Automotive

Be Differential

The automotive and motorsport world has always had a seat at the table — it just hasn’t always been yours. BeDifferential is the podcast for newcomers, outsiders, and anyone who’s ever felt like they didn’t quite fit in car culture.

Each week, host Eva Gregory goes behind the scenes with racers, engineers, executives, and industry insiders to share the stories, career paths, and hard-won lessons that don’t make it into the mainstream. From grassroots motorsport to the paddock, from vintage cars to cutting-edge tech — if you’re curious about where you fit in this world, you found the right show.

New episodes every Tuesday, plus solo industry takes every Thursday.

Latest Episodes:

Revving Up Community with Ashley Ayers Mar 25, 2025

Show notes

What does it take to turn a passion for cars into a thriving community event? In this episode of The BeDifferential Podcast, we sit down with Ashley Ayers, a Florida-based automotive enthusiast with a background in hospitality, to talk about how she combined her skills to launch a successful monthly car show.

Ashley shares the inspiration behind creating an event that brings car lovers together, the challenges of organizing a standout show, and how her hospitality expertise plays a key role in crafting an experience that keeps people coming back. From finding the right venue to fostering an inclusive community, this conversation is packed with insights for anyone looking to make an impact in the car world.

Tune in to hear how Ashley is revving up the Florida car scene—one event at a time!

In the Fast Lane with Tatiana Calderon Mar 18, 2025

Show notes

What does it take to break barriers and thrive in the highest levels of motorsport? In this episode of The BeDifferential Podcast, we sit down with Tatiana Calderón to talk about her journey through Formula 2, endurance racing, and beyond. From navigating the challenges of being a trailblazer in a male-dominated sport to her insights on the future of racing, Tatiana shares the highs, the hurdles, and the drive that keeps her pushing forward.

Tune in for an inspiring conversation about resilience, speed, and what it truly means to race in the fast lane.

The Future of Automotive Design with Dalal Elsheikh Mar 11, 2025

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What makes a driving experience truly unforgettable? In this episode of The BeDifferential Podcast, we sit down with Dalal Elsheikh, an Experience Designer shaping the future of automotive interaction. From reimagining how we connect with cars to integrating cutting-edge technology into design, Dalal shares her journey into the automotive world and how she’s redefining the way we experience mobility. Tune in as we explore the intersection of design, innovation, and human connection in the automotive space.

Leading the Glen with Dawn Burlew Mar 04, 2025

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In this episode of The BeDifferential Podcast, we’re joined by Dawn Burlew, President of Watkins Glen International, to explore her journey to leading one of the most iconic racetracks in motorsports.

Dawn shares insights on what it takes to manage a world-class racing facility, the challenges and opportunities of being a woman in a leadership role within the industry, and her vision for the future of The Glen. From behind-the-scenes operations to fan engagement and the evolution of motorsports, this episode dives deep into the business and passion that drive the sport forward. Tune in for an inspiring conversation with one of the most influential figures in racing today!

Expanding Motorsport with Jim Liaw Feb 25, 2025

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In this episode of The BeDifferential Podcast, we sit down with Jim Liaw, co-founder of Formula Drift and current General Manager of PRI (Performance Racing Industry). From pioneering the growth of drifting in the U.S. to advocating for the future of grassroots and professional racing, Jim has played a crucial role in expanding motorsport access and engagement.

We dive into his journey building Formula Drift from the ground up, his insights on the evolving motorsport landscape, and how PRI is working to protect and grow the industry. Whether you're a lifelong motorsport fan or curious about the business behind racing, this episode is packed with valuable insights on where the industry is headed and how we can all play a part in its future.

Tune in for an inspiring conversation about passion, innovation, and the future of motorsport!

Climbing to New Heights with Melissa Eickhoff Feb 18, 2025

Show notes

The Pikes Peak International Hill Climb is one of the most legendary and demanding motorsport events in the world, and Melissa Eickhoff has played a key role in its continuing success. As CEO of this historic race, she’s been instrumental in shaping its future while honoring its rich past.

In this episode, we dive into Melissa’s journey in motorsports, her experiences leading the Race to the Clouds, and what it takes to organize an event where drivers push themselves and their machines to the absolute limit. We’ll also discuss how she’s working to make motorsports more accessible, the unique challenges of racing at altitude, and what’s next for Pikes Peak. Tune in for an inside look at one of the most thrilling events in motorsport and the powerhouse woman helping to drive it forward.

Horsepower and Haircare with Shay Hoelscher Feb 11, 2025

Show notes

In this episode of The BeDifferential Podcast, we sit down with Shay Hoelscher—a powerhouse in both the beauty and motorsports industries. As the CEO of Privé Products, Shay has built a career on innovation, leadership, and empowering others. But beyond the boardroom, she’s also an accomplished race car driver with a deep passion for Porsche and high-performance driving.

We dive into her journey from the beauty industry to the racetrack, the lessons she’s learned from both worlds, and how she continues to break barriers in male-dominated spaces. Shay shares her insights on leadership, risk-taking, and why more women should feel empowered to chase their dreams—whether behind the wheel or in the business world.

Buckle up for an inspiring conversation about speed, strategy, and success!

Gaming to Grid with David Cook Feb 04, 2025

Show notes

What if the next great racing champion wasn’t discovered on the track—but on a simulator? In this episode of The BeDifferential Podcast, we sit down with David Cook, co-founder of Racing Prodigy, to explore how his groundbreaking program is transforming the motorsports pipeline. By bridging the gap between eRacing and real-world competition, Racing Prodigy is giving talented sim racers a shot at professional racing—without the traditional barriers of cost and access.

David shares insights on how the platform works, the success stories already emerging, and what this means for the future of motorsport. Whether you're a gamer dreaming of track time or a motorsports fan curious about the industry's evolution, this episode is a must-listen.

Tune in to discover how Racing Prodigy is redefining who gets to race—and how they get there.

Behind the Odds with Derek Yoder Jan 28, 2025

Show notes

The world of NASCAR isn’t just about speed—it’s about strategy, stats, and now, smart betting. In this episode of The BeDifferential Podcast, we sit down with Derek Yoder, one of the leading voices in NASCAR betting analysis, to dive into the evolving landscape of wagering on motorsports. From understanding the odds to spotting hidden trends, Derek shares how betting is shaping the fan experience, driver narratives, and the future of NASCAR. Whether you’re a seasoned bettor or just curious about the numbers behind the race, this conversation will give you a whole new perspective on the sport.

Tune in for an inside look at the intersection of racing and risk—because sometimes, the biggest moves happen before the green flag drops.

Beyond the Track with Taylor Ferns Jan 21, 2025

Show notes

In this episode of The BeDifferential Podcast, we sit down with Taylor Ferns, a race car driver making her mark in the world of motorsports. From becoming the winningest female driver in USAC history to balancing her career as an athlete and law student, Taylor shares her incredible journey, the challenges she’s overcome in a male-dominated industry, and how she’s paving the way for future generations. Tune in as we discuss her racing career, her passion for leadership, and her vision for the future of women in motorsports.

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