Behind the Craft

Latest Episodes:

How to Build an AI Co-Pilot to Help You Ace PM Interviews | Ben Erez (ex-Meta) Aug 10, 2025

Show notes

Today, I want to share a new episode with Ben Erez.Ben is a former Meta PM who has helped 100s of people ace their PM interviews and land their dream jobs in tech. I got him to show me exactly how to ace product sense interviews and build an AI-copilot that his students say feels like having a "calibrated interviewer that's available 24/7."Ben and I talked about:(00:00) The current state of the PM job market

(02:07) The exact structure of the product sense interview

(08:58) How to build your AI interview co-pilot step-by-step

(12:36) Live demo: AI co-pilot walking through a Meta interview question

(13:33) Why Ben designed the AI to be the candidate, not the interviewer

(25:23) How to prioritize the right user segments and problems to solve

(32:13) The biggest mistakes candidates make when challenged by interviewersThis episode covers how to build a simple AI co-pilot from scratch, but you should also check out Ben’s advanced interview AI co-pilot: https://www.benerez.com/copilotGet the takeaways: https://creatoreconomy.so/p/how-to-build-an-ai-co-pilot-to-ace-your-pm-interviews-ben-erezWhere to find Ben:

LinkedIn: https://www.linkedin.com/in/benerez/

Website: www.benarez.com📌 Subscribe to this channel – more interviews coming soon!

How to Get Your Team to Start Prototyping with AI | Jeremy Epling (CPO Vanta) Aug 03, 2025

Show notes

Today, I want to share a new episode with Jeremy Epling.

Jeremy is the CPO of Vanta and former VP of Product at Github. He showed me the exact template that he used to get his entire team to prototype with AI, his favorite AI workflows for PM work, and why now might be the best time to be an IC PM. We also did a deep dive on how Vanta ran AI evaluations for their new AI agent.

Jeremy and I talked about:(00:00) Why prototypes beat PRDs

(01:43) The exact template that got his entire PM team prototyping

(05:14) From prototype to product: live demo of Vanta’s AI agent

(08:56) How to run prototype-first product reviews

(12:47) Top AI workflows that save Jeremy hours each week

(19:08) Is now the best time to be an IC PM?

(25:03) Advice for big tech PMs facing industry changes

(30:35) Separating the hype from craft for AI products

(36:16) Deep dive on AI evaluations for AI agents

Where to find Jeremy:

LinkedIn: https://www.linkedin.com/in/jeremy-epling-j40/

Website: https://vanta.com Get the takeaways: https://creatoreconomy.so/p/how-to-get-your-team-to-start-prototyping-with-ai-jeremy-vanta📌 Subscribe to this channel – more interviews coming soon!

Full Tutorial: Use AI to Create Beautiful Designs (No Generic Slop) | Meng To Jul 27, 2025

Show notes

Meng is the founder of Aura, an AI prototyping tool for designers. He has spent 100s of hours using AI to create beautiful designs that don’t look like generic AI slop. Watch as he shares his exact process in this episode — from prompting to layouts to animations, and more without having to code.Timestamps:

(00:00) Why most AI websites look generic and how to fix it

(01:19) Comparing prompts across V0, Lovable, and Aura

(06:42) Using references and templates instead of blank prompts

(08:54) Building a great website prompt from scratch

(16:51) Why AI should augment, not replace your creativity

(22:43) Adding testimonial sections and scrolling animations

(29:40) How to add Spline 3D backgrounds step-by-step

(36:12) The 90/10 rule: When to use AI vs manual tweaksGet the takeaways: https://creatoreconomy.so/p/use-ai-to-create-beautiful-designs-meng-to

Where to find Meng:

X: https://x.com/MengTo

Website: https://aura.build/📌 Subscribe to this channel – more interviews coming soon!

