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    Business

    Behind Her Empire

    Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.

    Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life.


    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: © Yasmin Nouri

    • Apple Podcasts
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    Latest Episodes:
    #46: Big Success Requires Big Sacrifice with Dr. Iman Abuzeid, Co-Founder of Incredible Health Apr 19, 2021
    Show notes

    Dr. Iman Abuzeid is the CEO and co-founder of Incredible Health, a digital platform that helps streamline the hiring process for nurses and recruiting hospitals.


    Iman was heavily influenced to take risks from a young age, as she saw both of her grandfathers make an impact through their businesses in Sudan. However, entrepreneurship seemed to skip a generation and, when her father became an ENT surgeon, she and her brothers followed in his footsteps.


    Halfway through med school, Iman realized that she didn’t want to be a practitioner. She wanted to take the skills she had learned into the corporate world. After receiving her MBA and getting some consulting experience under her belt, she decided to leave Silicon Valley and make her own mark on the world. After a failed venture with her first startup, she pivoted quickly and that’s when Incredible Health was born.


    Today, Incredible Health is used by hundreds of hospitals across the US and has raised $17 million from top-tier firms like Andreessen Horowitz to fuel its mission.


    In today’s episode, Iman shares how she navigated multiple career pivots, from originally wanting to become a medical doctor to coming up with a new business idea after her first didn’t succeed, how she approached the fundraising process and brought in reputable investors, and the key advice she gives all founders when they’re looking to pivot from their corporate job to follow their passion.


    In this episode, we’ll talk to Iman about:

    * Hear more about Iman’s childhood, from Sudan to Saudi Arabia to the US. [2:35]

    * When the entrepreneurial itch started and the greater impact Iman wanted to make. [3:30]

    * Why she decided to pursue an MBA and go the Silicon Valley route once she graduated from medical school. [4:27]

    * How this decision to completely change careers was received by her family. [6:30]

    * The different perceptions of risk that might motivate you to make a career pivot. [7:35]

    * Iman’s advice for those considering a pivot: think about where you want to end up. [8:09]

    * Some of the benefits of business school, including the credibility it lends you. [10:16]

    * Find out why having a broad, reliable network is key as an entrepreneur. [12:38]

    * What joining an early stage startup taught Iman about technology and launching a product. [13:40]

    * Hear more about her first entrepreneurial venture and what she learned from failing. [15:13]

    * Why Iman believes that founders should invest heavily in ideation before execution. [17:23]

    * Iman describes what the process of ideating Incredible Health looked like. [20:42]

    * How they convinced hospitals to come on board using unique insight and hustle. [21:51]

    * Why fundraising is a skill to be built and improved; the value of narrative. [26:22]

    * Rejection is something entrepreneurs need to get accustomed to; the importance of creating tactics to deal with it. [28:44]

    * Iman also emphasizes the importance of really selling your vision; be ambitious! [30:57]

    * A framework for pivoting to your passion: start with the end game in mind and optimize cash, lifestyle, or skills and learning. [33:48]

    * The challenges COVID presented for her business and how she overcame them. [37:13]

    * Iman reflects on the need for rapid adjustment at the beginning of the pandemic. [40:20]


    Follow Incredible Health:

    * Instagram: https://www.instagram.com/incrediblehealth/

    * Website: https://www.incrediblehealth.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/


    Behind Her Empire Featured Entrepreneur:

    * Amira Polack, founder of Struct Club, a mobile app that provides instructors with software that simplifies planning and coaching a class.

    * Learn more about Struct Club: https://www.structclub.com/

    * Follow Amira on Instagram: https://www.instagram.com/amirapolack/


    Hosted on Acast. See acast.com/privacy for more information.


    #45: Step by Step Process to Building Your Confidence with Dr. Rosenberg, Founder of Emotional Mastery Apr 12, 2021
    Show notes

    Dr. Joan Rosenberg is an expert psychologist, best-selling author, and founder of Emotional Mastery & Emotional Mastery Training.


    After three decades, tens of thousands of hours of clinical practice, and ten years of neuroscience research, Dr. Rosenberg is recognized for her thought leadership and approach that radically changes people’s lives.


    In our conversation together, we unpack how our inability to move through and handle unpleasant feelings, such as sadness, shame, helplessness, anger, embarrassment, disappointment, frustration, and vulnerability, is a massive component of what blocks people from success. Once we learn how to deal with our overwhelming or uncomfortable feelings, we begin to build the self-confidence, emotional strength, and resilience we need to lead a highly successful and fulfilling life.


    Dr. Rosenberg is a professor of graduate psychology at Pepperdine University and is a two-time TEDx speaker with her videos garnering over millions of views. She’s also been seen on CNN’s American Morning, the OWN network, and PBS, as well as appearances and radio interviews in all of the major metropolitan markets. Her latest book, 90 Seconds to a Life You Love: How to Master Your Difficult Feelings to Cultivate Lasting Confidence, Resilience and Authenticity, was released last year.


    In this episode, we’ll talk to Dr. Rosenberg about:

    * After 30 years of experience, how to work through your unpleasant feelings and why it’s critical to live the life of your dreams [2:43]

    * How we should identify our emotions and never associate a “bad” or “negative” feeling around them [4:28]

    * Why it’s so important to feel and experience our emotions [6:50]

    * Dr. Rosenberg walks through her 90-second formula anyone can use to honor and move through their unpleasant feelings [9:46]

    * Dr. Rosenberg explains why she thinks we don’t have “anxiety” or “fear” and how we can better manage those feelings when they arise [19:14]

    * The importance of labeling your feelings [22:46]

    * Why speaking up is one of the most important things you can do to cultivate confidence, authenticity, and resilience. [25:31]

    * How Dr. Rosenberg defines confidence and how you can develop it. [28:44]

    * Dr. Rosenberg discusses why accepting compliments is crucial to our self-confidence and why self-criticism is one of the most destructive things we can do to ourselves. [33:10]

    * Dr. Rosenberg shares her perspective on how women speak in relation to men and why we need to make more statements on what we truly want & feel. [41:10]

    * Understanding the root cause of perfectionism and how we need to overcome our idealistic views. [47:04]


    Follow Dr. Rosenberg:

    * Instagram: https://www.instagram.com/drjoanrosenberg/

    * Website: https://drjoanrosenberg.com/

    * TED Talk: Grief: A Pathway to Forgiveness: https://www.youtube.com/watch?v=UacbvBcbP34

    * TED Talk: Emotional Mastery: The Gifted Wisdom of Unpleasant Feelings: https://www.youtube.com/watch?v=EKy19WzkPxE

    * Dr. Rosenberg’s book: https://www.amazon.com/Seconds-Life-You-Love-Authenticity/dp/031641431X


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/


    Behind Her Empire Featured Entrepreneur:

    * Alexis Gamliel, founder of Gamliel Law, an elite litigation firm focused on personal injury, wrongful death, and employment matters.

    * Learn more about Alexis at https://gamliellaw.com and also follow her on instagram @gamliellaw


    Hosted on Acast. See acast.com/privacy for more information.


    #44: All Things Women, Money & Mindset with Sallie Krawcheck, Co-Founder of Ellevest Apr 05, 2021
    Show notes

    Sallie Krawcheck, is the CEO and Co-Founder of Ellevest, a digital-first investment platform working to help close the gender wealth gap by “redefining investing for women.”


    Sallie’s professional mission is to help women reach their financial and professional goals… or as she says to get more money in the hands of women. She’s definitely on her way as Ellevest recently announced they have $1Bn under management.


    Before launching Ellevest in 2016, Sallie was one of the highest-ranked women ever to have worked on Wall Street: She was the CEO of Merrill Lynch, Smith Barney, US Trust, the Citi Private Bank, and Sanford C. Bernstein. She was also CFO for Citigroup. Prior to that, Sallie was a top-ranked research analyst covering the securities industry.


    Sallie is widely recognized as one of the most influential women in business. She has been recognized by Inc. as a "Top Female Founder", called "The Last Honest Analyst" by Fortune magazine, and was named the seventh most powerful woman in the world by Forbes.


