Barbell Business

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Business
**Barbell Business**

🔥 #1 Business Show For Gym Owners, extracting the secrets, tactics, and strategies of the world’s most successful gym owners.
🚀 Shift from self-employed to true business owner with actionable insights to scale your gym, create impact, and build a thriving community.
🎧 New episodes weekly — join the movement!

Latest Episodes:

Going Pro: Are You a True Entrepreneur or an Athlete Who Owns a Gym? Jan 12, 2016

Show notes

This week on BARBELL BUSINESS, we discuss:

Are you an amateur business owner? Or are you operating as a true entrepreneur?
Incognito haters, false security, and other things holding you back from going all in.
Old school marketing and sales tactics are dead. Evolve with the times and you might actually like it.
The ratio for gym owner self education
How to stop running from the stuff you've been ignoring

For more resources visit www.barbellbusiness.com

Enjoy the show!

Step Up Your Client Experience Strategy Jan 05, 2016

Show notes

This week on BARBELL BUSINESS we discuss:

The difference between a hobby business and a real business
Why the way we've run our gym in the past will not work today
How to include purpose and connection into your daily SOPs
What you can do to improve your client experience strategy

Enjoy the show!

How to Deal with Your Biggest Frustrations Dec 15, 2015

Show notes

This week on BARBELL BUSINESS, we’re talking about how to deal with frustrating relationships with people you work with, your partner, and mostly yourself. In this episode, we'll cover:

Overcoming the hero complex
The difference between a healthy striving for excellence and corrosive perfectionism
How we deal with the toxic effects of being frustrated with your body, your achievements and your sense of worth.
How you can tackle 2016’s goals with a new, growth-focused mindset.

This episode is brought to you by FitAid - our favorite Paleo-friendly post-WOD recovery drink. For a free case, visit www.drinkfitaid.com/deat.

Enjoy the show!

Our New Favorite Book on Leadership: Extreme Ownership Dec 08, 2015

Show notes

This week on BARBELL BUSINESS, we discuss our new favorite book on leadership, Extreme Ownership, written by Jocko Willink and Leif Babin. This is a book you and everyone on your team should read. Jock and Leif share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life that work for both leaders and those who make up the team.

This is the perfect business book for someone who doesn't enjoy the traditional self-help style of writing. Jocko and Leif take you through riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders that translate into everyday business decisions quite seamlessly.

In this show, we pull out a few of the points we believe gym owners can start to implement today.

Enjoy the show.

How to Escape the Grind and Grow For Your Community Dec 01, 2015

Show notes

This week on BARBELL BUSINESS, we discuss:

When you know it's time to step away from your business to work on yourself
The ROI of attending live events
The difference between an instructor vs being a true coach and leader
How to get buy-in from your business partner and/or life partner
The difference between meet ups, workshops, retreats, conferences, and masterminds
How to choose the right one for you.

You can only read so many books and listen to so many podcasts before you hit a ceiling on your development. Make 2016 the year for growth and development. No one is holding back the success of your gym but you. Learn how you can offer more by escaping the daily grind and connecting with other like-minded entrepreneurs.

To get more details on Barbell Business events coming up this year, visit www.barbellbusiness.com/events and fill out the short form with your interests. We'll send you details as we finalize them.

Enjoy the show!

How to Get More Referred Members for Your Gym Nov 17, 2015

Show notes

This week on BARBELL BUSINESS, we discuss:

Why referred members are the most valuable members
Why you cannot rely solely on "word of mouth" marketing
How to set up a smart direct referral system
Offering incentives - should you or shouldn't you?
Tangible referral cards that crush during the holidays
How you can partner with local businesses for lead generation

Visit www.barbellbusiness.com for more resources like:

A demo of Barbell Logic to see how we the automated smart referral system
A $50 off discount for great quality gift cards at fitnessgiftcards.com (code: DEAT)
A downloadable lead source tracking sheet

How to Protect Yourself From Yourself (aka The Legal Episode) Nov 10, 2015

Show notes

This week on BARBELL BUSINESS, we interview the woman who is constantly protecting us from ourselves, our lawyer Melissa Jaffe. In this episode we discuss:

How to find a lawyer that aligns with you (hint: find a holistic lawyer)
The 3 big areas that you should focus on as a business owner
The 3 biggest and most common contract mistakes business owners make
How to protect your business' IP in a realistic way

To learn more about Melissa and her methodology behind holistic law visit her website at www.mbjaffelaw.com and download her PDF by texting BARBIZ to 33444.

Enjoy the show!

How to Rethink Your Business to Deliver Meaningful Impact Nov 03, 2015

Show notes

This week on BARBELL BUSINESS, we interview Yanik Silver and discuss:

How aligning your business with your passion and purpose will improve your bottom line
How to define your vision and start crafting your company’s culture
How to develop your tribe
How you can evolve your business into one that makes a meaningful difference in your community and your own life

Enjoy the show!

How to Master the Art of Leadership Oct 27, 2015

Show notes

This week on BARBELL BUSINESS, we discuss: