Behind the Screens

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How to market The Eras Tour: Taylor Swift delivers the biggest concert film opening of all time Oct 17, 2023

Show notes

With Taylor Swift: The Eras Tour bringing the biggest concert film opening of all time — as well as the second biggest October film opening of all time — we dive into the audience and box office analysis, and bring along resident Movio marketing expert (and Taylor Swift expert) Janelle Conti to tell us how movie marketers can make the most of Taylor Swift’s audiences.

Topics and times:

Taylor Swift: The Eras Tour box office overview - 1:09
Taylor Swift: The Eras Tour record breaking accolades - 1:56
Taylor Swift: The Eras Tour audience analysis - 4:01
Advice for marketing Taylor Swift in week 2 - 6:05
Box office top 5 roundup - 11:13
Killers of the Flower Moon - 14:40
Next Week - 16:17

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Taylor Swift: The Eras Tour debuted to $92.8M in the domestic market, not only the biggest concert film opening of all time, but the second biggest October opening as well. Internationally it grossed $30.7M for a worldwide total opening weekend of $123.5M.
The Exorcist: Believer grossed $10.9M domestically, while its international total reached $40M, bringing it to a worldwide total of $84.9M.
Paw Patrol: The Mighty Movie followed with $6.8M domestically, bringing the domestic total to $49.7M and the international total of $76M for a combined global total of $126.5M.
Saw X saw only a small drop, grossing $5.6M domestically, reaching an international total of $23.5M, and worldwide $64.9M total.
The Creator grossed $4.3M domestically. Internationally it reached $46.7M, making its worldwide total $80M.

The Exorcist, and analysing Taylor Swift’s pre-sales Oct 10, 2023

Show notes

With Halloween on the way, Horror titles are battling for the box office between The Exorcist: Believer, Saw X, and The Nun II. While The Exorcist makes its debut, we’re looking to the massive release of Taylor Swift: The Eras Tour Movie, with pre-sales analysis and comparisons to theatrical benchmarks to see how the concert event of the season matches up.

Topics and times:

The Exorcist: Believer box office overview - 0:30
The Exorcist: Believer audience analysis - 1:39
Box office roundup - 4:00
Taylor Swift pre-sales analysis and comparison - 6:46
Next Week - 10:55

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Exorcist: Believer debuted to $27.2M domestically and a further $17.9M internationally for a worldwide total of $45.1M.
Paw Patrol: The Mighty Movie came in second adding another $11.8M domestically. It currently sits at a global total of $87.1M.
Saw X grossed $8.2M domestically this weekend, bring the domestic total to $32.6M, which sits, $4M ahead of Jigsaw at the same point in its release. Internatioanlly it added $11.3M for a worldwide total of $43.9M.
The Creator grossed $6.1M domestically for a domestic cumulative total of $24.9. The international total reached $36.9M, for a worldwide total of $61.8M.
The Blind, despite dropping to only 1,314 screens in the domestic market, added $3.2M and sits at a cume of $10.6M.

Saw Patrol! Puppies, horror, and China’s booming 8-day box office Oct 03, 2023

Show notes

The box office is booming again this week with a trio of major releases. We examine the box office results and audience demographics for Saw X, Paw Patrol: The Mighty Movie, and The Creator. China’s autumn festival made for an 8-day-long holiday period with exceptional box office results from local titles, and we look ahead as Beyoncé adds to the concert movie buzz and Matthew and Ryan prepare for NATO Fall Cinema Summit.

Topics and times:

Vista Group launch Oneview - 0:46
Paw Patrol box office overview - 1:18
Paw Patrol audience analysis - 2:18
Saw X box office overview - 6:40
Saw X audience analysis - 7:18
The Creator box office overview - 10:55
The Creator audience analysis - 11:57
Box office roundup - 17:04
China’s 8-day holiday - 19:45
Next Week - 21:13

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Paw Patrol: The Mighty Movie took the top slot at the box office this week, opening to $23M in the domestic market and $23.1M internationally, reaching a worldwide total of $46.1M.
Saw X debuted to $18M domestically, well ahead of previous instalment Spiral’s $8.8M. It grossed an additional $11.3M internationally for a worldwide total of $29.3M.
The Creator grossed $14M domestically and a further 18.3M from 48 international territories for a global total of $32.3M.
The Nun II continued its strong run with another $4.7M domestically, bringing the domestic total to $76.8M. It grossed a further $12.8M internationally, for a current worldwide total of $231.2M.
Dumb Money unfortunately only added $3.5M domestically, and now sits at $7.1M total.

WGA & AMPTP strike an agreement, Expendables struggles Sep 26, 2023

Show notes

Riding on the excellent news of the WGA reaching a tentative agreement with the AMPTP, we take a look at the unfortunately lackluster debut for The Expendables 4 — who turned out to see the latest instalment, and what audiences might marketers try to draw in to round out its box office?

Topics and times:

WGA reach a tentative agreement - 0:39
The Expendables 4 box office overview - 1:44
The Expendables 4 audience analysis - 4:03
Box office roundup - 8:24
Next Week - 10:14

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Nun II stayed at the #1 spot in its third week with $8.4M domestically, down 42.2%, and $20.8M internationally, now sitting at a global total of $204.2M.
The Expendables 4 in its debut grossed a franchise-low of $8.3M domestically, well behind predictions, which expended between $15-17M. However, in China the film grossed $10.9M in its opening, and its global cume to date sits at $33.9M.
A Haunting in Venice grossed $6.3M down 56% domestically, $14.7M internationally, and sits at $71.5M worldwide.
Oppenheimer crossed $600M domestically this weekend, reaching $604.8M domestic and a worldwide total of $925.7M.

A Haunting in Venice and pronouncing Poirot Sep 19, 2023

Show notes

While it may not have been the most explosive weekend at the box office, there are still plenty of insights to be had. We’re diving into A Haunting in Venice to see how its audience and box office compare to previous instalments, with some surprising changes. Then we take a look ahead at upcoming releases with The Expendables 4, The Creator, and Taylor Swift: the Eras Tour Movie.

Topics and times:

A Haunting in Venice box office overview - 2:09
A Haunting in Venice audience analysis - 2:41
Box office holdovers - 6:12
The Expendables 4 opens in China - 8:14
Next Week - 9:17

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Nun II had a drop of 55% for $14.7M domestically. Its international total reached $102M for a worldwide total of $159M.
A Haunting In Venice opened to $14.3M domestically and $22.7M internationally for a global opening total of $37M.
Equaliser 3 grossed $7.2M domestically, a drop of 40% for a $73M cumulative domestic total, $60M international total, and $132M worldwide.
My Big Fat Greek Wedding 3 had a drop of 53% from last weekend.
Barbie grossed another $3.9M domestically, bringing the domestic total to $626M, and $1.416B worldwide.
Jawan added a further $17.7M worldwide to reach a $101M total from 79 territories.

Jammin’ with Poirot? The Nun II and My Big Fat Greek Wedding 3 Sep 12, 2023

Show notes

The Nun II and My Big Fat Greek Wedding 3 debuted this past weekend to widely different audiences, and we saw the biggest opening for a Hindi film internationally with Jawan. The boys bring us all the numbers and analysis from the box office and audiences, before looking ahead at Taylor Swift’s concert film and next week’s A Haunting in Venice.

Topics and times:

The Nun II box office overview - 0:30
The Nun II audience analysis - 1:45
My Big Fat Greek Wedding 3 box office overview - 3:32
My Big Fat Greek Wedding 3 audience analysis - 4:13
Jawan box office overview - 6:43
Jawan audience analysis - 7:38
Box office holdovers - 9:07
Next Week - 12:40

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Nun II debuted to $32.6M domestically and $52.7M from 69 international markets for a global opening total of $85.3M.
The Equaliser 3 grossed an additional $12M, a drop of 65%, bringing its domestic total to $62M and worldwide total to $108M.
My Big Fat Greek Wedding 3 opened to $10M domestically and $2.7M internationally.
Jawan grossed $6.1M domestically, and had the biggest opening for a Hindi film internationally. Its worldwide total for the opening weekend was $63M.
Barbie grossed a further $6M domestically, and now surpasses $1.4B worldwide cumulatively.

Taylor Swift, Equaliser 3, and the Summer Roundup Sep 06, 2023

Show notes

Taylor Swift’s concert movie presales have smashed records for the box office over the past weekend, creating a buzz to kick off the season. With the UK and Nigeria celebrating their National Cinema Days, The Equaliser 3 debuting for the 2nd biggest Labor Day domestic opening of all time, and a roundup of the summer box office, this episode of Behind The Screens is packed with insights and excitement.

