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    Management

    Be Customer Led

    We explore the intersection between customer experience (CX), employee experience (EX), and how companies are creating leaders and cultures that are maniacal about their customers.

    Visit us on www.becustomerled.com

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Marc Havercroft, Global Chief Customer Officer, SAP SuccessFactors, talks Human Experience Management and Tech’s role Mar 24, 2021
    Show notes

    Marc Havercroft is the Global Chief Customer Officer at SAP SuccessFactors, and a force in the Human Experience Management space; he and his team are not only breaking all of the rules, they're defining new ones altogether.

    Marc and I cover the launch of Human Experience Management (HXM) at SAP SuccessFactors, how HXM technology connects to the customer experience management (CXM) today, and how it will connect to CX and come together to shape the human experience in the future.

    The speed of HXM and CXM is coming together quickly and will be here in the next year or so. And it's not for a lack of the technology existing, Marc believes it's about the market catching up to the technology and the use cases coming to life.

    Marc envisions an ever increasing agile workforce and work structure, and a future where you can plug in to your company, your experience blockchain certified, and be productive on Day 1. Companies and their leaders need to be prepared for this and need to start changing now.

    Finally, Marc has a memorable answer to the question of where he gets his inspiration from. Put simply, he's inspired by "rule breakers" - and is energized by individuals who believe the past doesn't define the future; it's the power of what you put in your mind that matters.

    I was inspired by this conversation and am excited to see what SAP brings to market next.


    Antonia Hock, Global Head – The Ritz-Carlton Leadership Center talks service experience, service recovery experience, and connecting EX to CX Mar 17, 2021
    Show notes

    Be Customer Led had the privilege of speaking with Antonia Hock, Global Head – The Ritz-Carlton Leadership Center. If you're wondering how to set up and design your service experience and your service recovery experience, this is a must-listen-to show.

    In this episode, Antonia and I cover:

    1. The core tenets of a great service experience that she has in her playbook
    2. How your customers should feel when the service experience is working well
    3. Why wowing your customer doesn't have to be expensive to have impact (my personal favorite)
    4. Putting out the fires and why service recovery can be more important that the service experience itself
    5. Service experience in digital vs. analog
    6. How companies can start bringing together employee and customer experience

    This truly is an amazing conversation with an industry leader and service veteran. If you want immediate take-aways that you can apply to your practice within minutes of listening to the show, this one is for you!

    Download the episode where ever you listen to pods, or here: linktr.ee/becustomerled

    Grateful for Antonia and can't wait to visit the Ritz-Carlton in Bali soon!


    Shep Hyken on Moments of Truth, “Truth Gap” and why employee engagement matters Mar 10, 2021
    Show notes

    It's not often you get to interview one of your heroes and an absolute legend in the customer experience space.

    I have been a Shep Hyken apostle since I was in CX Diapers many moons ago. So much learning from Shep over the years, whether through his books, his social media content, and speaking engagements.

    Shep talks about his journey to where he is today and what set him off to focus in this space.

    Shep and I cover Moments of Truth, his "Truth Gap" and why employee engagement is critical in the overall equation of success.

    We also cover how technology might be impacting our ability to stay close to the customer and where it's adding value.

    Such a great episode and we are grateful for Shep's time with us!


    Jill Raff, Founder of Jill Raff Group, talks connecting EX to CX Mar 03, 2021
    Show notes

    Jill Raff is CEO and Founder of the Jill Raff Group. Jill focuses on helping companies deliver best-in-class employee experiences through her Inside-Out Framework™ EX to CX.

    In this episode, Jill and I cover a lot of deep topics, including:

    1. Culture and it's impact on her and her work
    2. Traditional silos of EX & CX and how they're coming together
    3. Jill's EX2CX Framework
    4. The 3 E's Formula: Educate, Engage and Entrust

    Great episode where we both also share a lot of personal stories that helped shape who we both are today.

    Love this one!


    Bill Schimikowski, US CX Lead for Biogen, talks about switching industries, CX maturity, influencing culture and CX Tech Feb 24, 2021
    Show notes

    Bill Schimikowski is the US Customer Experience Lead for Biogen, and a long-time leader in the customer experience space. Bill recently went to Biogen from Fidelity, and was in Financial Services his entire career before moving over to the BioTech.

    Bill is one of those practical leaders that is so thoughtful in his approach it leaves you with, "Huh, why didn't I think of it that way?"

    And this is one of those shows where we cover a lot of ground, including:

    1. Starting up a new CX Team in a new company and Bill's approach to that
    2. The emotion behind the experience and the importance of understanding it before you can fix something
    3. Bill's transition from Financial Services to BioTech/Pharma
    4. How Bill influences culture change from his seat
    5. Using employees as a source of innovation and recognizing them the right way
    6. the CX Tech Stack

    So much rich conversation and advice in this episode. So grateful to have someone of Bill's caliber on the show...a can't miss episode!


    Anne Witherspoon, CCXO at Texas Capital Bank, talks female leadership, driving cultural change and what it takes to be a CCXO Feb 17, 2021
    Show notes

    Anne Witherspoon is the Chief Client Experience Officer (CCXO) at Texas Capital Bank and one of the best leaders in this space I have had the good fortune to connect with.

    Anne and I talk about her role at the Bank, the skills needed to be a successful CCXO vs. other roles she has held in financial services, and how her background in Operations makes her a better CX leader.

    Anne shares insights and advice on how to influence culture from the CCXO seat, and where she feels the customer experience (CX) function, overall, is evolving toward.

