Barbell Business

Latest Episodes:

Our Formula for Ultimate Personal Happiness Aug 22, 2016

Show notes

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

The origin story of Barbell Shrugged
The biggest business and life lessons we've learned along the way
Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

How the People in Your Life Affect Your Success Aug 17, 2016

Show notes

This week on BARBELL BUSINESS, we discuss:

The types of people who affect your outcome
The categories of your life that are influenced by the company you keep
The people (and companies) who may be in your blindspot
How you can mindfully choose who to surround yourself with in business

Enjoy the show!

Our "Thank You" to the Box Owner Aug 09, 2016

Show notes

This week on BARBELL BUSINESS, we discuss:

The box owner as the backbone of the CrossFit industry
The increase of quality fitness entrepreneurs over the years
The risk and reward of being a box owner
The level of appreciation the community owes gym owners
The evolution of gym owner mentality and mindset

Reaching the Turning Point Aug 03, 2016

Show notes

This week on BARBELL BUSINESS, we discuss:

How to eliminate the mystery of running a business
The new sustainable CrossFit business model
How to finally take control of your destiny as a gym owner
What next steps you should take. Either shit or get off the pot.

Enjoy the show!

Be sure to take the Ultimate Member Lifecycle Marketing Challenge at www.barbellbusiness.com/lifecycle

How to Heal Leaky Funnel Syndrome Jul 26, 2016

Show notes

This week on BARBELL BUSINESS, we discuss:

What a marketing/sales funnel is and why it's important to understand the phases
The symptoms of leaky funnel syndrome
How to heal your leaky funnel
How lifecycle marketing has replaced the traditional approach to marketing tactics
How lifecycle marketing is a much more simplified yet amplified approach to growth and retention
An introduction to the Ultimate Lifecycle Marketing Challenge (learn more here)

Be sure to check out the video version at www.barbellbusiness.com/noleakybox and commit to the Ultimate Member Lifecycle Challenge at www.barbellbusiness.com/lifecycle.

Enjoy the show!

How to Create Awesome Videos to Grow Your Health & Fitness Business Jul 19, 2016

Show notes

This week, we chat marketing video expert Justin Ross. His specialty is in creating videos for health and fitness brands and helping you to get more clients in the door and retaining those you already have.

If you're using great videos in your marketing you are probably experiencing more engagement with your brand. People want to connect with you and video is the best way to authentically connect from afar.

In this episode we cover:

How to shoot your own videos
The equipment you need to pull it off
The different types of videos you might want to use
and how to name and treat your videos on youtube to make them as findable as possible, maximizing your SEO (search engine optimization)

Enjoy the show!

The Quintessential Gym Owner's Journey Jul 12, 2016

Show notes

This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX, a former Marine turned CrossFit box owner. We talk about his entrepreneurial journey and how he has become the successful gym owner we now as today.

During this episode you will hear about:

How to select good coaches
Internship programs
How to sell and ask for money
Mycal's first Barbell Mastermind retreat and the changes he made to his business that have allowed him to reach his goals
Entrepreneurship and personal relationships
How to successfully get out of your own way and delegate
How to manage your time more efficiently while running a gym - creating a routine - busy vs. productive
Finding where the most productive hours exist
How to fall asleep in any situation
Creating a positive mindset
30 days of motivation e-book
Mycal's morning routine

Twitter: @mycanders

Youtube: the daily derz

All Social: CrossFitPHX

IG: CoachDerz

Enjoy the show!

Why the Value You Produce Doesn't Match the Money You Make Jul 05, 2016

Show notes

This week on BARBELL BUSINESS, we had the pleasure of sitting down with Jesse Elder, a spectacular business coach who came from the martial arts world and where he ran several very successful studios. Give this show a listen front to back. I promise it's full of many gems.

Find out:

What is actually keeping you from achieving your goals
How to upgrade your life across the board and be insanely productive
How to add $6-$14k a month immediately
Defining success and how to not cannibalize success in one aspect of your life for another
Why your gym is full and your bank account is empty
Why it's important to keep score for the game your playing
How money gives you more ways to express love
How you're betting against your client's success and how to flip the script and honoring their intention and goals, giving them the tools to change their lives
The 3 ways any business makes more money
How to close a sale
Another reason you should be using contracts
How to practice the art of receiving
How to choose from a menu of perspectives