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    Business

    Be Wealthy

    Be Wealthy is for real estate pro’s who are crushing sales… and still realizing commissions don’t equal wealth. If you’re doing big volume but your money isn’t turning into assets, freedom, or a real plan, this show is your wake-up call. Host Brett Tanner breaks down the exact strategies high-earning agents use to stop trading time for money, start investing like a family office, build passive income, and protect what they’ve worked so hard to earn. No fluff. No guru garbage. Just the playbook to get rich on purpose instead of by accident.

    If you’re ready to build real wealth beyond your next deal, apply for the Be Wealthy Mastermind or book a call at BeWealthy.com.

    Advertise

    Copyright: © Copyright 2024 Brett Tanner

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    I Ran the Numbers on 70K in Stocks vs Real Estate (From 2009!) Mar 16, 2026
    Show notes

    JOIN THE BE WEALTHY MASTERMIND (THIS CLIP IS FROM IT)

    Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

    Brett breaks down the math on what $70,000 invested in 2009 would look like today - real estate versus the stock market. Using real numbers, he walks through leverage, appreciation, tax benefits, and rental income to show why the gap between the two paths isn't even close.


    TIMESTAMPS

    0:00 The 70K Question

    1:15 Stock Market Returns Since 2009

    2:30 Real Estate: The Power of Leverage

    3:45 Appreciation, Tax Benefits & Rental Income

    5:00 The Final Numbers Side by Side

    6:00 Why This Math Changes Everything


    GET CONNECTED

    Website: www.BeWealthy.com

    YouTube: youtube.com/@bewealthybrett

    Instagram: instagram.com/bewealthybrett

    Facebook: facebook.com/brettbewealthy

    X/Twitter: x.com/bewealthybrett


    FREE RESOURCES

    Free Tools & Downloads: https://www.bewealthybrett.com/resources

    Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

    Infinite Banking Education: SaveLikeaBank.com

    Self-Directed IRA: MaxOutRetirement.com

    Trust & Entity Structure: SetupMyEstate.com

    Off-Market Deals & Direct Mail: TheMagicMailers.com

    1031 Exchange: Exchange1031Now.com

    Bookkeeping & Financial Services: BooksOffMyPlate.com

    PPC & Digital Marketing for RE Investors: ScaleMyDeals.com


    ABOUT THE SHOW

    The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

    Mission: Get Free.


    DISCLAIMER

    Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.


    Why Earning More Doesn't Make You Richer — The Emotional Spending Trap (Part 2 of 6) Mar 11, 2026
    Show notes

    Free Resources: BeWealthyPodcast.com

    JOIN THE BE WEALTHY MASTERMIND

    Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

    Brett and Katelyn break down where your money actually goes at four income levels - $100K, $250K, $500K, and $1M - and why making more money won't fix your spending habits. The lie most people believe: once I make more money, everything gets easier. Here's what actually happens.


    TIMESTAMPS

    0:00 Introduction

    3:40 The Lie About Spending Money

    7:09 Money Makes You More of Who You Are

    10:33 $100K - The Tightrope

    14:00 Bank Statements Reveal Values

    16:15 Creating Rules for Emotions

    18:18 The Pizza and Cake Analogy

    20:23 Inner vs Outer Scorecard

    24:10 Agency Not Applause

    26:02 $250K - Illusion of Abundance

    29:27 Status vs Utility Spending

    35:00 Two Checking Accounts System

    41:04 The Buy It Twice Rule

    42:37 $500K - The Inflection Point

    50:22 Invest $10K In Yourself

    53:32 $1M - A Different Game

    57:55 The Rat Wheel Metaphor

    1:04:04 Framework for a Rich Life

    1:09:50 Three-Part Decision Filter


    BOOKS & RESOURCES MENTIONED

    - The Psychology of Money by Morgan Housel

    - Same as Ever by Morgan Housel

    - The Art of Spending Money by Morgan Housel

    - The Five Regrets of the Dying by Bronnie Ware

    - The Slight Edge by Jeff Olson


    GET CONNECTED

    Website: www.BeWealthy.com

    YouTube: youtube.com/@bewealthybrett

    Instagram: instagram.com/bewealthybrett

    Facebook: facebook.com/brettbewealthy

    X/Twitter: x.com/bewealthybrett


    FREE RESOURCES

    Free Tools & Downloads: https://www.bewealthybrett.com/resources

    Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

    Infinite Banking Education: SaveLikeaBank.com

    Self-Directed IRA: MaxOutRetirement.com

    Trust & Entity Structure: SetupMyEstate.com

    Off-Market Deals & Direct Mail: TheMagicMailers.com

    1031 Exchange: Exchange1031Now.com

    Bookkeeping & Financial Services: BooksOffMyPlate.com

    PPC & Digital Marketing for RE Investors: ScaleMyDeals.com


    ABOUT THE SHOW

    The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

    Mission: Get Free.


    DISCLAIMER

    Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.


    Three Levels of Problems (You MUST Solve This) Mar 07, 2026
    Show notes

    JOIN THE BE WEALTHY MASTERMIND

    Want to join a room of entrepreneurs who think bigger about money?

    Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

    GET CONNECTED

    Website: www.BeWealthy.com

    YouTube: youtube.com/@bewealthybrett

    Instagram: instagram.com/bewealthybrett

    Facebook: facebook.com/brettbewealthy

    X/Twitter: x.com/bewealthybrett

    FREE RESOURCES

    Free Tools & Downloads: https://www.bewealthybrett.com/resources

    Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

    Infinite Banking Education: SaveLikeaBank.com

    Self-Directed IRA: MaxOutRetirement.com

    Trust & Entity Structure: SetupMyEstate.com

    Off-Market Deals & Direct Mail: TheMagicMailers.com

    1031 Exchange: Exchange1031Now.com

    Bookkeeping & Financial Services: BooksOffMyPlate.com

    PPC & Digital Marketing for RE Investors: ScaleMyDeals.com


    ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free. DISCLAIMER Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.


    What does it take to be rich? (Part 1 of 6) Mar 04, 2026
    Show notes

    How Wealthy People Actually Think About Money (Part 1 of 6)

    JOIN THE BE WEALTHY MASTERMIND

    Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more. Brett and Katelyn kick off a six-part series breaking down how wealthy people actually think about their money.

    In Part 1, they dig into what it really takes to be rich at every age - net worth, income, passive income, and home values across the median, top 10%, top 1%, and top 0.01%. Brett shares the three levels of problems framework, why Jeff Bezos drove a 1997 Honda Accord while worth $25 billion, and the uncomfortable truth that higher income does not equal higher net worth.

    TIMESTAMPS

    0:00 Introduction 3:04 The 40-Hour Question 4:27 Are You Spending Time on Your Money 5:07 The Case for Reading Books 6:16 Three Levels of Problems 12:49 Net Worth by Age 18:15 Top 10% at 30 19:46 Top 1% at 30 21:13 Top 0.01% at 30 24:10 Gary Keller and the Ford Taurus 36:40 Net Worth at 40 38:20 Net Worth at 50 39:18 W-2 Income vs Wealth 47:03 Income by Age 50:09 NFL Players and Financial Distress 52:33 Income Grows Slow Net Worth Grows Fast 55:20 CEO of Coca-Cola Makes $1.6M 56:11 Income Does Not Equal Net Worth 57:14 Passive Income Data 58:04 Shackled in a Prison 58:56 The Meredith Story 1:01:28 Top 1% Passive Income 1:02:36 4% of Households Get 80% of Dividends 1:03:50 Rihanna Built Wealth Outside Music 1:05:19 Home Values by Age 1:05:46 Your Home Is Not an Asset 1:09:32 How Brett Built Wealth in His 20s 1:11:17 Ownership Over Time 1:12:23 Recap and Three Action Items 1:13:36 Action 1: Track Net Worth Monthly 1:14:56 Action 2: Build a $50M Wealth Plan 1:15:59 Action 3: Path of Money Exercise GET CONNECTED Website: www.BeWealthy.com YouTube: youtube.com/@bewealthybrett Instagram: instagram.com/bewealthybrett Facebook: facebook.com/brettbewealthy X/Twitter: x.com/bewealthybrett FREE RESOURCES Free Tools & Downloads: https://www.bewealthybrett.com/resources Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com Infinite Banking Education: SaveLikeaBank.com Self-Directed IRA: MaxOutRetirement.com Trust & Entity Structure: SetupMyEstate.com Off-Market Deals & Direct Mail: TheMagicMailers.com 1031 Exchange: Exchange1031Now.com Bookkeeping & Financial Services: BooksOffMyPlate.com PPC & Digital Marketing for RE Investors: ScaleMyDeals.com ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free.

