Booked Out Without Burnout

Latest Episodes:

Ep 34: Taking a Break Jul 31, 2023

I have some big news!
I’m taking a break from the podcast.
I have spent the last 5 years putting out weekly episodes (sometimes even more) and it’s time for a change.
I know many of you are diehard listeners, and I love you for that. I appreciate you so much, and I’m sorry that this news will be hard.
So, for this week’s episode, I talk about my decision and how it came about, what is next for me and how I see myself and my business being an example for others.
You’ll learn:

Why it’s okay to take a break from things that no longer light you up
How to view your results and other people’s success stories
How to not let the fear of change hold you back

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Marriage, Business, And "Retiring Your Husband" Jul 24, 2023

I am convinced that the biggest red flag that turns people off from an entrepreneurial mindset is this idea of, “Retiring your husband”.
And rightfully so, I get it!

It seems like some empty dream, right? How could this possibly work?

There are multiple scams, business models, MLMs, you name it, that dangle the promise of being able to “retire your husband”, without sharing what that actually might look like for all members of the family.

So, for today’s episode of the podcast, I invited my husband, Stuart, back to discuss this idea of “retiring your husband”. We chat more about specifically what “retiring your husband” looks like in our family dynamic, what it actually entails from both sides of the relationship, and how to make it work for you and your family, if and when the time comes.
You’ll learn:

Why the mental load of letting go of the household responsibilities might be the hardest shift you’ll make as a business owner
How communication is the most impactful part of switching roles in a family setting
Why it’s important to define your new family dynamics if and when the roles are reversed
How to feel fulfilled as a stay at home parent, and sharpen your personal identity

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Organization And How To Work With Yourself Jul 17, 2023

This episode you’ll hear me talking a lot about this word, permission.

Permission to opt out of tools that are feeling heavy, outdated, and cumbersome to your business.

Permission to change the processes and systems that you might have liked in the beginning of your business, but have outgrown overtime as a business owner.

But most importantly, permission to work with the way you're wired, stay true to your authentic self, and stop negative self-talk about decisions you make in your business.

This week on the podcast, I’m coming to you from my phone in my hotel room in Boston last week. After much procrastination towards recording this episode,( and then an unexpected flight cancellation,) I was put in a pickle where I had to record an episode on the fly without my normal equipment.

But I hope that my experience is a great lesson for you; One that you truly don’t have to be perfect or different than you are to create an amazing, profitable business.

You’ll learn:

How working with the way that you are wired is the best way to make smart, effective business moves
Why adapting processes from other successful business owners isn’t necessarily the best business strategy for your business
How embracing your weaknesses as a business owner can springboard you into being a stronger, more level-headed business owner
Why and when you might need to remove some tools/systems from your process as a business owner

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Business Values And Fear Of Other People's Opinions Jul 10, 2023

Business owners are forever questioning every single step they take in their business.

Correction…

Every single breath, movement, and step…you name it, is brought into question on a daily basis.

But why?

Why do we do this to ourselves; why do we question our ability to create the perfect storm of both appropriate steps forward, and decisions to take a step back?

Without feeling the guilt, or fear, of other people’s opinions about the actions we have taken.

This week on the podcast, I invited my client Kirsten on to dive into the topic of decision making (that’s her specialty!) We’ll be chatting about how we make decisions as business owners, how you’re not alone in the fear of FOPO, (fear of other people’s opinions), and why it’s important to get fluent in your fear.

Business building can get really exhausting, really fast, based on how you make decisions. If you’re feeling overwhelmed, overstimulated, and just clueless when it comes to business values, and not letting the fear of other people’s opinions paralyze you, this is the episode for you!
You’ll learn:

How decision making mistakes are not necessarily a bad thing as a business owner, and how some decisions might subconsciously be being made
Why FOPO can paralyze a business owner, and why you shouldn’t let it happen to you
How there is a purpose to fear, and more importantly, a way to handle it as a business owner
Why core value awareness can help you build self trust

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Overcharging And Underdelivering Jul 03, 2023

This question is undeniably the question I get asked the most in my
coaching sessions:

Where’s the line between selling yourself short, undervaluing what you provide, and charging too much?

And the answers to these questions are…

There’s really no right or wrong answer.

Frustrating, right?

There’s no secret formula, or hidden pricing guide somewhere that you should be following to determine your pricing. It is constantly changing.

So if you're questioning your pricing, especially if you’re a newer business, the hesitation and anxiety surrounding pricing is completely normal; you’re in good company.

I invited my sister, and COO, Brenna back to the podcast this week, to chat more about this topic. We will chat more about the idea of creating prices, and how to measure them accurately for your personal needs of your business. My goal with this episode is for you to get the perspective and tools you need to feel really great about what you offer to your clients and how it’s priced.
You’ll learn:

Why the conflicting messages we get from multiple coaches make formulating a pricing guide that much harder
How to make sure both you and your potential client are really clear on what is being promised in your work relationship
Why depending on what “season” you are in your business, will determine fluctuation in your pricing
How to utilize multiple varied milestones to consider the flow of your pricing in your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

The Value Of Copy Jun 26, 2023

Full disclosure if you’re any kind of business owner:

You can have a successful business with bad copy.

