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Beyond A Million — Business
Beyond A Million

Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/

All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes… Apply to all businesses.

With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what’s working – and what’s not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from.

Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket.

Whether you’re pushing through your first startup and learning the ropes, you’re an established 8 or 9-figure brand, or you’ve made an exit and are thinking about your next chapter… Beyond a Million will stretch your mind.

Be sure to follow us wherever you get your podcasts so you never miss a new episode!

Copyright: © Copyright 2021 and beyond - All Rights Reserved, Beyond a Million Podcast

Latest Episodes:

058: From Prison to 3 SaaS Exits & CEO of Multiple 8-Figure Companies - Dan Martell Jan 26, 2023

Show notes

Dan Martell is the founder of SaaS Academy, a coach to more than 1,000 SaaS founders, and the author of "Buy Back Your Time," which aims to help entrepreneurs enjoy more freedom while continuing to level up in business. Dan is also an active angel investor who invested early on in companies such as Udemy, Hootsuite, Intercom, Unbounce, Getaround, and many other B2B SaaS startups.

In this episode, Dan shares his story, from being locked up in prison to becoming a 5x SaaS founder with three successful exits, including companies such as Clarity.fm, Spheric, and Flowtown. He's also the CEO of two 8-figure businesses.

You'll also learn how to calculate your own buyback rate to earn more freedom, Dan's "4 C's" to business leverage, and psychology and mindset advice for facing adversity.

Key Takeaways with Dan Martell

How Dan went from spending time in prison to becoming a 5x SaaS Founder, angel investor, coach to 1000+ Founders, and CEO of two 8-figure companies.
The step-by-step calculation for determining your "value creation per hour" and "buyback rate" to earn more freedom.
Dan's 4-part framework for creating leverage in your business.
Why Dan's first two companies failed to take off—and how he scaled/exited 3 companies in 10 years.
How to determine when to sell a growing or profitable business.
The profit level at which founders should consider investing in ventures other than their own business.
The insight Dan had during a 12-hour walk that completely changed his life.
Using endurance athletics to spark new mindsets for dealing with personal and professional adversity.
A detailed look at no-code software vs. creating your own.

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BAM! 💥

057: 2023's Best Paid Ad Platform to Use to Scale with Mike Buontempo Jan 19, 2023

Show notes

Mike Buontempo is the CEO of Client Accelerators, an agency that reports managing more than $40M in annual ad spend across platforms like YouTube, TikTok, Google, and more.

In today's episode, Mike shares his path from starting his first company at 16 to scaling Client Accelerators up to what he claims is the #1 agency for high-ticket funnels on YouTube.

Mike walks you through his blueprint for creating a successful ad and how he structures his monetization model to earn more than $150K/month from a single client.

You'll also hear Mike talk about which platforms he prefers to advertise on, how his role as CEO has changed as his company scaled to more than 40 employees, and why he values having his team in the office over remote work.

Key Takeaways with Mike Buontempo

Mike's step-by-step breakdown of the elements of a great ad.
Mike's monetization model for Client Accelerators and why he targets clients with high-ticket offers.
How Mike's role as founder and CEO of Client Accelerators has changed as his team grew from 0 to 40+ employees.
The biggest thing Mike looks for when picking clients.
Why Mike believes agencies often get a bad name.
How Mike started making $150K - 200K per month from one client.
Mike's preferences between running ads on YouTube, Facebook, and TikTok (and his biggest issue with TikTok).
Why clients might find value in working with more expensive agencies.
How Mike went from posting on Facebook to $30,000 MRR — even though he didn't want to start an agency.
Understanding the relationship between media buyers and creatives — and why it matters for an agency.
How Mike would manage his team differently if he could do it over again.
Why Mike prefers his team in-house as opposed to remote.
CTR, ROAS, CRMs, and more — A masterclass in agency acronyms.

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We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

056: 8-Figure Exit Strategies & Defending Your Wealth with Mike Brown Jan 12, 2023

Show notes

Mike Brown is an investor, entrepreneur and the founder of Unbreakable Wealth, a coaching program that aims to help entrepreneurs break through key challenges to hit their next levels of business and financial success.