    DISCLAIMER

    Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.


    (CLIP) Don't Say This To Your Kids...Say THIS Instead Feb 27, 2026
    Show notes

    Michael Bernoff breaks down why the phrase "I'm proud of you" actually trains kids to chase external validation — flooding them with serotonin that makes them dependent on your approval. The fix is simple but counterintuitive: say "you should be proud of yourself" instead. He walks through the Joe basketball story to show exactly how this plays out, then applies the same principle to managing real estate teams.

    JOIN THE BE WEALTHY MASTERMIND

    Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.


    From the full episode: Why Average Thinking Keeps You Broke | Be Wealthy Podcast #30

    Watch the full episode: https://youtube.com/@bewealthybrett


    TIMESTAMPS

    0:00 The Problem with "I'm Proud of You"

    1:30 Serotonin and Approval Addiction

    2:45 The Joe Basketball Story

    4:15 Give Power Back to Others

    5:30 Applying This to Your Team

    6:30 The Simple Fix


    GUEST INFO

    Michael Bernoff - Bestselling Author, Performance Coach, Founder of Human Communications Institute

    Website: michaelbernoff.com

    Instagram: instagram.com/michael_bernoff

    Book: Average Sucks - averagesucks.com

    Text "INFLUENCE" to 480-800-8051


    BOOKS & RESOURCES MENTIONED

    - Average Sucks by Michael Bernoff


    GET CONNECTED

    Website: www.BeWealthy.com

    YouTube: youtube.com/@bewealthybrett

    Instagram: instagram.com/bewealthybrett

    Facebook: facebook.com/brettbewealthy

    X/Twitter: x.com/bewealthybrett


    FREE RESOURCES

    Free Tools & Downloads: https://www.bewealthybrett.com/resources

    Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

    Infinite Banking Education: SaveLikeaBank.com

    Self-Directed IRA: MaxOutRetirement.com

    Trust & Entity Structure: SetupMyEstate.com

    Off-Market Deals & Direct Mail: TheMagicMailers.com

    1031 Exchange: Exchange1031Now.com

    Bookkeeping & Financial Services: BooksOffMyPlate.com

    PPC & Digital Marketing for RE Investors: ScaleMyDeals.com


    ABOUT THE SHOW

    The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

    Mission: Get Free.


    DISCLAIMER

    Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.


    He Turned Down Under Armour's Founder - Then Lost Everything! Feb 25, 2026
    Show notes

    Why Average Thinking Keeps You Broke (with Michael Bernoff)

    JOIN THE BE WEALTHY MASTERMIND

    Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.

    Michael:

    https://michaelbernoff.com

    https://www.instagram.com/michael_bernoff/?hl=en

    https://www.youtube.com/user/bernoff


    Bestselling author and performance coach Michael Bernoff joins Brett to break down why most people stay stuck at the same income level for decades - and what actually has to shift. Michael shares the real story of how he turned down the guy who started Under Armour, what Jim Rohn taught him in an elevator, and the $3 auto-transfer trick that built his first rental property. This one hits different.


