Beauty with a Twist

Latest Episodes:

Coming Into Money at 18 and BLOWING it All + How I Got My GlossGenius Deal & Dealing w/ Hate Online Feb 06, 2026

Show notes

Season 6 Episode 3 - I had the pleasure of having on Bree to talk to about dealing with online hate/ controversy, the unfortunate passing of her mother at a young age, how she came up with her first product the Wax Pad, and how other waxers and estheticians can get a deal with GlossGenius and other brands.

Thanks again Bree for coming on and being so vulnerable about your story!

And thank YOU for listening and watching to our latest episode.

Time Stamps:

00:00 The wax pad OG Bree is here

05:00 Getting my license 15 years ago and the mistakes that I made

10:00 How I came up with the idea of my FIRST product

17:00 Why I decided to start teaching

22:00 Dealing with burnout

27:00 The importance of social media marketing

32:00 How to get a Glossgenius deal

35:00 Losing ALL the money I had when came into money at 18

45:00 Giving my children a wonderful childhood

49:00 Trends I want to see end

54:00 I'm actually an introvert

57:00 Dealing with online hate or controversy

From 5 Clients to OVER 100 People a Month (One Instagram Reel CHANGED Everything) Jan 23, 2026

Show notes

Season 6 Episode 2 - On this episode our special guest Marilynn tells us what it was like putting on her Yacht & Christmas events, how social media changed her business overnight and what it's like being a Mom in the beauty industry!

Can't wait for you to watch & listen ✨

Time Stamps:

00:00 Introducing Marilynn and a bit of her background

05:00 Quitting my full time job aka stability to go to school and be an esthetician

10:00 Make content out of everything

15:00 How much I had saved to be able to quit and start my new business solo

20:00 Choosing the right wax and sticking to it

25:00 How social media changed my clientele

30:00 Selling ONE ticket to my Yacht event on Day 1 and then selling out in 5 days

37:00 Other events I'm hoping to have this year

40:00 What success looks like for us

43:00 Being a mom in the beauty industry

48:00 How I get more Google reviews

53:00 Just be the REAL you

The Beauty Industry Isn't Dying, You're Just a Mediocre Business. Jan 09, 2026

Show notes

Season 6 Episode 1 - Lady Peng is BACK to talk about marketing your business, the importance of SEO and never putting her product lines in stores. Believe me when I tell you that's just the TIP of the iceberg. Thanks again Lady Peng for coming on for round 2 🎉

Thanks for watching 🤍

Time Stamps:

00:00 Welcome back Lady Peng aka Jane

01:30 The Beauty Industry is PURGING

03:40 High intent clients are priority #1

06:00 SEO SEO SEO

12:00 I wanted a crazy profitable wax

16:30 The lash tech clip revisited

23:00 Supplementing a waxers income

33:00 Changing the game

35:00 Product line development

43:00 Manzilians

47:00 Steal your boss’ clients

51:00 Be honest with yourself

The Problems with Eyebrow Threading & At Home Eyebrow Shaving + How Do Brow Artists ACTUALLY Make 6 Figures Oct 31, 2025

Show notes

Season 5 Episode 8 - From working at salons to doing it on the side while she worked other jobs and her business beginning to thrive over the last few years; this is a must listen for anyone in the beauty industry needing a little inspiration!

Time Stamps:

00:00 introducing our special guest

01:20 how she came to find her niche in brows

06:50 getting a job as an esthetician at a hair salon

12:00 struggling going working at a salon/solo

18:00 posting a video here and there isn’t enough to be booked

25:00 don’t rush the brow service, it’s an art

32:00 at some point you have to delegate

37:00 don’t tip me

40:00 things clients do that drive us crazy

47:00 brow trends

Build Your Clientele by ALWAYS being Available, Pricing Your Lash Sets by the Hour & Bad Lash Trends Oct 17, 2025

Show notes

Season 5 Ep 7 - Wednesday tells us about having to work late nights, the effects lashing has on your body and why lash techs aren't making enough money. Tune in to find out this and more 🤍

Time Stamps:

00:00 Introducing our special guest Wednesday ✨

05:00 finding something I loved to do

09:00 going off on my own and working late

16:00 Renters vs Employees

25:00 Branding

31:00 Pricing and the toll on your body as a lash artist

37:00 lash trends

45:00 put yourself out there and network

What I Learned Being a Waxer for 25 Years Oct 03, 2025

Show notes

Season 5 Episode 6 - She went solo after 18 years of working for someone else! She talks to us about her esthetician friends gatekeeping, instagram numbers being deceiving and narrowing down your niche to be successful.