After flying more than 70 combat missions for the U.S. Navy, Mike pivoted into the world of oil and gas in Texas, eventually founding and scaling a business to $34M in revenue with five employees before making an 8-figure exit.

In today's episode, Mike shares his views on discipline and risk and how they play into a founder's journey to scale and sell a business. You'll also hear Mike talk about key changes he made to his mindset for different milestones in his entrepreneurial journey, how he balances the value between money and lifestyle, and what he'd do differently if he could do it all again.

Key Takeaways with Mike Brown

What Mike believes is the most powerful wealth-building strategy.
Why Mike believes it takes a different level of discipline to scale past 7-figures — and what that discipline entails.
Mike's biggest mistake and what he would've done differently in his business ventures.
Mike's 3-step action plan for reestablishing his relationship with money after becoming a multi-millionaire.
The two big questions Mike had to answer after exiting his oil and gas company.
Mike's answer for entrepreneurs who ask, "What if I lose my edge?"
Weighing the effect of gradual progress vs. daily intensity.
Why Mike doesn't believe in goal-setting — and what he does instead.
Balancing maximizing revenue with lifestyle priorities and why Mike chose not to attempt to scale to 9-figures.
The mindset shift from being an accumulator of wealth to being a defender of wealth.
Why Mike doesn't believe hard work is the leading factor in success.
Mike's experience with balancing internal happiness with external validation.
The importance of accountability partners for financial decision-making.
The overlap of mentalities between combat, endurance sports and business.

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We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

055: Sourcing, Evaluating, and Structuring 9-Figure Acquisitions with Walker Deibel Jan 05, 2023

Show notes

Walker Deibel is an acquisition entrepreneur, M&A advisor, and the founder of Acquisition Lab, an accelerator that teaches entrepreneurs how to purchase and scale sustainable, profitable companies. He has acquired 7 companies over ten years and co-founded several startups.

In this episode, Walker shares in-depth tips on how entrepreneurs can look at acquisitions as a part of their growth strategy. We discuss the value of "boring" brick-and-mortar businesses vs. "zero-to-one" innovative companies, how Walker sources deals, and ideas for evaluating and vetting potential businesses for sale.

You'll also hear the number one risk Walker sees buyers make, the first thing he believes entrepreneurs should do when considering an acquisition, and the best place to start for entrepreneurs who already know what they want to buy.

Key Takeaways from Walker Deibel

How 7-figure entrepreneurs can quickly work their way into 8 or 9-figure acquisitions.
How does Walker find companies to acquire?
The primary metrics Walker believes entrepreneurs should look at when assessing acquisition targets.
The number one mistake Walker sees buyers make when it comes to acquisitions.
The first thing Walker recommends entrepreneurs do when considering an acquisition.
Why entrepreneurs with viable companies are "in the catbird seat" when it comes to potential acquisitions.
How do the nuances of terms in an acquisition deal affect buyers and sellers?
Two approaches to sourcing potential deals and two different acquisition strategies.
Key differentiators between the private and public markets when it comes to getting financial information on companies.
Should you keep the existing management team after buying a company?

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We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

054: 10-Figure Exits & Demystifying Private Equity with Nick Bradley Dec 29, 2022

Show notes

Nick Bradley, known as 'The Exit Guy,' helps entrepreneurs and investors scale via M&A to create high-value exits.

Over the last decade, he has built, bought, and sold 26 businesses with a combined valuation of $5.2 billion. He's been the CEO of 7 different companies, ranging in size from 15 to 400+ employees.

Today, Nick shares what he's learned in managing over 100 acquisitions, including the ins and outs of private equity, negotiating exits, and navigating powder-keg boardrooms.

We talk about Nick's journey from an 18-year-old fitness trainer to leading a $2.3 billion deal to his eventual decision to quit the world of private equity entirely.

You'll also hear about how Nick used ultramarathons to train his mind for the boardroom, how he prepares companies for a sale, and how to sell a business without going through investment banking.

