Bill Faeth Unfiltered

Latest Episodes:

NEVER Buy Turnkey Airbnb Properties Aug 14, 2025

Show notes

✅ FREE community: Join 33K+ hosts growing their wealth with STRs: https://www.facebook.com/groups/284886002732508/?mibextid=oMANbw

✅ FREE tool and training to find your own Super Property: https://go.buildstrwealth.com/superpropertygrader

💸Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselane.com/str-wealth?

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

Stop wasting money on turnkey Airbnbs. In this video, I’m breaking down why the best short-term rental deals are the ones you add value to after purchase—and how to spot them. I’ll show you how to find undervalued properties, what makes a true “unicorn,” and the simple renovations that can create massive equity and cash flow. You’ll see real examples from my own portfolio, plus a Montana deal I’m turning into a six-figure revenue stream with one creative twist. If you want to win in today’s market, it starts with buying smarter.

Chapters

00:00 – Why I Never Buy Turnkey Airbnbs (And What I Do Instead)

01:00 – The Hedge Every Smart STR Investor Builds In

02:10 – Skipping the Hotspots: How I Find Hidden-Gem Markets

03:17 – The Marketing Edge of Smith Lake (And Why It Beats Bigger Lakes)

04:25 – The Simple Renovation Trick That Adds Massive Value

05:35 – What Makes a True “Unicorn” Property (And Why You Can’t Replicate It)

07:14 – Turning a $2.75M Deal Into $3.5M With Strategic Upgrades

08:28 – The Wedding Venue That Could Pay for the Whole Property

09:30 – Building a Bougie Pickleball Court That Generates $350K/Year

10:27 – The Creative Thinking That Separates STR Winners From the Rest

Connect with Bill

🔸 Instagram: https://www.instagram.com/billfaeth73

🔸 Facebook: https://www.facebook.com/groups/284886002732508

🔸 LinkedIn: https://www.linkedin.com/in/billfaeth/

🔸 TikTok: https://www.tiktok.com/@bfaeth

Mentioned in this episode:

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠ Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

The TRUTH about the Airbnb Algorithm in 2025 Aug 12, 2025

Show notes

✅ FREE masterclass - how to earn $250K+ NET per year from Airbnb:

https://buildstrwealth.com/550250masterclass

✅ FREE tool and training to find your own Super Property: https://go.buildstrwealth.com/superpropertygrader

💸Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselane.com/str-wealth?

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

Want to game the Airbnb algorithm? It all comes down to how you structure your listing. The right photo order, the right captions, and the right use of local traffic drivers can keep guests on your page longer...and that’s what the algorithm rewards.

In this video, I’ll break down exactly how to position your first ten photos, write story-driven captions that sell the experience, and fill every section so Airbnb sees your listing as complete and relevant. Plus, I’ll show you how to track your competitors and A/B test so you’re always improving your ranking.

Chapters

00:00 – The Hidden Airbnb Algorithm Rule Most Hosts Ignore

01:12 – How to Keep Guests on Your Listing Longer (and Why It Matters)

02:47 – The Photo Order That Boosts Your Ranking Overnight

04:03 – Writing Captions the Algorithm Loves (Not Just Your Guests)

05:41 – Filling Every Field to Signal Relevance to Airbnb

07:15 – Using Local Traffic Drivers to Climb the Search Results

08:42 – Storytelling vs. Boring Lists: Which the Algorithm Rewards

10:09 – Tracking Competitors to See What the Algorithm is Favoring

11:35 – The Step-by-Step Process to Outrank Other Hosts

Connect with Bill

🔸 Instagram: https://www.instagram.com/billfaeth73

🔸 Facebook: https://www.facebook.com/groups/284886002732508

🔸 LinkedIn: https://www.linkedin.com/in/billfaeth/

🔸 TikTok: https://www.tiktok.com/@bfaeth

Mentioned in this episode:

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠ Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months. Landing page: stayfi.com/bill

The Airbnb Strategy That Booked $7,500 in One Week Aug 05, 2025

Show notes

✨ Learn how to create show-stopping STR designs - without the expensive designer fees: https://www.buildstrwealth.com/strdesignschool

🎥 Get ALL of the STR Wealth Conference recordings: https://replays.strwealthcon.com/

💸Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselane.com/str-wealth?

