Stay ConnectedBehind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life.
Hosted on Acast. See acast.com/privacy for more information.
Copyright: © Yasmin Nouri
Kaisa Keranen (also known as KaisaFit) is the founder of Just Move, a company dedicated to changing people’s lives by showing them that movement isn’t always about weight loss and appearance but rather overall health. Having suffered from depression since the age of 13, Kaisa found movement to be a tool for survival and when she injured herself in college, she knew she needed to figure out how to move her body her own way.
In this episode, we discover how Kaisa’s depression and alter-ego helped her become her true self and how she discovered her purpose to change lives through movement. Kaisa fills us in on the problematic fitness industry standards, the steps she took to find her new career path, and how she built a massive social media following with millions of followers. We also talk about the importance of therapy and how it’s impacted both her personal and professional life.
Having a north star is essential when running a business and today, Kaisa shares with us her tips when it comes to coping with stress, busy seasons, and how she continues to sustain her energy. We also talk about why leaders need to delegate and have a good sense of self in order to know where their strengths and weaknesses lie. Tune in to hear Kaisa’s story and find out why we need to prioritize doing something for ourselves each day.
In this episode, we’ll talk to Kaisa about:
* Why Kaisa Fit is her alter ego and how therapy and Kaisa Fit has helped her become more of her true self. [03:01]
* Kaisa tells us about her dark depression days and how they helped her become who she is now. [06:28]
* How Kaisa’s intense injury affected her life, sense of purpose, and her coping mechanism; movement. [10:00]
* How Kaisa shifted away from being a social worker to becoming a trainer. [16:40]
* The problems with the misconceptions created by the fitness industry and why Kaisa called her program Just Move. [21:28]
* Why Kaisa decided to run her own business and use social media and what made her feel like she needed more. [24:00]
* What made it clear to Kaisa that she needed to stand out in social media with regards to movement and fitness. [26:03]
* Kaisa tells us about the first business she created and why she needed to find a partner. [27:50]
* Kaisa’s bad experience with partnerships and how she overcame that to make Just Move a success. [31:17]
* The importance of staying consistent with what your north star is when running a business. [35:29]
* How Kaisa sustains her energy, stays healthy, and handles hitting burnout during busy seasons. [38:03]
* Kaisa shares some of her coping mechanisms for dealing with stress. [40:37]
* How Kaisa handles letting go and delegating as a control freak and how she suggests people who don’t have a team plan their time. [42:32]
* How Kaisa has figured out where her strengths and weaknesses lie in her business. [44:35]
* How to handle the judgment surrounding not hitting your goals for the day. [49:19]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Kaisa:
* Kaisa Instagram: https://www.instagram.com/kaisafit/
* Just move Instagram: https://www.instagram.com/justmove/
* Website: https://kaisafit.com/shop/
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Hosted on Acast. See acast.com/privacy for more information.
In this week's episode, we're re-airing one of our top episodes with the lovely Noura Sakkijha, co-founder and CEO of Mejuri, a fine jewelry brand that introduces handcrafted, everyday jewelry without the traditional retail markups.
Looking from the outside in, entering the jewelry market can seem like a daunting endeavor. Not only is it seemingly saturated, but it’s also exceptionally expensive. Growing up in Jordan as a third-generation jeweler, Noura noticed that traditional high-end jewelry brands always targeted men, encouraging them to buy luxe jewelry for women. In 2015, Noura started Mejuri to change this narrative: A woman doesn't need a man to buy jewelry for her. She can buy it yourself.
Noura was able to successfully raise over $40 million for her jewelry brand and shine in a competitive market. Noura’s products have been worn by A-list celebrities like Selena Gomez, Lizzo, Justin Bieber, Ariana Grande, Oprah, and more.
We’ll talk to Noura about the difficult lessons she learned early in the business, why self-care and therapy have been game-changing for her in both her personal and professional life, and what it takes to build a high-growth brand & sell over 1.8 million pieces of jewelry since inception.