Key Takeaways with Nick Bradley

The evaluation steps Nick takes when helping founders position and negotiate exits.
Nick's 2 requirements for business owners who want to grow and scale quickly.
How Nick sells businesses without going through investment banking.
Why Nick believes PE firms place too much emphasis on financials when evaluating a company (and the areas they don't consider enough).
Strategically tweaking your emotional state to align yourself with the outcome you want.
The potential risks PE firms take when replacing the original founder with a scale-up CEO.
Nick's equation for driving exponential growth for any business.
The 2 types of entrepreneurs Nick sees and where each type excels.
The internal dynamics of private equity that led to Nick leaving the industry.
The interplay between endurance training and winning in business.
How attending all of Tony Robbins' events for a year transformed Nick's way of thinking and gave him the tools to achieve new levels of success.

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

053: Optimizing Pricing Models to Scale to $175M in Sales with Mike Filsaime Dec 22, 2022

Show notes

Mike Filsaime is the CEO of Groove Digital, one of the fastest-growing software platforms for digital and e-commerce marketers. As an online marketing expert, educator, and consultant, Mike claims to have done more $1M launches than any other marketer in history.

In this episode, Mike shares his journey from college dropout to launching, managing, and scaling SaaS companies that have done over $175M in sales. He talks about the pros and cons of different pricing strategies, his process for increasing the lifetime value of a customer, and how his approach to running companies has changed after multiple successful exits.

You'll also hear Mike's "best tip" regarding products and offers, what he views as "the 2 most powerful things in marketing," and his main focus when it comes to scaling.

Key Takeaways with Mike Filsaime

Lifetime access vs. ongoing subscription pricing and how each can affect the lifetime value of a customer.
How does a consumer's mindset change when buying a product vs. buying an offer?
The value Mike sees in the freemium model and how to optimize it.
The metric Mike is currently focused on for scaling.
How Mike leverages and evaluates open-source platforms to make SaaS development easier.
How marrying multiple pricing models can increase the lifetime value of a company.
The equation Mike calculates when running paid ads.
Mike's early entry into the SaaS space and how he believes consumer preferences have changed as the space evolves.
Weighing work against retirement and finding purpose after achieving financial goals.

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

052: From Coffee Barista to $20M in ONE YEAR with Keala Kanae Dec 15, 2022

Show notes

Keala Kanae is the founder and CEO of Fullstaq Marketer and went from working in a coffee shop to making millions as an affiliate marketer. He launched his own courses and coaching program and scaled to 60 employees and $20 million in revenue in his first year—the majority of which came from a single YouTube funnel.

In this episode, Keala joins me to talk about navigating the challenges that come with scaling your business, how he builds his sales funnels and closes high-ticket offers, and his step-by-step email marketing blueprint that has helped him hit a 59.1% open rate.

You'll hear about what Keala believes is the best leverage an affiliate offer can have, how to pick KPI data that can help your business, and how to adapt business models for increasingly intelligent consumers.

Key Takeaways with Keala Kanae

How Keala scaled to $20M in revenue and 60 employees in his first year
The step-by-step guide Keala used to get his email open rates to 59.1%
An inside look at the challenges that come with scaling rapidly
Best hiring practices for scaling beyond $1M
Email marketing mistakes that will negatively impact your open rates—and how to avoid them
A key metric that can help guide your hiring decisions as you scale
How Keala builds his sales funnel from low to high-ticket offers
How to efficiently monetize leads by segmenting your audience to align them with the offer that suits them best
Why raising prices on front-end offers can be a big mistake and how you can use the Amazon model to drive long-term value
Prioritizing KPIs without getting lost in the weeds (and the crucial KPI segment to keep your eye on)
What are the four core concepts of affiliate marketing?

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

051: From Bankruptcy to Doing $20M+/Year with Perry Belcher Dec 08, 2022

Show notes

Perry Belcher is an investor, direct response marketer, and serial entrepreneur who has built multiple startups throughout his career.

Most notably, he Co-Founded Digital Marketer with Ryan Deiss, a digital marketing training company that coaches over 300,000 students and hosts the largest marketing event in North America, Traffic & Conversion Summit.

In this episode, Perry shares audience-monetization tactics from his rollercoaster entrepreneurship journey. At age 20, he owned 42 retail stores before going bankrupt at age 22. Soon after, he rebounded to doing $3-4 million a month before having his assets seized by the State of Tennessee. Finally, Perry used the "Randolph Hearst" model to build and scale his digital marketing business.

