Association Chat Podcast

Latest Episodes:

Tough Conversations with Sam Aug 15, 2023

Show notes

Is there a tough conversation that you keep putting off because of anxiety or insecurity over how to handle it? If so, you're not alone. Lots of people avoid difficult discussions – many times to their detriment – and in this interview, we tackle that issue head-on with our special guest Sam Horn.

Sam Horn is the CEO of the Intrigue Agency, a positioning/messaging consultancy, which helps people design and deliver TEDx talks, keynotes, funding pitches, and one-of-a-kind brands She is also the CEO of the Tongue Fu! Training Institute, a trade-marked communication skills approach, that teaches how to give and get respect at work, at home, online, and in public.

Her most recent book, Talking on Eggshells, received a glowing Publishers Weekly review and endorsements from Marie Forleo, Jack Canfield, Lynn Twist, JJ Virgin, Dr. Ivan Misner (founder of BNI), and Whole Foods founder John Mackey who calls it "The course-correct for today's cancel culture."

Join Association Chat's host KiKi L'Italien as she talks with communication expert Sam Horn who will share practical strategies for how to handle the toughest conversations you wish you could avoid!

Chapters:

00:00 Introduction

16:43 Why surfacing the subtext of a situation is important.

37:07 What to do when you've made a mistake – approaching that tough conversation!

42:41 Why listening and repeating what we hear back can be a great way to transform the energy of a discussion.

45:30 Why gossiping is always a bad idea.

AI Unleashed: Beth & KiKi's Deep Dive into Artificial Intelligence Strategies for Engagement and Growth Jul 18, 2023

Show notes

Explore the hidden potential of your technology in the latest episode of our podcast with special guest Beth Arritt.

Uncover insights into maximizing automation, the impact of AI in marketing, and harnessing tools you may already have. Gain practical tips on empowering your team to innovate and listen to in-house experts.

Tune in as KiKi L'Italien and Beth reveal strategies to grow engagement, boost conversion rates, and tap into artificial intelligence for your association. Whether you're an association leader or interested in leveraging technology, this episode holds the treasure you seek!

Several significant themes are covered that resonate with the current trends in the association industry. KiKi emphasizes the importance of small data management, underscoring its accuracy before diving into the vast sea of big data. Beth shares a compelling case about the success of automation in membership campaigns, revealing how a well-executed automated strategy can yield remarkable conversion rates and revenue over time.

Both speakers accentuate the potential in investing in existing technologies, including AI tools that might be underutilized, and the importance of allowing experimentation with innovations like ChatGPT within the organization.

Beth's actionable advice on giving staff the freedom to innovate and the mutual emphasis on valuing the insights from technology-savvy staff members contributes to the conversation's richness.

The dialogue culminates with practical takeaways that encapsulate the essence of the conversation: harness existing technology, foster exploration, and value the expertise of knowledgeable staff.

Topics covered in this episode: Artificial Intelligence (AI), Automation, Marketing Communication, Association Leaders, Technology Optimization, Member Engagement, Conversion Rates, Digital Strategy, Community Building, Data Harnessing, Online Campaigns, Human Capital, Innovation, Big Data, Little Data, Self-Study Programs, Revenue Growth, Employee Empowerment, Industry Tools, Generative AI Tools, Power BI, On-Demand Programs, ChatGPT, Persona Development, SEO Optimization, Membership Nurturing, Construction Industry, Industry Insights, Organizational Leadership, Teamwork and Collaboration.

Supercharge Your Association Advocacy: Apps & Strategies with Expert Shana Glickfield Jun 14, 2023

Show notes

Get ready to elevate your association advocacy to new heights in this thrilling episode of the "Association Chat Podcast," hosted by KiKi L'Italien. Dive into a lively conversation with Shana Glickfield, a leading expert in association advocacy technology, as they dissect the game-changing apps and strategies tailored for 2023.

Wondering how to amplify your association's voice? Looking for tools to connect, engage, and mobilize like never before? This episode's got you covered! You'll learn about:

Cutting-edge apps that streamline communication, fostering collaboration and connectivity.
Innovative strategies to boost member engagement and leverage their collective strength.
Proven techniques to multiply the advocacy impact, putting your association at the forefront of influence.

Shana's insights offer a glimpse into the future of association advocacy. From savvy tech stack selections to smart strategic planning, her wisdom can guide you in shaping a resonant advocacy voice that's heard far and wide.

Whether you're an association executive, an advocacy pro, or simply interested in harnessing technology for a cause, this episode is a goldmine of actionable advice.

So don't miss out! Tune into this exciting conversation on the latest advancements in association advocacy technology and start building an empowered future with Association Chat's KiKi L'Italien.