In this episode, we’ll talk to Noura about:
* How Noura's upbringing in Jordan impacted the woman she is today. [3:29]
* Noura recounts a very busy time in her life when she moved to Canada to be a consultant while simultaneously earning an MBA. [5:30]
* How Noura started Mejuri with her husband and what prompted her to pursue it [6:45]
* What gave Nourra the confidence to enter a market like fine jewelry production. [08:33]
* Noura's decision to join FounderFuel and 500 Startups, two top accelerators, and what she learned from the experience. [10:33]
* How Noura changed her mindset around failure and learned from the tech world’s view on failure as a data point. [15:41]
* How Noura gained traction during the early days of her company. [17:33]
* Attracting in-house creatives without the resources of a larger, more established company. [20:21]
* How she managed her mental health during a burnout period while building Mejuri. [21:44]
* Advice Noura's mother gave her that has helped her honor self-care. [23:35]
* Noura's experience with the demands that come with motherhood [24:31]
* How she raised funds for her business while in the later stages of pregnancy. [27:29]
* Managing her optimism and resilience during the difficult, early days of fundraising. [30:00]
* Insights into ensuring the foundation of your business in the early stages. [31:10]
* The time it took to find product fit and transition to the PR stage of their business. [32:45]
* How Noura's family reacted to her starting Mejuri. [33:57]
* One of the surprising things that Nourra is most proud of. [35:14]
* What wealth means to Nourra at this point in her life. [37:07]
* What it’s been like for her and her husband to be co-founders and business partners. [37:45]
This episode is brought to you by beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Noura:
* Mejuri Instagram: https://www.instagram.com/mejuri/
* Mejuri Empowerment Fund: https://mejuri.com/info/ourcommitment
* Website: https://mejuri.com/
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Hosted on Acast. See acast.com/privacy for more information.
Nicole Wegman is the Founder and CEO of Ring Concierge, the jewelry company making luxury accessible to the masses.
It was Nicole’s own engagement journey that opened her eyes to the void in the market for a more affordable, personal engagement ring shopping experience. At that time, she couldn’t find any brand or company that she connected with. Despite never having worked in the jewelry industry, Nicole has single-handedly built a multi-million-dollar diamond ring-centric business in less than ten years, with absolutely no outside funding.
In this episode, we talk to Nicole about how she managed to double her profits annually with her slow and steady, self-funded approach. She fills us in on how she used the power of relationship-building to break into the jewelry industry and how she created brand awareness in the early days of launching her business when she was a one-woman show. We discuss brand humanization as a content strategy, the steps she took to shift her initial business idea, the importance of delegating and knowing your weaknesses, and so much more.
In this episode, we’ll talk to Nicole about:
*The most common fear preventing people from starting their own business. [2:43]
*The main characteristic required to be a successful entrepreneur. [3:19]
*What Nicole attributes her resilience to. [4:16]
*Nicole’s background: how her life view and expectations shifted in college. [5:51]
*The savvy route she took with her fashion major. [7:39]
*What she learned from her experience working in the corporate space. [8:56]
*Why she chose to leave the corporate space. [10:59]
*How her engagement journey inspired her to create her own jewelry company. [11:40]
*Nicole’s early days of starting the business. [13:13]
*Why Nicole chose not to raise capital and how the business grew organically. [18:03]
*How she broke into a largely male and family-run business-dominated industry. [19:58]
*The value of relationship building and how Nicole approached it. [21:37]
*How she used Instagram to create brand awareness. [23:24]
*What inspired the humanization of the brand as a content strategy, and what makes it so effective. [25:22]
*How Nicole balances content creation with running the business. [29:08]
*What inspired her to hire senior-level team members and the risks and advantages thereof. [30:30]
*The only way to grow your business without outside capital. [33:24]
*Why, in retrospect, Nicole would have started the senior hiring process sooner. [35:59]
*Why she chose to be solely self-funded. [38:40]
*The most significant thing she’s learned about herself on her startup journey. [42:01]
*The importance of identifying your weaknesses and delegating accordingly. [45:02]
*Nicole’s relationship with burnout and how she learned to stave it off. [50:16]
*How motherhood has shifted her at-home focus. [53:00]
*Nicole’s advice for remaining centered while building a business. [57:06]
This episode is brought to you by beeya:
*Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
*Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Nicole:
*Website: https://ringconcierge.com/
*Instagram: https://www.instagram.com/ringconcierge/
Follow Yasmin:
*Instagram: https://www.instagram.com/yasminknouri/
Hosted on Acast. See acast.com/privacy for more information.
