for bottles at auction and many of us are thinking twice about opening up bottles. Red Hook went for $47k. The 5L bottle of OFC 1982 went for $60k. With so many LTEs, how do you determine what will make a bottle valuable in the future? Our friends over at Breaking Bourbon had a good email last week that talked about holiday bottles. Kentucky Owl recently released their St. Patrick's Day expression, Barrell Bourbon has New Year, Smokewagon has done a halloween, and Maker's Mark has one for almost everything. Are these gimmicks or are holiday bottles here to stay?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about glassware and books.
How do you determine what will make a bottle valuable in the future?
Are holiday bottles a gimmick or are they here to stay?
@bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Wyoming Whiskey Small Batch Bourbon Review Apr 05, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Small Batch Bourbon. This 5 year old bourbon is 88 proof and $40 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Three Trade Associations Create ShipMySpirits, Belle Meade Bourbon Is Being Discontinued, Another Wild Turkey 101 Bottle Change Is Coming Apr 01, 2022

Show notes

It's This Week in Bourbon for April 1st 2022. Three of the nation’s leading trade associations create ShipMySpirits coalition, Belle Meade Bourbon is being discontinued, and another Wild Turkey 101 bottle change is coming.
Show Notes:

KY Senate passes House Bill 500 and has now been signed into law by the governor
TTB reminds us that advertising regulations prohibit any health-related statement
Stone Brewing won its trademark battle against MillerCoors
The World Whisky Awards have been handed out
Diageo has sold its Windsor blended Scotch whisky brand
Flaviar creates a consultancy and creative studio named The Beverage Bureau
New Book: Make it a Double, From Wretched to Wondrous: Tales of One Woman’s Lifelong Discovery of Whisky
New Book: The Little Book of Whiskey Cocktails
Stave And Thief society now has expanded it's online courses
Three of the nation’s leading trade associations create ShipMySpirits coalition
Belle Meade Bourbon Is Being Discontinued
A$AP Rocky announced his new Canadian whiskey, Mercer + Prince
Stoli releases The Wiseman Straight Rye
Limestone Branch Distillery is launching Yellowstone Family Recipe
Bardstown Bourbon Company releases two new bottlings from their Fusion and Discovery expressions
Castle & Key releases their second small batch bourbon
Chattanooga is releasing the Founder 10th Anniversary blend
Basil Hayden® Subtle Smoke is announced
Another year and another Wild Turkey 101 bottle change
@stonebrewing @diageo @flaviar_com @craftspiritsus @americandistilling @distilledspiritscouncil @asaprocky @mercerprince @kentuckyowl @stoli @yellowstonebourbon @limestonebranch @bardstownbourbonco @castleandkey @chattwhiskey @basilhayden @wildturkey
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351 - How Marketing On The Road Built Brands Like Booker's with Kathleen DiBenedetto of Beam Suntory - Part 2 Mar 31, 2022

Show notes

Welcome back to Part 2 of my interview with Kathleen DiBenedetto. In part 1, Kathleen shared some of her greatest memories with Booker as she learned the business inside and out from him. In part 2, Kathleen talks about her own successes in the industry from going on the road and leading the bourbon tastings herself to eventually have her own batch of Booker's named after her. Kathleen oversaw the brands of Booker's, Baker's, and Knob Creek for many years and we talk about how marketing strategies changed when you enter the digital revolution.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks steel and flasks.
Were you there when Booker's began introducing different batch numbers?
Do remember when you received a phone call to come create your own batch of Booker's?
When you started building brands can you talk about those early marketing tactics?
When you were on the road, was there ever a moment of shock?
Were you confident when you led your first tastings on the road?
Were you still taking care of the Booker's, Baker's, and Knob Creek brands when you get into the digital revolution?
What are the next brands people should be looking at?
@jimbeamofficial @knobcreek @knobcreekbourbon
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Whiskey Quickie: WH McBrayer Kentucky Straight Bourbon Review Mar 29, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review WH McBrayer Kentucky Straight Bourbon. This 4 year old bourbon is 103.6 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: American Whiskey Tariffs Finally Come to an End, Sotheby's New Record for Bourbon Auction, Michter’s Will Not Release 10 Year Bourbon Mar 25, 2022

Show notes

It's This Week in Bourbon for March 25th 2022. American whiskey tariffs finally come to an end, Sotheby's broke a new record for American Whiskey at auction fetching US$1.63 million, and Michter’s will be waiting until 2023 to release its 10 Year Bourbon.
Show Notes:

A fake organization has been passing itself off as the genuine Diageo
American whiskey tariffs finally come to an end
Woodford Reserve announces a partnership with Formé Millinery Co
Ohio's has a "Keeper of a Place" law
Ohio man accused of stealing a bottle of bourbon during the assault on the U.S. Capitol Building
Michigan has secured more than $100,000 in fines against illegal alcohol shippers
Buffalo Trace raises US$280,000 for charity in NFT auction for OFC bottles
Sotheby's broke a new record for American Whiskey at auction fetching US$1.63 million
What can I purchase here in Kentucky that I cannot find at home? by Veach
Michter’s Distillery will be waiting until 2023 to release its 10 Year Bourbon
Old Dominick and the Overton Park 9 release a 7-year-old single barrel wheat whiskey
Barton 1792 releases the 2022 versions of Thomas S. Moore
Heineken launched its first, brand new, virtual beer: Heineken Silver
@diageo @diageo_na @woodfordreserve @buffalotrace @buffalotracedistillery @sothebys @blockbar.@eth @michterswhiskey @olddominick @barton1792 @heineken
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350 - Working Alongside Booker Noe with Kathleen DiBenedetto of Beam Suntory - Part 1 Mar 24, 2022

Show notes

This episode was never intended to be a two-parter. Once I sat down with our guest, I couldn't bring myself to hit the stop button because I wanted to keep hearing the stories she had to tell. Kathleen DiBenedetto is the Sr. Director, Premium Seed Brands but has had a near 30 year career span at Beam Suntory. And one of her first jobs was working alongside Booker Noe. She traveled the country with Booker and learned what it took to market and find audiences for this premium uncut and unfiltered small batch whiskey. She helped the brands of Booker's, Knob Creek, and Bakers grow from its infant stage, this is before Booker's even had a box, to what we all see today. Kathleen shares her fondest memories of working with Booker and the Noe family and how that set her down a path to be inducted into the Bourbon Hall of Fame and also have her own Booker's Batch named after her.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the current whiskey shortage.
You've spent 30 years at Beam. What did you do when you first came into the company?
How did the interview process go with Booker Noe?
How did you build on-site tastings with consumers?
Booker didn't like fancy packaging but do you find it weird now that Basil Hayden is upscale packaging?
Do you remember what time the Booker's box was introduced?
Where was Baker's fitting into the portfolio at this time?
Can you recall the price points and how you competed with clear spirits?
What was Booker's first impression of Blanton's?
Were you there when Booker's began introducing different batch numbers?
@jimbeamofficial @knobcreek @knobcreekbourbon
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Whiskey Quickie: Michter's Toasted Barrel Bourbon 2021 Review Mar 22, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's Toasted Barrel Bourbon. This non-age stated bourbon is 91.4 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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