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Authors Who Lead – Learn to write a book from bestselling authors and leaders — Education
Authors Who Lead – Learn to write a book from bestselling authors and leaders

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, “I’d like to write a book,” but I don’t know where to start? I explore authors’ journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.

Latest Episodes:

113: Lisa Linfield – Deep Grooves Aug 06, 2020

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Lisa Linfield is a Wealth Manager, sought after Keynote Speaker, Podcast Host of Working Women's Wealth and Course Creator that partners with women around the world to change their mindset and help them make money, invest it and protect it from life's unexpected turns. Today, Lisa talks about her book Deep Grooves: Overcoming Patterns That Keep You Stuck.

What We Discuss with Lisa Linfield:

The book as part of her strategy for launching a new conversation
How the deep grooves start to reveal itself
How the different voices of the world shape us
How our assumptions become our identity
Your signposts towards your best life
How to reverse these grooves
The writing process

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112: Gerry Murphy and You May Find Yourself Jul 29, 2020

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With his over 30-year experience, Gerry Murphy has led the marketing function for some of the biggest retail brands on both sides of the Atlantic. In Gerry's book And You May Find Yourself: A Guided Practice to Never Fearing Death Again, he describes his medical trauma in great detail – being put in an ICU for five days, completely isolated, and using his love for music as the backdrop of his story.

What We Discuss with Gerry Murphy:

Dealing with personal feelings of doubts and insecurities
Weaving music into his story
Being put in the ICU and the idea of practicing death
The book writing process
How much time he spent on writing
The smallest gifts are the greatest

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111: Jennifer Louden Featured on the Oprah Show and quoted by Brené Brown Jul 23, 2020

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Jennifer Louden is a personal growth pioneer who helped launch the concept of self-care with her 1992 bestselling debut book The Woman’s Comfort Book. She is the author of six additional books, including The Woman’s Retreat Book, The Life Organizer and Why Bother? With close to a million copies of her books in print in nine languages, Jennifer is a sought-after speaker, addressing audiences across the USA, Canada, and Europe.

What We Discuss with Jennifer Louden:

Struggling with self-acceptance
The book writing process for Why Bother?
The premise of the question
How to move through your “why bother” period
Writing the book is a self-transformation process
Your book as the starting point of many conversations
How to connecting with the reading part of the brain
The power of connecting with your deep why

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110: Carol Kline New York Times Best Selling Author of Chicken Soup for the Pet Lover's Soul Jul 15, 2020

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Five-time New York Times bestselling author, Carol Kline, has devoted her career to teaching, writing, and speaking about consciousness and personal growth. Inspired by her experience writing Chicken Soup for the Pet Lover’s Soul in 1997, she became deeply involved in animal rescue work.

What We Discuss with Carol Kline:

Carol’s writing journey and how she became a Chicken Soup for the Soul co-author
Writing the book Conscious Luck with Guy Hendricks
Turning shame into an attractor field for luck
Interview strategies and how collaborative work looks like
Writing in the author’s voice
How to wrestle with the feeling that you don’t deserve luck
How you can consciously shift your notion of luck
Honoring your bigger purpose and practicing radical gratitude

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109: Jason Stuart Shut Up I'm Talking Jul 09, 2020

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Jason Stuart is an actor, comedian, and author of the book, Shut Up, I’m Talking! which chronicles Jason’s life and career as an actor and comedian. It’s the funny, poignant story of a gay Jewish boy whose life changed after seeing Funny Girl at a second-run movie theatre in Hollywood.

What We Discuss with Jason Stuart:

The impact on his life being a child of a holocaust survivor
Coming out of the closet
The knowing behind the knowing
Showing up consistently

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108: the Teen Authors of Chef Junior Jul 01, 2020

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In today’s episode, we talk with the authors of Chef Junior, a book written by five teens aged 11-14. They are the sons and daughters of healthy food bloggers who came together to publish a cookbook by kids and for kids. Today, they talk about their book-writing process, what it means to write your passion into a book, about food, and why this cookbook came to be.

What We Discuss with the Authors of Chef Junior:

The challenges of meal planning
Some challenges they’re addressing in the book (ex. allergies, knife skills)
Recipes they’ve contributed to the book
The writing process and challenges
How their peers reacted to them having published a book
Advice to aspiring writers

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107: The Inventor of Pictionary Tells His Story Jun 25, 2020

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Rob Angel is a speaker, author, and entrepreneur. He just recently launched his book called Game Changer: The Story of Pictionary and How I Turned a Simple Idea into the Bestselling Board Game in the World. In 1985, using a few simple tools, a Webster’s paperback dictionary, a No.2 pencil, and a yellow legal pad, he created the phenomenally successful and iconic board game Pictionary®. Putting together the first 1,000 games by hand in his tiny apartment, Angel mastered all the needed business skills including sales, marketing, and distribution before selling the game to Mattel in 2001.

What We Discuss with Robert Angel:

Finding your aardvark
Taking that first step
The writing process and why it became daunting for him
The flaming coffee story
The power of mindset shift and visualization
The impetus for writing the book
Why your book is supposed to transform you
Why sometimes you can’t attach to big ideas and just start small
From being a game inventor to entrepreneur

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106: How to Start Over When you Lose Everything Jun 19, 2020

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Case Erickson is the author of the book Coming Out By Going In, where he shares his stories, his struggles, and the transformation he made through this process. We'll talk a little about his book, what he learned from doing the work, and how you can tell your story when you decide to show up in the way he did.

What We Discuss with Case Erickson:

What compelled him to write his story through a book
How shame keeps people in line
His writing process
Coming out even more by taking his own advice
Using alcohol as a coping mechanism and how he came out of that
Helping out the food truck community

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105: Matt Barnett: How to Use the Power of Video Messages to Grow Your Sales Jun 12, 2020

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Matt Barnett is a British designer and artist who decided to move to Australia and co-founded Bonjoro. A great platform that allows you to connect with people, Bonjoro was born from a sale hack he had for his first business. Three years after Matt and his team decided to go all-in on the idea, Bonjoro has snowballed into a startup success story with a fully remote team across six countries and five continents. Matt loves building great products. His goal? To be the next Zappos that's the most loved brand in the world.

What We Discuss with Matt Barnett:

Moving from London to Australia
The good thing about starting a business with a creative mindset
How Bonjoro came about as a happy accident
How you can use Bonjoro in promoting your book
How you can grow your following through this
Other benefits of the Bonjoro
The power of creating your brand earlier on

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104: Retired and Quit Her Job at 27 Years Old Jun 04, 2020

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Rachel Richards is here to talk about how to shift your money mindset. At only 27 years old, Rachel is a financial advisor and has made her name for herself in this personal finance space. She’s also a speaker and the author of two books, Passive Income, Aggressive Retirement and Money Honey.

What We Discuss with Rachel Richards:

Why a book about finances
The book writing, editing, and publication process
Book launch strategies (even if you don’t have an audience or a list)
Lessons learned and what she could have done differently
The decision to have an audiobook version and the difference in sales

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