I’ve been there…almost every single person that has a successful business has created bad copy once or twice before.

(Think of it as almost a rite of passage as a business owner, LOL).

And I really feel like this is such an important place to start because so many people feel like their business is suffering from bad copy.

When in reality, because business owners believe they create bad copy, so they don’t create content.

So then what happens? You get no clients, no sales, no business.

But bad copy is better than no copy. Crappy content can still help and inspire people.

You just have to know how and when to use it for you and your business. And once you find your voice, your area of expertise, and your groove, it will get easier.

This week on the podcast, I invited my friend and client, Erica, to chat about all things related to copy. Together, we talk about how bad copy is better than no copy (and you can still get clients with it!), the different phases of copy skills development we’ve been through personally, and give lots of tips and prompts to help you up the value on the content you create.
Learn More About Erica:
Erica is a former therapist and certified life coach. She helps really busy professionals get more confidence and battle any sort of burnout. Erica also helps her clients manage their time so that they can enjoy all of the things that they’ve created and achieve even more in their professional and personal lives.
You’ll Learn:

How there are phases of copy that are “liquid”-meaning, you will flow back and forth through them in different times of your business
Why sometimes the problem isn’t that people aren’t connected to your content…they aren’t connected to you
How the technique of “copycat” copy doesn’t work for every industry
Why learning how to be authentic but relevant to your audience will lead to success in your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Reality Of Working For Yourself Jun 19, 2023

What was the reason you wanted to become a business owner?

I know for me, I wanted to be able to have a way to use my training, and degree, while simultaneously being at home while my kids were young.

I wanted a way to have both freedom and flexibility, while still financially contributing to my family.

Having my own business, I was able to accomplish all three of those things. But here's the problem for pretty much all business owners…

We started our business for freedom, and for flexibility. But are you actually experiencing the freedom and the flexibility that you wanted when you first decided to start ?

I would say probably for every single business owner, the answer is no at some point.

So it's not that it’s always going to be this terrible situation, where you're not having freedom and flexibility…

But most of us will have periods of time where we are not experiencing as much of that as we would like, and it's important we focus on the reality of working for ourselves.

In this episode of the podcast, I’m solo, which felt pretty necessary based off of the conversation we would be having today about our businesses. I will be taking you through some pivotal shifts in mindset work you need to make as a business owner. But most importantly, I will be giving you realistic and actual approaches to implement into your business today, to set yourself up for success.
You’ll learn:

How business owners carry baggage of past jobs, and societal norms, into their “mental image” of what a business from home should look like
Why business owners tend to have feelings that they’re not “doing enough” in their business
How most business owners feel like they’re the only ones struggling, and how to handle the hard in their business
Why creating kind and realistic plans and expectations for yourself will benefit your business in the long run
How working with “tangibles” instead of “feelings” will create a positive business mindset
Why it’s important to work with yourself,how you actually are, and question the way you are actually doing things in your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

When To Quit Jun 12, 2023

“What if you quit?”

This is a question I ask many of my clients during 1:1 coaching sessions.

It usually branches from our initial conversation of the “Maybe” game that they’ve been playing.

The “Maybe” game is probably one of the worst games that business owners play with themselves in the back of their heads….

You’ve probably played it before,you just didn’t know it had a name.

“Maybe I should be more patient.”

“Maybe it’s never going to work.”

“Maybe I should pivot into a different direction.”

“Maybe I should just quit altogether.”

If you’ve felt any part of the “Maybe” game before, you are in good company.

I invited my client, Sarah Waggoner, both a successful Etsy Seller and Etsy Seller coach, to the podcast today to chat more about this “part of the process' ' in both of our businesses.

We have both doubted many twists and turns in our businesses before. She and I are ready to chat about the challenges, successes, and feelings around these fluid movements in our businesses.

In this episode of the podcast, we’ll chat more about how you’ll know that it's time to quit, pivot, or stay the course as a business owner. If you’ve been playing the “Maybe” game more than you’d like, then this episode is for you!

Learn More About Sarah:
Sarah owns Heartland Lettering, a product business selling on Etsy and Amazon. She also teaches Etsy sellers how to get more sales on Etsy simply and efficiently. You can find her on Instagram or in her free Etsy seller Facebook group
You’ll Learn:

Why it might be important to question the entire “thing” that you are feeling unsure of in your business, instead of just making micro-changes
How just because something isn’t working, doesn’t always mean it’s time to quit
Why if you’re someone that truly wants to run a successful business, that is enough of a qualification to be successful
How as a business owner you need to identify the actual reality of running a business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Business Shame Jun 05, 2023

How many times have you questioned the way you run your business?

Better yet, how many times have you felt embarrassed for even thinking you needed to question your business?

Having the opportunity to work so closely with thousands of women creating businesses for themselves, I feel confident in saying this statement:

YOU are not ALONE in your feelings.

