Before The Bestseller

Latest Episodes:

BTB81: Navigating the New York Times List Criteria with Leading Book Marketer Michael Drew Nov 13, 2023

Show notes

In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the interesting realm of literary acknowledgment, led by Michael Drew's perceptive analysis of the criteria that propel books to the New York Times list.
Check out Michael Drew’s website here: https://promoteabook.com/
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BTB80: Behind the Scenes of Bestselling Books: Expertise from Michael Drew, Leading Book Marketer Nov 06, 2023

Show notes

Today's guest is Michael Drew, and I've invited him not only because he's an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of 'Secrets of a Millionaire Mind,' and Marshall Goldsmith—authors who have sold millions and millions of copies of their books. The list continues with notable individuals like Roy Williams and authors that many of our listeners are familiar with. These authors, including Dr. Goldsmith and T. Harve, have achieved remarkable book sales, and Michael played a significant role in their successful promotion.
Michael is also recognized for his ability to assist authors in securing coveted spots on prestigious lists such as the New York Times, Wall Street Journal, and USA Today. He simultaneously enhances the authors' businesses through essential marketing activities required for a book to attain such distinctions which is indeed intriguing, and our interview delves deeply into it. This is Michael's first time on the show and much of our focus will be primarily on the theory of book marketing.
Back when I initially entered this domain, a conversation like the one we're about to have would have been a game-changer for many up-and-coming authors. My goal for you and our conversation is just to be able to absorb as much as you can about the inner workings of the publishing industry and the true factors that keep a book successful over the long haul with our expert, Michael Drew.

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

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If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB79: Dr. Michael Rucker’s Marketing Craft -- Selling over 10,000 copies with journalist engagement and book publishing deals Oct 09, 2023

Show notes

In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing The Fun Habit.
Make sure to follow our guest on these sites for more of their expert advice.
Website: https://michaelrucker.com
Twitter: https://twitter.com/performbetter
Facebook: https://www.facebook.com/mike.rucker.phd
Instagram: https://www.instagram.com/thewonderoffun
LinkedIn: https://www.linkedin.com/in/michaelrucker
Pinterest: https://www.pinterest.com/mikeruckerphd
Simon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
Substack: https://funhabit.substack.com
You can also get his book here.

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Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB78: The Fun Habit | Michael Rucker, Ph.D. Oct 02, 2023

Show notes

Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and currently serves in the Active Wellness as a Senior Leader who has been academically published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and health have been featured in a variety of publications, including the Wall Street Journal, The Washington Post, Vox, Psychology Today, Thrive Global, Fast Company, the Telegraph, and many more.
He is a remarkable behavioral scientist in addition to being a good author. What sets him apart is how, in a never-ending pursuit of happiness, which I have also come across, Mike is the first self-help author to call out in the book that if you have any mental disorder or depression, then, this probably is not the magic fix for you which is one of the first realistic approaches to a self-help book that I've actually seen making his book truly stand out. Join us as we explore how these components fit into the fun habit and discover its true essence with Mike Rucker.

Make sure to follow our guest on these sites for more of their expert advice.

Website: https://michaelrucker.com
Twitter: https://twitter.com/performbetter
Facebook: https://www.facebook.com/mike.rucker.phd
Instagram: https://www.instagram.com/thewonderoffun
LinkedIn: https://www.linkedin.com/in/michaelrucker
Pinterest: https://www.pinterest.com/mikeruckerphd
Simon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
Substack: https://funhabit.substack.com
You can also get his book here.

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Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB77: Unlocking the Power of Goodreads: A Deep Dive for Authors with Steve Sarner, Former VP of Sales at Goodreads Sep 25, 2023

Show notes

In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusively on the Goodreads platform itself. We will delve deep into how authors can use its power to effectively promote their books.
Understanding and utilizing Goodreads has become crucial for authors trying to navigate the complicated world of book marketing and promotion. That's precisely why we've invited Steve, the former vice president of sales at Goodreads and a subject matter expert in this area, to guide us through the intricacies of maximizing your presence on Goodreads.
Whether you're a non-fiction author seeking to expand your reach or anyone eager to make the most of this platform, you'll gain actionable insights and strategies to propel your book marketing efforts to new heights. Join us as we unlock the full potential of Goodreads with Steve Sarner.

For more of our guest's expert insights, be sure to follow them on these platforms:

Goodreads: https://www.goodreads.com/stevesarner

Twitter: https://twitter.com/stevesarner

Instagram: https://www.instagram.com/stevesarner

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Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Let's get Alex Hormozi on the show! Sep 20, 2023

Show notes

Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give their book marketing blueprints over to you.

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Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB76: Steve Sarner, Former VP of Sales at Goodreads, on Amazon's acquisition of Goodreads Sep 18, 2023

Show notes

In this episode, my friend, Steve Sarner, a former vice president and one of Goodreads' original users who supervised sales and marketing in addition to other duties, shares special insights into the integration of two popular platforms for readers and authors, Goodreads and Amazon. His journey to publishing demonstrates the art of navigating the ever-evolving landscape of modern publishing.

With Amazon's acquisition of Goodreads, the two platforms are poised to work creatively together in the future. This strategic relationship has the potential to reshape the literary scene, providing authors with unprecedented opportunities for visibility and readers with new paths for discovery.

For more of our guest's expert insights, be sure to follow them on these platforms:

Goodreads: https://www.goodreads.com/stevesarner

Twitter: https://twitter.com/stevesarner

Instagram: https://www.instagram.com/stevesarner

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Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB75: Getting Doctors to recommend her book with Dr. Katrina Ubell (20,000+ copies sold) Sep 11, 2023

Show notes

Dr. Katrina Ubell is back to talk about how she got her book in the hands of gatekeepers and organically expanded it.

About a handful, a very small niche, specifically women physicians who focused on weight loss fell in love with her book. It felt like she was talking directly to them making the book very relatable not only to physicians but also to other professionals, doctor's patients, and everyone interested in losing weight.

Dr. Ubell also shares her great marketing strategies as well as her experience during her book launch which was met with great success to the point where she's now sold over 20,000 copies of her book.

Dr. Katrina Ubell’s Podcast: https://katrinaubellmd.com/podcast/

Dr. Katrina Ubell’s Website: https://katrinaubellmd.com/

Learn more about the book here

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Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB74: How To Lose Weight for the Last Time | Katrina Ubell, MD Sep 04, 2023

Show notes

Dr. Katrina Ubell is a Master Certified Life and Weight Loss Coach who struggled with her own weight for decades before finding a permanent solution. In 2016, she founded the Weight Loss for Busy Physicians which offers a weight loss program that has helped over a thousand busy physicians. She is a graduate of John Hopkins University, and the University of Michigan and lives in Wisconsin with 3 children, her husband, and a West Highland Terrier.

In this episode, Dr. Ubell talks about her struggles and journey for personal health and weight loss while also seeking a career as a doctor. She discovered that the way we think including emotional components produces our desire or urge for food which results in our weight gain and loss, which transformed everything for her and helped her lose and maintain her ideal weight. She now uses her brain-based and science-backed method to help busy physicians and non-medical professionals lose weight for the last time.

Dr. Katrina Ubell’s Podcast: https://katrinaubellmd.com/podcast/

Dr. Katrina Ubell’s Website: https://katrinaubellmd.com/

Learn more about the book here

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Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB73: Using masterminds to sell books and an effective press release with Anna David Jul 10, 2023

Show notes

In the previous episode, Anna highlighted her book marketing and publishing tips for authors; in this episode, she talks about why she wrote On Good Authority and delves more into her journey while crafting the book's content and the strategies she used for her marketing plan.

Anna David’s Newsletter: authoritysecrets.club
Anne David’s Podcast: https://www.legacylaunchpadpub.com/podcast
Learn more about the book here.
Check out her first episode in the podcast here.

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Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

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