AWS re:Invent 2017

Latest Episodes:

ARC406: Amazon.com - Replacing 100s of Oracle DBs with Just One: DynamoDB Dec 01, 2017

Show notes

When customers across the globe place orders on Amazon.com, those orders are processed through many different backend systems, including Herd, a workflow-orchestration engine developed by the Amazon eCommerce Foundation team. A mission-critical system used by more than 300 Amazon engineering teams, Herd executes over four billion workflows every day. Beginning in 2013, Herd's workflow traffic was doubling year-over-year, and scaling its then dozens of horizontally-partitioned Oracle databases was becoming a nightmare, and this number kept increasing. To support Herd's increasing scaling needs, and to provide a better customer experience, the Herd team had to re-architect its storage system and move its primary data storage from Oracle to Amazon DynamoDB. In this session, we discuss how we moved from Oracle to Amazon DynamoDB, walk through the biggest challenges we faced and how we overcame them, and share the lessons we learned along the way.

ARC407: Deconstructing SaaS: A Deep Dive into Building Multi-tenant Solutions on AWS Dec 01, 2017

Show notes

SaaS presents developers with a unique blend of architectural challenges. While the concepts of multi-tenancy are straightforward, the reality of making all the moving parts work together can be daunting. In this session, we move beyond the conceptual bits of SaaS and look under the hood of an SaaS application. Our goal is to examine the fundamentals of identity, data partitioning, and tenant isolation through the lens of a working solution and to highlight the challenges and strategies associated with building a next generation SaaS application on AWS. We look at the full lifecycle of registering new tenants, applying security policies to prevent cross-tenant access, and leveraging tenant profiles to effectively distribute and partition tenant data. We intend to connect many of the conceptual dots of an SaaS implementation, highlighting the tradeoffs and considerations that can shape your approach to SaaS architecture.

ATC301: 1 Million bids in 100ms – using AWS to power your Real Time Bidder Dec 01, 2017

Show notes

Real-time bidding applications are designed for very high scale and performance. A typical RTB deployment needs to be designed to handle at least a million queries per second with TP99 query processing latency of 25 ms. In this session, we feature Bidder-as-a-Service™ by Beeswax and discover how AWS enables their core technology. We will begin by examining the end to end architecture of a real-time bidder application on AWS. Next, we will talk about the challenges and best practices for implementing a durable and high-performing system. Finally, we will conclude the talk with some recommendations on minimizing infrastructure cost while operating a RTB platform at a very large scale.

ATC302: How to Leverage AWS Machine Learning Services to Analyze and Optimize your Google DoubleClick Campaign Manager Data at Scale Dec 01, 2017

Show notes

In this session, you'll learn how AdTech companies use AWS services like Glue, Athena, Quicksight, and EMR to analyze your Google DoubleClick Campaign Manager data at scale without the burden of infrastructure or worries about server maintenance. We'll live-process a click stream so you can see how Machine Learning can help maximize your revenue by finding the most optimal path of a campaign and we'll look at a real world demo from A9's Advertising Science Team of how they use the data to build Look-alike Model in their projects.

ATC303: Cache Me If You Can: Minimizing Latency While Optimizing Cost Through Advanced Caching Strategies Dec 01, 2017

Show notes

From CloudFront to ElastiCache to DynamoDB Accelerator (DAX), this is your one-stop shop for learning how to apply caching methods to your AdTech workload: What data to cache and why? What are common side effects and pitfalls when caching? What is negative caching and how can it help you maximize your cache hit rate? How to use DynamoDB Accelerator in practice? How can you ensure that data always stays current in your cache? These and many more topics will be discussed in depth during this talk and we'll share lessons learned from Team Internet, the leading provider in domain monetization.

ATC304: RFID (Really Freaking Indispensable and Decisive) Advertising Dec 01, 2017

Show notes

Interested in learning how to integrate the Internet of Things into your advertising platform and combine it with AWS Greengrass, AWS Lambda, Amazon DynamoDB, and Amazon API Gateway to send context-aware advertisements to users at the point of buying? In this session, Mobiquity, the leader in digital engagements servicing the world's top brands, and their Innovation Partner Flomio discuss how they've been able to use AWS to create compelling digital experiences for their clients. We deep-dive on the technology behind Mobiquity's innovative shopping system that uses RFID, Bluetooth, captive Wifi, and a mobile app to provide real-time context for understanding how and where your customers interact with your products and services, allowing you to better tailor your ads to their particular preferences.

BAP202: Amazon Connect Delivers Personalized Customer Experiences for Your Cloud-Based Contact Center Dec 01, 2017

Show notes

Join us for an overview and demonstration of Amazon Connect, a self-service, cloud-based contact center based on the same technology used by Amazon customer service associates worldwide to power millions of conversations. The self-service graphical interface in Amazon Connect makes it easy to design contact flows for self and assisted call-handling experiences, manage agents, and track performance metrics – no specialized skills required. In this session, you will hear from Capital One and T-Mobile on how they are using Amazon Connect to provide their customers with dynamic, natural, and personalized experiences. See how quickly you can get started with Amazon Connect and build your contact center.

BAP203: Secure File Collaboration and Management, Simplified with Amazon WorkDocs Dec 01, 2017

Show notes

The rate at which employees collaborate and create content continues to grow. With this, organizations are challenged to make collaboration easy, keep file management simple, and maintain a secure and compliant environment. Amazon WorkDocs is a fully managed, secure collaboration and file management service with rich feedback capabilities, strong administrative controls, and an extensible API. In this session, we demonstrate how you can use Amazon WorkDocs as a full-fledged collaboration tool for users and easily secure and manage files across your organization.

BAP204: How Amazon Is Moving to Amazon Chime Dec 01, 2017

Show notes

Amazon is a global company with over 300,000 employees worldwide. Easy and efficient communication is critical, so earlier this year, we made Amazon Chime available company-wide. Amazon Chime is a modern communications service that runs securely on AWS. It simplifies online meetings, video conferencing, and chats in one straightforward application. In this session, we provide an overview of Amazon Chime and follow with a discussion on how Amazon is rolling out this service.

BAP301: Bring the Power of AI to Contact Centers Dec 01, 2017

Show notes

Amazon Connect is a cloud-based contact center service that allows you to create dynamic contact flows and personalized caller experiences by using their history and responses to anticipate their needs. Learn how with Amazon Lex, an AI service that allows you to create intelligent conversational “chatbots,” turning your contact flows into natural conversations using the same technology behind Amazon Alexa. Routine tasks such as password resets, order status, and balance inquiries can be automated without an agent. In this session, you will hear from Asurion about their Amazon Connect contact center environment and how they enhanced the customer and agent experience with Amazon Lex.

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