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Authors Who Lead – Learn to write a book from bestselling authors and leaders — Education
Authors Who Lead – Learn to write a book from bestselling authors and leaders

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, “I’d like to write a book,” but I don’t know where to start? I explore authors’ journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.

Latest Episodes:

123: Damon Burton – How to Outrank a Billion-Dollar Company Oct 15, 2020

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Damon Burton has for over a decade, he's been a billion-dollar company by outranking websites on Google. Today, Damon shares some concepts from his book, specifically about the power of SEO and how those things such as the tools you can use as an author can be used to Outrank competition.

What We Discuss with Damon Burton:

His impetus for writing his book
What is SEO?
How to create an SEO-worthy content
How to leverage your book in building your brand
Are links still important?
Mistakes newbies make when it comes to content creation
Debunking some SEO myths
How to keep people to pay attention to your content
The future of SEO

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122: Lucinda Halpern – How to Write a Book That Sells to the Masses Oct 07, 2020

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Lucinda Halpern is the President and Founder of Lucinda Literary based in Manhattan, specializing in big ideas and business books. She holds monthly virtual workshops helping entrepreneurs to identify their big idea, and package it for publishers. With over fifteen years of experience in corporate and agency publishing, Lucinda serves both sides of the literary and business worlds.

What We Discuss with Lucinda Halpern:

What a literary agent does
How a literary agent is involved in the book idea process
What literary agents are looking for
Where authors struggle
What it takes to get a book published
Signs of a good agent relationship
The process of acquiring an agent
Indicators that your book is a good one
What writers can expect when they attend Lucinda’s virtual workshops

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121: Blake Boles – Why Are You Still Sending Your Kids to School? Oct 02, 2020

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Blake Boles is a writer, speaker, adventurer, and advocate for self-directed learning. He has spent more than a decade working with unconventionally educated teenagers through the trip-leading company he founded, Unschool Adventures. Today, he shares his insights from his book, Why Are You Still Sending Your Kids to School?

What We Discuss with Blake Boles:

His journey from traditional to alternative education
Why schools exist the way they do now
Why kids shouldn’t be in school
How unschooled kids are able to compete when they decide to go to college
The characteristics of self-directed learners
Different alternative learning options available for parents
Why the school system is detrimental to an individual’s long-term health
About the Unschooled Adventures program
Blake’s writing process and his marketing strategies

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120: Juju Hook – How to Build a Personal Brand and Overcome Imposter Syndrome Sep 24, 2020

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Juju Hook is a consultant, coach, and speaker. For more than a quarter-century, she developed brand strategies for corporations. Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships.

What We Discuss with Juju Hook:

The impetus behind writing her book
The decision to show up in her book
What is PrimeTime?
The power of self-affirmations
We are not our thoughts.
Signs women are ready to make the shift
Juju’s book writing process
Listening to your calling

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119: Tim Church: The Seven Figure Pharmacist Sep 17, 2020

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Tim Church is a clinical pharmacy specialist in primary care. He self-published his third book, The Pharmacist’s Guide to Conquering Student Loans. Tim joined the Your Financial Pharmacist team and is now the Director of Getting Things Done which includes content creation, marketing, web design, and managing strategic partnerships.

What We Discuss with Tim Church:

Why he chose to write a book to help get pharmacists out of debt
What is debt forgiveness?
Leveraging the book and podcast to grow his audience and build authority
Book launching and distribution strategies
Why audiobooks are great!
Tim’s book writing process
How to overcome the barriers of writing your first book

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118: Richie Norton The Power of Starting Something Stupid Sep 10, 2020

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Richie Norton is the award-winning, bestselling author of the book The Power of Starting Something Stupid (in 10+ languages) and Résumés Are Dead: And What to Do About It. In 2019, Richie was named one of the world's top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx & Google Startup Grind) & serial entrepreneur.

What We Discuss with Richie Norton:

How the book The Power of Starting Something Stupid progressed
What shifted the way he saw everyday living
The concept behind what he calls, Gavin’s law
The starting point is where a lot of people trip up
Making a choice to change your life
Leadership in a time of crisis
How to use the strategic beginner’s mind

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117: How to Write a Book and Be a Mom of Two Tiny Humans Sep 03, 2020

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Julie Schooler is an author of 9 books and mom of 2 beautiful tiny humans. Julie wants you to rediscover your sparkle. She is on a mission to help busy people have all the love, energy, and fun they deserve without the guilt or overwhelm. Julie lives with her family in New Zealand, a small, magnificent country at the bottom of the world, where you may find her trying to bake the world’s best chocolate brownie.

What We Discuss with Julie Schooler:

Her writing journey
Monetizing your book and bok launching strategies
How do you get people to leave a review?
3 reasons people don’t leave reviews
How you can make it easy for people to leave reviews
Julie’s book production timeline
The idea behind her book, Rediscover Your Sparkle
The importance of play in life
Book marketing strategies

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116 Overcoming Doubt and Creative Blocks - Martha Alderson Aug 27, 2020

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Martha Alderson is the best-selling author of The Plot Whisperer. She writes

novels for readers, plot books for writers, and posts for anyone looking to enrich their lives

with more creativity and inspiration. Today, she talks about her book, Boundless Creativity, which takes readers on a spiritual journey where they learn to break down barriers that cause self-doubt and let their creativity flow.

What We Discuss with Martha Alderson:

Martha’s writing journey
What is your creative promise?
Leading oneself through writing
Understanding the universal story in writing a plot
The 4 phases of the universal story
Owning your power and embracing elements of yourself
How Martha finds the stories she wants to tell
Her advice to aspiring authors

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115: Lora Cheadle: Fall in Love with your Smart, Sexy, Spiritual Self Aug 20, 2020

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Lora Cheadle is a transformational thought leader and media personality who empowers women to let go of judgment, overcome the need to please, express themselves fully, and find uninhibited success and joy every day. She is the author of the bestselling book FLAUNT! Drop Your Cover and Reveal Your Smart, Sexy, & Spiritual Self. Using the five steps of FLAUNT!, she encourages others to take the lead in the dance of life despite any external circumstances.

What We Discuss with Lora Cheadle:

Lora’s professional journey and finding that call to look within
The notion of naked self-worth and what burlesque dance taught her
The FLAUNT! methodology
The shimmering glitter that distracts us and how it manifests in people
How to break your limiting self-beliefs
Understanding the process of hypnosis and practices to develop self-awareness
The story of Eliza
Uncovering your fetish
Lora’s book writing process

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114: Jane Egerton-Idehen – Be Fearless Aug 13, 2020

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Jane Egerton-Idehen is a telecommunications executive with over 17 years of experience in the Nigerian, Liberian, and Ghanaian telecommunications market. Her book Be Fearless: Give Yourself Permission to Be You talks about how women can walk through each crisis of career, especially in male-dominated fields without giving up.

What We Discuss with Jane Egerton-Idehen:

The spark of resilience
Being caged like a bird
Finding your own tribe
Having a strong support network
Speaking to young women
Learning how to protect your dreams
Message to aspiring writers

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