Bourbon Pursuit

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Latest Episodes:

TWiB: Wild Turkey Advertising Backfires on Spotify, Jim Beam Launches Hardin's Creek, Dixon Dedman Announces 2XO May 27, 2022

Show notes

It's This Week in Bourbon for May 27th 2022. Spotify accidentally advertises Wild Turkey on every podcast in a bad way, Jim Beam launches Hardin's Creek, and Dixon Dedman announces his highly anticipated next creation 2XO.
Show Notes:

Spotify accidentally advertises Wild Turkey on every podcast and it backfires in a bad way
Jim Beam announces the global launch of Welcome Sessions with Muse
Florida Craft Spirits Association launches The Florida Distillery Trail
Jim Beam is launching a new line extension called Hardin's Creek
Barrell Craft Spirits will introduce BCS Gold Label Seagrass
Balcones Distilling announces Big Baby 2022
Cedar Ridge Distillery is set to release a commemorative label on its Iowa Bourbon
Milam & Greene Whiskey second release of The Castle Hill Series Straight Bourbon Whiskey
Sagamore Spirit announces the national launch of its ready-to-drink canned craft cocktails
Smooth Ambler is launching Founders’ Cask Strength Series Bourbon
Rabbit Hole presents Nevallier Founder's Collection Kentucky Straight Bourbon Whiskey Finished in French Oak
Dixon Dedman announces his highly anticipated next creation, 2XO Kentucky Straight Bourbon Whiskey
@wildturkey @spotify @jimbeamofficial @floridacraftspirits @barrellbourbon @balconesdistilling @cedarridgeiowa @milamandgreenewhiskey @sagamorespirit @rabbithole @dixon_dedman
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359 - Innovative Digital Strategies for Bourbon Marketing with Brandon Smith of Bardstown Bourbon Company May 26, 2022

Show notes

Gone are the days of paying for billboards, newspaper, and bench ads and bus stop. Everyone has the capability to access a world of information right in the palm of their hand. If you're like me, you're checking your email 50 times a day and getting hit with notifications across multiple social platforms and other apps that demand your attention. But as a bourbon brand, how do you capitalize on the digital space? Brandon Smith joins the show to talk about how he is building a digital strategy at Bardstown Bourbon Co. We talk about how to gather data and develop A/B testing to figure out which digital ads work. But we also talk about platforms and influencer engagement to encompass the realm of digital trends. So if you are a bourbon brand, here's your chance to take a few notes.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about why rye whiskey labels are green
Talk about your introduction into whiskey and led you into growing a popular instagram account @thedailydram
Did you take on a big career change to get into bourbon?
What was Bardstown Bourbon Co's vision for a digital strategy?
How do you create a story for your brand if you're a new entrant into the market?
How are you turn a story into a digital asset?
How did you examine the data to determine who is tied to your brand?
What have you found to be successful as engaging content?
How do you decide how to follow a trend?
How long do you have to react to a trend before it becomes stale?
Is there more value in someone else creating content vs being done by the brand?
Where do you place your bets with influencers based on followers?
How do you measure success for a digital campaign?
@bardstownbourbonco
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Whiskey Quickie: Dexter Three Wood Straight Bourbon Whiskey Review May 24, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Dexter Three Wood Straight Bourbon Whiskey. This non-age stated bourbon is 100.6 proof and $50 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: EXCLUSIVE: Evan Williams Single Barrel Removed from National Markets with Josh Hafer of Heaven Hill, Freddie Noe Becomes Master Distiller, Thieves Arrested From $150k In Stolen Bourbon May 20, 2022

Show notes

**EXCLUSIVE** It's This Week in Bourbon for May 20th 2022. Evan Williams Single Barrel is being removed nationally and we've got an exclusive with Heaven Hill spokesperson, Josh Hafer, Freddie Noe has been given the title of 8th generation Master Distiller, $150k in stolen bourbon has been recovered and thieves have been arrested.

Show Notes:

**EXCLUSIVE** Evan Williams Single Barrel is being removed from national markets, made KY-only release. Joined by Heaven Hill spokesperson Josh Hafer
Freddie Noe has been given the title of 8th generation master distiller
Celebrate National Bourbon Day in the Bourbon Capital of the World June 9-12, 2022
Angel’s Envy $8.2M Expansion
Evan Williams Bourbon announced the 2022 class of veterans selected as American-Made Heroes
Beverage Information & Insight Group on Whiskey Growth
Elijah Craig's new multi-year partnership with PGA TOUR golfer, Talor Gooch
$150k in stolen bourbon has been recovered and thieves have been arrested
Lost Lantern releases 7 single barrels
Budverse Legends: Dwyane Wade x Budweiser Zero Edition NFTs
@evanwilliamsbourbon @heavenhill @kybourbonfest @beamgeneration8 @jimbeamofficial @angelsenvy @elijahcraig @lostlanternwhiskey @budweiser
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358 - Should I Expand Production? How to Start Blending? How to Build a Social Following? Free Consulting Advice from Pursuit May 19, 2022

Show notes

We get lots of random emails. Most of the time it's recommendations for visiting kentucky, but if you are going to come just make sure you check out our Yelp list for of our recommendations. But every once in a while we get questions where people need our advice. This could be from brands or just individuals out there wanting to break into the industry. So I thought, how great would it be to have an episode where we give free consultation advice? In this episode we give our advice on sourcing, blending, and social media strategies. So stay tuned as you get to hear the Bourbon Pursuit team answer your questions about the whiskey business.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about experimenting with stainless steel barrels and staves
Phil Brandon of Rocktown: I've been distilling for 12 years, and won major awards for my bourbon, and sell all we make. Should I buy more stills to expand production or source new make from Kentucky distilleries?
Jason Miller: I am looking at blending, and creating a business based on blending. What are some of the beginning steps in this process?
@BarrelProofMarketing : What advice would you give to a new brand on how to build a social media following?
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Whiskey Quickie: Puncher's Chance The D12tance Bourbon Review May 17, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The D12tance Bourbon. This 12 year old bourbon is 96 proof and $120 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Kentucky Bourbon Festival Tickets Go On Sale , Longbranch Launches the Wonder What If Campaign, Goose Island Bourbon County Stout Gets NFTs May 13, 2022

Show notes

It's This Week in Bourbon for May 13th 2022. Kentucky Bourbon Festival Tickets Go on sale, Longbranch and McConaughey launch the Wonder What If Campaign, Goose Island Bourbon County Stout Enters the NFT space.
Show Notes:

Kentucky Bourbon Festival Tickets are now on sale
Southern Glazer’s Wine & Spirits has signed a four-year distribution agreement with Beam Suntory
California Senate Bill 620 makes big changes to DTC language
North Carolina Alcoholic Beverage Control Commission cracks down on illegal shipments
Liberty Pole Spirits will build a new distillery campus
Longbranch and McConaughey launch the Wonder What If Campaign
Maria Pearman CPA has written a new book called Distillery Finance
Chicken Cock's new limited-edition release of Island Rooster Rum Barrel Rye.
Traverse City Whiskey Co. announces American Lakeside Peach Whiskey
Balcones Distilling and ZZ Top re-release Tres Hombres
Westward Whiskey releases Westward American Single Malt Elements: High Desert to Klamath Basin
Brad Paisley launches American Highway Reserve Route 2
Goose Island Bourbon County Stout Enters the NFT space
@kybourbonfest @kybourbonfestival @visitbardstown @sgwinespirits @beamsuntory @libertypolespirits @longbranchbourbon @officialmcconaughey @chickencockwhiskey @tcwhiskey @balconesdistilling @westwardwhiskey @bradpaisley @americanhighwayreserve @gooseisland
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357 - A Brewing History Dives into Bourbon with David Coors of Molson Coors May 12, 2022

Show notes

When you think of Coors, you are probably like me and you get the image of the silver bullet and the cold blue mountains on the side of the can. Or perhaps you know Molson-Coors as one of the top beverage brands in the world. But you most certainly didn't think of Coors as a whiskey company, until now. David Coors joins the show to talk about the family business and going from a just beer company into a full beverage enterprise. David has a deep connection with whiskey that spans back to his childhood and he is spearheading the next phase of company expansion by releasing their first ever collaboration whiskey, along with Bardstown Bourbon Co, called Five Trail. Listen to David's story and how Coors is learning what it's like to get into the whiskey business.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about answering questions on industry news vs people's thoughts
Talk about your involvement with the family business and when you got into it
How has Molson-Coors grown over the recent decade?
At what point did you realize your name carries weight?
When did Coors diversify away from Banquet into other beers?
Why did your dad try to kill Blue Moon?
What internships did you have at the brewery?
What made Coors Banquet go to the stubby bottle?
Was Cobra Kai a paid placement or organic?
What lessons is failed marketing that you can apply to today?
Did you have a hand in the seltzer craze hit?
So what made you want to dive into whiskey?
Did you have to sell your dad on venturing into whiskey?
How did you figure out what kind of whiskey to do?
Can you scale and sustain the malt part of the blend?
How did you come to your proof point?
What are those hard lessons you've learned by entering the whiskey business?
Can your R&D team figure out how to make the barrel hoops blue when it's ready?
Do you yourselves going even further into the whiskey category?
What trends in the beverage alcohol space do you see happening?
What is your cannabis strategy?
@fivetrail @molsoncoors
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Whiskey Quickie: Hard Truth Sweet Mash Rye Whiskey Review May 10, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey. This non-age stated rye is 115.2 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: $72M Contract Facility To Be Built in Etown KY, Buffalo Trace Fights Backlash of Local Residents, Jack Daniel's Reveals 2 New Line Extensions May 06, 2022

Show notes

It's This Week in Bourbon for May 6th 2022. A new state of the art $72M contract distillation facility will be built in Elizabethtown, KY, Buffalo Trace is fighting backlash from local residents of Peak's Mill as bourbon warehouse expansion begins, and Jack Daniel's introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey
Show Notes:

David Mandell and John Hargrove are building a new state of the art 72M contract distillation facility will be built in Elizabethtown, KY
Casey Jones Distillery will expand operations with a $1.9 million project
New proposals to establish a standard of identity for American Single Malt Whiskey
Buffalo Trace is fighting backlash from local residents of Peak's Mill as bourbon warehouse expansion begins
Shake Shack has unveiled its latest partnership, and it's with Maker's Mark
“The Real Housewives of New York City,” Bluestone Manor Bourbon
Blackened American Whiskey has announced the release of Rye the Lightning
Jeptha Creed Distillery is Re-Releases 90% Bloody Butcher Corn Straight Bourbon Whiskey
New Riff Sherry Finish 100% Malted Rye Whiskey, Barrel Proof and Without Chill Filtration and aged for at least six years
Blue Run Spirits announces Blue Run “Reflection I” Kentucky Straight Bourbon Whiskey
Jack Daniel's introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey
@mandelldavid @johnny.@whiskey @caseyjonesdistillery @buffalotracedistillery @shakeshack @makersmark @bluestonemanor_bourbon @blackenedamericanwhiskey @jepthacreed @newriff @bluerunspirits @jackdaniels_us
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