    TIMESTAMPS

    0:00 Introduction

    1:15 Growing Up Middle Class

    4:00 School Struggles and Arizona

    7:15 Turning Down Under Armour

    11:00 Meeting Jim Rohn

    14:15 Direct Sales Lessons

    17:00 The Two-Year Goliath

    20:15 What Wealth Feels Like

    24:00 Becoming a Speaker

    29:15 Power of Words

    32:00 Breaking Limiting Beliefs

    39:15 Old Identity Programs

    44:00 Money Conversations

    48:30 The $3 Auto-Transfer Trick

    53:15 Credit Card Optimization

    57:45 Parenting and Influence

    1:01:00 "Proud of Yourself" Shift

    1:05:30 Three Truths Technique

    1:13:45 Book Recommendations


    BOOKS & RESOURCES MENTIONED

    - Average Sucks by Michael Bernoff

    - As a Man Thinketh by James Allen

    - The Way of the Peaceful Warrior by Dan Millman

    - Trance Formations by Richard Bandler

    - How to Win Friends and Influence People by Dale Carnegie

    - The Art of Exceptional Living by Jim Rohn

    - Challenge to Succeed by Jim Rohn


    CONNECT WITH MICHAEL BERNOFF

    - Book: AverageSucks.com

    - Instagram: @michael_bernoff

    - Text INFLUENCE to 480-800-8051


    GET CONNECTED

    Website: www.BeWealthy.com

    YouTube: youtube.com/@bewealthybrett

    Instagram: instagram.com/bewealthybrett

    Facebook: facebook.com/brettbewealthy

    X/Twitter: x.com/bewealthybrett


    FREE RESOURCES

    Free Tools & Downloads: https://www.bewealthybrett.com/resources

    Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

    Infinite Banking Education: SaveLikeaBank.com

    Self-Directed IRA: MaxOutRetirement.com

    Trust & Entity Structure: SetupMyEstate.com

    Off-Market Deals & Direct Mail: TheMagicMailers.com

    1031 Exchange: Exchange1031Now.com

    Bookkeeping & Financial Services: BooksOffMyPlate.com

    PPC & Digital Marketing for RE Investors: ScaleMyDeals.com


    ABOUT THE SHOW

    The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

    Mission: Get Free.


    DISCLAIMER

    Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.


    (CLIP) 7 Beliefs Keeping You Broke ft. Chicken Soup for the Soul Author Feb 20, 2026
    Show notes

    Mark Victor Hansen sold 500 million books with Chicken Soup for the Soul. In this clip from Be Wealthy Podcast Ep #29, he breaks down the seven beliefs that keep people broke. Unworthiness, naivete, self-doubt, fear, pattern paralysis, disconnection, and not being present. He also tells the Reverend Ike story about Harlem vs. Fifth Avenue that explains why broke people stay broke even when you hand them money.

    TIMESTAMPS

    0:00 Unworthiness

    1:09 Naivete

    1:31 Self-Doubt

    2:11 Fear

    2:21 Pattern Paralysis

    2:56 Disconnection

    3:42 Present-Time Availability

    4:49 Books That Change People


    WATCH THE FULL EPISODE

    Be Wealthy Podcast Ep #29: Mark Victor Hansen - The Man Behind 500 Million Books

    https://www.youtube.com/watch?v=eONaDKU_7pU


    GET CONNECTED

    Website: www.BeWealthy.com

    YouTube: youtube.com/@bewealthybrett

    Instagram: instagram.com/bewealthybrett

    Facebook: facebook.com/brettbewealthy

    X/Twitter: x.com/bewealthybrett


    FREE RESOURCES

    Free Tools & Downloads: https://www.bewealthybrett.com/resources

    Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

    Infinite Banking Education: SaveLikeaBank.com

    Self-Directed IRA: MaxOutRetirement.com

    Trust & Entity Structure: SetupMyEstate.com

    Off-Market Deals & Direct Mail: TheMagicMailers.com

    1031 Exchange: Exchange1031Now.com

    Bookkeeping & Financial Services: BooksOffMyPlate.com

    PPC & Digital Marketing for RE Investors: ScaleMyDeals.com


    JOIN THE BE WEALTHY MASTERMIND

    Want to be in a room with entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more.


    ABOUT THE SHOW

    The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business, then teaches them how to think about their money. Because wealth is far more than money, it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.

    Mission: Get Free.


    DISCLAIMER

    Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.


    The Man Behind Chicken Soup for the Soul on Going Broke and Building Back Feb 18, 2026
    Show notes

    Mark Victor Hansen - The Man Behind 500 Million Books | Be Wealthy Podcast Ep #295

    JOIN THE BE WEALTHY MASTERMIND: Apply for your 100% refundable mastermind trial.

    - bewealthypodcast.com then click APPLY

    Mark Victor Hansen co-created Chicken Soup for the Soul, sold over 500 million books, and built a $1 billion licensing empire. In this conversation, he walks through going bankrupt at 26, getting rejected by 144 publishers, selling books during the OJ Simpson trial, and the seven beliefs that keep most people broke. He also breaks down how he made $157 million from dog food without manufacturing a single bag.


    TIMESTAMPS 0:00 Introduction 1:39 Going Bankrupt at 26 5:20 Finding Your Mentor 7:05 Chicken Soup Origins 10:17 144 Publisher Rejections 14:05 $50K Per Rejection 17:58 The Aladdin Factor 21:44 OJ Trial Book Promotion 26:56 Risk and Rejection 33:36 Stories Create Wealth 38:15 Homeless Twice to Billions 44:19 Income vs Real Wealth 47:32 Affirmations That Work 52:09 The Mastermind Principle 56:54 Seven Limiting Beliefs 1:04:22 What entrepreneurs are overlooking in business 1:10:10 Daily Journaling Practice 1:14:08 Building Your Inner Circle

    BOOKS MENTIONED

    - Chicken Soup for the Soul by Mark Victor Hansen & Jack Canfield

    - The Aladdin Factor by Mark Victor Hansen & Jack Canfield

    - Ask! The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen & Crystal Hansen

    - One Minute Millionaire by Mark Victor Hansen & Robert Allen

    - The Richest Man in Babylon by George S. Clason (Mark is writing a 2.0 version)

    - How to Think Bigger by Mark Victor Hansen

    - Gifted Hands by Dr. Ben Carson

    - Reverend Ike (biography) by Mark Victor Hansen & Crystal Hansen

    - Resurrection by Neville Goddard

    - Legacy by Mitzi Purdue (Mark's biography)


    GET CONNECTED

    Website: www.BeWealthy.com

    YouTube: youtube.com/@bewealthybrett

    Instagram: instagram.com/bewealthybrett

    Facebook: facebook.com/brettbewealthy

    X/Twitter: x.com/bewealthybrett

    FREE RESOURCES Free Tools & Downloads: bewealthypodcast.com

    Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com

    Infinite Banking Education: SaveLikeaBank.com

    Self-Directed IRA: MaxOutRetirement.com

    Trust & Entity Structure: SetupMyEstate.com

    Off-Market Deals & Direct Mail: TheMagicMailers.com

    1031 Exchange: Exchange1031Now.com

    Bookkeeping & Financial Services: BooksOffMyPlate.com

    PPC & Digital Marketing for RE Investors: ScaleMyDeals.com


    ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free. DISCLAIMER Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.


    (CLIP) THIS Is Ruining Your Connection at Dinner Feb 13, 2026
    Show notes

    Didn't watch the full Ali episode? Here is an important clip that could help improve your life.

    Watched the full thing? See you next week with an incredible episode. This guest sold over 500 million books. Can you guess who?


    How The Wealthy Think About Money, Time, and Life (Ali Nasser) Feb 11, 2026
    Show notes

    Be Wealthy Podcast — Show Notes

    Episode: Ali Nasser — Return on Life Experience, Race Car Business Lessons & The Power of Presence

    Guest: Ali Nasser — CEO, Entrepreneur & Bestselling Author of The Business Owner's Dilemma

    Host: Brett Tanner

    Episode Summary

    Brett sits down with Ali Nasser to explore how entrepreneurs can get more return on their life experience. Ali draws powerful analogies between endurance racing and running a business, breaks down the difference between "more" and "better," and shares why presence is the greatest gift you can give. They cover early money memories, the point of optionality, wealth habits of the ultra-successful, and why retirement is the worst word for an entrepreneur.