In fact, I would be so bold to say that I believe every single business owner at some point or another has had doubts about their business, and then felt guilty about having them.

But why?

Why do we feel the need to impose this idea of perfectionism on ourselves, or business, etc. When there are SO many of us that have the SAME kinds of emotions/feelings?

This week on the podcast, I have my COO and sister, Brenna, on to talk about business shame and how we see it showing up for people. We also give you a peek behind the curtain of my business to help normalize pivots, changes, and all the ups and downs that come with business.

You’ll learn:

Why it is important to embrace the different seasons in your business
How shifting in your business to something that excites you might mean changing your original plans (and there isn’t anything wrong with that!)
Why wanting something more for yourself, your family, and your business, isn’t a bad thing
How you should never assume that your business is over just because you have one bump or failure on your path to success

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Dopamine Hangover May 29, 2023

How many times have you had that light bulb moment in your business, for it to only burn out as fast as it came in?

Then, what were you left with when the idea didn’t pan out, or took longer to achieve, besides a burnt out light?

You’ve probably felt one, if not all of these:

insecurity, unworthiness, frustration, anger, unmotivated, and sadness, just to name a few.

There’s this narrative that's out there that if you don't keep taking action towards your goals, then you're lazy or you don't want it enough, or you aren't cut out for business.

And more often than not… that’s just not true. In fact, you can thank your hormones for most of those feelings.

This amazing, yet harmful fascination is what my friend, (and one of the incredible coaches on my team), Crystal Agyei, calls the “Dopamine Hangover”.

I invited Crystal to join me on my podcast this week to talk more about this concept so we can help you feel less like an unmotivated lazy person who isn’t cut out for business…

And help you to realize this happens because you’re a regular human with a regular human brain.

In this week’s episode, you’ll learn why this “Dopamine Hangover” happens. But more importantly, tips and tricks to help you make it through. (or avoid!), the Dopamine Hangover to actually stay engaged with your goals and continue moving forward.

This is a podcast episode everyone needs to listen to!
You’ll learn:

How exactly causes this “Dopamine Hangover” from a scientific perspective
Why just because someone has had something work for them in the past, doesn’t necessarily mean it will for you
How avoiding Dopamine Hangovers stems from a feeling of sufficiency
Why it’s important to Assess the mental, energetic, and physical capacities of the Dopamine Hangover, and how they specifically relate to you

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

How To Book More Discovery Calls May 22, 2023

If you’re still thinking about discovery calls as a “you” thing, and not a “them” thing, chances are you probably are feeling stagnant in your business.

Here’s the thing…

As business owners, we are ALWAYS looking for more ways to improve or increase our revenue.

It isn’t a bad thing, at all!

This is a business, and in order for it to be successful, you have to make income.

But, our mindset around our initial encounters with prospective clients sets the tone for our financial success.

And if you’re STILL just thinking about “how do I get X amount of clients on a discovery call”...

Instead of, “how can I support X amount of clients on a discovery call”....

THIS is what is stopping you from reaching more success in your business.

On this week’s episode of the podcast, I’m talking about 5 different mindset shifts that have a huge impact on how and if you invite people to discovery calls – and if they book them.

If you feel like you’ve been struggling to get people to say yes, or you feel weird about selling in general, or if you’re just plain feeling lost when it comes to discovery calls and how to turn a follower into a client - this episode is for you.
You’ll learn:

Why networking calls and discovery calls are different
How they mindset you go into with a call will shape how successful it will be
Why it’s important to remember discovery calls are about them, and not you
How to effectively book more discovery calls

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Learning How To Take Time Away From Your Business May 15, 2023

The sweet scent of summer is slowly approaching. While I am SO ready for the shift in seasons, I know many business owners do NOT reflect my same emotions.

If you’re a business owner, chances are you hate the upcoming season. And honestly, it probably has nothing to do with the influx of insects, the unbearable scorching heat in certain regions, and the constant desire to sit out by a body of water.

This dread stems from your inability to take the time off that you both deserve, and need, as a business owner.

I will give you a second to go back, read that again, and come to terms with what I just said.

Because let’s be HONEST with ourselves, there is SOME part of you…

(even if it is a tiny, microscopic part)...

That TRULY believes, that if you take time away from your business, it will all fall apart.

This week, I invited my bestie, Kristen, onto the show. We are chatting about all things summer break, vacation, and rest as it relates to running a business.
My favorite business related podcast episodes are ones where you hear successful business owners candidly talking about the realities of business ownership, not just the highlight reel - and if you appreciate that too - you are going to love this episode.
You’ll learn:

How acknowledging your worth will not only make you a more successful business owner, but less insecure about taking time off
Why time management is imperative to setting yourself, and/or your team up for success in the summertime
How to maximize different seasons of the year, and allocate seasonal hour to your business in an effective way
Why it’s necessary for your team to take time off as well, and how to prepare for when they do
How to handle the “post vacation doomies” as a small business owner

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Sell The Thing People Want May 08, 2023

I’m going to let you in on one of my biggest business strategies, ever…

Sell the thing that people want, because it will be the easiest thing to sell.