Neha Kumar is a serial entrepreneur and investor. She’s the co-founder of Maie Wines, a California-made wine company focused on single-serve wine, and co-founder of New Money Ventures, a consumer fund and brand studio focused on empowering the next generation of entrepreneurs.
Beyond her reputable banking career, Neha has worked at several startups over the years and, most recently, served as the COO and CFO of Create & Cultivate which sold to Corridor Capital in 2020.
Neha shares her unique perspective when it comes to building a successful company as both an operator and investor. In this episode, we learn about how she serendipitously landed in banking, why she chose to leave to start her own business, and how she prepared to do so. She also fills us in on the greatest challenges she faced transitioning from corporate to launching her first business, why it didn’t work out, and what she wishes she knew before going into it.
We also chat about why it’s never too late to re-create yourself and your life, what people get wrong with the concept of work-life balance, why you shouldn’t start a business around your passion, and so much more.
In this episode, we'll talk to Neha about:
* Why Neha believes you have to constantly find yourself to be resilient. [2:29]
* How to find yourself without being influenced by others’ expectations. [5:01]
* How the values Neha’s parents instilled in her have impacted her life. [6:51]
* The benefits of financial independence. [9:38]
* What prompted Neha’s banking career. [10:24]
* How and why Neha prepared to leave her banking career for the startup space. [16:33]
* What inspired her to start her own business. [18:42]
* Her greatest challenge transitioning into the startup space. [19:14]
* The importance of embracing your wholeness. [22:04]
* What Neha wishes she knew before starting her first business. [23:50]
* How Neha decided to let the business go and move on. [26:00]
* How her banking background prepared her to help other businesses scale. [27:14]
* Neha defines entrepreneurship. [29:04]
* The difference between self-interest and selfishness. [31:38]
* Why it’s important to separate your business ideas from your hobbies. [32:48]
* What people tend to get wrong about work-life balance. [38:58]
* How Neha balances her priorities. [042:52]
* Motherhood in the professional world. [47:16]
* How Neha’s job supported her, post-partum, and allows her to be a better mother. [48:40]
* What she looks for in founders, as an investor. [55:42]
* How to gauge resilience in a founder. [57:27]
* The advantage of being passionate about your business. [1:01:17]
* The importance of building a great team, and empowering each individual. [1:05:26]
* How having kids taught Neha to relinquish control and have faith. [1:09:08]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Neha:
* New Money Ventures Website: https://newmoneyventures.co/
* Maie Wines Website: https://drinkmaie.com/
Instagram: https://www.instagram.com/nehatkumar/
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Hosted on Acast. See acast.com/privacy for more information.
Rooshy Roy is the co-founder and CEO of Aavrani, a premium skincare company inspired by India's ancient beauty rituals.
As a first generation Indian-American, Rooshy would often make her own skincare with her mom, who showed her how to harness the power of raw ingredients—like turmeric & raw honey—to maintain beautiful skin. As an adult searching for an easier way to access those transformative rituals, Rooshy was inspired to create her own Ayurvedic brand.
In this wide-ranging interview, we talk with Rooshy about how she left her credible finance career to launch a business (when she least expected it), why you’ll never be 100% ready when taking the leap, and the importance of letting go of perfectionism to build anything amazing in life. We also chat about why your own personal growth is so critical to the business, how Rooshy overcame depression and some tough moments when starting out, a step-by-step approach to building a skincare business in a saturated/competitive market, and so much more.
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Rooshy:
* Website: https://aavrani.com/
* Instagram: https://www.instagram.com/rooshyroy/
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Hosted on Acast. See acast.com/privacy for more information.
Samia Gore is the founder and CEO of Body Complete Rx, a plant-based health and wellness nutritional supplement brand.