Full Tutorial: Build an App with Multiple AI Agents (Claude Code) Jul 20, 2025

Show notes

Today, I want to share a new episode with Kieran Klaassen.Kieran is the founder of Cora, a beautiful AI email assistant. While we’ve all been vibe coding, Kieran has gone to the next level to manage multiple AI agents to code for him at the same time. I got him to show me exactly how he does this using Claude Code, voice, slash commands, and more. You don’t want to miss this episode 🙂Timestamps:(00:00) Why agentic coding beats vibe coding(03:21) "It's like I'm a manager and I have an AI agent team"(06:29) Why Claude Code is winning over Cursor for power users(12:15) Live demo: Building a new feature with 3 AI agents in parallel(22:32) Custom slash commands to eliminate repetitive work(36:13) AI code reviews using multiple perspectives and bots(54:55) Inside Cora: Your AI Chief of Staff for email(1:00:11) Advice for non-engineers intimidated by agentic codingGet the takeaways: Where to find Kieran:X: https://x.com/kieranklaassenWebsite: https://cora.computer/📌 Subscribe to this channel – more interviews coming soon!

Dropbox VP's Best AI Workflows to Help You Take Back Time at Work | Morgan Brown Jul 13, 2025

Show notes

Today, I want to share a new episode with Morgan Brown.Morgan is the VP of Product for AI at Dropbox. He gave me an inside look at his top AI workflows. We also talked about building Dash, Dropbox’s new AI agent for work, and how AI will reshape PM.Timestamps:

(00:00) How Morgan uses AI as a companion for everything he does

(01:26) Morgan's 3 best AI workflows to save time at work

(06:07) Inside Dash: Dropbox's AI agent to find anything at work

(14:35) The evaluation process behind Dash's search results

(18:49) How to ship fast while motion doesn't equal progress

(22:09) How to balance internal alignment with customer obsession

(27:27) What Morgan learned from Drew (Dropbox), Tobi (Shopify), and Zuck

(35:39) The 3 types of PMs Morgan looks for in the AI era

(38:02) What product management will look like in one yearWhere to find Morgan:

LinkedIn: https://www.linkedin.com/in/morganb/

Website: https://dash.dropbox.com/Get the takeaways: https://creatoreconomy.so/p/dropbox-vp-best-ai-workflows-to-take-back-time-morgan-brown 📌 Subscribe to this channel – more interviews coming soon!

Is This the First AI Analyst That Actually Works? | James Evans (Amplitude) Jul 06, 2025

Show notes

Today, I want to share a new episode with James Evans.

James is the Head of AI for Amplitude, the leading product analytics platform. We had a great chat about why nobody has built a good AI analyst yet and why he’s betting on AI agents that can monitor your product 24/7. James also shared some real talk about whether AI will displace PM and analyst jobs.

Timestamps:

(00:00) Why nobody has built a good AI data analyst yet

(03:32) The biggest problem with product analytics today

(06:13) Live demo: AI agents that monitor your website 24/7

(21:48) The hardest parts of building AI analytics products

(25:21) How to evaluate AI agents that run experiments

(32:53) AI product pricing strategies that actually work

(35:42) Should data scientists worry about their jobs?

(38:04) Non-obvious advice for building AI products

Get the takeaways: https://creatoreconomy.so/p/is-this-the-first-ai-analyst-that-actually-works-amplitude-james-evans

Where to find James:

LinkedIn: https://www.linkedin.com/in/james-evans-7086b3126/

Website: https://amplitude.com/ai

📌 Subscribe to this channel – more interviews coming soon!

Canva Co-Founder: The AI Playbook Behind the World's Most Popular Design Tool | Cameron Adams Jun 29, 2025

Show notes

Today, I want to share a new episode with Cameron Adams.Cameron leads product for Canva where people are creating 1B+ designs every month. We talked about how AI will transform design and why he believes in prototypes over PRDs and coaches over managers. I also loved hearing Cam’s stories about Canva’s rubber ducky easter egg and what a bike accident taught him about persistence.

This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove security in real-time. Get $1000 off at https://vanta.com/peter

Timestamps:

(00:00) Will AI democratize design?

(06:32) How Canva runs AI evaluations for its product

(10:17) Moving beyond chat boxes to visual AI interfaces

(22:23) Why Canva skips PRDs and goes straight to prototypes

(29:08) The rubber duck Easter egg that became a cultural icon

(33:13) Keeping craft and quality as a priority as the team grows

(35:32) Why Canva gives everyone executive coaching, not just managers

(39:23) How AI is blurring boundaries between PM and design

(43:26) The bike accident story that almost derailed Canva's launch

Get the takeaways: https://creatoreconomy.so/p/canva-co-founder-ai-playbook-most-popular-design-tool-cameron-adams

Where to find Cameron:

LinkedIn: https://www.linkedin.com/in/themaninblue/

Website: https://www.canva.com/ai-assistant/

📌 Subscribe to this channel – more interviews coming soon!