Where to find her:

IG @libbeylazarus

Website: https://www.secretsofestheticians.com/

FB Group:

https://m.facebook.com/groups/677007063190425/?ref=share&mibextid=wwXIfr

Time Stamps:

00:00 Going solo after working for someone else for 18 years

06:00 Seeing everyone with 16 clients a day & not knowing what you’re doing wrong

11:00 How to get quicker at waxing

14:00 Tired of my friends gatekeeping

17:00 New estheticians forced into going solo

20:00 Instagram numbers are deceiving

29:00 Teaching at shows

33:00 getting paid to mention wax brands

38:00 dealing with you peers calling you out

44:00 Niche down

50:00 specials are goof for business

54:00 build everything you can so someone else can work for you

Switching to Soft Wax DOUBLED MY PROFITS in One Month Aug 01, 2025

Show notes

Season 5 Episode 5 - Jani is visiting us all the way from Oahu! We talk Soft Vs Hard Wax, dealing with your personal life and running a business and comparing yourself to others in your industry.

Thanks for watching 🤍

Time Stamps:

00:00 Our guest flew in from Hawaii

04:00 Choosing waxing as my specialization

09:00 What’s next?

12:00 Taking 25 clients a day is too much

15:00 Soft Wax VS Hard Wax

25:00 Telling clients about my personal life

38:00 Don’t compare my Year 5 to Your Year 1

47:00 Paying for convenience

52:00 Advice for new beauty professionals

I Pay My Clients $50 Per Referral (And I Should Be Paying Them More) Jun 20, 2025

Show notes

Season 5 Episode 4 - Our special guest Mila talks to us about what it was like working at a chain beauty salon, giving her clients $50 for referral's and making it in the beauty industry without a mentor.

Thanks for watching 🤍

Time Stamps:

00:00 Introducing today’s special guest 🤍

01:30 I always wanted to be in the beauty industry I just didn’t know what

07:00 Working weddings

10:30 Waxing was never in the cards for me

13:00 Working at a chain beauty salon wasn’t it

17:00 Blessing in disguise

21:00 Mentors

29:30 Referrals

38:00 Hydrofacials

42:50 How much is a facial?

46:00 that’s illegal

57:00 Caring for clients

I Just Had My Worst Financial Year as a Business Owner May 16, 2025

Show notes

SEASON 5 EPISODE 3 - We have the honor of having on the BrowGuru on today's special episode 🎉 She talks to us about opening multiple storefronts, a beauty school and being humbled last year where she had her worst financial year as a business owner.

Tune in for the twist 🫰🏼

TIME STAMPS:

00:00 Introducing the Browguru (15 Year Experience)

06:00 Moving from a barber shop to a more professional Salon, then my OWN first storefront

19:00 Hourly VS Rent

24:00 The recession

36:00 The current state of the Brow game

41:30 What makes a good brow artist

50:00 Don’t be discouraged, there are dips & waves

53:00 Charging your worth

Hiring Discrimination in the Beauty Industry (An Esthetician's POV) Mar 21, 2025

Show notes

Season 5 Episode 2 - On this episode we have a very special guest! Jeff is an esthetician and he tells us what it's like to work in the beauty industry. He got back into the industry during covid after facing some difficulties finding a job and jumpstarting his business. Now he's in a place where he has brand partnerships and consistent clientele! Special thanks to Jeff for coming on.

I hope you enjoy our latest episode of Beauty With a Twist 🤍

Time Stamps:

00:00 Introducing Our Guest Jeff

04:00 Being Transparent

08:00 What it’s like being a male esthetician?

11:00 Getting back into the industry during covid

18:00 Eggs….

20:00 Brand Partnerships

25:00 Finding your people

31:00 How I got my location

37:00 Do I regret opening my location?

40:00 What separates you from other estheticians?