B2B Growth

Latest Episodes:

Kickstart Your Thought Leader Journey With the 30/30/30 Plan Jun 30, 2021

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In this episode, Dan Sanchez shares his methodology for accelerating the process of becoming a thought leader through the 30/30/30 Plan.
Essentially, ready 30 books, interview 30 experts, and write 30 blog posts to learn about the topic, build relationships, and begin building authority on a niche topic.

Learn in the Light Jun 29, 2021

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In this episode, Dan Sanchez shares abo ut his journey into thought leadership, and what it means to "learn in the light."

Thought Leadership As Celebrity + Authority + Trust Jun 22, 2021

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In this episode, Dan Sanchez talks with Robin Robins who is the Founder and CEO of Big Red Media. The dive into Robins marketing methodology, show she defines thought leadership, and her unique approach to becoming an authority in your field.

Is Thought Leadership Just a Buzzword? The Debate Jun 21, 2021

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In this episode, Dan Sanchez talks with Noah Lemas, the Director of Sales at Closed Loop, to debate thought leadership.

The Real (Not So Easy) Path to Thought Leadership on LinkedIn with Dale Dupree Jun 19, 2021

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In this episode, Dan Sanchez talks with Dale Dupree who is the founder and CEO of the Sales Rebellion about his journey in becoming a thought leader on LinkedIn.
They cover Dales journey, his steps to building community and the elements of his brand messaging that put him on the trajectory he's on today.

Where Thought Leaders Are Getting the Most Attention Today Jun 18, 2021

Show notes

In this episode, Dan Sanchez talks with Mark Colgan about how speaking on podcast has become the new stage for thought leaders to share their message.
Mark elaborates on:
How to find the right podcasts
How to prep before you speak
The exact process to take to ask to be featured on a show

10 Most Common Mistakes Orgs Make with Thought Leadership Marketing Jun 17, 2021

Show notes

In this episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage about 10 most common mistakes companies make in creating thought leadership marketing.
Here's the mistakes they discussed:
Lack of a clear exec champion
The new Head of Thought Leadership is unclear on their role / goals.
The new Head of TL feels the new role is not a promotion ("being sent to Siberia")
The Head of Thought Leadership doesn't understand the business strategy and goals.
Other departments get into turf wars over activities ("we do Thought Leadership too!")
The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought Leadership
The Head of Thought Leadership doesn't build allies in other departments
Thought Leadership is seen as something by/for the elite (only the CEO).
The org gets impatient for results.
The org tries to measure success by the wrong standards (e.g. content marketing)

Using Thought Leadership to Change the World Jun 15, 2021

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In this episode, Dan Sanchez talks with Grant Butler who is the founder and director of the Editor Group as well as the author of Think, Write, Grow: How to Become a thought leader and build your business by creating exceptional articles, blogs, speeches, books, and more.
They discuss Grant's broad definition of thought leadership, who can be a thought leader, and the qualities of effective thought leaders.

The 4 Pillars of Thought Leadership Your SME's Must Have Jun 12, 2021

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In this episode, Dan Sanchez talks to A shley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian.

How to Package Your Ideas To Extend Their Reach Jun 11, 2021

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In this episode, Dan Sanchez shares how you can package ideas to extend the reach of your thought leadership.
In the episode he covers:
Why packaging ideas are important
The 7 parts to packaging an idea
What packaging ideas allows you to do

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