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

If your Airbnb calendar isn’t full right now, you’re already behind. In this video, I break down exactly how I’m filling gaps, even in competitive summer markets—using pricing, minimum stays, and a little-known Facebook strategy that’s working right now. I’ll also show you how to prep for fall and winter so you’re not scrambling in the off-season.

Chapters

00:00 – Why Your Airbnb Calendar Isn’t Fully Booked Yet

01:03 – The 2 Pricing Mistakes That Cost You Bookings

02:25 – The Facebook Strategy That’s Quietly Booking Bill’s Condos

03:58 – The "Emoji Stack" Trick That Stops the Scroll

06:02 – How to Sell the Experience (Not Just the Property)

07:00 – What I Did to Fill a $7,500 Week with 1-Night Minimums

08:03 – How to Avoid the “Race to the Bottom” on Airbnb Pricing

Connect with Bill

🔸 Instagram: https://www.instagram.com/billfaeth73

🔸 Facebook: https://www.facebook.com/groups/284886002732508

🔸 LinkedIn: https://www.linkedin.com/in/billfaeth/

🔸 TikTok: https://www.tiktok.com/@bfaeth

Mentioned in this episode:

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠ Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

Don't Invest In These Airbnb Markets in 2025 Jul 31, 2025

Show notes

✅ FREE masterclass - how to earn $250K+ NET per year from Airbnb:https://buildstrwealth.com/550250masterclass

✅ FREE tool and training to find your own Super Property: https://go.buildstrwealth.com/superpropertygrader

💸Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselane.com/str-wealth?

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

There are five markets I’m avoiding completely in 2025 and they’re probably not the ones you think. I’m breaking down the biggest investor mistakes I’m seeing right now, why I pulled my money out of certain spots, and what actually matters when choosing your next STR market. I’ll also walk you through the updated Do Not Buy List and explain why some of the “hot” markets are about to burn you.

Chapters

00:00 – The Worst STR Markets to Avoid in 2025

01:28 – The #1 Mistake Investors Make When Choosing a Market

03:07 – Why Turnkey Properties Are a Dangerous Trap

05:01 – How to Underwrite the Right Bedroom Count (And Unlock More ROI)

07:10 – This One Design Trick Can Add Massive Value

08:45 – The Hidden Risk of Following Social Media Into Hot Markets

10:03 – Why I Pulled Out of Fort Morgan (And What I Bought Instead)

12:12 – The Only Way I’ll Invest in a Risky Market

14:08 – Why They’re On My “Do Not Buy” List

16:02 – You Can Still Win...If You Stick to This Rule

Mentioned in this episode:

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠ Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

THIS Airbnb Makes $185K a Year. So I'm Selling It. Jul 30, 2025

Show notes

✅ FREE tool and training to find your own Super Property: https://go.buildstrwealth.com/superpropertygrader

💸Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselane.com/str-wealth?

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

This is the last video I’ll ever shoot at Sunset Point, my Smith Lake property… because it just sold for full price. Not because it wasn’t performing—this house crushed $165K–$185K/year. But I ran the numbers, did a return on equity audit, and saw an opportunity to double down by repositioning and redeploying the cash from this into another property with more upside potential. Listen to find out why we design for the next buyer just as much as we do for guests.

Chapters

00:00 – Why I’m Saying Goodbye to This Property Forever

02:01 – The #1 Mistake Investors Make When Holding Too Long

03:01 – Why This Home Sold at Full Asking (And the Last One Did Too)

04:08 – The Design Strategy That Attracts Buyers—Not Just Bookings

05:20 – Cash Flow vs. Appreciation: How I Decide When to Sell

06:28 – Doubling My Equity to Fund a $2.75M Upgrade

07:30 – How I’m Using a 1031 Exchange the Smart Way

08:45 – The Bookkeeping Tool That Finally Replaced QuickBooks

10:25 – The Real Reason This House Sold (And How to Replicate It)

Mentioned in this episode:

I Can't Decide Which Property to Buy for My Next Airbnb Jul 22, 2025

Show notes

✅ FREE tool and training to find your own Super Property: https://go.buildstrwealth.com/superpropertygrader

💸Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselane.com/str-wealth?

Struggling to choose between two great Airbnb properties? You're not alone. I'm breaking down the exact decision-making process I use when I’ve got two top contenders. One’s a private beach townhouse with insane VRBO upside. The other’s a mountain property with built-in wedding venue income and big tax advantages. I walk you through how I analyze cash flow, appreciation, and bonus depreciation—plus what tools I use to run the numbers the right way.

00:00 – When Even I Can’t Decide on a Property

01:12 – Beach vs. Mountain: The Two Properties I’m Torn Between

03:00 – This Beach Property Has a Secret Advantage Most Miss

05:05 – $110K in Passive Income? The Mountain Property’s Wildcard

07:18 – Which One Wins on Cash Flow (And Which One Doesn’t)

09:04 – How Appreciation Could Flip the Decision

11:22 – The Hidden Tax Play Most Investors Ignore

13:05 – My Framework for Underwriting a Property

15:10 – Why I Don’t Start With a Pro Forma (And What I Do First)

17:28 – The Real Secret to Making Smarter STR Investment Calls

Mentioned in this episode:

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠ Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

Turning a Small Beach Condo Into an Airbnb Money Maker in a Saturated Market Jul 17, 2025

Show notes

🎟 Grab your ticket to STR Wealth Conference now and don't miss the STR Design School session: https://strwealthconference.com

✅ FREE tool and training to find your own Super Property: https://go.buildstrwealth.com/superpropertygrader

✅ Shop our favorite decor and amenities for Airbnbs: https://www.amazon.com/shop/billfaeth73

(As an Amazon Associate, I earn from qualifying purchases.)

💸Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselane.com/str-wealth?

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

I said I’d never buy a condo in Panama City Beach. Then we found this deal. Brea and I turned a dated two-bedroom unit into a Super Property — bold design, better function, and bookings rolling in. From hand-painted murals to a reworked kitchen layout that makes the whole place feel bigger, we pulled out all the stops (and stayed under budget). We walk through the numbers, the before-and-after upgrades, and the exact design moves that created real separation in a saturated market.

00:00 – I Swore I'd Never Buy Here… Until This Happened

01:27 – The HOA Advantage That Changed Everything

03:52 – Bold Design Moves That Made Our Condo Stand Out

06:18 – From Tight Galley to Open Showstopper Kitchen

08:42 – The Power of Hand-Painted Murals (Not Wallpaper!)

11:09 – The “Fifth Surface” Design Trick Most Hosts Ignore

13:36 – How We Fit 8 Guests Comfortably in 2 Bedrooms

15:28 – The Exact Renovation Budget (And What We Got Wrong)

17:46 – $126K Projected Revenue from a $395K Condo?!

19:24 – Sneak Peek: Our Most Ambitious Project Yet in Montana

Mentioned in this episode:

The Millionaire Retirement Plan (that no one talks about) Jul 15, 2025

Show notes

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

💸Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselaneaffiliateprogram.pxf.io/c/6143316/2948032/16283

If you’re a high-income earner still trading time for money, this is your wake-up call. In this video, I’ll show you why traditional retirement vehicles are failing you—and how to build real wealth using the #1 asset class in America right now. I’ll break down how I used short-term rentals to build $22M in assets with under 25% debt… and how you can do the same. We’re talking cash flow, tax benefits, appreciation—and how to automate 95% of it.