How OpenAI's Head of Business Products Uses ChatGPT to Save Time at Work | Nate Gonzalez Jun 15, 2025

Show notes

Today, I want to share a new episode with Nate Gonzalez.Nate leads ChatGPT for Work which is now used by 92% of Fortune 500 companies. In our chat, he reveals how OpenAI runs with less than 30 PMs, what they look for in new hires, how he personally uses ChatGPT to save time at work, and more.

Timestamps:(00:00) 92% of Fortune 500 companies already use ChatGPT

(02:06) OpenAI's latest features for ChatGPT at work

(14:52) Why OpenAI has less than 30 PMs for 5,000 employees

(15:58) What traits OpenAI looks for when hiring PMs

(18:31) The 10-minute AI hack that changed how Nate works

(25:56) The most surprising thing about working at OpenAI

(29:48) The biggest barriers to AI adoption and how to overcome them

(38:36) Using ChatGPT roleplay to prep for important meetings

(41:04) ChatGPT's future: From assistant to trusted coworker

(43:06) The specific skill that will keep your job safe in the AI eraGet the takeaways: https://creatoreconomy.so/p/how-openais-head-of-business-products-uses-chatgpt-at-work-nate-gonzalezWhere to find Nate:

LinkedIn: https://www.linkedin.com/in/nate-gonzalez/

Website: https://openai.com/chatgpt/enterprise/📌 Subscribe to this channel – more interviews coming soon!

Complete Vibe Coding Tutorial: Build a Full Stack App in 30 Min with AI | Matt Palmer Jun 08, 2025

Show notes

Matt Palmer is the Head of Developer Relations at Replit and a vibe coding expert. He showed me how to build an app to help busy parents find kid-friendly places (playgrounds, hikes) nearby in just 30 minutes without writing a single line of code. We covered frontend, API, databases, authentication, security and more.Timestamps:

(00:00) The 3 core traits that make successful vibe coders

(02:32) Start with vibe PMing before vibe coding

(05:17) Don't just give AI text prompts, do this instead

(25:01) How Replit Agent debugs and tests for you

(28:15) You have to be comfortable with failure

(33:33) Adding login and databases with one magic prompt

(46:43) Where vibe coding is headed (spoiler: AI agents)

(48:28) Agency, curiosity, and courage: the vibe coder mindset

Get the takeaways: https://creatoreconomy.so/p/complete-ai-vibe-coding-tutorial-build-full-stack-app-replit-matt-palmer

Where to find Matt Palmer:

X: https://x.com/mattppal

LinkedIn: https://linkedin.com/in/matt-palmer/

YouTube: https://youtube.com/@mattpalmer

📌 Subscribe to this channel – more interviews coming soon!

Complete AI Course on Prompting, Evals, RAG, and Fine-Tuning | Adam Loving (Meta) Jun 01, 2025

Show notes

Adam Loving (Meta) has helped 100s of companies craft AI products. Our interview is a complete, beginner friendly AI course on how to use prompting, evals, RAG, and fine-tuning to build great AI products.

Timestamps:

(00:00) The 2 types of AI optimizations every PM needs to know

(02:52) 4 tips to craft compelling AI prompts

(07:14) 4 types of AI evaluations to consider

(12:06) The scoring trick for advanced AI evaluations

(21:50) Retrieval augmented generation explained

(27:29) Is fine-tuning basically lobotomizing your AI model?

(30:31) Now I finally understand vector databases

(41:40) Why Meta thinks open source will win

(44:04) Adam's best advice after leading 100s of AI integrationsWhere to find Adam:

LinkedIn: https://www.linkedin.com/in/adamloving/

Website: https://www.llama.com/Get the takeaways: https://creatoreconomy.so/p/complete-ai-course-on-prompting-evals-rag-fine-tuning-adam-loving📌 Subscribe to this channel – more interviews coming soon!

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