Keywords: Association Chat Podcast, KiKi L'Italien, Shana Glickfield, Association Advocacy, Tech Stack, Apps, Strategies, Member Engagement, Communication, 2023, Technology, Association Impact

Revolutionizing Associations with AI & Machine Learning: Insights from Amith Nagarajan Apr 18, 2023

Show notes

Welcome to a cutting-edge episode of the "Association Chat Podcast" hosted by KiKi L'Italien! In this exhilarating conversation with Amith Nagarajan, Chairman of Blue Cypress, we'll uncover the transformative power of Artificial Intelligence (AI) and Machine Learning (ML) in the world of associations and nonprofits.

Are you intrigued by how technology can revolutionize member engagement, streamline operations, and drive groundbreaking innovation in the association space? Look no further! With nearly 30 years of entrepreneurial success and a rich background as an early-stage investor in B2B SaaS companies, Amith offers invaluable insights into these disruptive technologies.

In this episode, you'll learn: - How AI and ML are not just buzzwords but vital tools in shaping the future of associations. - The latest advancements in generative AI that are setting new benchmarks in operational efficiency. - Real-world examples of AI-driven success in engaging members and fostering long-term, sustainable growth.

Blue Cypress, a family of purpose-driven companies led by Amith, is renowned for supporting associations and nonprofits to thrive in today's competitive landscape. This conversation taps into his wealth of experience to bring you actionable strategies to leverage AI and ML for your organization's success.

Whether you're a tech enthusiast or an association professional looking to stay ahead of the curve, this episode is your gateway to the intersection of technology and associations. Dive in and discover the future with Association Chat's KiKi L'Italien!

Keywords: Association Chat Podcast, KiKi L'Italien, Amith Nagarajan, Artificial Intelligence, Machine Learning, Blue Cypress, Associations, Nonprofits, B2B SaaS, Member Engagement, Generative AI, Operational Efficiency, Sustainable Growth, Technology and Associations

Valuegraphic Strategy for a Values-Driven World Mar 28, 2023

Show notes

Discover the power of Valuegraphics in this exclusive interview with renowned values expert, David Allison! In a values-driven world, understanding your audience's core values is key to creating effective marketing strategies.

Join us as we dive deep into David's groundbreaking approach and learn how to revolutionize your business using the Valuegraphics methodology. Don't miss this game-changing conversation!

Like, share, and subscribe for more insightful interviews! Mastering Marketing Strategy: Unlock the Power of Valuegraphics for Business Success #Valuegraphics #DavidAllison #MarketingStrategy

🔔 Subscribe to our channel: / @associationchat

🎥 Watch more interviews: • Playlist

📌 Timestamps:

0:00 - Introduction

1:30 - Who is David Allison?

3:15 - What are Valuegraphics?

5:40 - The importance of values-driven marketing

9:25 - How to implement Valuegraphics in your business

15:00 - Success stories: Valuegraphics in action

20:30 - The future of marketing with Valuegraphics

25:20 - How to learn more about Valuegraphics and David Allison

28:00 - Closing remarks

📚 David Allison's Book -

"The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.": https://www.amazon.com/Death-Demograp...

🔗 Connect with David Allison:

Website: https://valuegraphics.com/

LinkedIn: https://www.linkedin.com/in/davidalli...

Twitter: https://twitter.com/DavidAllisonInc

👉 Follow us on social media:

Facebook: https://www.facebook.com/groups/Assoc...

Instagram: https://www.instagram.com/association...

Twitter: https://twitter.com/assnchat

Maximizing Member Value: Component Relations in Associations Feb 14, 2023

Show notes

Get ready for an exhilarating ride through the maze of component relations in associations in this episode of the "Association Chat" podcast, hosted by your favorite association enthusiast, KiKi L'Italien!

Brace yourself as we unpack the "love languages" of component/national relationships with our guest, the incomparable Elisa Pratt, CEO and Chief Strategist of Brewer Pratt Solutions. Together, we'll navigate the twisty tunnels of member value and discover how to maximize it. It's a thrilling chase you won't want to miss!

In a world full of geopolitical rollercoasters, economic loop-the-loops, and spinning member loyalties, who's got your back in understanding component relations?

That's right, it's us!

We're here to arm you with insights, strategies, and secret codes for your association's success.

Our guide, Elisa Pratt, isn't just any expert. She's a powerhouse with over 20 years of association management experience! With a treasure trove of credentials like Certified Association Executive (CAE), Certified Virtual Facilitator™ from the International Institute for Facilitation (INIFAC), and a MA in Government from Johns Hopkins University, she's your perfect partner in this quest.

Did we mention she's the co-host of the award-winning Association Transformation™ podcast? Or that she moonlights as a strategic advisor at the Institute for Association Leadership (IAL)?