You'll learn multiple strategies for creating income streams from your existing audience, how creating a specific customer avatar can lead to unexpected revenue opportunities, and how you can use "dead" traffic to create beneficial business relationships.

Key Takeaways with Perry Belcher

Maximizing LTV of your audience by building a specific customer avatar.
How to cross-sell your existing audience by using the "Randolph Hearst" model.
Evaluating and pursuing other ventures when your main business is doing well.
How Perry changed his sales strategy to win more customers amidst a recession.
Why is the U.S. tax structure favorable for entrepreneurs?
Determining when it's time to add additional offers outside of your core product.
Multiple ways to monetize your audience lists.
Using referrals to provide value and foster mutually beneficial business relationships.
How one of Perry's Funnel Hacking students became a millionaire from a one-location pooper scooper business.
The evolution of the digital payment space and how different generations prefer different payment methods.

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

050: The DNA of a Great CEO with JeVon McCormick Dec 01, 2022

Show notes

JeVon McCormick is the CEO and majority Co-Owner of Scribe Media, a multi-million dollar publishing company that helps people write, publish, and market their books.

Scribe was ranked #1 Top Company Culture in America by Entrepreneur Magazine and has worked with 2,200 authors including The Nobel Peace Prize Committee, Former CEO of Chipotle, Monty Moran, and David Goggins, whose bestselling book Can't Hurt Me, sold over 2 million copies.

As someone who was named Best CEO in Austin, TX, I wanted to talk to JeVon about his approach to managing Scribe's business operations.

You'll learn why he believes most founders are following a broken playbook, the roles and responsibilities that he's focused on as a CEO, and his people-first leadership style that allows Scribe Media to continue to scale.

Key Takeaways with JeVon McCormick

Hiring for character instead of where someone went to school.
Why JeVon dislikes phrases such as "attract and retain" or "human capital" when referring to the people who work for you.
Why JeVon celebrates staff who decide to leave for new opportunities.
Should employees have to give two weeks notice when quitting?
Creating SOPs and making sure no individual holds all the "Institutional Knowledge."
Why startup founders need to be willing to abandon the CEO title if they're not the right fit for the role.
What makes a great CEO?
Why JeVon believes Tim Cook is one of the greatest operators of all time.
The roles and responsibilities of a CEO.
Find out why JeVon believes society has weaponized the word "diversity."
The 3 C's that JeVon uses to find out what the company is doing great.
Hear Scribe's work-with-you process for writing books for authors.
Understanding the distribution of sales across audiobooks, kindle, and print.

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

049: Helping Scale 8 & 9-Figure Brands with Los Silva Nov 24, 2022

Show notes

Los Silva is an entrepreneur and advisor who has helped hundreds of companies in eCommerce, SaaS, Real Estate (and more) to grow, scale and exit their businesses.

He owns multiple agencies in the eCommerce, social media, and creator spaces and has spent over $100M in advertising, helping numerous brands scale to 8 and 9-figure sales.

In this episode, Los shares his story from hustling to sell video projectors online, to leveraging his network and building eCommerce brands that scale.

You'll hear Los talk about the power of brand. He explains that in his early career as a digital marketer, his primary focus was on launching high-ticket offers. While it was a quick way to make money, he realized sales could drop just as fast as they could jump, resulting in a volatile business model. Today, he builds brands that last, making them more attractive for future acquisitions.

We also discuss using social media to drive sales, what to do when a business partnership fails, tactics to qualify leads, and more.

Key Takeaways with Los Silva

The high-ticket sales funnel Los uses to sell a $35k/year consulting service.
Paid and organic advertising tactics to target your ideal clients and drive more sales.
How Los uses paid preview events to qualify leads and generate new business.
Is your money better spent with a marketing agency or a publishing company? Find out which one is incentivized to actually help grow your business.
Los shares his approach to moving on when partnerships fail.
Hear how Powerhouse Brands helps business owners build, scale, and exit their companies.
The downside to building an offer instead of building a brand.
Los' prerequisites for acquiring new companies.
Seeing beyond top-line numbers to understand the actual performance of a business.
How Los went from losing everything during the 2008 market crash to launching Startup Jungle with Ryan Deiss.

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

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