    We’ll chat with Sallie about her journey leaving her small hometown to high-powered positions in Wall Street, how she dealt with two public firings and the many career pivots that led her to start Ellevest. We'll also discuss why women need to talk more about money and start investing in order to close the gender wealth gap.


    In this episode, we’ll talk to Sallie about:

    * What Sallie’s childhood, growing up in a small town in the South, was like. [2:31]

    * Sallie’s experience of school, difficulties she faced, and how this made her resilient. [3:50]

    * The impact that being bullied had on Sallie’s will to succeed in life. [4:47]

    * How Sallie landed in investment banking after going to school for journalism. [5:41]

    * The shame and guilt Sallie felt around hating a career she thought she wanted. [8:05]

    * How Sallie carved out time to find out what she truly wanted to do with her life. [9:09]

    * Why a research analyst position was a catalytic moment in Sallie’s career. [11:10]

    * Dealing with rejection and the power of a growth mindset to keep pushing. [12:50]

    * Sallie’s take on why being a woman on Wall Street helped her in many ways. [14:15]

    * What happens when women are seen to be looking for power and attention. [15:42]

    * Sallie’s two public firings and the lessons she learned from both of them. [17:53]

    * How Sallie, whose identity was attached to her career, dealt with being fired. [21:10]

    * The realization that Sallie came to before she founded Ellevest. [22:30]

    * Women have been socialized into believing men are better at money. [26:28]

    * The stress that comes with running your own business and the loneliness you face. [27:42]

    * How Sallie led her team, many of whom have never been in a recession, through the pandemic. [29:05]

    * Sallie’s experience raising funds for Ellevest and why it differed from other startups. [33:49]

    * What Sallie wishes they had done differently in her company. [37:00]

    * The value of networking and why women need to do a better job of it. [38:06]

    * Some first steps women who have not invested can take to get started. [40:58]

    * If you feel nervous about investing, start small and watch what happens. [46:08]

    * Why Sallie does not like the idea that women have to strive for work-life balance. [47:03]

    * We need to normalize failures because striving to be perfect puts extra pressure on women. [52:39]

    * The reason that men are better at taking risks, according to Sallie. [54:07]

    * What wealth means to Sallie at this point in her life. [55:36]


    Follow Sallie:

    * Personal Instagram: https://www.instagram.com/sallie.krawcheck

    * Company Instagram: https://www.instagram.com/ellevest/

    * Website: https://www.ellevest.com/



    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #43: Breaking the Rules & Doing Your Own Thing with Michelle Cordeiro Grant, Founder of LIVELY Mar 29, 2021
    Show notes

    Michelle Cordeiro Grant is the founder & CEO of LIVELY, a community and brand that inspires women to live passionately and purposefully through experiences and products like bras, bralettes, undies, and so much more.


    Michelle grew up with immigrant parents, thinking she wanted to become a doctor or a lawyer, but her true passion lay in working with products and building brands. At the end of a long and extremely successful career at brands like Victoria’s Secret, Michelle came to the realization that the $13 billion lingerie category was being dominated by a single brand and had a very narrow point of view.


    This led her to go out on her own and create LIVELY with the goal of being a brand that strived to reflect real, authentic, everyday women like herself, who craved the feeling of being confident and comfortable. Michelle launched LIVELY in 2016 and has since opened four stores and fostered a network of over 140,000 brand ambassadors. She grew the business from its concept stage to a recent $100 million acquisition in just three years, beating the odds that many female-founded companies face.


    In this episode, you’ll hear from Michelle as she describes the tactical steps she took to leave her career and build a company that she was passionate about, what it takes to build a brand from concept to acquisition, and how she built a community of 140,000 ambassadors.