    Anne also shares her philosophy on metrics and why she's passionate about moving away from surveys as the primary mechanism for feedback.

    Finally, Anne shares advice for other female CX practitioners who aspire to move up to a CCXO level role, and advice for allies on how to support female leadership in their organization.

    I love this episode because of Anne's passion and commitment to CX as a discipline, her leadership, and her ability to describe and talk about her work in simple terms any CEO can relate to.

    I'm grateful for Anne's time and highly recommend this show to any CX practitioner; but particularly to females working in, or looking to break into, customer experience.


    Gary Magenta, SVP Root Inc., talks about his new book, Blowing Up the Box: Disrupting the Customer Experience Feb 10, 2021
    Show notes

    Gary Magenta is a Senior Vice President at Root, Inc. where he helps some of the largest brands create differentiated experiences. I have known Gary for a number of years now, and I can honestly say, there isn't a person out there better than Gary in the CX & EX space.

    In this episode we talk about his latest book, Blowing Up the Box: Disrupting the Customer Experience. What you will learn:

    1. What being a "disruptor" actually means
    2. The three ingredients of disruption
    3. The three questions organizations should be asking themselves as part of the pre-disruption process
    4. The Disruptor Challenge, a workbook at the end of his book to help you think about how your company can be a disruptor

    Gary and I talk about a number of brands in this episode, from Uber and Rent the Runway, to Kodak and Nintendo, and why they disrupt or were disrupted.

    Finally, Gary shares his personal journey to where he is today and where he gets his inspiration from.

    It was an honor to have Gary on the show. I consider Gary a mentor, and a guru in the truest sense of the word.


    Leahanne Hobson Founder of Alinea Partners talks B2B Secret Shopper & More! Feb 03, 2021
    Show notes

    Is customer experience ALL we ever talk about? In B2C, definitely.

    In B2B, strangely enough, it’s not something you hear that often. @Leahanne Hobson, founder and CEO of Alinea Partners, has a rare story on how B2B companies have a great opportunity to improve their processes and how people engage with their prospects.

    In short, I am impressed by her and her company’s work; especially her Secret Shopper program, which covers a great deal of this episode, was just fascinating. By going through the client’s buying journey, Leahanne gives a raw and very rich view of the entire sales process.

    The Secret Shopper program is a unique service in the B2B world and a very refreshing topic with inspiring insights you will all walk away smarter from. If you’re not already using secret shopper in your B2B business, I recommend you connect with Leahanne.

    I think a lot of listeners will get inspired by Leahanne’s personal story as well. Starting her career in the US, she now works in Vienna with some of the biggest global IT organizations. Having lived in Zurich myself for 3 years, our conversation brought up some great European memories.

    Get access to this and all other episodes at: https://linktr.ee/becustomerled.


    The CX Allstars new training platform to help you navigate the EX to CX journey Jan 27, 2021
    Show notes

    The CX Allstars include Hollis Roberts, Jill Raff, James Dodkins, and Dennis Wakabayashi. They have created a new training platform to help you and your company navigate the EX to CX journey for your organization, getting everyone on the same page. The course helps you open up your aperture and gives you tactics to improve the employee and customer experience, and ensure it's aligned with your brand.

    Hollis Roberts focuses on how you can show up every day to understand who you are, the value you can create, and how you contribute to the success of the broader team and company. For new leaders, Hollis shares wisdom on how to take yourself on as your first project vs. a project to fix the customer experience, and define "the experience of you."

    If Hollis helps you on "how to lead ourselves," Jill Raff focuses on "how we lead others" and create employee engagement that creates employee lifetime value. From the staffroom to the boardroom, Jill helps gives you the tools to make people feel recognized and heard so they can translate their work into meaningful customer experiences.

    James Dodkins portion of the training platform is about showing you the principles and the mindsets that create ideal customer experiences. You don't have to "wow" your customer at each turn, but you do need to deliver a consistently positive experience, and James will help you do that.

    Finally, Dennis closes out the show and his focus is on the known and unknown customer, bringing together data and touch points to create customer lifetime value. Dennis shares his expertise on how to think about the recency, frequency & size of the purchase, and how to align EX and CX closer to your brand to create value.

    A star-studded show with four leaders in the EX and CX space, bringing together their decades of experience into one platform to help you accelerate your career.

    Stay tuned for more details from Hollis, Jill, James and Dennis!


    Sandra Thompson Co-Founder of RISE Emotional Intelligence gives practical advice to improve your leadership Jan 20, 2021
    Show notes

    Sandra Thompson is the Co-Founder of RISE Emotional Intelligence (EI) and we had an absolute amazing conversation around EI, Empathy, and specific tactics leaders can take to better engage with people around them. A sample of things we covered include:

    1. Difference in EI & Empathy for frontline vs. back-office employees and giving employees the ability to act on empathy innate in all of us
    2. What leaders can do to connect their team member's role to the experience desired and objectives of the role/company + how this allows your team to see customers at an individual, human level
    3. How the EI space is riddled with jargon, and does the word "emotional" in emotional intelligence connote negative sentiment itself
    4. Advice on how to take the jargon out of EI and embrace it more fully
    5. How to engage one of your team members when you know they're not okay, and what is the boundary you can't cross

    Sandra also asks me great questions where I feel like I was on the virtual chez lounge. Such a great conversation, and timely given many are still feeling the impact of 2020.

    Check out RISE or find Sandra on LinkedIn here.


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