Barbell Shrugged

New episode every Wednesday! Join the Barbell Shrugged crew in conversations about fitness, training, and frequent interviews w/ CrossFit Games athletes!

Latest Episodes:

Feed Me Fuel Me — Whatever I Want w/ Beau Ash — 97 Jul 26, 2018

Show notes

It has been said, "the journey of 1,000 miles begins with a single step." Our guest this week, Beau Ash, has taken many first steps as his life has unfolded into the chapters of his story.

Beau went through a journey of acceptance and self-love. One of the hardest concepts to grasp as we move through life, is the idea that with loss, comes growth. For a great deal of Beau's life, so many of the negative interactions he has experienced were the result of the projections he was putting out into the universe. However, in the wake of loss, he would discover that he indeed stood to grow the most.

Beau took a 4,100 mile road trip that manifested in deep reflection. He has gone to work on himself, answered a lot of hard questions, and faced a lot of conflicting truths. Once Beau began his deep dive into self, he discovered that his capacity to serve the world was extremely limited, and the self-work is never-ending.

However, Beau has come to a place where he values his time alone. He understands that in order to protect his energy, he must be in tune with who he spends time with, and what activities he spends that energy on. Beau has become a practitioner of his word.

In this episode, we discover all the elements that lead Beau from a polarizing rebel of authority, to a CrossFit athlete, to Yogi, to a man without any of those labels, walking a path of strength and peace. The freedom of thought achieved through years of introspection and reflection is apparent as he sets out to debut his podcast, "Whatever I Want", and a support group that redefines masculinity for men that are high performers, or want to be, but are inhibited because they stand in their own way.

Enjoy!

- Jeff and Mycal

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Show notes: http://www.shruggedcollective.com/fmfm_ash

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► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

Barbell Shrugged — Total Human Optimization w/ Kyle Kingsbury — 325 Jul 25, 2018

Show notes

Kyle Kingsbury is Director of Human Optimization at @Onnit and host of The Onnit Podcast. He is also a retired professional mixed martial artist, who fought at @UFC six years, and a former football player (Arizona State).

While fighting at the highest level, Kyle became fascinated with nutrition, performance, and recovery. Since his MMA retirement, his focus has shifted to learning more about longevity, plant medicines, and inner peace.

In this episode, we learn about his life in the octagon, the process of stepping outside the ring, his focus on human optimization, research and development at Onnit, the future of performance training, and much more.

Enjoy!

- Doug and Anders

Show notes at:

http://www.shruggedcollective.com/bbs_kingsbury

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► Subscribe to Barbell Shrugged's Channel Here

► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

Real Chalk — Acquisition & Retention w/ Jim Crowell — 33 Jul 24, 2018

Show notes

Jim Crowell is the CEO of OPEX Fitness. Above all, he loves building businesses and mentoring coaches and business owners to enjoy inspiring, fulfilling, and successful careers. Prior to becoming the CEO of OPEX Fitness, Jim started, grew, and sold multiple successful gyms in Pittsburgh, PA.

Prior to his fitness career, Jim successfully traded commodities for a hedge fund in Austin, TX. He also holds an MBA from the University of North Carolina, two Bachelor's Degrees from Penn State University, and the Core Course Designation from Harvard University.

In this episode, we learn about Jim's journey, including how he entered the hedge fund world where he learned the importance of continuous learning, and how he came into OPEX as a coach, but wanted to tweak out the business side. We also talk about how he educates new OPEX gym owners (over 65 gyms), how to handle gym's two biggest problems – acquisition and retention, how to get people in the door and keep them there, and more.

Enjoy!

– Ryan and Yaya

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Show notes: http://www.shruggedcollective.com/rc_crowell

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► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/

barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

The Bledsoe Show w/ Liz Germain: Spotting BS in the Fitness Industry #87 Jul 23, 2018

Show notes

Liz Germain NSCA-CPT, Pn1, is the co-founder of Super Sister Fitness, a master trainer, and a YouTube marketing expert. She teaches entrepreneurs how to use YouTube and video marketing to generate highly targeted, organic leads for their business.

Before she started helping other businesses with YouTube marketing, Liz was expertly trained as part of UCLA's Fitness Leadership Program, and worked for several years as a Physical Therapy Aide in Santa Monica, California.

Liz has an extensive background training special populations and elite athletes, and she is a pro at putting together programs for women of all fitness levels.