    In this episode, we’ll talk to Michelle about:

    * Learn more about Michelle’s childhood in an immigrant family in rural Pennsylvania. [3:11]

    * Why Michelle says that being unique is a superpower and it should be celebrated. [5:14]

    * How her early days in corporate America informed her decision to create her own brand. [6:57]

    * Hear about her ‘aha’ moment; not wanting to choose between a family or a career. [8:38]

    * The resistance she encountered during that transition and what it taught her about applying the fundamentals she had learned in corporate. [10:48]

    * What Michelle’s turning point was before starting a brand in the ‘Leisurée' category. [12:10]

    * The driving force behind pursuing this passion: building something totally different. [13:52]

    * Find out when Michelle decided to leave her career and go all in on building LIVELY. [14:09]

    * Michelle talks about the list she created of all the things she didn’t know and her advice for other entrepreneurs facing uncertainty. [16:08]

    * What it looked like to create a community by building a brand and not a corporation. [18:00]

    * How an email marketing strategy inspired by Harry’s launched the company. [20:36]

    * Learn why Michelle thinks the email referral program was so successful; the emotional hook that drew women to the brand. [23:27]

    * The strategy behind building a community of 140,000 ambassadors; finding women that demonstrated the same values as the brand. [25:43]

    * Michelle shares her experience of fundraising for LIVELY while pregnant with her son. [30:12]

    * Pushing through anxiety as a first-time founder and defying the odds by doing it differently. [33:58]

    * Find out about LIVELY’s growth trajectory; when they started to focus on retention. [36:23]

    * Engaging with the community to dictate product pipeline; launching a swimwear line. [37:40]

    * Building a business from concept to acquisition wasn’t about the exit; it was about building a strong, long-lasting, and viable brand. [39:30]

    * Michelle tells the story of Wacoal, the Japanese company that acquired LIVELY. [43:00]

    * Her advice for living in beta; the more risks you take, the better you’ll be at taking risks. [44:29]


    Follow Michelle:

    * Personal Instagram: https://www.instagram.com/the_michellegrant

    * LIVELY Instagram: https://www.instagram.com/wearlively/

    * LIVELY Website: https://www.wearlively.com


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #42: Quitting Your 9-5 to Build Your Dream with Sadie Lincoln, Co-Founder of barre3 Mar 22, 2021
    Show notes

    Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within.


    Sadie was climbing up the ranks, working alongside the founder of 24-hour fitness for over a decade, and realized she was in a crisis when she got pregnant with her first daughter. Despite being financially successful, happily married, and living in the dream house she always wanted, both Sadie and her husband felt broken & empty inside and were longing for a sense of fulfillment and happiness.


    The couple decided to sell everything they had and move to Portland, with their two young kids, to pursue their dreams of launching their own business. They opened their first barre3 flagship studio in 2008, and 13 years later, the company has grown to include more than 175 franchise studios powered by female entrepreneurs, plus an online-workout subscriber base in over 98 countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means.


    We’ll chat with Sadie about how she managed to start her business with kids (and why childcare is part of their business model), how embracing her unconventional upbringing allowed her to dream big and be a risk-taker, and why she’s committed to empowering women to feel good in their bodies and live a truly authentic & fulfilling life.


    In this episode, we’ll talk to Sadie about:

    * Sadie opens up about her unconventional childhood and upbringing. [3:24]

    * How Sadie’s upbringing and being around empowered women helped her thrive as an entrepreneur. [7:02]

    * Sadie’s relationship with money and how it’s impacted her today. [7:44]

    * Sadie opens up about her education and what it felt like to not be “conventionally” smart at school [9:06]

    * Sadie’s decision to move to L.A. and the one job that changed the trajectory of her life. [10:43]

    * Why Sadie ultimately chose to pursue a path of education; learning is empowering. [12:22]

    * Sadie’s experience at 24 Hour Fitness and her big takeaway from her time at the company. [14:20]

    * The importance of advocating for what you are worth. [17:12]

    * Sadie’s silent struggle with chronic pain and body image during her time at 24 Hour Fitness. [17:24]

    * How being pregnant helped Sadie become attuned with her body and the ‘aha moment’ that laid the foundation for barre3. [18:40]

    * What prompted Sadie and her husband, who was also struggling emotionally, to leave their stable jobs. [0:21:32]

    * How much money Chris and Sadie put into the business and the sacrifices they made as a family. [24:10]

    * The early days of barre3, starting out giving free classes above a natural food shop. [25:03]

