Bold with Brooke by Brooke Summer

Latest Episodes:

6 Reasons You Need To Be Measuring Business Analytics & Metrics {Ep 115} May 02, 2024

Show notes

Full shownotes: https://boldwithbrooke.com/115 If you aren't measuring your marketing efforts in actual NUMBERS, why the heck not? How do you know what's working? I know it can seem scary, I've stuck my head in the sand for some business pieces too - but there is so much power in looking at the numbers regularly and consistently. Today we're going to talk about 6 reasons you really need to be looking at these numbers. Spoiler alert: it's not just about the numbers, it's an exercise in resilience and neurobiology. Listen in, then come into the community and let me know your biggest takeaways at https://boldwithbrooke.com/community If you want the tracking sheet, resource and instructional video, they're all inside of Bold Marketing Academy - check it out at https://boldmarketingacademy.com

It's 2024: 6 Reasons To Stop Putting Off an Email List {Ep 114} Apr 04, 2024

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Full shownotes: https://boldwithbrooke.com/114 Every time I think I'm just repeating myself and should stop talking about it, I see that it's a conversation that needs to continue. It's 2024 y'all - and even the beloved social media platforms often require an email address. There are SO MANY reasons that you need to stop ignoring this marketing strategy, but today I'm boiling it down to 6 reasons. Listen in, then head to the community and tell me what you think - is this something that you use consistently?

A Love Letter to Women in Business for International Women's Day 2024 {Ep 113} Mar 08, 2024

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Full shownotes will be available at https://boldwithbrooke.com/113

DMARC Requirements & Updates 101 An Easy How-To {Ep 112} Jan 25, 2024

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Full shownotes: https://boldwithbrooke.com/112

Hey hey gorgeous business owners - are you ready to dive into the DMARC Requirements that are going live on February 1?

Some podcast episodes can be recorded with little prep, because they're information that I already know and have in my brain, that I could talk on for HOURS. This episode has taken several hours of research, and I'm so excited to share it with you because really - this update kind of sucks.

This isn't a super easy thing to do, and it's one of those things that you probably never imagined having to deal with when it came to running a business. But since I teach email marketing, and work with my students closely on things related to marketing, email marketing, websites and domains, it's something we need to talk about.

PLUS - I'm learning more and more from sharing in my community online - apparently a lot of people had no idea it was even coming, which tells me that they're not seeing the information they need.

Today we're going to dive into the new DMARC requirements and updates that are hitting as of February 1, whether they apply to you, why it matters, and what you should be doing about it.

Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways.

If Instagram is your preference, take a screenshot and tag me on IG @boldwithbrooke - I would love to know your aha moments!

This episode is available on the YouTube channel, click here to watch the video!

Checklist: 10 Tasks To Do Before a Big Promotion or Launch (Like Black Friday!) {Ep 111) Nov 22, 2023

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If you have ever prepared a promotion, gone through the steps to lay out the details, then launched and realized you FORGOT to change links or do the little things that help make those sales successful, this episode is for you. Black Friday is a HUGE promotional season, but this checklist is evergreen and will help YEAR ROUND with things to remember to do before a big promotion. Today's episode is a checklist of 10 things to remember and complete before a big promotion launches. You can download a printable checklist here: https://www.boldwithbrooke.com/VIP Listen in, then head to the community at https://www.boldwithbrooke.com/community and let me know which one resonated with you the most, I would love to hear it!

Business Lessons & Takeaways from the Barbie Movie {Ep 110} Nov 09, 2023

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Full Shownotes: https://www.boldwithbrooke.com/110 Welcome back amazing business owners to another episode of Bold with Brooke - the podcast and place to be to learn the marketing and business skills you need to reach your biggest goals! I have gone back and forth with several different options when it comes to HOW to bring this episode to you, and in the end, I've decided to just let it flow, the way that it usually does from my ADHD brain. Because while it might seem super weird and random, it really is NOT, and I promise you it will all come together in the end. If you missed the LAST episode all about the marketing lessons from the Barbie movie, you're definitely going to want to check that out, because if you take just ONE of those 7 lessons and apply it, you're going to see some big changes in your marketing and in your business. And today's episode is going to be overall business lessons - some marketing, some business, some personal growth that will FEED your business - from the Barbie movie. Listen in, then head to the community at https://www.boldwithbrooke.com/community and let me know which one resonated with you the most, I would love to hear it!

