Bizography with Dana Barrett

Latest Episodes:

PBR: So Bad, It's Good? Aug 14, 2019

Show notes

Can you take a less than average product and make it into an iconic brand? Sure. It's happened more than once. But can you do it with the same product twice? You can if your products initials are PBR! From a questionable blue ribbon in the early days to the embrace of hipsters in the early 2000s, this episode of Bizography tells the story of Pabst Blue Ribbon from the early days through today. Cheers!

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WELLS FARGO: From Trusted to Busted Aug 07, 2019

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Henry Wells and William Fargo built a business based on trust, reliability, hard work and their good names, but now the company they built is muddling through scandals, investigations and lawsuits. Who were these men and what would they think if they could see the Wells Fargo of today? In this episode of Bizography we get to know the men that built this iconic business and why the culture they created didn't stick.

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TINDER: Flash in the Pan, or Slow Burn Jul 31, 2019

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Love, Sex, and Bad Jokes. Tinder has swiped its way to icon status in an amazingly short amount of time, but mating and technology go back hundreds of years. In this episode of Bizogprahy we explore the history of technology enhanced love from the 1600s to Tinder, and we look at the bro culture and mishaps of a company that could be here to stay or is maybe just a cultural moment.

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SEARS: The Rise & Fall of the First Everything Store Jul 24, 2019

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Starting with a single product, a forward thinking entrepreneur opens for business, and grows to become the largest reatailer in the world. But the man's name wasn't Jeff Bezos, and the year wasn't 1994. It was 1886 when Richard Warren Sears sold his first product, and eventually grew to become the world's first Everything Store. Amazon 1.0. But this episode of Bizography is not just about innovation and growth. It's also a story of ego, missed opportunities, and corporate raiders. Could it also be a cautionary tale for Amazon? You decide.

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VASELINE: The Goop That Keeps on Giving Jul 17, 2019

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Can you see treasure in another man's trash? Maybe. Can you turn no into yes? Lots of salespeople do it everyday. But - would you spend a decade trying to turn black smelly stuff into a useable household product? Robert Chesebrough did. And that's just the beginning of his story. The history of Vaseline is the story of a crazy genius, self-mutilating salesman, and savvy businessman all rolled into one.

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BEN & JERRY'S: 5 Bucks + 2 Best Friends = Sweet Success Jul 17, 2019

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The reason Ben Cohen and Jerry Greenfield started their business is one you won't hear at any startup pitch competition in 2019. But maybe it should be. In this episode we put on our bell bottoms, go back to the 70s and share the history behind Ben & Jerry's Homemade Holdings and why doing business for the right reasons can have sweet results.

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Introducing Bizography with Dana Barrett Jul 10, 2019

Show notes

Whether they’re a current shining star, in the midst of a massive dumpster fire or settling into the dust heap of history, iconic companies all have a past worth knowing. Hosts Dana Barrett and Nick Bean dive into their strange but true stories. Some are inspiring, some get our blood boiling and some show just how weird American consumers truly are. Bizography with Dana Barrett, the newest iHeartRadio business podcast, launches July 17, 2019.

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