Mentioned in this episode:

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠ Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

Don't Make These Newbie Airbnb Mistakes Jul 08, 2025

Show notes

🎟 Grab your ticket to STR Wealth Conference now: https://strwealthconference.com

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

💸And Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselaneaffiliateprogram.pxf.io/c/6143316/2948032/16283

✅ FREE community: Join 33K+ hosts growing their wealth with STRs: https://www.facebook.com/groups/284886002732508/?mibextid=oMANbw

✅ FREE Proforma - know exactly how much a property will make before you buy: https://buildstrwealth.com/proforma

Don't buy your first or next Airbnb without seeing this. I'm breaking down the exact mistakes that kill cash flow and how you can avoid them with a smarter setup. From LLCs and liability protection to revenue management, design budgets, and off-platform marketing, this is what separates the top earners from the pack.

These are the Two Extra Steps that most investors skip. Take them, and you're ahead of 90 percent of the market.

Chapters

00:00 – The One Mistake to Avoid Before Buying an Airbnb

01:15 – Why an LLC Isn’t Optional if You Want Protection

03:04 – The $1,300 Investment That Could Save You Millions

05:02 – How to Avoid the #1 Financial Pitfall After Closing

07:10 – The Secret to Managing Airbnb Finances Like a Real Business

09:00 – Revenue Management Isn’t Optional — Do This Instead

11:12 – The Photo Strategy That Sells Your Property Before the Description

13:00 – Outside-In: The Image Order That Converts Browsers to Bookers

15:22 – How to Create Demand Without Relying on Airbnb

17:30 – The Most Overlooked Tool That Builds a Direct Booking Machine

Connect with Bill Faeth

🔸 Instagram: https://www.instagram.com/billfaeth73

🔸 Facebook: https://www.facebook.com/groups/284886002732508

🔸 LinkedIn: https://www.linkedin.com/in/billfaeth/

🔸 TikTok: https://www.tiktok.com/@bfaeth

Mentioned in this episode:

Will Trump's New Bill Change Real Estate Forever? Jul 01, 2025

Show notes

💸Baselane: Get $100 when you sign up and put your rental finances on autopilot—no monthly fees, no stress: https://baselaneaffiliateprogram.pxf.io/c/6143316/2948032/16283

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

✅ FREE Super Property Grader: https://go.buildstrwealth.com/superpropertygrader

✅ FREE Proforma - mitigate risk before you buy: https://buildstrwealth.com/proforma

Trump’s new tax bill could be the biggest opportunity real estate investors have seen in years. If you’re not preparing for accelerated depreciation coming back to 100%, you’re already behind.

In this video, I’m breaking down exactly how this bill can save you tens or hundreds of thousands in taxes—and why buying before it passes is critical. I’ll show you step by step how I’m underwriting deals, estimating tax savings, and getting ahead of the mad rush that’s coming.

Don’t wait until the market flips to a seller’s market again. Get my free Super Grader and Proforma tools and start practicing now.

00:00 – Why Trump’s New Tax Bill Could Change Everything

02:15 – The #1 Tax Benefit Real Estate Investors Overlook

04:05 – How Accelerated Depreciation REALLY Works (With Numbers)

06:20 – What It Costs to Do a Cost Segregation (And Why It’s Worth It)

08:05 – The Timing Trap: Why You Can’t Wait for the Bill to Pass

10:12 – The Coming Surge: Millions of Buyers About to Flood the Market

12:48 – The Secret to Predicting Your Tax Savings Before You Buy

15:10 – Why This Is Still the Best Time to Buy Real Estate in Our Lifetime

Connect with Bill Faeth

🔸 Instagram: https://www.instagram.com/billfaeth73

🔸 Facebook: https://www.facebook.com/groups/284886002732508

🔸 LinkedIn: https://www.linkedin.com/in/billfaeth/

🔸 TikTok: https://www.tiktok.com/@bfaeth

Mentioned in this episode:

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠ Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

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