7 Lessons in Marketing from the Barbie Movie We Can ALL Use {Ep 109} Oct 12, 2023

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Full shownotes: https://boldwithbrooke.com/109 Hey there gorgeous, I'm so happy to be BACK with a new podcast episode, all about MARKETING specific lessons from the marketing surrounding the Barbie movie! If you didn't see any of the marketing, I would wonder if you were present in any social media or news during that time because seriously - it was EVERYWHERE. The Barbie movie marketing team, with Warner Brothers, did an amazing job of making sure that movie was front and center before, during, and AFTER the release date, and there are so many little things that we can look at. Even if you just take ONE of these lessons from the movie marketing, you will see a huge change in your own marketing - they're that good. This episode is specifically for marketing, next week we are going to dive into some lessons from the movie specifically. YES, I'm in a little bit of a Barbie movie kick, and if you haven't seen the movie, I highly recommend it. But even if you haven't seen it, there are so many things we can learn from how the movie was marketed, and the story itself. Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways. If you loved this content, we would LOVE your five star review at https://boldwithbrooke.com/itunes . We read every review and appreciate them so much, thank you in advance.

Aligned, Authentic & Strategic Marketing Instead of Just Hoping for the Best with Katlynn Pyatt {Ep 108) Oct 06, 2023

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Full shownotes: https://boldwithbrooke.com/108 Today's guest is a marketing rockstar, and we are going to dive deep into marketing that is aligned and strategic, instead of just choosing one thing and hoping for the best. Katlynn Pyatt has Ivy League certifications in marketing and has actionable and specific steps for putting into place a PLAN for marketing, that is strategic and aligned with your business goals. Authentic is NOT just a buzz word, and if you're just trying one thing one day and hoping for the best, you're going to end up spinning your wheels and running yourself into the ground. Because we ALL should be playing to our strengths, instead of forcing things that we hate! Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways.

5 Essential (& Unusual) Questions to Identify Your Ideal Client {Ep107} Sep 22, 2023

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Full Shownotes: https://boldwithbrooke.com/107 Welcome back to another episode of Bold with Brooke - the podcast and place to be to learn the marketing and business skills you need to actually make a LIVING doing what you love! Today's episode is an encore episode of the very FIRST episode ever - because the information is THAT important, and still so valuable. In this episode, we are going to dive into something that will help with ALL of the decisions you might face in your business - your ideal client profile. I want to challenge what you may have been taught about what matters when it comes to your ideal client, and offer you five unique questions to ask to really get into your client's mind, to help you figure out how you can add value to your clients' lives. This mystery is what will ultimately help you get BOOKED by your dream clients that value your work, and set yourself up for success! And it's not just these five questions, but the REAL question - the secret sauce, if you will - that will ultimately determine how you connect with the clients that value what you do and will be your DREAM clients. Listen in, and head over to the community at https://boldwithbrooke.com/community to share your biggest takeaways. If you're more of a social media fan, take a screenshot or selfie and share it on Instagram and tag me at @boldwithbrooke - I want to hear what you loved!

Marketing Ideas that WORK AKA Finances, Marketing, Travel & Sustainability with Alex Loveland {Ep 106} Sep 15, 2023

Show notes

Full Shownotes: https://boldwithbrooke.com/106

First, I have some questions for you.

Are you comfortable with talking about money?

When you are working with other creative or even dealing with family?

Is money a topic that is kept kind of hush?

Only discussed when absolutely necessary?

I feel like we have done ourselves such as disservice when making this a taboo topic because money is an amazing tool in our businesses and in our lives. I know that I have even been shamed by my so-called friend when I shared my goals with them. Which is total crap, am I right? We should be supporting each other.

If you haven't left a review on iTunes yet, why not? I know that we have thousands of listeners, and I want to know exactly what you need help with! Your reviews not only make my day but help me to bring in awesome guests to get you the assistance and resources that you need to grow your business. If you haven't left a review yet, can you head on over to iTunes to leave a review? I would SO appreciate it!

Listen in, then head to the community at http://boldwithbrooke.com/community to let me know your biggest takeaways! If Instagram is your preference, take a screenshot and tag me on IG @boldwithbrooke - I would love to know your aha moments!

NEW: The episode transcript is at the bottom of this page, if you prefer to read.

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