After giving birth to her fourth child, Samia was on a weight loss journey and was looking for natural, organic alternatives to help jumpstart her healthier lifestyle. She was sharing all her personal routines and tips online, and after building a large community of like-minded people on her social, she decided to create her own supplements that would cater to women like her.
After building and self-funding the brand for years, Samia was able to leave her day job and take her $5,000 investment and build a company that has generated over $10 million in sales - all within four years! Samia is the first Black female founder to break significant ground in the nutritional supplement industry.
We'll talk to Samia about what it's like to self-fund her business before seeing it grow, how she draws on self-trust to navigate fear & anxiety, and how having faith has helped her stay centered as an entrepreneur. She also shares her experience of overcoming imposter syndrome with education, her wisdom around dealing with naysayers, the realities of scaling a business that started as a one-person operation, and so much more.
In this episode, we'll talk to Samia about:
* Addressing imposter syndrome with education. [3:05]
* The roadblock that a lack of finances can create to pursuing a business. [3:20]
* What to do about naysayers. [4:16]
* The influence that Samia’s powerhouse mom has had on her life and career. [5:05]
* Why an index card with a few wellness goals written on it was so significant to Samia. [6:26]
* The main message she wants to communicate: try to be your best self! [9:01]
* How Samia’s interest in wellness transformed into a business. [9:59]
* The early, self-funded, DIY days of Samia’s supplement business as a full-time employee and mother. [15:41]
* How Samia built awareness about her brand before a celebrity picked up on it. [17:05]
* The role of Samia’s existing community in boosting growth. [19:47]
* Why Samia recommends that everyone starts out by doing everything required to run their business. [20:27]
* The bootstrapping process of funding her business with no loans or support. [22:37]
* Marketing an unknown product on Vitamin Shoppe. [24:28]
* Samia’s initial approach to managing a full-time job alongside her business. [26:31]
* The success that followed taking the plunge and working on her business full-time. [28:01]
* How Samia approached naysayers with a simple philosophy. [28:50]
* Navigating fear with self-trust. [30:47]
* The role of ritual, prayer, and meditation in recentering faith and trust in her life. [32:57]
* Why Samia keeps a tight schedule with an early bedtime. [34:40]
* The inner work Samia is doing on the theme of self-worth. [35:48]
* Remaining mindful that there are seasons for everything and it’s not all pretty. [37:57]
* What she wishes someone would have told her at the start of her career. [39:30]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Samia:
* Website: https://bodycompleterx.com/
* Instagram: https://www.instagram.com/samiagore/
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Hosted on Acast. See acast.com/privacy for more information.
This week, we’re mixing things up! In this behind-the-scenes Behind Her Empire episode, we take a look at our very own Yasmin Nouri’s journey as a podcast host and first-time entrepreneur. Yasmin’s husband, Dhru Purohit, graciously steps into the role of host to talk to her about the origin story of Behind Her Empire and why she decided to start the podcast.
You’ll gain some insight into the ups and downs that Yasmin experienced along the way as we dive into what motivated her to start her company, Beeya, and how hearing the vulnerable stories of other entrepreneurs helped her overcome her own hurdles of self-doubt.
You’ll also hear Yasmin’s advice for anyone looking to start their own business, plus so much more. We’re always looking for ways to add value and inspire you on your journey, so be sure to tune in today for some relatable examples and actionable lessons from the host of this very podcast, Yasmin Nouri!
