Bourbon Pursuit

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Latest Episodes:

486 - Turning the Wholesale Bourbon Marketplace Online with Rob Arnold of Barrel Hub Oct 31, 2024

Show notes

If you have followed the progress of this show since the beginning, you can see the evolution of what we talk about. In the beginning it was about brands and Master Distillers, then when we started Pursuit Spirits we were introduced into the world of brokers and the middle layer of people who own barrels without brands. That information has made its way to you and now you know more about the market. But that brokered market is heavily guarded. It's a series of handshakes, phone calls, and emails with excel spreadsheets with prices to see what's available. However, Rob Arnold with Barrel Hub is trying to make access easier for everyone. Rob isn't new to this game. He spent his undergraduate in Texas and is the person responsible for the pecan yeast strain used by TX Whiskey to this day. We talk about his background and how that led to the idea of creating a portal where industry folks can buy and sell barrels on the wholesale market.
Show Notes:

00:00-Introduction to Bourbon Pursuit and Market Evolution
03:10-The Brokered Whiskey Market and Its Challenges
05:56-Rob Arnold's Background and Innovative Ideas
09:07-The Role of Yeast in Whiskey Production
11:53-The Journey of TX Whiskey and Its Unique Identity
15:08-Navigating the Craft Whiskey Landscape
17:53-The Science Behind TX Whiskey's Yeast
21:09-The Impact of Pernod Ricard's Acquisition
30:07-Navigating Challenges During COVID-19
32:23-The Science of Whiskey: Writing and Education
36:00-Innovative Barrel Financing Solutions
40:40-Introducing Barrel Hub: A Marketplace for Whiskey
46:12-Transparency in the Whiskey Market
52:44-Empowering Entrepreneurs in the Whiskey Industry
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Whiskey Quickie: Old Forester The 117 Series Rum Cask Finish Bourbon Review Oct 29, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester The 117 Series Rum Cask Finish Bourbon. This non-age stated whiskey is 95 proof and $65 MSRP (375ml). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Binnys Van Winkle 18 YR Sets Auction Record, Old Carter Goes Up For Auction, Baker's Limited High Rye Bourbon Release Oct 25, 2024

Show notes

It's This Week in Bourbon for October 25th 2024. A new record breaking sale happend for a private Van Winkle bottling at auction, Old Carter and all its assets go up for auction, Baker's releases a limited edition high rye bourbon.
Show Notes:

Van Winkle 18 Year Special Reserve Bourbon Binnys Private Barrel Selection Highest Unicorn Auction
Green River Distilling moving to Whiskey Row
Jackson Purchase Distillery will open a new corporate office in Louisville
Old Carter for the entire brand and assets go up for auction
Jim Beam Winter Reserve
Monk's Road Rye Whiskey
Baker’s High-Rye Bourbon
Lost Lantern Fall 2024 Collection
Buzzard’s Roost Kindred Collaboration Bourbon
New Riff Distilling Kentucky Straight Rye Whiskey made with biscuit malt
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485 - What's Life Like After A $215M Acquisition with Mike Paladini and Danny Polise of Penelope Bourbon Oct 24, 2024

Show notes

We talk about Penelope a lot on the show because they are a prime example of how to differentiate yourself in the marketplace from a crowded shelf of bottles. Our first episode with Mike Paladini and Danny Polise was back on epsidoe 382. And now this time we catch up with them again but after they were acquired by MGP for $215M. We talk about life after acquisition and what that means to access to whiskey, the life of the brand, and how their roles have changed from running it all to leaning on a large organiztion with a substantial salesforce.
Show Notes:

00:00-The Journey Begins: From Mattresses to Bourbon
04:54-The Rise of Penelope Bourbon: Challenges and Innovations
09:57-Acquisition Insights: Life After MGP
19:52-Product Development: The Art of Blending and Finishing
30:04-Future Aspirations: Growth and New Innovations
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Whiskey Quickie: Hard Truth Sweet Mash Rye Whiskey Batch #10 Review Oct 22, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey Batch #10. This non-age stated whiskey is 120.6 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Whiskey Wash Relaunches As Shopping Platform, Woodford Reserve 2024 Master’s Collection, Keeneland and Maker’s Mark Greats of the Gate Oct 18, 2024

Show notes

It's This Week in Bourbon for October 18th 2024. The Whiskey Wash relaunches as a price comparison site, Woodford Reserve releases the fall 2024 Master’s Collection release - Madeira Cask Finish, and Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate.
Show Notes:

The Whiskey Wash relaunches as a price comparison site
Log Still Distillery and Against the Grain Brewery return Beetlejuice pop-up
Iron City Distilling brand new 3 Chamber Still
Milam & Greene Whiskey Barn Owl Single Barrel Bourbon
Safai Kentucky Straight Bourbon
Brewzle launched Oak Bowery Bourbon
Woodford Reserve Madeira Cask Finish
Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate
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484 - Are Celebrity Whiskeys Finally Good? on Bourbon Community Roundtable #99 Oct 17, 2024

Show notes

Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can't just splash and dash if they want a long standing product.
Show Notes:

00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys
12:15-The Rise of Celebrity Whiskeys
21:44-Challenges and Opportunities in Celebrity Whiskey Brands
28:24-Crafting Celebrity Spirits: The Business Models
31:18-Pricing Strategies: Balancing Quality and Accessibility
35:16-The Importance of Authenticity in Celebrity Brands
39:23-Challenges in the Celebrity Spirits Market
42:44-Consumer Perception: The Connection Between Celebrity and Product
46:37-Building a Portfolio: Beyond One Product
50:33-The Future of Celebrity Brands in Bourbon
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Whiskey Quickie: Bomberger's Declaration Bourbon (2024) Review Oct 15, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger's Declaration Bourbon (2024). This non-age stated whiskey is 108 proof and $120 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bardstown Bourbon Finishes Their Expansion, Barrell Craft Spirits 20-Year Toasted Bourbon, The Return of King of Kentucky for 2024 Oct 11, 2024

Show notes

It's This Week in Bourbon for October 11th 2024. Bardstown Bourbon Co finished their latest expansion, Barrell Craft Spirits releases a 20-Year Toasted Single Barrel Bourbon, and the return of King of Knetucky for 2024.
Show Notes:

Alcohol in Space at Whiskey Thief
Bardstown Boutbon Co finished their latest expansion
Pappy Palooza Pass or Play by Give270
Elijah Craig Bourbon Old Fashioned Week
Penelope Bourbon Founders Reserve List
Mint Julep Experiences launched Ireland Whiskey Tours
Vendome Copper & Brass Works has opened a new manufacturing facility
Castle & Key Distillery Cask Strength Wheated Bourbon
Old Potrero’s new California Cellar Series
Town Branch Imperium MMXXIV
High West Midwinter Night’s Dram Act 12
Barrell Craft Spirits 20-Year Toasted Single Barrel Bourbon
Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2020
Booker’s Batch 2024 03 Master Distillers Batch
Brother’s Bond 7-Year Old Bottled In Bond
Bardstown Bourbon with Blackberry Farm Brewery
Westward Whiskey Milestone Edition No. 2
King of Kentucky 2024
Old Overholt Extra Aged Cask Strength 11YR
Hard Truth Distilling Co French Oak Harvest Rye
Russell’s Reserve Single Rickhouse 2024 Camp Nelson B
@whiskeythiefdistilling @bardstownbourbonco @give270 @elijahcraig @penelopebourbon @castleandkey @barrellbourbon @brothersbond @hardtruthdistilling @russellsreserve
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483 - What is Premium Bourbon? Oct 10, 2024

Show notes

The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles.
Show Notes:

00:00-The Evolution of Premium Whiskey
05:54-Defining Premium: Price, Age, and Quality
11:59-Market Dynamics: The Role of Distillers and Brands
17:45-Consumer Perception: What Makes Whiskey Premium?
24:05-The Impact of Packaging and Marketing on Premium Status
30:08-Future Trends in the Premium Whiskey Market
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