Bad Decisions

Latest Episodes:

Projection Bias: Why shopping whilst hungry is a terrible idea Jun 17, 2019

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We all know that empathy is in short supply, but we often don’t realise how hard it is to be empathetic towards our future selves. In this episode, Mel and Dan look at what happens when we try to make decisions for tomorrow based on how we feel today.

Effort Bias: Why you should let them see you sweat Apr 22, 2019

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Why do we teach kids that it's all about the effort, when as adults, we're far more concerned about the outcomes. In this episode, Mel and Dan look at why 'quicker and easier' could be the exact opposite of what we really want.

Spotlight effect: Why nobody else notices the ketchup stain on your shorts Mar 01, 2019

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Ever wondered why making the smallest faux pas can ruin your entire day? In this episode, Mel and Dan discuss the spotlight effect, and how it influences our perception of how much attention people are actually paying towards us (and our ads).

Zeigarnik effect: Why you want to know what happens in this episode Dec 19, 2018

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What happens when memories or tasks are unfinished, and why is it that they seem to stick in our heads? In this episode, Mel and Dan explore the Zeigarnik effect and how we can use it to create stronger memories, stop procrastinating, and keep customers thinking about us long after our ads have run.

Focusing illusion: Why we don’t really need a pay-rise Nov 21, 2018

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If you won the lottery, would you be happier? Although the answer may seem obvious, our perceptions of what’s important to us don’t always match the reality. In this episode, Mel and Dan consider how we can use the magic of the focusing illusion to capture consumers’ attention.

Ben Franklin effect: Why we should all be asking for way more favours Oct 02, 2018

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Social convention suggests that if you want to make a new friend, you should do something nice for them. But according to Ben Franklin, we’ve been doing it all wrong. In this episode, Mel and Dan explore how we can use non conventional techniques to gain our customers’ trust and loyalty forever more.

Framing effect: Why we like our milk fat-free and our luxury cars full price Jun 06, 2018

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Would you enjoy your beef more if it was 75% lean or 25% fat? That’s weird. In this episode, Mel and Dan explore the framing effect - and how what we’re presented with is far less important than how it’s packaged.

Hot Hand Fallacy: Why we love seeing hot streaks May 23, 2018

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You’ve just made your last three shots, won your last three hands or closed your last three deals. What do you think will happen next? In this episode, Mel and Dan explore the fallacy - and reality - of ‘catching fire’ in games, business and life.

Planning Fallacy: Why the best laid plans always go awry May 09, 2018

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Do you find that things always take longer than you thought? Are you always running late? What if we told you it was all because you’re an irrational optimist? Chances are, you wouldn’t change a thing. In this episode, Mel and Dan consider the planning fallacy, and how our optimistic view of the world makes us underestimate how long things will take, and how much they'll cost.

Mental Accounting: Why we’ll probably die broke Apr 25, 2018

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A hundred dollars is a hundred dollars is a hundred dollars, right? Well, no. Not according to our brains. In this episode, Mel and Dan explore how mental accounting influences the way we spend and save, and how brands can use this knowledge to make bank.

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