In this episode, we'll talk to Natalie about:
* Where Yasmin’s passion for women in business comes from. [2:06]
* Examples of some of the incredible women that inspired Yasmin. [5:36]
* The book that she wanted to write and how it evolved into this podcast. [7:51]
* The importance of leaning into your natural abilities as an entrepreneur. [12:53]
* Unexpected struggles and successes that came with starting a podcast. [14:12]
* How you can benefit from pushing yourself beyond your comfort zone. [19:23]
* Overcoming old narratives, insecurities, and limiting beliefs to start a business. [20:49]
* The value of focusing on the impact you’re making, not the numbers. [24:58]
* How this podcast has led to immense personal growth for Yasmin. [28:10]
* A look at Yasmin’s entrepreneurial journey and her evolution as a leader. [33:22]
* The steps that took her in the direction of starting a wellness company. [37:04]
* How long it took to get Beeya off the ground, from concept to launch. [42:48]
* Finding a complementary partner to leverage both your strengths and weaknesses. [48:50]
* Challenges Yasmin encountered when it came to product development. [49:42]
* The value of asking dumb questions! [53:35]
* Actionable lessons about marketing and branding from the Beeya story. [54:24]
* Why Yasmin and her business partner decided to self-fund their business. [58:00]
* A candid look at how it’s going and what keeps Yasmin motivated. [1:02:28]
* We close this special episode with an understanding of Yasmin’s ‘why.’ [1:07:40]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Website: https://beeyawellness.com/
* Instagram: https://www.instagram.com/yasminknouri/
Hosted on Acast. See acast.com/privacy for more information.
Starting a business is always a risk, particularly if you’re forfeiting a stable career trajectory to do so. Our guest today is living proof that pursuing your passions pays off. Natalie Mackey is the founder and CEO of clean makeup and skincare brand, Winky Lux. Natalie took the bold leap of leaving her career in finance to start her own business (which came from a “failed” idea) and Winky Lux has now grown to over $100 million in sales, both online and in Target and Ulta Beauty stores nationwide.
In our conversation with Natalie, we find out all about her entrepreneurship journey, from raising funds to choosing and building relationships with suppliers and creating brand awareness and virality with your product. Natalie shares Winky Lux’s commitment to its customers and how the brand is differentiated in such a saturated, competitive market. In life and in business, women, in particular, feel like they have to do it all, and today, we hear Natalie’s advice for letting go of the pressure of perfectionism, as well as how having a kid helped her become a better entrepreneur and a stronger leader, and so much more.
In this episode, we'll talk to Natalie about:
* What it takes to be great, according to Natalie. [2:13]
* What motivated her to leave her finance career and start her own business. [4:23]
* Her first foray into the world of business. [8:03]
* Why she chose to pivot to the beauty products industry. [9:28]
* The fascinating genesis story of Winky Lux. [13:59]
* How Natalie differentiated Winky Lux in such a saturated market. [18:18]
* Winky Lux’s first products. [20:22]
* The process of choosing suppliers and building supplier relationships. [22:04]
* How Natalie and co. built awareness around the brand early on. [29:35]
* An example of the surprising success of an experimental product. [32:30]
* Examples of failed ideas and investments. [34:41]
* Natalie shares the story of Winky Lux inventory catching alight and how they handled it. [35:57]
* Winky Lux’s commitment to pleasing and communicating with its customers. [37:44]
* Winky Lux’s fundraising journey. [39:18]
* How having a kid helped her become a better entrepreneur and a stronger leader. [48:11]
* Natalie’s advice for letting go of perfectionism and feeling like you have to do it all. [52:55]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Natalie:
* Instagram: https://www.instagram.com/natmack1/
* Winky Lux Instagram: https://www.instagram.com/winky_lux/
* Website: https://www.winkylux.com/
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Hosted on Acast. See acast.com/privacy for more information.
We’re back to new episodes starting this week (yay!) and we’re beyond excited to have the lovely Cayli Cavaco Reck, skincare entrepreneur and founder/CEO of Knockout Beauty, a full-service beauty business that is focused on conscious beauty for the modern-minded.
Cayli has always been always dealing with some kind of skin issue throughout her life. As a teenager, Cayli struggled with acne and the medication that she was put on to resolve her skin issues sent her into a state of emotional turmoil. Then in her 30s, she was battling melasma after a laser procedure went awry. After years of battling and overcoming her skin issues, she wanted to share her personal skincare journey and everything she learned with women everywhere.
As a side project, she started an IG account called “Knocking on Forty”. She immediately struck a chord with followers and garnered a large community of women who were looking for a more holistic approach to skincare. A year later, Cayli completely switched careers and launched her first brick-and-mortar store... and the rest was history. She now has a successful direct-to-consumer business as well as retail locations in both NY and LA.