    Timestamps

    0:00:00 — Intro 0:01:15 — How Brett Discovered Ali 0:02:30 — Ali's Endurance Racing Passion 0:04:15 — Can't Brake and Accelerate Together 0:05:30 — Process vs. Innovation Balance 0:06:15 — Lap Times as Business Scorecards 0:07:00 — Fastest Line Isn't the Tightest 0:09:15 — Bridging Operations and Sales 0:11:00 — Measurables Settle the Debate 0:12:30 — Defining Return on Life Experience 0:13:15 — Earliest Money Memories 0:15:30 — Mansion vs. Modest Family 0:17:00 — Earning Beyond Basic Needs 0:18:00 — Providing for Family at 13 0:19:00 — Running Old Money Programs 0:20:15 — Paradigms That Get Cemented 0:22:45 — London to Houston Culture Shock 0:26:15 — Danger of Binary Thinking 0:29:00 — Start Where You Agree 0:30:15 — Wired as an Entrepreneur 0:32:00 — Brett's Corporate Wake-Up Call 0:33:30 — Letting Kids Find Their Best 0:35:30 — Parents' Money Mistakes and Wins 0:37:45 — Wealth Means Wellbeing 0:39:45 — The Point of Optionality 0:41:15 — Billionaire vs. Content Entrepreneur 0:42:15 — Better Beats More 0:43:00 — The $12M Happiness Threshold 0:44:45 — Wealth as Master vs. Tool 0:47:15 — Chasing Shiny Objects 0:50:00 — Discipline to Say No 0:52:15 — Ali's Wealth Habits 0:54:30 — Essentialism in Practice 0:56:15 — $50K Divorce Bill Turning Point 0:57:45 — Betting on Yourself in Sales 0:59:15 — Hiring Wrong Managers Cost Millions 1:02:15 — Most Dangerous Dilemma Today 1:05:45 — ROLE Framework Walkthrough 1:09:30 — Ali's Ideal Time Allocation 1:10:45 — Why Entrepreneurs Shouldn't Retire 1:12:00 — Brett's Dad Working at 84 1:14:45 — Presence Is the Greatest Gift 1:16:45 — Phone Stack Explained 1:19:00 — No Phones Even in Bathrooms 1:20:00 — $20 Burner Phone Solution 1:23:45 — Three Life-Changing Books 1:25:15 — Best Purchase Under $200 1:26:30 — Advice to His 21-Year-Old Self 1:27:30 — Where to Find Ali

    Key Takeaways

    1. You can't hit the brake and the gas at the same time. When pivoting in business, slow down first, turn, then accelerate. Trying to do both unsettles the car — and the team.
    2. The fastest line isn't the tightest line. Carry momentum through turns. Wide, smooth pivots beat sharp, jarring ones.
    3. Hit your Point of Optionality? Pause and reassess. Many entrepreneurs blow past the point where they have "enough" without ever stopping to ask what they actually want.
    4. Wealth is a tool, not a scoreboard. Its purpose is freedom — to live in alignment with your values.
    5. Better is better. Stop defaulting to "more" as the only measuring stick.
    6. Phone Stack your dinners. Phones in a pile, timer on, first person to check picks up the tab.
    7. Build a life you don't need to retire from. Do what you love, delegate what you don't, and design your time intentionally.

    Books Mentioned

    1. The Business Owner's Dilemma — Ali Nasser
    2. Essentialism — Greg McKeown
    3. Necessary Endings — Henry Cloud
    4. The Power of Now — Eckhart Tolle
    5. The Seven Habits of Highly Effective People — Stephen Covey
    6. The One Thing — Gary Keller
    7. The Seven Day Weekend — Ricardo Semler
    8. How to Break Up with Your Phone — Catherine Price
    9. Deep Work — Cal Newport
    10. The Danish Way of Parenting — Jessica Joelle Alexander & Iben Dissing Sandahl

    Connect with Ali Nasser

    1. Website & Newsletter: alinasser.com (Join the Community for a biweekly newsletter)
    2. Social media: @AliNasser on all platforms

    Connect with Be Wealthy Podcast

    1. Subscribe wherever you listen to podcasts
    2. Follow Brett Tanner for more wealth tactics, strategies, and mindset


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