And that's not all! She's even developed educational content for AssociationTrends.com and AssociationSuccess.com and graced numerous stages as a speaker for organizations like ASAE, Nplace.org, IAL's Focus Forum, and the Virtual Association Network (VAN).

Ready for your fun-filled journey to mastering component relations? The Association Chat Podcast with KiKi L'Italien is here to make it happen!

To keep the good times rolling, subscribe to the Association Chat YouTube channel and get your front-row seat to the future of associations. Give us a like, leave a comment, and share the love so we can take this party to more association enthusiasts like you!

The ROI of Prioritizing Mental Health in the Workplace Jan 17, 2023

Show notes

How can associations prioritize and promote mental health among their staff and members? In this episode of Association Chat, host KiKi L'Italien dives deep into a crucial yet often overlooked topic: promoting mental health in associations.

Joining her is Nabil El-Ghoroury, a renowned psychologist and principal at Executive Therapy & Consulting. With 13 years of experience as a nonprofit executive, including a four-year tenure as CEO of a $6 million association, Dr. El-Ghoroury brings a unique perspective to creating a culture of employee well-being within associations.

From discussing the importance of addressing mental health concerns from both the staff and member sides to sharing insights on stress management, burnout prevention, and building a culture of employee well-being, this episode is a must-listen for association employers seeking to unlock the potential of their workforce. Dr. El-Ghoroury is also available for individual counseling for mental health concerns and has spoken extensively on topics related to mental health.

To connect with him, visit http://www.executivetherapy.solutions or email nabil@executivetherapy.solutions.

Exploring Metaverse Applications for Associations – Atlanta's Metaverse for ASAE Annual! Dec 20, 2022

Show notes

Join KiKi L'Italien on the Association Chat Podcast as she dives deep into the rapidly-evolving realm of the metaverse.

In this episode, she discusses practical and potential applications of the metaverse for associations and nonprofits with two influential industry figures - Mike Aaron and Andrew Wilson.

As the Executive Vice President and Chief Marketing Officer for the Atlanta Convention & Visitors Bureau (ACVB), Andrew Wilson leads the charge in utilizing cutting-edge digital, social, and traditional marketing channels to promote Atlanta. Wilson leverages his extensive experience in creating a unified brand identity from his tenure at Brand Atlanta and Procter & Gamble to generate compelling content for ACVB.

Mike Aaron, a prolific entrepreneur, is the mind behind the world's first online safety web-based system for Delta Airlines and Visit Real Cities (visitrealcities.com), a pioneering photorealistic metaverse platform designed for cities in the tourism market. Together, they share insights into how the metaverse could revolutionize associations and nonprofits, from enhancing member engagement to transforming how we navigate real cities virtually. Stay tuned to learn more about how your association or nonprofit can start leveraging the power of the metaverse.

Take a Break Before You Break – Self-Care for the Caregiver with Breeda Miller Oct 04, 2022

Show notes

Whether caring for aging parents, young children, or family with special needs; one thing is for sure...caregivers must learn how to practice good self-care to avoid burnout. For this special edition of the Association Chat Podcast, KiKi interviews Breeda Miller who shares how to Take a Break Before You Break and provide insight, resources, and skills to manage your unique situation and affirm you are not alone. Breeda is a life-long Michigander who enjoys time on her screened porch, her two silly dogs, two massive cats and walking the Camino de Santiago with her husband. Her passion is helping Caregivers Carry On as well as others who need encouragement and a bit of inspiration.

The Association CEOs Guide to Leadership with Paul Belford Sep 27, 2022

Show notes

"As a mostly learn-by-doing career, the experience and training of the association CEO is routinely idiosyncratic—moving up through the ranks in associations of varying sizes, types and cultures. And for the mid-career executive, thrust fresh and new into the world of associations at the CEO level, a holistic look at the association CEO position can be even more crucial." [https://www.associationceohandbook.com/]

Join KiKi L'Italien as she interviews the author of The Association CEO Handbook Paul Belford about the role of the association CEO in today's environment.

Outside of his client work in executive search, Paul is the author of Planning Your Career in Association Management, published in 2002 by the American Society of Association Executives, and has spoken about career-development at ASAE meetings and those of its Allied Societies.

He has also served on the CEO Advisory Council of the Greater Washington Society of Association Executives, as well as on three of their compensation survey councils.

He also authored The Association CEO Handbook, the second edition of which was released in 2019. Much of the content and direction of the second edition was sourced from 10 sessions of the Association CEO Masters Seminar launched in 2016 and for which he serves as Director.

Prior to his career in executive search, Paul spent 11 years with PhRMA, a major Washington, D.C-based trade association, where he was responsible for international issues management.

He has also worked for the U.S. government, including six years as an International Economist in the Office of the Assistant Secretary for International Affairs at the Treasury Department. An Accounting graduate of Boston College, Paul has an M.A. in Economics from Fordham University.

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