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    Arts

    Botanical Brouhaha Podcast

    Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place!

    At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

    We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered.

    Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

    Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

    Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks.

    The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 27: Robbie Honey — Accidental Botanist Sep 30, 2018
    Show notes

    Today we're sitting down with Robbie Honey, an inspiring floral designer, writer, and educator to discuss:

    • how he grew to love the botanical world during his youth in Zimbabwe
    • the various routes he pursued to acquire the education he needed to fulfill his curiosities
    • how he found his place as a sought after florist in London's high-end fashion scene
    • what led to the creation of his recent book, The Accidental Botanist
    • his love of family and the important place flowers and faith have played in recent years
    • his thoughts on the future
    Links mentioned in this episode:
    • Ming Veevers Carter
    • Pulbrook & Gould
    • Hermes
    • Chelsea Flower Show
    • Dior
    • John Galliano
    • Armani
    • Mary Katrantzou
    • Wall Street Journal
    • The Telegraph
    • Holly Chapple
    • The Accidental Botanist
    • Shane Connolly
    • Ariella Chezar
    • Steel Magnolias
    • Ikea
    • Constance Spry
    • Tim Walker Photography
    Today's episode is brought to you by Holly Heider Chapple Flowers

    Episode 26: Suzie Kostick AIFD is Open to Change Sep 17, 2018
    Show notes

    Today we're sitting down with Suzie Kostick, a seasoned floral industry educator, freelancer, and consultant living in Rio Rancho, New Mexico to discuss:

    • her multi-faceted career in the floral industry over the last 40 years
    • her experience as creative director turned owner of Flora Magazine
    • the importance of her years in retail flower shops to her overall career path
    • her experience as shop owner, convention center special events coordinator, freelancer, grocery store chain production manager, and local college instructor
    • the transition from her high school floral design classes as a teen to the floral industry
    • her involvement in AIFD, her position as AIFD's 2018 Symposium Coordinator, and her knowledge of the AIFD organization
    • FAQs about the AIFD testing process
    Links mentioned in this episode:
    • American Institute of Floral Designers (AIFD)
    • Flora magazine
    • Professional Floral Communicators International (PFCI)
    • Society of American Florists (SAF)
    • Michigan Floral Association (MFA)
    • Stacy Carlton AIFD | The Flora Culturist
    • Smithers-Oasis
    • Certified Floral Designer (CFD)
    • Texas Master Florist (TMF)
    • Holly Chapple | Holly Heider Chapple Flowers
    • Susan McLeary | Passionflower
    • Katie Davis | Ponderosa & Thyme
    • Longwood Gardens
    • AIFD Symposium 2019 | Las Vegas
    Today's episode is brought to you by Holly Heider Chapple Flowers

    Episode 25: Eatherley Schultz is All About Teamwork Sep 02, 2018
    Show notes

    Today we're sitting down with Eatherley Schultz, owner of Floressence in Brevard, North Carolina to discuss:

    • why she's currently working with a business coach
    • the challenges of transporting flowers in the mountains
    • how weather affects her business
    • how her experiences in flower growing and garden design have uniquely affected her floral design business
    • how she has managed to build a team who stays
    • some lessons she's learned about dealing with clients
    • where she finds educational opportunities for her staff
    • a few of the challenges she's overcome along the way
    Links mentioned in this episode:
    • Chapel Designers
    • Gaia Herbs
    • Hitomi Gilliam | Tomas De Bruyne | EMC (European Master Certification)
    • Holly Chapple (BB Podcast Episode 8)
    • Laura Iarocci | Faith Flowers
    • Engage Summits
    • AmericasMart Atlanta
    • Charleston Wedding Week
    • Old Edwards Inn and Spa
    Today's episode is brought to you by Holly Heider Chapple Flowers

    Episode 24: Meg Connelly — Finding Success in the Harder Option Aug 05, 2018
    Show notes

    Today we're sitting down with Meg Connelly, owner of Meg Catherine Flowers in Indianapolis, Indiana to discuss:

    • how her music & art background led her to floral design
    • the benefits of working in a flower shop prior to opening her own business
    • how she managed to start a successful business with her preschooler by her side
    • the backup plan she's put in place in case of emergency
    • how & when she decided to set a minimum spend for her weddings
    • the history behind her home studio
    • her favorite flower
    • how her clients find her
    Links mentioned in this episode:
    • Indy Star article: A day in the life of floral designer Megan Connelly
    • Indianapolis City Market
    • Stephanie Bassos Photography
    • Michael Gaffney | American School of Flower Design
    • Autumn Keller | Isibeal Studio
    • Dutch Masters' Class | Little Flower School of NY
    • Kelly Marie Thompson | Fleur (hear her BB Podcast interview here)
    • Sarah Winward
    • Brittany Asch | BRRCH
    • Berklee College of Music
    • Dutch Flower Line
    • Mayesh Floral Wholesale
    • The Cordelle | Nashville, Tennessee
    Today's episode is brought to you by Holly Heider Chapple Flowers

    Episode 23: Max Gill is Keeping It Real Aug 05, 2018
    Show notes

    Today we're sitting down with Max Gill, owner of Max Gill Design in Berkley, California to discuss:

    • how he "stumbled into flowers"
    • the parallels between his love of theater and floral design
    • how gardening influences his floral design composition
    • what he grows in his personal Berkeley garden
    • the advantages of sourcing local nurseries
    • his work at Chez Panisse
    • the responsibility he feels to his flower vendors
    • how his talented production manager helps keep his business thriving
    • the challenges of being artistic and living up to public perception
    • overcoming artistic fears
    • the joy he finds in sustaining relationships with clients
    • the importance of self-care in the floral industry
    Links mentioned in this episode:
    • Ariella Chezar
    • Chez Panisse
    • Alice Waters / The Edible Schoolyard
    • San Francisco Flower Mart
    • Dropbox
    Today's episode is brought to you by Holly Heider Chapple Flowers

    Episode 22: Morgan Anderson— Promoting Floral Design as Art Jun 17, 2018
    Show notes

    Today we're sitting down with Morgan Anderson, owner of The Flori.Culture in Scottsdale, Arizona to discuss:

    • her research regarding the concept of floral design as an art form using flowers as medium
    • how managing flower studios sparked her pursuit of studying floral design as an art form
    • why some floral studio owners prefer hiring individuals with art backgrounds
    • the myriad of opportunities for careers within the floral industry
    Links mentioned in this episode:
    • Texas A&M University – Horticulture | Benz School of Floral Design
    • Arizona State University | School of Art Summer Camps | Adult Master Learner Workshops
    • Florists' Review Design School Book (coming soon)
    • Kansas State University – Horticulture
    • Floral Art LA
    • Isari Flower Studio
    • Slow Flowers
    • Accent Decor
    • Torre & Tagus
    • goop | Gweneth Paltrow
    • Merveille Events
    • Pollen Floral Art
    • Mayesh Wholesale
    Today's episode is brought to you by Holly Heider Chapple Flowers

    Episode 21: Kelly Marie Thompson Feels Dedicated to Her Community Jun 04, 2018
    Show notes

    Today we're sitting down with Kelly Marie Thompson, owner of Fleur in Chicago, Illinois to discuss:

    • her start as a shop owner 16 years ago as a 22 year old recent college graduate
    • the wide range of merchandise offered at her flower/lifestyle boutique
    • the #1 seller at Fleur
    • how she balances retail and wedding work
    • how she's successfully grown her staff over the years
    • what she looks for in a new team member
    • the pride she takes in owning a neighborhood boutique
    • the logistics of running two separate locations
    • what she believes to be two very important things to consider when owning a business
    • her hopes for the future of Fleur
    Links mentioned in this episode:
    • Logan Square
    • NY NOW Gift Market
    • Sage Wedding Pros
    • Chapel Designers
    Today's episode is brought to you by Holly Heider Chapple Flowers

    Episode 20: Heather Siu — Creating Timeless Events May 21, 2018
    Show notes

    Today we're sitting down with Heather Siu, owner of Myrtle et Olive and Lark & Ives in Vancouver, British Columbia to discuss:

    • the importance of consistency in branding
    • why she decided to rebrand her business
    • how she successfully transitioned from a rental company to a full experience floral & event design company
    • why she chose to study under individual floral artists rather than attending a floral design program in a traditional college setting
    • the part-time seasonal staff she refers to as her "floral fairies"
    • her insights into planning and executing floral and event design for destination weddings
    • her #1 tool for connecting with wedding planners and fostering relationships that bring opportunities for collaboration her way
    • the amazing gift her mother gave her as a child and how it impacted her career path
    Links mentioned in this episode:
    • Francoise Weeks
    • Hilary Chan Photography
    • Tomas De Bruyne
    • Karen Tran
    • Flag Is Up Farm | Santa Barbara, California
    • Jill La Fleur
    • Daniel Tran
    • Written Word Calligraphy
    • Steve Jobs biography
    • Gongbi Chinese Painting
    • JF Floral Couture
    • Eat Pray Love
    Today's episode is brought to you by Holly Heider Chapple Flowers

    Episode 19: Emily Avenson — Flower Love in the Belgian Countryside May 07, 2018
    Show notes

    Today we're sitting down with Emily Avenson, owner of Fleuropean in Aubel, Belgium to discuss:

    • what inspired her to begin growing flowers
    • some of her favorite varieties to grow (hint: Creme Brulee Phlox and Sahara Rudbeckia made the list)
    • how she's managed to combine the vegetable garden culture of Europe with her flower garden blooms
    • making plant-dyed ribbon
    • the Slow Flowers movement & culture in Belgium
    • why she started The Lonely Bouquet
    Links mentioned in this episode:
    • Santa Cruz Dahlias
    • Madison Hartley | Hart Floral
    • Susanne Hatwood | The Blue Carrot
    • Anna Doshina Photography

    Episode 18: Jennie Love is Taking Farmer Florist to the Next Level Apr 15, 2018
    Show notes

    Today we're sitting down with Jennie Love, owner of Love 'n Fresh Flowers in Philadelphia, Pennsylvania to discuss:

    • the process of finding land to farm
    • custom growing for clients
    • her Summer Solstice Party
    • how she fine tuned her business to work for her
    • the logistics of her CSA (Community Supported Agriculture)
    • the challenge of pricing locally grown flowers for profitability
    • her biggest marketing tool
    • the steps she took to elevate her brand and educate her clients about the value of locally grown flowers
    • how she found work/life balance
    Links mentioned in this episode:
    • Longwood Gardens
    • Flower Confidential by Amy Stewart
    • Upper Roxborough
    • Association of Specialty Cut Flower Growers (ASCFG)
    • Weavers Way

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