In today’s episode, Cayli talks about the connection between mindset and success, her approach to cultivating an abundance mindset, the value in being disciplined as an entrepreneur, the power of small changes, and some of the foundational wisdom that she has drawn from various mentors over the years (including her powerhouse parents!).
In this episode, we'll talk to Cayli about:
* Exploring the link between mindset and success. [3:05]
* Cayli’s approach to fostering an abundance mindset and “handling hard better.” [7:04]
* Some of the key lessons that Cayli learned from her powerhouse parents. [15:17]
* Cayli shares the story of her personal skincare journey. [20:07]
* The study that Cayli did that inspired her to change her career. [25:36]
* What Cayli discovered to be the key to turning followers into customers. [26:37]
* Advice for fostering community. [28:12]
* Why discipline is such an important trait for entrepreneurs to cultivate. [28:54]
* The value in being led, as well as leading. [31:07]
* Cayli’s initial idea for Knockout Beauty. [32:56]
* When Cayli realized that Knockout Beauty was going to be much more than a side hustle. [33:37]
* The inevitable challenges of being an entrepreneur, and a tip for how to deal with them. [36:12]
* Examples of the different types of capital that exist. [39:29]
* Cayli’s approach to funding and growing her business. [40:35]
* Don’t underestimate the power of small, incremental changes. [43:54]
* Balancing work and family as an entrepreneur. [45:58]
* Cayli’s greatest dream and greatest fear. [46:35]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Cayli:
* Knockout Beauty Instagram: https://www.instagram.com/knockoutbeauty/
* Website: https://knockoutbeauty.com/
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Hosted on Acast. See acast.com/privacy for more information.
MaryRuth Ghiyam is the founder & CEO of MaryRuth Organics, a family-friendly wellness brand offering over 130 high-quality, vegan, non-GMO vitamins and supplements.
MaryRuth began her personal journey into the health and wellness space after the unexpected passing of her brother and her father, as well as her mother’s diagnosis of two benign brain tumors.
While working as a health coach in 2013, MaryRuth struggled to find supplements to recommend to her clients that were easy-to-take and didn’t make them nauseous on an empty stomach. She made a small batch of a sugar-free Raspberry Liquid Morning Multivitamin and the rest is history.
MaryRuth went from $700,000 in debt to creating a $100+ million wellness company – before taking on any investors – and is on a bold mission to show how micro-actions can give you the momentum to move forward every day.
We talk to MaryRuth about her biggest tips for overcoming adversity and how she got herself out of debt & gained financial freedom. We also touch on the power of time blocking to organize your life and how MaryRuth built a highly profitable wellness empire without any prior connections in the industry, plus so much more.
In this episode, we'll talk to MaryRuth about:
* Advice for women feeling constrained by their circumstances: keep moving forward! [2:38]
* Insight into MaryRuth’s childhood and the losses that informed her wellness journey. [4:50]
* The experience that shifted her perspective on the value of financial independence. [6:37]
* Some of the realizations that MaryRuth had about debt management. [11:22]
* The importance of building confidence in yourself and proper time management. [16:46]
* How MaryRuth's clients inspired the idea for her first liquid vitamin product. [19:23]
* How the decision to marry her husband impacted her life (and her business!) [22:31]
* Structure creates freedom; how time blocking keeps MaryRuth anchored. [29:10]
* Time blocking tips: be realistic about what you can achieve in a day. [38:18]
* The early stages of how MaryRuth cultivated awareness about her products. [42:32]
* Internal matches external: why she chose to focus on developing the best product and customer service she could before investing in marketing. [45:17]
* How MaryRuth built a financially healthy business with no outside investments. [46:31]
* Learn about the negative cashflow conversion cycle that MaryRuth Organics uses. [50:44]
* Some of the biggest mistakes that MaryRuth sees entrepreneurs make. [53:17]
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* Instagram: https://www.instagram.com/maryruthorganics/
* Website: https://www.maryruthorganics.com/
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