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Behind The Veil — Society & Culture
Behind The Veil

A an award winning podcast that goes Behind The Veil that provides insight into the world of weddings and events. From Mental Health and Wedding Planning to Vendor Meals – A Right or a Privilege, to singers on tour, and even a few famous people. There is nothing we won’t tackle! Bringing in the worlds best vendors to provide true, honest, and real advice. The shows are always live, and always unedited…. so you never know what someone is going to let slip out! Host: Keith Willard – Owner of Keith Willard Events. Keith has over two decades of event planning including Director of Catering and Events for The Ritz-Carlton, The One Hotel, and Hyatt Regency. He is known for his no nonsense take of the event world. Knowledge is power and we can all make better choices when we have the facts. Co-Host: Marci Guttenberg – Owner of An Affair To Remember By Marci – Marci is also a long time veteran of the event world but ensures that we follow the proper etiquette!Co-Host: Brooke Logan Stoner- Brooke is the wild card of our trio. You never know what she is going to say. She keeps it honest and keeps it real!Winner of The Telly Award – Best Unscripted Online Series. Winner of the NACE One Award – Innovator of The Year

Latest Episodes:

Behind The Veil - Photography 101 Aug 24, 2021

Show notes

You finally had your perfect day! Over a year and half of planning, worry, and pandemic, you finally got your moment. But - was it captured correctly? Are you worried about how the photos are going to look and did you really hire the right person?
Avoid all of these questions and find out what you should be asking before you hire that pro, and what can be done after the fact.
Lynne Reznick is the owner of Lynne Reznick Photography, who was recently named on of the top wedding photographers by Boston Magazine. A high school teacher turned wedding photographer, Lynne knows how to roll with almost any personality, and use her teacher voice to keep people in line. She is also a constant contributor to a wide range of publications, including The Knot, Wedding Wire, and Wedding Chicks, just to name a few.
Lynne is also a sought-after speaker, where she teaches event pros how to become better business people through her lecture - Batch Working and Efficiency Techniques during Busier Times.
We are going to dive deep and get the 411 on everything that you should know before hiring that pro. The show is always live, so you never know what someone might say.
Host: Keith Willard, CWP - Keith Willard Events
Co-Host: Marci Guttenberg, CWP, CPCE - An Affair To Remember By Marci
Co-Host: Brooke Logan Stoner - Keith Willard Events
Special Guest: Lynne Reznick - Lynne Reznick Photography

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behind The Veil - Wedding Burnout!! Aug 23, 2021

Show notes

After a year of nothing, and praying for new clients - all of a sudden your wishes have come true! But be careful what you wish for. Now it's starting to get too much and the needs of the clients are different than before. How do you avoid burnout, use resources to grow your business, for the clients that you want, at your pace!
helping service-based creative entrepreneurs reach their full potential through “done with you” and “done for you” marketing education, strategies, and copywriting solutions that attract more clients. She is a firm believer that business owners should make good money doing what they love, and she uses her position as an industry thought leader to share tangible revenue growth tools.
Aleya has made it her mission to transform small business owners from invisible and overwhelmed to sought-after and confident. Her decade-plus long career, including being a chef, catering company owner, and Marketing executive for a major foodservice corporation, has provided her with a multi-faceted knowledge base she leverages to create actionable strategies for passionate empire-builders looking to turn their talent into treasure. Her engaging personality makes learning how to develop lucrative streams of income fun, inspirational, and valuable.
As a professional speaker, she fosters interactive discussion about practical marketing tactics and profit-driven storytelling to motivate her audience to take charge of their financial futures. Her quality presentation skills and expertise in social media marketing, brand storytelling, marketing strategy, and email sales funnels have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource.
A WeddingPro Educator for 2021, Aleya also currently serves as the marketing committee chair for NACE National and is the proud founder and head of the NACE Black Caucus. Aleya was also awarded the NACE, Emerging Member of the Year award for 2020 for her commitment and dedication to the organization. She has also received the Certified Professional in Catering and Events (CPCE) designation to add to her list of accolades, which also includes being a Story Brand Certified Guide.
Host: Keith Willard, CWP - Keith Willard Events
Co-Host: Marci Guttenber, CPCE, CWP - An Affair To Remember By Marci
Brooke Logan Stoner - Keith Willard Events
Guest: Aleya Harris, CPCE

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behind The Veil - All About Wedding Cakes and there is a LOT more to it than you think!! Aug 10, 2021