In this episode, we dive into marketing in the fitness industry: Why a lot of great coaches are broke, common mistakes made by coaches trying to make money online, who you should listen to and who to tune out, how to engage with the average person, how to spot snake oil salesmen on the internet, what companies can track on the internet, how to get paid by YouTube, and much more.

Enjoy!

-Mike

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Show notes: https://shruggedcollective.com/tbs_germain

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Please support our partners!

Onnit's is a Total Human Optimization company with a mission to inspire peak performance through a combination of unique products and actionable information.

As the founder and CEO Aubrey Marcus likes to say, Total Human Optimizaion is a commitment to get strong in the places where we are weak, become great in places where we're good, and shine a light on the stuff we need take a look at.

Improve your focus, concentration and productivity by getting a bottle of Onnit's flagship neutropic supplement FOR FREE ($80 value) by going to:

http://www.onnit.com/bledsoe

► Travel thru Europe with us on the Shrugged Voyage, more info here:

https://www.theshruggedvoyage.com/

► What is the Shrugged Collective? Click below for more info:

https://youtu.be/iUELlwmn57o

► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

Emily Abbott Opens Up About Crossfit Ban Jul 21, 2018

Show notes

Exclusive interview with Athlete Emily Abbott.

She talks about her recent 4 year ban from Crossfit.

The Strong Coach — The Path to Greatness is Never Straight w/ Zach Even-Esh — 5 Jul 20, 2018

Show notes

Zach Even-Esh is a leading figure in the strength & conditioning industry, who has trained over 1,000 athletes ranging from the youth level to the Olympic level.

Zach is the founder of The Underground Strength Gym, creator of The Underground Strength Coach Certification, author of The Encyclopedia of Underground Strength and Conditioning, and creator and host of STRONG Life Podcast.

Since creating The Underground Strength Gym, Zach has consulted Division 1 athletic teams, Olympic Level athletic clubs, Spartan Race, pro teams, and independent coaches and athletes from around the world.

The Underground Strength Gym began at Zach's parents garage while he was a Health and Physical Education teacher in 2002. What started as a summer experiment training a few athletes grew into a full time obsession, and now Zach and his Underground Strength methods have grown into a world wide movement, inspiring athletes and coaches all around the world in training and life.

In this episode, we dive into what it takes to get started, when you should say YES and when you earn NO, what it used to take vs what it takes now to be a popular coach, how to get noticed in the industry, how to use social media for good, how to craft your coaching business in a way that it doesn't feel like business, what it means to follow your heart and what that looks like, how make your own rules and your own way, how doing less can make you more successful, and much more.

Enjoy!

– Mike

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Show notes: http://www.shruggedcollective.com/tsc_evenesh

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► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

Feed Me Fuel Me — Radical Candor w/ Scott Keppel — 96 Jul 19, 2018

Show notes

Scott Keppel is the owner of Scott's Training Systems, a world class fitness studio located in Chandler, AZ that offers both in-person and online coaching. He specializes in post breast cancer recovery, pre/post- natal, pageantry training (he's the official trainer for several states), weight loss and business owners/executives.

Scott is also a motivational speaker and nationally certified fitness and nutrition coach. He believes it is important to help clients achieve their optimal levels mentally, physically and emotionally. Scott's mantra is to lead with "Why?". When he starts training clients, his mission is to figure out what the significance of experience is supposed to be. He makes it a point to be tactfully honest with his clients, not only keep their expectations realistic, but to ensure that they understand that the victory lies in the process, not the outcome!

When he worked predominantly with fitness and figure competitors, coming to grips with the subjectivity of the sport when it came to judging, begins with acknowledging that you are indeed going to be judged. Then he made the shift to pageantry and building physiques in world where physical training can often be overlooked, or outright ignored due to the negative stigmas associated with women and weight training.

To take it one giant step further, Scott excels in working with special populations that include women who have battled breast cancer or recently had children. When it's all said and done, what is required of his clients is to create a physique that facilitates confidence, performance, and an appreciation for the journey is a lot of honest conversations with tactful candor.

Enjoy!

– Jeff and Mycal

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Show notes: http://www.shruggedcollective.com/fmfm_keppel

------------------------------------------------------------------------------

► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

Barbell Shrugged — The Magic of Mushrooms w/ Tero Isokauppila — 324 Jul 18, 2018

Show notes

Tero Isokauppila is a a Finnish nomad turned into a fungi lovin' foodpreneur. He is the president and founder of Four Sigmatic— A mushroom and superfoods company that creates products to help you live a better and healthier life. Tero's dream is to bring back the ancient mushroom wisdom to modern lifestyle.