    * The inspiration and fulfillment Sadie felt once they set up the first studio. [26:50]

    * How Sadie dealt with almost reaching burnout in the early days when she was doing everything to get the business off the ground. [29:21]

    * What happened when Sadie’s brand exploded and why this led to her feeling empty again. [33:37]

    * People were drawn to varre3 because it was authentic and the community pushed back when they became more “mainstream”. [36:27]

    * How Sadie views the company’s success and why she didn’t build it to sell. [38:40]

    * The rituals that Sadie relies on to keep her grounded and empowered. [45:17]

    * Advice for women entrepreneurs who might feel afraid to take the leap. [47:02]

    * We do not have to be afraid to ask for help as women. [48:35]


    Follow Sadie:

    * Sadie’s Instagram: https://www.instagram.com/sadielincoln

    * barre3 Instagram: https://www.instagram.com/barre3/

    * barre3 Website: https://barre3.com/


    References:

    * Modernist Financial: https://modernistfinancial.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #41: Mini-Episode: Myths of Motherhood & “Having It All” Mar 15, 2021
    Show notes

    In today’s mini-episode, we’re talking about the realities of managing both motherhood and your career.


    The fundamental question that many women uniquely ask themselves is: Can I still be successful and pursue my desires of being a mother & building a family? The short answer is yes, but there is so much to dig into on this.


    I’ve specifically picked two incredible entrepreneurs to expand on the topic of why balance is BS especially when it comes to women, motherhood, and their careers.


    Today’s mini-episode features Shilpa Shah, the founder of the direct-to-consumer luxury fashion brand, Cuyana, and Daina Trout, the founder of the popular kombucha brand, Health-Ade Kombucha.


    Both Shilpa and Daina share their top advice they would give their younger self or any woman who is thinking about building both their family and empire.


    * Shilpa Shah’s full episode: https://www.behindherempire.com/episode/shilpa-shah

    * Daina Trout’s full episode: https://www.behindherempire.com/episode/daina-trout


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/


    Hosted on Acast. See acast.com/privacy for more information.


    #40: How To Win When Everyone Doubts You with Laureen Asseo, Founder of Fresh n’ Lean Mar 08, 2021
    Show notes

    Laureen Asseo is the Founder and CEO of Fresh n' Lean, the largest organic prepared meal delivery service in the US.


    She was only 18 years old in 2010 when she founded the company out of her one-bedroom apartment, all while attending the Fashion Institute of Design & Merchandising. She had always dreamed of being an entrepreneur, and actually had goals for establishing her own sustainable fashion brand, but her journey took a turn when her father faced serious health problems after years of poor eating habits and inactivity.


    Desperate to help him reverse the damage, she started cooking for him and formulated a business plan in the process: make eating well a no-brainer for people who lack the time or desire to prepare healthy meals. She started creating recipes and cooking & delivering meals herself.


    The business grew rapidly and over the past three years, Fresh n’ Lean has recorded revenue growth of more than 500%, has a team of 400+ employees, and is generating over $100 million in revenue without any outside funding.


    We’ll talk to Laureen about what it takes to build a business as a young woman in an industry largely dominated by men, how she dealt with the many naysayers who thought her idea was absolutely impossible, and the biggest lessons she’s learned over the past decade running her company.


    In this episode, we’ll talk to Laureen about:

    * Hear about Laureen’s childhood and how it influenced her love for food and culture. [02:27]

    * Find out how it was always her childhood dream to have her own business. [4:47]

    * Laureen shares the story of when her journey pivoted as her father’s health declined. [7:25]

    * What the early days of meal prepping for her father looked like for Laureen. [9:35]

    * How Laureen felt when she graduated without a fashion brand and why she doesn’t regret the choices she made. [10:49]

    * What motivated her to forge on with building a company without any outside capital. [13:47]

    * Educating her customers on this disruptive idea of buying prepared meals online. [16:35]

    * Some of the tactics that helped Laureen grow demand for her product, including word of mouth and demos. [18:54]

    * Supporting the development of her self-funded business by focusing on scalability. [21:32]

    * Hear Laureen’s perspective of being a young, woman CEO in manufacturing; how she overcame certain challenges. [26:34]

    * How doubt and criticism for her business impacted her when she was younger versus now. [32:31]

    * Laureen speaks candidly about her own health and how she prioritizes a work-life balance. [35:47]

    * Mistakes and challenges she learned from in the past decade of Fresh n’ Lean. [40:16]

    * You have to do it in order to know it won’t work; don’t be afraid of making mistakes! [40:47]

    * Some of the horrible advice Laureen received during her entrepreneurial journey. [43:35]

    * Laureen’s advice for entrepreneurs: don’t always listen to what big executives have to say about your business. [40:47]


    Follow Laureen:

    Laureen’s Instagram: https://www.instagram.com/laureenasseo/

    Fresh n’ Lean’s Instagram: https://www.instagram.com/freshnlean/

    Fresh n’ Lean Website: https://www.freshnlean.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/


    Hosted on Acast. See acast.com/privacy for more information.


    #39: Mini-Episode: Overcoming Imposter Syndrome Mar 01, 2021
    Show notes

    In today’s mini-episode, we’re talking about imposter syndrome - something we all deal with, including many of the successful, self-made women I’ve interviewed on the podcast. I’m excited to share some advice from three of our most popular interviews to help you overcome imposter syndrome and stop feeling like a fraud.


    * Lee Mayer’s full episode: https://www.behindherempire.com/episode/lee-mayer

    * Suzy Batiz’s full episode: https://www.behindherempire.com/episode/suzy-batiz

    * Keren Eldad’s full episode: https://www.behindherempire.com/episode/keren-eldad


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/


    Hosted on Acast. See acast.com/privacy for more information.


    #38: Zigzagging Your Way to Success with Jordan Salcito, Founder of Ramona Feb 22, 2021
    Show notes

    Jordan Salcito is an award-winning sommelier and founder of RAMONA, a delicious organic wine spritzer made with high-quality standards.


    Jordan began her career in New York as a hostess before becoming a prep cook, sommelier, manager, and eventually, the Wine & Beverage Director at David Chang’s Momofuku restaurants. She is also a 5-time James Beard Award semi-finalist and was named “Most Creative in the World” by World of Fine Wine magazine.


    The idea for RAMONA came to life when Jordan became unexpectedly pregnant with her first son and realized she wanted to take control of her own life. She always had dreams of creating an organic wine beverage that everyone could enjoy at a good price point.


    Her wine spritzers have been spotted in the hands of many celebrities from Kanye West, Alicia Keys to P Diddy and are also loved by critics and consumers for it’s beautifully packaged design and commitment to high-quality organic ingredients. RAMONA is distributed nationwide at Whole Foods, directly on their website, along with independent retail chains and restaurants across the U.S.


    We’ll talk to Jordan about how she pivoted her career from wanting to be a writer to then a wine expert, why she walked away from certain business ventures to follow her instincts and taking advantage of opportunities even when the odds are against you.


    In this episode, we’ll talk to Jordan about:


    * Jordan discusses how her parents instilled a strong value system and work ethic for herself and her siblings [2:57]

    * Aspiring to be a writer, Jordan moves to NYC and takes a job as a hostess to make ends meet - a moment she was “mentally unprepared for” [6:32]

    * Why Jordan decided to go to culinary school and how her externship at NYC’s iconic French restaurants, Daniel, changed the trajectory of her career [12:20]

    * What it was like to be one of the only women in the kitchen & how she proved herself and went against everyone’s expectations [17:14]

    * Jordan discusses how she fell into the world of wine and developed a deep passion [19:58]

    * Why Jordan decided to become a Master Sommelier (one of the most difficult and prestigious titles you can receive in the wine world) [28:30]

    * After years of studying and preparing for the Master Sommelier exams, Jordan shares her thoughts and frustrations with not passing [31:43]

    * How she dealt with the failure of not passing the exam & why a few words from Beyonce shifted her mindset on how she thought about her goals and next steps. [37:14]

    * Why failing her exam and getting unexpectedly pregnant was the experience she needed to take the risk and start her business, RAMONA [42:27]

    * Why Jordan walked away from business ventures with discriminatory practices against women and legal lessons she learned along the way [46:07]

    * When Jordan decided to fundraise for her business and the importance of knowing your numbers and having an authentic story when meeting with investors [51:26]


    Follow Jordan:

    * Jordan’s Instagram: https://www.instagram.com/jordansalcito/

    * RAMONA’s Instagram: https://www.instagram.com/drinkramona/

    * Website: https://www.drinkramona.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

    Hosted on Acast. See acast.com/privacy for more information.


    #37: Get Out of Your Own Way with Keren Eldad, Founder of With Enthusiasm Feb 15, 2021
    Show notes

    Keren Eldad is an acclaimed motivational speaker, leadership psychology expert, and founder of With Enthusiasm, where she provides world-class personal and professional coaching.


    Before becoming an internationally-recognized coach, Keren had an illustrious business career. After spending years in the world of publishing, she then founded her own marketing company, Digiluxe. Despite all of this, Keren never felt fulfilled and aligned with her purpose. It wasn’t until she hit rock bottom after a divorce, running out of money, and losing her job that she learned how to cultivate self-worth and step into her true essence and power. She believes that we should all be welcoming adversity because of the rich lessons it brings if we are simply willing to look.


    Keren has worked with notable clients like LVMH, Richemont, Deutsche Bank, JP Morgan Chase, and Global Fashion Group, as well as several high-profile private clients.


    We’ll talk to Keren about why it’s in all of our destinies to achieve greatness, the power of self-love and compassion, and what we can do to get over our blindspots. As Keren highlights, if we keep limiting ourselves, we do not get to participate in the beauty of life and it’s up to us to view life through a lens of scarcity and fear or abundance and openness.


    In this episode, we’ll talk to Keren about:

    * Keren’s childhood as the daughter of a diplomat and the experience of getting to live in different countries. [2:50]

    * How Keren believes we should view our childhoods. [5:12]

    * You cannot underestimate the influence that societal expectations and standards have on you. [6:35]

    * Keren’s early career and the exhaustion of chasing a dream she thought she should have. [7:53]

    * The Instagram-worthy life Keren was living in her early 30s that left her miserable. [10:37]

    * When Keren started to realize that all of her hardships were happening for her. [12:46]

    * We have all known the Dark Night of the Soul and it is our choice what we want to do with it. [14:14]

    * The story of how Keren’s world collapsed; divorce, having no money, and losing her job. [15:07]

    * Why reaching rock bottom was the best thing that ever happened to Keren. [17:22]

    * The one thing that stands between you and living a beautiful life. [19:08]

    * Impatience is a lack of faith; you need to surrender and trust in the universe. [21:12]

    * The story of how Oprah came to star in The Color Purple and what it teaches us. [22:13]

    * Keren’s insights into manifesting and the importance of focusing and gratitude. [24:48]

    * Loving yourself is the precondition to having a great life. [27:58]

    * How we can reframe getting our businesses off the ground when it feels like we are behind. [28:53]

    * Changing our perspective on how we view dating & money and the importance of being open to receiving. [29:29]

    * Careers are about more than a paycheck; they’re about fulfillment and self-actualization. [32:08]

    * Women should not be afraid to talk about making money and their desire to be financially abundant. [33:00]

    * How Keren’s mindset about money has changed. [34:40]

    * Why overachievers are more likely to suffer from imposter syndrome. [39:51]

    * Two strategies to help you overcome imposter syndrome. [44:23]


    Follow Keren:

    * Instagram: https://www.instagram.com/coachkeren/

    * Website: https://www.kereneldad.com/


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Stay updated & subscribe to our newsletter: https://www.behindherempire.com/


    Books Mentioned:

    * The Science of Getting Rich by Wallace D. Wattles

    * Think and Grow Rich by Napoleon Hill

    * You Are A Badass at Making Money by Jen Sincero

    * The 7 Habits of Highly Effective People by Stephen Covey



    Hosted on Acast. See acast.com/privacy for more information.


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