Topics and times:

Taylor Swift blows up presales - 0:17
UK & Nigeria Cinema Days - 2:31
The Equaliser 3 box office overview - 3:03
The Equaliser 3 audience analysis - 4:15
Bottoms box office - 6:55
Box office holdovers - 7:25
Summer box office roundup - 9:00
Next Week - 16:34

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Equaliser 3 grossed $42.5M over the domestic 4-day weekend, making it the 2nd largest Labor Day opening of all time. Internationally it grossed $26.1M from 49 markets, for a worldwide total of $68.1M.
Barbie grossed another $10.2M domestically this weekend, bringing its domestic total over $600M.
Blue Beetle, in 3rd position, brought in an additional $7M.
Gran Turismo dropped 62% from its debut last weekend.
Oppenheimer grossed $5.7M domestically, bringing its domestic total to $309M. Oppenheimer also debuted in China for a further $30.2M, including $3M from IMAX.
Bottoms, broadening its domestic release, brought in $3.7M over the 4-day weekend.

The Distractingly Young vs the Distractingly Old: National Cinema Day, Gran Turismo, and Retribution Aug 29, 2023

Show notes

With National Cinema Day in the US this past weekend, we’re racing into the numbers of a full box office, with Gran Turismo making #1 while Retribution appears to struggle off the line. Matthew, Ryan, and Simon bring us all the numbers from the box office and break down the audiences for the latest titles to hit the big screen this week Behind the Screens.

Topics and times:

National Cinema Day - 0:44
Gran Turismo box office overview - 2:15
Gran Turismo audience analysis - 3:30
Retribution reception and box office - 6:55
Retribution audience analysis - 8:18
The Hill overview - 10:28
Box office holdover roundup - 11:49
2023 box office month-to-date - 13:53
Next Week - 16:34

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Gran Turismo took first place in the box office with $17.3M domestically across 3,800 screens, and $11M from 61 international markets. Those markets where the film was a holdover dropped only 28%, and the worldwide total currently sits at $54M.
Barbie in its fifth week made a further $15M domestically and $18M internationally, bringing its totals to $593M domestic, $745M international, and $1.34B worldwide.
Blue Beetle dropped only 49% from opening weekend, and its domestic total sits at $46M, international total $35M, and worldwide total $81M.
Oppenheimer grossed $9M domestically and $29M internationally, for a worldwide cumulative total of $777M.
Retribution debuted in 8th position, making $3.35M domestically and $52,000 internationally for a worldwide total of $3.4M.

Blue Beetle, Strays, and impeccable segues Aug 22, 2023

Show notes

Blue Beetle and Strays debuted this past week to different audiences on the big screen. With Blue Beetle finally taking the #1 spot from Barbie after four weeks, we look at who came out to see the latest DC superhero, and who turned up for the new comedy Strays.

Topics and times:

Domestic box office overview - 2:11
Blue Beetle audience analysis - 3:17
Strays box office and audience analysis - 7:14
Box office holdover roundup - 11:27
Next Week - 12:10

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Blue Beetle took the top position in the box office with $25.4M domestically and $18M from 63 international markets for a worldwide total of $43.4M.
Barbie grossed an additional $21.5M, bringing its domestic cumulative total to $567M.
Oppenheimer grossed $10.7M, bringing its domestic total now to $285M.
Teenage Mutant Ninja Turtles: Mutant Mayhem grossed $8.5M, increasing its domestic total to $88.2M.
Strays, the other major release this weekend grossed $8.3M domestically across 3,223 screens and $2M from 21 international territories for a worldwide total of $10.3M.

August off to a hot start! Plus Dracula on a boat? Aug 16, 2023

Show notes

August is off to a hot start, sitting at 149.4M, outpacing every single year domestically in aggregate since 2016! We take a look at the titles making it such a success, from Barbie and Oppenheimer box office updates right through to newcomer Last Voyage of The Demeter from Universal Pictures.

Topics and times:

Domestic box office overview - 0:24
Barbie Box Office update - 0:54
Oppenheimer Box Office update- 1:54
Last Voyage of The Demeter Box Office & Audience - 2:51
Holdovers Mutant Mayhem & Meg 2: The Trench update -

9:42

Next Week - 12:18

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Domestic weekend box office cracked 112M, 69% ahead of the same week last year, and it's at 84% of 2019 levels.
August to date sitting at 149.4M, outpacing every single year domestically in aggregate since 2016.
Barbie now sitting at $1.18B internationally in its fourth week.
Oppenheimer grossed an additional $18.8M domestically, and its international total is now to $650M.
Last Voyage of The Demeter opened in 5th position at the domestic box office taking $6.5 million from 2715 screens.

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