B2B Growth

Latest Episodes:

1129: How Being a Better Copywriter Can Level Up Your Sales and Marketing Game w/ Andy Mackensen Oct 13, 2019

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In this episode we talk to Andy Mackensen Co-Founder and CMO at SnackNation. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BehindTheCurtain 6: How to Increase Views Per LinkedIn Post by 23% w/ Logan Lyles Oct 13, 2019

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There is a gargantuan opportunity to grow your organic reach on LinkedIn right now. Logan Lyles, Director of Partnerships here at Sweet Fish Media, was even courteous enough to run a little test for us. In just two weeks, he saw his views per post rocket up 23%. In this episode of #BehindTheCurtain, Logan discusses: i. How he ran his LinkedIn test ii. How you can always have content to post on LinkedIn iii. Ways to leverage your organic reach on LinkedIn Resources Logan mentions: Crushing It! by Gary Vaynerchuck Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1128: When Is It OK To Actually Sell on Social? w/ James Mackey Oct 12, 2019

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In this episode we talk to James Mackey CEO and Founder at SecureVision. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#DemandGen 3: How to Switch From Salesforce Classic to Salesforce Lightning w/ Susanne Lake Oct 11, 2019

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Ready or not! Here comes Lightning. On October 12th Salesforce will be initiating a forced rollout of their new Lightning version. To help us better understand the switch-over is Susanne Lake, Founder of Slake Consulting. In this episode, we discuss: i. Confirming your exact switch-over date/time ii. Preparing for the rollout iii. Features of Salesforce Lightning This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3

1127: What Do Marketers Really Wish They Could Say to Their CEO w/ Rebecca Kalogeris Oct 11, 2019

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In this episode we talk to Rebecca Kalogeris VP of Sales and Marketing at Pragmatic Institute. If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help. Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#CX 26: Brand Legacy is a Human Thing (Not a Corporate Thing) w/ Kristy Krueger Oct 10, 2019

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Kristy Krueger, VP of Marketing at Revel Health about "two truths and a lie" behind a more human approach to building your brand's legacy. Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1126: How To Carve Out Your Path to Marketing Leadership w/ James Winter Oct 10, 2019

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In this episode we talk to James Winter VP of Marketing at Brandfolder. Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free. This event on October 14th and 15th features 13 presentations and 5 panels ALL presented by top performing B2B sales practitioners. Check it out and register at top1.fm/live

#HowToPodcast 11: The 4 Types of Interviews w/ Logan Lyles Oct 09, 2019

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On this #HowToPodcast episode, Logan Lyles, Director of Partnerships at Sweet Fish Media, shares the 4 types of interviews to use so you never run out of content. The 4 types of interviews include: External guests Internal team members Current customers Solo episodes Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1125: How Get-Togethers Can Help you Cultivate Your Community w/ Kevin Huynh & Bailey Richardson Oct 09, 2019

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In this episode we talk to Kevin Huynh and Bailey Richardson, Partners at People & Company. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1124: Why Do We Still Struggle with Workplace Engagement? w/ Debbie McGrath Oct 08, 2019

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In this episode we talk to Debbie McGrath Founder at HR.com. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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