The thing that people already want that you can deliver on, that is the thing that you should sell.

So many business owners when they first start out focus on:

What is my hobby?

What is the thing that I really love?

And once they identify that, they think, “O.K., I'm going to monetize that.”

But the truth is really this…

As a business owner, you can either:

1. Explore your passions and interests, think about your life’s purpose, and make a business around that

2. Figure out what people want and need, that you can provide, and offer that.

Today on the podcast, I asked my client Suzanne, owner of Level Up Co, to come on and talk about this. She’s someone who specifically started off her business with option two - and it led to incredibly fast growth and success (she was full time in her business within 6 months).

We talk about selling the thing people want, how to know what people want, and more. If you are just starting out - OR - if you are feeling like you just aren’t selling as much as you want and wondering if it’s time to pivot, this episode is for you.

You’ll learn:

How it’s important to identify what you want your lifestyle and business to look like
Why it’s ok to pick something that isn’t your purpose or passion to sell, if it aligns with your lifestyle
How the business can be the thing that allows you to chase other passions
Why selling something that people want gives you more confidence in showing up for your product/service

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Changing Your Business Mindset From Fragility To Security May 01, 2023

I want to start off this week’s episode with a gentle, but important reminder for every business owner that comes across this podcast…

It takes a lot to break a business. I mean it.

Think about all of the businesses you have EVER heard doing something “wrong, sketchy, or immoral”.

Now think about how many of those have “closed up shop, gone under, etc”...

The ratio isn’t nearly as high as you might think.

So then WHY is there this common mindset that a business that you create from scratch, is NOT as stable as a typical 9-5 job?

This is honestly one of my BIGGEST pet peeves, so this week, I invited Stuart onto the podcast to talk more about this.

Specifically, the way that so many entrepreneurs perceive their businesses to be fragile and less secure than a typical job, and how to shift your mindset around that.

We also give practical tips on managing the financial ups and downs that can come with business ownership - and how to give yourself more stability there.

You’ll learn:

How it is important to address the revenue ups and downs, or “money roller coaster” in your business
Why there is fear and hesitancy surrounding the idea of a business being a consistent revenue generator
How business owners should identify seasonal variations to foster a more steady financial forecast for each quarter
Why it might be beneficial to be slow to build, and be more aggressive about cutting expenses when you need to

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Business With Kids Apr 24, 2023

When I first started my business, I searched for women in my position…

People who were teaching how to effectively build a business, while simultaneously raising a young family.

The overwhelming message I received was: to be this successful, you have to act like you don’t have kids.

And that was just not realistic for me then, and it is not realistic for working mothers, now.

Working mothers have a never-ending cycle of what needs to be accomplished, vs. the amount of time you have to accomplish it. And, as a result, having an endless supply of unnecessary mom guilt because of it.

In this episode, I chat with my client, Shiro Bergbauer, a life and mindset coach for moms, about all of the topics surrounding running a business with kids. We touch base on topics of mom guilt, to setting boundaries, and giving yourself permission to not get it right every single time. More importantly, you’ll grab a potpourri of useful tips that you can implement into building a business with kids, with seamless ease.
You’ll learn:

How it is important to understand your boundaries that you want to set for both yourself, and your family
Why you need to give yourself permission to not be the mom that “does the most”
How our kids don’t need our quantity time, but our quality time
Why understanding the difference between guilt vs. shame will help you to have more peace surrounding your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Deinfluencing Part 2 Apr 17, 2023

Such great advice, we are doing it twice :)

If you missed the first part of this series on deinfluencing, my sister, (and COO), Brenna and I took a deep dive into deinfluencing.

We gave some context, perspective, and freedom to business owners.

We shared that just because a lot of people tell you that you should be doing something...

Doesn't mean that you have to do it.

On this week’s episode of the podcast, we're dissecting beliefs that we can deinfluence from the personal development world.

I share a lot about how I grapple with the in-between feelings...

And if we truly want to have a positive impact on our own lives and the whole world...

It’s so important to look at the bad stuff, too.

If you’ve felt like you struggle to find the balance between positive thinking and realism, this episode is for you.

You’ll learn:

Why it is important to feel your feelings in your business: the good ones, the bad ones, and all of the other feelings in-between
How it’s so important to tune in to what you like to do for your business, and not just focus on what you believe you should be feeling based off of the influence of others
Why it is important to realize that there isn’t anything wrong with the way you are right now, and it is ok if you want to change, or stay the same
How sometimes understanding that you are not always the problem can be a crucial personal development piece in your mindset growth

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

When Friends And Family Don't Support Your Business Apr 10, 2023

The full spectrum of support as a business owner. We have all felt it before, right?

Between having friends and family criticize your business…

To have those same people antagonize and scrutinize all aspects of what you are building.

I would be lying if I said I have never had a client deal with this before.

Fun fact, this topic is actually one the one blog that Google sends most people to.

So how do we deal with this spectrum of support as business owners? How can you be expected to run a successful business, when the people that matter the most to you are unsupportive?

On this week’s episode of the podcast, I invited one of my program coaches on my team, Shyloh, to join me for this topic. We are going to touch on all the different feelings on this support spectrum. But more importantly, we will identify what are examples of actual unsupportive behavior, versus our own insecurities and intrusive thoughts painting a different narrative.

You’ll learn:

How identifying ways loved ones and friends support you as a business owner is imperative to understanding how they truly feel
Why comparing your success to someone else’s success will put you in a negative mindset of your support system
How to lean into your purpose and passion of your business if you are missing a concrete support system
Why it is important to have open communication and renegotiation of roles in order for both relationships and your business to thrive

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Healthy Ceilings For A Sustainable Business Apr 03, 2023

Is it possible?

The three word phrase that more than likely has crossed your thoughts, and every business owner, at least a handful of times before.
Is it possible to still have all of that are important to you, while not compromising elsewhere?

More specifically...
Is it possible to fulfill every single aspect of your business that you want to do...
While not compromising the integrity of your work, your time, and your worth?
The answer is yes, my friends.
And the solution?
Well, we are calling it healthy ceilings.
On this week’s episode of the podcast, my client Andrea and I dig into this topic more, and I get pretty transparent about my business building journey, and what it’s really like scaling and running a million dollar company.

Learn More About Andrea Scalici:
Andrea is a Certified Life Coach, a work-life balance expert, a woman with an MBA, and business owner. Andrea helps her clients stop overworking and start enjoying their lives again.
More information about Andrea available HERE
Connect with Andrea on FACEBOOK

You’ll learn:

How you should be defining a healthy ceiling in your business, and how that might look different for each individual
Why meeting a healthy ceiling in one avenue of your business can help reach the healthy ceiling of another avenue
How you as a business owner should not only define financial healthy ceilings, but incorporate this idea into other aspects of your personal and business goals
Why truly listening to what your clients want, and not what you think they need, can help you to reach healthy ceilings in your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Deinfluencing Mar 27, 2023

Deinfluencing is my new personal guilty pleasure when I am scrolling Tiktok.

For those of you who do not know what deinfluencing is, it’s people sharing their opinions on products, services, etc. that they believe to NOT work. So, for example, someone sharing about how a mascara might not be as “fantastic” as influencers are claiming it to be.

Which made me think, “hmm…wouldn’t it be so FUN to do a whole podcast episode deinfluencing some MAJOR key things in the online business world…

Fun, right?! There are so many “must haves” and “must dos” out there in business, if you tried to do them all, you would never sleep and your business would never get off the ground.

You know how I love a good controversy, and love getting juicy and ranty with things like this. And who better than my sister, Brenna, to do this kind of episode with?!

In this episode, we’ve taken some common strategies, concepts, and tools associated with online businesses, and broken them down into three categories. We will be “deinfluencing” some juicy topics, and ideas, so you will want to tune in!
You’ll learn:

How many of the common beliefs in the online business space are not all necessarily true
Why there really shouldn’t be a set blueprint when it comes to admin tech beliefs in online businesses
How common beliefs in the personal development world should not be the only thing you base your online businesses’ mindset growth on

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

The Parallels Between A Successful Business And Sustainable Health Goals Mar 20, 2023

When was the last time you felt let down in your business?
Think about the situations and efforts surrounding that disappointment.

Ask yourself:
-Were you showing up as best as you could for that offer?
-Did you do everything you possibly could to market yourself?

So then WHY, if you truly believe in your heart of hearts, that you did everything you possibly could for a successful launch, do you feel like you failed?

This idea of consistency HAS to equal high returning efforts is a notion that we see in varied areas of our life. From business to health/wellness, we have had this ideology drilled into our brains that if you work hard enough, the results will ALWAYS come.

And that just isn’t always the case.

For today’s episode, I invited one of my clients, Victoria Yates, to the podcast to discuss just that. We will talk about the similarities between business and health, self trust, consistency, and more.
Learn about Victoria:
Victoria is a health coach who helps clients make peace with their bodies and food, and pursue health goals with a more intuitive and sustainable approach.
Connect with Victoria on INSTAGRAM

You’ll learn:

How not trusting ourselves is a precondition to believing everyone else is a better expert than we are in all aspects of our lives
Why the idea of “failure means you cannot go further” is the exact opposite of how life really works, and we need to change our mindset around this vision
How being in touch with yourself, and your intuition, will allow you to have a more realistic view when listening to experts
Why consistency won’t always lead you to the outcome you are looking for

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Copywriting Mini Workshop & Chatting About Chatgpt Mar 16, 2023

You are getting a solo, BONUS episode from me this week.

I was over here doing some work around copywriting and just had some thoughts…

So if you haven't worked with me, if you are not super familiar with my work, copywriting is a major focus for me. It is probably one of the things that I'm best at when it comes to business.

Copywriting is really just a cornerstone of my work because when we are looking at building a business market, we have to ask, "How do we sustain the business?”

Like businesses exist to make money. It is all of our jobs as a business owner to get clients and make money.

And marketing is how we do that. Marketing is how we connect with other people, and how we bring them into our world. Essentially, copywriting is how you're building a relationship with, and communicating with your potential future clients.

Today, I will guide you through a solo podcast episode, as a little bonus for you!

I had some copy thoughts I wanted to share with you to help writing and creating in your business be EASIER. And then I also went rogue and shared some thoughts on AI, specifically chatgpt - and I even reveal the way I’ve used it in my business (that I think you should try too!).

You’ll learn:

Why I believe that bad copy is better than no copy at all
How marketing just doesn’t work they way it used to
Why your business will thrive the most when you are “human” and “imperfect”
How you can use the robots to fill in the gaps, but not for the entire project

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Imposter Syndrome & Your Qualifications Mar 13, 2023

Today I have a very fun guest on the show with me. A guest that didn't probably think that they would ever become a guest. Latoya is the program manager on my team, and helps with the onboarding process as well as everything with regards to both programs, Mama to CEO and The Mentorship.

So, I had like two trains of thought that come together for this episode. The first one is this idea of imposter syndrome, because this is something that a lot of our clients struggle with. Secondly, I also wanted to talk about the fact that sometimes people genuinely don't have qualifications.

I know it's not just the Internet… people lie on resumes in the corporate world and stuff, too. But you can really make any kind of claim about yourself. I think typically the people that I work with that have imposter syndrome, this is not the case with them.

The people who should have imposter syndrome, don't…isn't that funny how they do have it?

All of the women that we work with are amazing, and they have these amazing results. However, they question it because they may have seen something from somebody else that makes them feel like,” oh, that's not me. I don't have that qualification.”

On today’s podcast episode, LaToya and I talk more about these two topics. We talk about how to combat imposter syndrome, and why you probably shouldn’t sign up for that additional certification, (you know who you are). We will also talk about how to know if you actually DO need additional skills, because being qualified for something isn’t only a mindset issue.
Learn about LaToya:
CLICK HERE for LaToya’s website
CLICK HERE to connect with LaToya on Instagram

You’ll learn:

How we have to change our mindset about how more followers makes someone more qualified than you
Why relationships and comfortability truly help to make individuals more qualified than just another certification
How just because someone has multiple qualifications doesn’t necessarily make them qualified to support you in your business
Why you don’t need to change things in your business, but instead, focus on the things that you are really good at

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

You Don't Have To Become A Bitch To Get Rich Mar 06, 2023

I feel like everybody who has heard about this topic is so excited for it.

More importantly, my guest, and client, Shannon Brome-Ward, was SO excited to talk about this.

Periodically, I hear this idea surrounding money from clients over the years…

That, “to make money, you have to basically be mean”.

Taking it even further, the concept of, “do you have to become a bitch to get rich”.

Shannon was the perfect person to talk to about this, because she knows first hand how being a business owner/woman in different industries can play into this mentality. Even though people may not realize it, when they're working toward building wealth, or building their businesses, this belief is always tucked away.

In this episode, Shannon and I explore the idea that successful women have to change and become evil, lose relationships, and sacrifice their values.We talk about media coverage of rich people in general, (this is definitely going to ruffle some feathers!, and I ask Shannon for her advice for you.

You’ll learn:

How knowing where you want to be intentional with your money and how you spend it is important as a business owner
Why negative personality traits and habits are almost always amplified by money
How it’s important to search for the people that are aligned with your beliefs both behaviorally and socially when trying to build a successful business
Why not everyone who is a millionaire is obsessed with showing off their money

Learn about Shannon here:
INSTAGRAM
WEBSITE
FACEBOOK
EMAIL: shannon.brome-ward@thewholebudget.com

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Jacksonville Jags Comeback, Performative Ethics, And Hot Mess Businesses Feb 27, 2023

Oh, we have a fun topic to share with you today.

I am back with my sister, and COO, Brenna, whom I know you all love hearing me banter with on the show.

Shockingly, (but also not surprisingly), the outpour of stories that I have been receiving about unethical business practices is indescribable. To be honest, I cannot believe that I have to even go into more detail about what it truly means to have an ethical business.

However, I do think, (and hope!), that almost everyone that listens to this podcast is a business owner that WANTS to do business the RIGHT way.

They are a business owner that wants to follow best practices, and ensure that their success is measurable. More importantly, that they aren’t leading any “false hope” to unsuspecting individuals, that truly just want to build a successful business themselves.

A successful business owner is so much more than a dollar sign, it is the integrity and the value that they put out into the world. Even better, it is the reputation that they build for themselves.

At the end of the day, if you’re a rich business owner, with no one that believes in you because you’re sketchy in your practices, what do you really have?

In this episode, we are going to shine a light on what truly matters most when it comes to having your life together, business wise.
You’ll learn:

How you don’t have to be perfect to have a successful and ethical business
Why you should focus on the things that will make your business both stable, and reliable
How success isn’t just measurable by the value of your business, but by the reputation that you build
Why misspeaking or making a wrong decision doesn’t make you a bad business owner, it’s the actions you take after that determines your worth

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

The Dangerous Magic Money Machine, Funnels, And How Copy Is Changing Feb 20, 2023

How many times have you ever scrolled on social media, and come across something promising you the ANSWER to success in your business?

These posts are usually things like:

“Ready to learn my secret of how I made 5k in 30 days?”

“Swipe up if you are ready to make 6 figures”

…and so on and so forth.

For this topic, I wanted to bring in my client, Andrea Scalici, with me as a guest. We are diving into this idea of this “money making machine” pitch. The biggest problem with these, is that the new business owners look up to their mentors for guidance, and inspiration. As a result, they make this sky-high goal for themselves, before they maybe have even made their first dollar in their business. Which unfortunately, can lead to disappointment, burn out, and, in some cases. Debt.

In this episode, Andrea and I will talk about the negativity surrounding this concept of magic money machines, why funnels aren’t always the answer for growth, and you’ll hear me getting worked up about the state of marketing in 2023 and how to stand out.
You’ll learn:

Why being too close to your business makes you blind to how potential clients perceive your content
How to build your business up for long term success, instead of short relationships and one-time purchases
Why paying for ads and putting all of your energy into the success of a funnel might be a bad thing
How you can utilize your trust and relationships with your audience to create meaningful and useful content people want to invest in

Learn about Andrea here:

WEBSITE
FACEBOOK

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Is The Coaching Industry Becoming One Big MLM? Feb 13, 2023

Is coaching a pyramid scheme?
I see all kinds of things on the internet with people talking about this idea,” is coaching a pyramid scheme?”
This episode is such a juicy, juicy topic. So, I invited one of my clients, Erica, with me to do this podcast, and we had such a blast talking about this hot button issue together.
I do think that for coaches there is almost this secret shame they feel, or tension internally around this issue.The way I see it, showing up as a coach on social media can be a hard time.
The integrity around selling a product can be tied to different levels of drama. Unfortunately, it becomes challenging to sell their service, and to sell coaching. Mainly because, in the back of their head, the coach is thinking, “am I part of that pyramid scheme?”
In this episode, Erica and I will share our non-defensive insights on this topic. We will share the emotions that most coaches tie to this idea, why they feel this way, and how to form your own idea about the coaching industry.

You’ll learn:

How just because a person made money doesn't mean that they are good at helping other people make money
Why if you are a coach, it is important to put intention into the words that you are putting out into the Internet
How realizing that coaching is for certain kinds of people, and it is ok if you identify if it isn’t in the cards for you anymore
Why you need to take the emotions out of hiring a coach, and look at the person in an objective way

Learn more about Erica here:
INSTAGRAM
WEBSITE

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Jen Shah, Real Housewives, and How to Avoid Online Business Scams and Crimes Feb 06, 2023

Scams and scam artists. The topic that no one really wants to talk about, but everyone should watch out for when starting a business.
For this episode of the podcast, I am bringing back my sister, and COO, Brenna.
It was so important to us to talk about scams.
More importantly, what to look out for when it comes to online business and scams. Because honestly, we feel like with the internet it's sometimes harder to tell.
Not every scam out there is a misspelled mumbo, jumbo phishing email...
you know?
It's easier to be confused by a scam because they're so popular, and widespread on the Internet. Along with this, anyone who has or wants to have an online business, wants to make sure they're not unintentionally being a scam artist or coming across like a scam artist online.
On this week’s episode, we will chat about the Real Housewives scam, what lessons you should take away from it, and more importantly, any red flags you should be aware of when starting to build your online business.

You’ll learn:

How sometimes good people with good intentions get in over their head and end up sabotaging their business
Why learning how to ask, and also answer the right kinds of questions can keep you out of a scam pitfall
How being honest with your ROI helps to show an authentic business to prospective clients and customers
Why paying attention to negative reviews can actually help you to find realistic and honest businesses to work with

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

What You Can Learn From The Crypto Crash Jan 30, 2023

Everyone in America appreciates the drama when there's big wins, and big losses surrounding a rags to riches story. And that is exactly the best way to describe Crypto and Bitcoin.

It's one of those fascinating things that's developed over the past 10 or so years, and everyone has questions about it. More importantly, how it could translate and/or forecast events for other online businesses in the future.

In this week’s episode, I am chatting with my husband, Stuart, about this specific topic. He will dive into the drama, share the story, and any updates surrounding Crypto. We will also share what does this mean for other industries, including online businesses, and the details surrounding those topics.

You’ll learn:

How Crypto gained traction, and where the rise and fall surrounding this idea started
Why with online business, because they are less tangible, it's so much easier for the boundaries to “not be there”
How when you are the one investing in your own business, you are the one that is creating the results
Why when you are building your own business, you have to be willing to work in all phases of it, and not get lazy

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Why Is Everyone Changing Their Business Jan 23, 2023

Recently I was on Reddit, because sometimes I just enjoy skimming through a message board.
There was a conversation specifically about “why is everyone changing their businesses right now?”
And to me, the message board was kind of judgey, and had some negative vibes to it. The entire conversation almost felt a bit like, “the elephant in the room”.
I don’t know about you, but I for sure have made a lot of changes. In fact, I am comfortable saying I have done many changes to multiple avenues of my business.
In this week’s episode, I am chatting with one of my longtime clients, Sarah, about this specific topic. Some things we chat about might seem a little “Sassy Samantha”, but remember this all comes from a place of tough love!

You’ll learn:

How if you run a business,it is your business to run, and no one else's
Why getting clear about your philosophies will help you to make effective changes to your business
How changing doesn’t necessarily mean you are either failing or succeeding at your business, it could be a combination of both
Why being responsive to the market you serve will always lead to changes in your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

In 2023, We Don’t Gatekeep Jan 19, 2023

Have you seen the viral videos on Tik Tok discussing not gatekeeping in 2023? The videos revolve around not keeping secrets, and the person sharing their favorite products on amazon, or their favorite drugstore beauty/skincare products, etc.
I felt inspired to recreate my own version talking about the things you might not know about my business that might actually make you feel a whole lot better and less alone in your business.
It’s easy to look at a successful business and assume everything comes easy to them. This couldn’t be further from the truth.
So today we’re giving away all of my secrets of how I work in my business, what I do, what I don’t do and a peek into my personal life.
Nothing is off limits!
Join me and my COO Brenna as we spill all the tea!
You’ll learn:

How to allow yourself to play to your own strengths
How I personally work on my mental health and how it’s helped me take care of myself
The impact of quick decision making in your business
Who you have to be in business to have a successful business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Getting Over The Fear Of No Jan 16, 2023

Today is all about that two letter word that we love to hate in our business; the word no. Specifically, how to get over the fear that you might have surrounding the word no.
So many times, we become paralyzed by the word no when we hear it. It stops you from inviting somebody to take the next step with you. Whether that means joining your free Facebook group, joining your email list, booking a call with you, or signing on to work with you.
This fear of hearing no can really slow down your progress in your business, which is why we need to address this head on in the beginning of the year, before it paralyzes our business.
In this week’s episode, we are talking about why the fear of no happens, how to deal with it, and address it in the future.

You’ll learn:

Why understanding why we are the way we are, starts to open up our capacity for change
How gamifying the word no helps to counteract the social norm around the meaning of it
Why never be pinning your hopes and dreams on one particular person saying yes or no

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Two Streams Jan 09, 2023

This is it. The one episode that I TRULY believe could be the key to unlocking the biggest potential in your business.
If you feel like you aren't getting as many clients as you want to. Or, you feel like your business isn't growing the way that it should be. It might even be that you feel like your marketing is not super effective.
This is the answer you have been searching for, two steam marketing.
In this week’s episode, we are talking about what are the specifics behind two stream marketing, how both streams can positively impact your business, and why you should be implementing both as a business owner.

You’ll learn:

Why it’s important to convey to your audience how you can help them
How engaging where your audience is densely populated will positively change your business
Why sharing as an expert to your niche will help you to make deep, rooted connections and relationships

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Unicorn Days Jan 09, 2023

Say nice things to others, if you want someone to say nice things to you. It’s something we all practice and value with other people. However, we struggle with speaking nicely to ourselves.
This week’s episode, we will be chatting about not just learning and speaking to ourselves in nice ways in different situations we encounter in our business, but how to handle the negative feelings in the first place.
We will also be chatting about this idea of “Unicorn Days” when it comes to the perfect picture of our business. While these Unicorn Days are nice ideas to have in the back of our minds, we need to be realistic, and intentional with the tasks, time, and feelings we put into our business.

You’ll learn:

Why understanding and accepting that building your business isn’t your only priority
How working around the circumstances you have will make you a better business owner
Why it’s ok to listen and adhere to your boundaries that you need for your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

My Story Jan 09, 2023

WELCOME to the very first podcast of Booked Out Without Burnout, I am SO excited to be here, in the new home of my podcast!

In case you aren’t a former listener of my other podcast, Online Business Building Mamas, my name is Samantha Siffring.

Since today is the first day of my new podcast, I wanted it to be about getting to know me for the very first time, or get reacquainted with me, if you are a new listener. I am exactly how I describe myself in this episode, a former Stay-at-Home Mom turned into a Million Dollar CEO.

On this week’s episode, we will chat about my story of how I was able to truly turn nothing into something, and build a business and purpose that I always dreamed of having.

You’ll learn:

Why it is so important to not only invest in your business, but invest in yourself as a business owner
How setbacks will eventually lead to comebacks, as long as you see them through
Why setting your eyes on your goals for your business will lead you to realistic and sustainable expectations as a business owner

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Trailer Jan 05, 2023

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

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