Bloomberg Business of Sports

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$2 Million Winner-Take-All Hoops Tourney as a Startup Jul 19, 2018

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The Basketball Tournament founder Jon Mugar discusses a host of issues related to the business of sports, including his idea for a big-money, winner-take-all basketball tournament. TBT, as the tournament has become known, has grown into a 72-team affair where the winning team (and its top fans) share in the $2 million prize. Mugar talks about the mistakes he made, lessons learned, and how the rise of over-the-top networks like ESPN+ have helped niche sports and events gain traction. He also talks about the tournament's new sponsorship with Puma, the possibility of international expansion and why he isn't doing any private equity roadshows.

Mugar is a former comedic writer and producer for TV. He launched The Basketball Tournament in 2014. Since then, the prize money has reached $2 million, up from $500,000.

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Slushies, Slurpees and This College's 44-ounce Soda Cup Jul 16, 2018

Show notes

Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including Mississippi State's decision to reduce the prices on a number of its concession items. For instance, a 44 ounce soda is priced at $4, down from $7. A hot dog is $2, down from $5. The trio also discusses Major League Baseball's All-Star game and DraftKings' plan to obtain a New York gambling license through a small casino in Central New York. Also discussed is the new Fanduel Sports book at the Meadowlands, home of Metlife Stadium in New Jersey.

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Sports Investment Through the Eyes of Bruin's Pyne Jul 12, 2018

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Bruin Sports Capital founder George Pyne discusses a host of issues related to the business of sports, including his quarterback son's committing to the University of Notre Dame. Pyne also discusses the past and future of Nascar, a media landscape in which Comcast and Disney are bidding for Fox's assets -- including a gaggle of regional sports networks -- and how the rise of direct-to-consumer networks has changed the sports media landscape. Pyne also touches on what the investment climate looks like for assets in the sports media landscape.

Pyne is a former executive at Nascar and IMG, where he served as president of the sports and entertainment division. He served as Nascar's chief operating officer, becoming only the second non-member of the France family to serve on its board. He founded Bruin to acquire, build and invest in media, sports, marketing and branded lifestyle companies.

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Tiger Woods-Mickelson Seek $10 Million; Sportradar Sale Jul 09, 2018

Show notes

Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including EQT's sale of its 35 percent stake in sports data company Sportradar. The deal values the Swiss company at $2.4 billion, demonstrating the value of official data two months after the U.S. Supreme Court allowed for the state-by-state legalization of sports betting. Also discussed is the proposed $10 million head-to-head match between Tiger Woods-Phil Mickelson, and the upcoming scheduling conflict between the men's final at Wimbledon and the World Cup final, which may include England.

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Wayne Rooney Comes to America as MLS Dollars Grow Jul 05, 2018

Show notes

DC United Senior Vice President Sam Porter discusses a host of issues related to the business of sports, including the recent signing of former Manchester United and Everton player Wayne Rooney. The former England international is the latest big-name import to Major League Soccer. Porter also discusses how Rooney affects the team’s business, including sponsors like Audi, which has its name on the club’s new stadium. He also talks about the justification of MLS valuations, and what role media and technology will play in helping pro sports teams drive revenue.

A former sports agent, Porter also works with English Premier League club Swansea. The clubs share some of the same owners.

To listen to this podcast click here (running time xx:xx)

To contact the reporters on this story:

Scott Soshnick in New York at ssoshnick@bloomberg.net;

Eben Novy-Williams in New York at enovywilliam@bloomberg.net;

Michael Barr in New York at mbarr18@bloomberg.net

To contact the editor responsible for this story:

Scott Soshnick at ssoshnick@bloomberg.net

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LeBron James Makes Lakers NBA's Most Valuable Franchise Jul 02, 2018

Show notes

Scott Soshnick, Eben Novy-Williams and Michael Barr discuss the move of LeBron James from the Cleveland Cavaliers to the Los Angeles Lakers. The basketball icon has agreed to sign with the Lakers, one of the premier franchises in the National Basketball Association. His move to L.A. has widespread implications on a number of businesses, including AEG, Nike, Fanatics, ABC/ESPN, Turner and Wish, an e-commerce company with its logo on the Lakers' uniform tops. The former NBA Most Valuable Player will be paid $154 million over four seasons.

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He's the Go-To Guy for Pro Athletes Looking to Do Good Jun 28, 2018

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Cubs Owners Eye Soccer's AC Milan; Messi Going Home? Jun 25, 2018

Show notes

On this edition of the Bloomberg Business of Sports podcast, Scott Soshnick and Michael Barr discuss a host of issues, including the Ricketts family -- owners of Major League Baseball's Chicago Cubs -- showing interest in buying Italian soccer team AC Milan. They also discuss World Cup ratings, and the possibility that one of soccer's iconic stars, Lionel Messi of Argentina, might not qualify for the knockout round of the competition. Also discussed is the Milwaukee Bucks new local television contract, which is about double the average annual haul of the existing deal.

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Are You a Smart Athlete? This Test Can Give the Answer Jun 21, 2018

Show notes

Scott Goldman, co-founder of Athletic Intelligence Measures, discusses a host of issues related to the business of sports, including his company's attempt to evaluate an athlete's intelligence as it pertains to predicting his or her performance on the field. Goldman also talks about what pro and college teams are looking for when it comes to evaluating potential players, and how intelligence evaluation has changed over the years. Goldman also talks about what, if anything, athletes can do to improve their intelligence score.

Goldman works with teams in all four of the major U.S. sports leagues. He has served as a clinical and performance psychologist in the athletic departments of major college sports programs, including Michigan and Arizona. He is the creator of the Athletic Intelligence Quotient (AIQ), a test that assesses the innate abilities that are most utilized in sports.

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Yankees Mull YES Network Buyback; Mickelson's Gaffe (Audio) Jun 18, 2018

Show notes

On this edition of the Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discusses a host of issues, including the possibility that the New York Yankees will buy back the YES Network if Fox sells a slew of assets that include regional sports networks. Also discussed is Boris Becker's diplomatic status, Phil Mickelson's U.S. Open gaffe and the attendance dip at Major League Baseball games this season.

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