Show notes

Finding the perfect wedding cake should be... well - a piece of cake. But there are so many option now available! Plus everyone seems to have an opinion that the truth can get messy. If you are newly engaged, then you know what I am talking about. We are going to get to the bottom of all of the myths and reveal the ingredients that go into finding the perfect cake.
Earth and Sugar is a creative confectionery and dessert studio based in West Palm Beach, Florida. Founded in 2009 by self-taught baker and cake artist Janderyn Makris. Earth and Sugar specializes in designer confections including cakes, pastries, bars, cookie cakes, macarons, and beyond; with an emphasis on clean, natural ingredients and fine artistry. Following 11 years of success, Earth and Sugar added a tasting room in Miami in 2016.
Earth and Sugar’s design prestige has been recognized with numerous awards, including Wedding Wire’s Couples Choice Award, The Knot's Best of Weddings and Wine Spectator’s Best of the Best at SOBEWFF. A testament to the sterling reputation of Earth and Sugar, many of the industry’s most prestigious awards are bestowed year after year.
Earth and Sugar has also been featured in wedding and industry blogs and magazines on the market, from Vogue and Elle to Martha Stewart, Inside Weddings, Southern Weddings, InStyle, and beyond. After Brides featured Earth and Sugar’s edible art on several occasions, Makris was personally invited to Condé Nast headquarters in New York to meet the editorial team and participate in an esteemed From the Pro interview.
Earth and Sugar's work has garnered global attention and is entrusted by celebrities, politicians, and the discerning elite, servicing high-end hotels all over South Florida, the Bahamas and Eastern America. In 2015, Earth and Sugar was selected by Instagram as one of 30 “amazing artists to follow in the world.”
Behind The Veil: Winner of 2021 Telly Award & Innovator of The Year ONE Award
Host: Keith Willard Events - Keith Willard Events
Co-Host: Marci Guttenberg - An Affair To Remember by Marci
Brooke Logan Stoner - Keith Willard Events
Guest: Janderyn Makris - Owner/CEO of Earth & Sugar

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behind The Veil - Live from VEGAS @ the NACE National Conference Aug 06, 2021

Show notes

This week, the show goes on the road!
We get to meet some amazing surprise guests that will talk about everything from a wedding conference that is centered around the use of marijuana ... Yes - you read that right! ... To Michael Dwor, the CEO of a VerTerra - a company that produces plate ware that is 100% earth friendly. This all started with their first products being made completely out of palm leaves.
And of course ending with one of our favorite NACE (National Association of Catering & Events) leaders - Cathi Horner - who gives us the 411 about NACE and all that is good in the world.
We are back in the studio this coming Tuesday with the owners of Earth & Sugar... think Cake Boss but South Florida edition!
Host: Keith Willard, CWP
Co: Host: Marci Guttenberg, CPCE, CWP & Brooke Logan Stoner
Behind The Veil is the winner of the Telly Award & Innovation of the Year 2020 by NACE.

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

BTV - Offscript conversation between the Co-Hosts - that we're calling: Chit Chat with Fluffy and Stoner Jul 27, 2021

Show notes

This week we had some technical difficulties with our guests - soooo - we've replaced the episode with a conversation between Keith Willard and Co-Host Brooke Logan Stoner.
This is a real inside look into what the conversations are like between the Co-Hosts before the camera turns on!
Host: Keith Willard
Co-Host: Brooke Logan Stoner

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behind The Veil: There is No Such Thing as Getting Your 15 Minutes in The Event Industry & Here Is Why! Jul 20, 2021

Show notes

Everyone believes that if they can just get their 15 minutes - that life is going to be good...but it's not that easy - especially now! Here is what you have to do to become successful, and sustain that success, in the event world.
Our special guest - Shari Lynn Krammer has done it all...and you might just recognize her name as one of the original Editorial Directors of BIZBASH South Florida - an event industry magazine and website.
Shari graduated from SI Newhouse School of Public Communications at Syracuse with a degree in Writing/Editing. After multiple stints freelancing for magazines, websites and blogs in Manhattan and South Florida, she Successfully launched, grew, and served as the Editorial Director of BIZBASH Florida, a start-up event industry magazine and website. Since 2007, Shari has created and managed company brands wrote award submissions, and traveled the world speaking and teaching at conferences. Now an accomplished author of Love, Life & Other Mundane Evils and 100 Little Life-Altering Experiences, Shari has started her next adventure with The Opal Group – a company designed to do it all for their clients. Whatever, Whenever and However – they will get it done!
A little more about Shari ...
Books, Books, Books … Finally!
Currently residing in Lake Worth, FL, I've just completed my first two books—Love, Life, & Other Mundane Evils, a book of Poetry; and 100 Little Life-Altering Experiences, a quick, feel good read. I am currently working on a series of children’s books on endangered animals in the “eductutional” genre and a crime novel.
What I Believe
- That which will not kill me will make me stronger
- You either get it or you don’t—and sadly, those who don’t “hear the music”, never will
- Kindness and empathy overcome all
- Bad grammar kills good writing, period. If you want to write like a pro, call an editor
- Take what you need but leave enough for others
- Everyone needs some “fur” in his/her/they life – animals make everything better
Behind The Veil Host: Keith Willard - Keith Willard Events
Co-Host: Marci Guttenberg - An Affair To Remember By Marci
Special Guest: Shari Lynn Rothstein-Kramer - The Opal Group
and Victoria DeSilvio, CWD The Opal Group

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behind The Veil - Let's Get Real with Goodshuffle Pro's Karen Gordon Jul 14, 2021

Show notes

This week we welcome our friends at Good Shuffle - A Powerful Event Rental Management Software. This is definitely a show to tune in for!!
Not only will we be talking about Good Shuffle and what they bring to the event industry - but we are also going to be delving into the realities of event and wedding planning - The Good, The Bad, and The Not So Pretty.
It's been a tough 16 months and everyone has been put through the ringer. The stress to create a perfect day was tough before - but now add the fact that brides had to change their dates, change their mindset, change location, and guest lists that have gone down the back-up - there is more pressure than EVER to make sure it's perfect.
This will be the one show that we truly go Behind The Veil!
Host: Keith Willard - Keith Willard Events

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behing The Veil - The Self Employed Life Jul 13, 2021

Show notes

Who hasn't said at some point, "Maybe I should go work for myself"? Being self-employed definitely has it perks, but it's also scary as sh*t! Advances in technology, changes in trends, or even a pandemic, can destroy a business - and usually without any warning.
This week we welcome Jeffrey Shaw, the author of a new book aptly titled "The Self-Employed Life". We will talk about the pros, cons, myths, and truths about being self-employed. Jeffrey will also give insights in how to stay successful regardless of the world around us.
Jeffrey Shaw is a leading voice for self-employed business owners. His top-rated podcast, The Self-Employed Life is heard in 200 countries by30,000 or so listeners a month, he’s the author of the bestselling book,LINGO and the much anticipated book, The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success as well as a TEDx speaker.
As a keynote speaker and small business consultant, Jeffrey helps self-employed and small business owners gain control of their business in what seems like uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to compose the often-chaotic pieces of running your own business, like a photographer composes an image, to create the life and success they desire.
Host: Keith Willard, CWP - Keith Willard Events.
Co Host: Marci Guttenberg, CWP, CPCE, - An Affair To Remember By Marci
Brooke Logan Stoner - Keith Willard Events
Special Guest: Jeffrey Show - Author of "The Self-Employed Life"

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behind The Veil - Productivity and Social Meda with Angel Proffitt Jun 29, 2021

Show notes

It seems like everyone is doing it, but should you be as well? Just because someone else jumps off a bridge, you know the saying. But - is it something you should be thinking about doing? How do you get started? And what about finding followers! Is this something that could help build your brand and build more business, or is it just more hot air? Time to find our way through the Bull Sh*t and get some straightforward answers!

This week on Behind The Veil, we welcome Angela Proffitt to talk about all of this and how to be the boss of your own business! Angela is an award-winning eight-figure entrepreneur and CEO of GSD Creative. She is no stranger to the spotlight and is currently the host of the Business Unveiled podcast. As a consultant with several books and an in-demand speaker, Angela has appeared on ABC, CMT, TLC, E! as well as other national networks. With a degree in psychology and proven expertise in productivity strategies that scale your business, her work has been featured in publications such as INC, Success, US Weekly & People Magazine
Host: Keith Willard - Keith Willard Events, CWP
Co-Host: Marci Guttenberg, CPCE, CWP - An Affair To Remember By Marci
Brooke Logan Stoner - Keith Willard Events

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Behind The Veil - Entrepreneurship 101 Jun 22, 2021

Show notes

When is it the right time to hire an employee versus contract workers? Does a Business Plan have to be written? These questions and many more are answered on today's podcast, with special guest Michelle Loretta

With a degree in accounting, it seemed like Michelle had her career laid out for her when she began working in the corporate world at companies like Deloitte and Coach. It wasn’t until she started a stationery business in 2004 that she discovered what many already knew at the time: The events industry was chockful of incredibly talented creatives, but few had the business experience to truly understand the strategy behind running a sustainable company.

After spending a few years immersed in the industry, Michelle started a blog in 2009 aimed at educating fellow event professionals in the business of weddings. Be Sage Consulting quickly took off as it was one of the first B2B resources specifically tailored to creatives who wanted to become better entrepreneurs. Since then, her business has developed into a consultancy, and she now works one-on-one with event pros to adjust and redefine their business strategies. Be Sage Consulting also hosts an annual Be Sage Conference, which welcomes creative entrepreneurs from around the world for a weeklong mastermind on all things business.

Michelle was named one of the Top 1000 Event Professionals by BizBash Magazine in 2019. Her thought leadership has carried over to her professional speaking circuit, where she has been asked to speak at numerous national conferences including The Special Event, WeddingWire World, NACE Experience, POSH Retreat, ABC, and BizBash Live, as well as local chapter meetings for WIPA and ILEA. She is also a regular contributor to Wedding Business Magazine and has been featured on Planners Lounge, WeddingIQ, Aisle Planner, and countless other industry publications.
Behind The Veil Host: Keith Willard, CWP - Keith Willard Events
Behind The Veil Co-Host
Marci Guttenber CPCE - An Affair To Remember by Marci
Brooke Logan Stoner - Keith Willard Events

Support the show

Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

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