In his native Finland, Isokauppila grew up on his family's centuries-old farm regularly foraging for mushrooms. He holds a degree in both chemistry and plant-based nutrition from Cornell University, and was awarded a Finnish innovation award for discovering that the Japanese matsutake mushroom also grows in Finland.

Tero was chosen as one of the world's Top 50 Food Activists by the Academy of Culinary Nutrition, and has been featured in Vogue, Time, Forbes, Harper's Bazaar, and more. He's also the author of Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health.

In this episode, we dive into the healing powers of medicinal mushrooms, mushrooms role in nature and human evolution, the anatomy of a mushroom, top 10 mushrooms for better health, energy, and performance, and much more.

Enjoy!

– Doug and Anders

Show notes at:

http://www.shruggedcollective.com/bbs_isokauppila

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Please support our partners!

@organifi - www.organifi.com/shrugged to save 20%

@thrivemarket - www.thrivemarket.com/shrugged for a free 30 days trial and $60 in free groceries

@OMAX - www.tryomax.com/shrugged and receive a free box of Omega 3 Fish Oils

@Onnit - www.onnit.com/shrugged for a free 14 pill bottle of the leading nootropic Alpha Brain and 10% savings on all purchases.

@Four Sigmatic- www.foursigmatic.com/shrugged to save 15% on your first purchase

► Subscribe to Barbell Shrugged's Channel Here

► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

Real Chalk — Unsustainable Fast-track Model w/ James Fitzgerald — 32 Jul 17, 2018

Show notes

James Fitzgerald is founder and CEO of OPEX Fitness. His 20+ years of experience and service as a strength coach/technician, tireless practice on refining energy system work, nourishment and lifestyle balancing techniques, and training of other coaches, has made OPEX a sought after method of bringing fitness to a Higher Order.

James has found a desire and passion to understanding fitness through assessment, testing, research, programming and more. He has had many years of experience as an athlete from early childhood into adulthood, from playing top-level soccer, to short and long distance running, to CrossFit where he was crowned "The Fittest on Earth," winner of the 2007 CrossFit Games.

In this episode, James shares how he found himself again after injury as a young athlete, how he always knew he wanted to deliver the gift of fitness to other people, how the current system of fitness is flawed and how to change it, why marketing is stronger than education – why people follow the next best thing every single time, why he hates the word biohacking, his take on drugs, psychedelics, weed, steroids, and more.

Enjoy!

– Ryan and Yaya

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Show notes: http://www.shruggedcollective.com/rc_fitzgerald

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► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/

barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

The Bledsoe Show w/ Adee and Michael Cazayoux: Being Courageous in Relationships #83 Jul 16, 2018

Show notes

Adee Zukier Cazayoux is founder and CEO of Working Against Gravity, who is also known as the "Barbell Gypsy". You can find Adee weightlifting, bobsledding, powerlifting, or competing in the NPGL or the CrossFit open. In 2016, she took a Bronze Medal at the Canadian National Weightlifting Championships. Adee was recently featured on The Strong Coach — Coaching Culture w/ Adee Cazayoux — 3.

Michael Cazayoux, Adee's husband, is co-founder of Brute Strength, and host of Brute Strength Podcast. At the age of 17, Michael moved from a small town in Louisiana to Utah for drug rehabilitation. It was that experience that led him to fall in love with CrossFit and helping others through coaching and mentoring. Prior to coaching multiple CrossFit Game athletes, Michael competed and became a back-to-back Affiliate World Cup Champion in 2012 and 2013 with his team "Hackspack."

In this episode, Adee and Michael Cazayoux open up about their relationship and share their keys to a strong and healthy relationship. We dive into why quality of the relationship is the foundation for the rest of their life, how insecurity in a relationship will cause insecurity in business, how to be sensitive to your partner's needs, how to be in a relationship with a successful partner, when to shut your mouth, intimacy vs sexual desire and how to cultivate each in your relationship, how to have a healthy fight, and more.

Enjoy!

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Show notes: https://shruggedcollective.com/tbs_cazayouxs

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Please support our partners!

Onnit's is a Total Human Optimization company with a mission to inspire peak performance through a combination of unique products and actionable information.

Improve your focus, concentration and productivity by getting a bottle of Onnit's flagship neutropic supplement FOR FREE ($80 value) by going to:

http://www.onnit.com/bledsoe

► Travel thru Europe with us on the Shrugged Voyage, more info here:

https://www.theshruggedvoyage.com/

► What is the Shrugged Collective? Click below for more info:

https://youtu.be/iUELlwmn57o

► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged