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Urthy — the Atlanta‑based clean lifestyle brand known for its plant‑based home, body, and skincare essentials — announces the national launch of Feel Something, a groundbreaking sensory wellness movement designed to support emotional wellbeing, mindfulness, and human connection.
Rooted in the power of scent, touch, and intentional ritual, Feel Something invites individuals and communities to slow down, reconnect, and rediscover what it means to truly feel in a world where many are overwhelmed, overstimulated, and emotionally disconnected.
The National Feel Something Movement was created to help people return to themselves through simple, sensory rituals that support the mind‑body connection. At a time when burnout, numbness, and autopilot living are increasingly common, the movement encourages participants to reconnect with their breath, their bodies, and their everyday lives.
Founder Jen Rotondo developed the movement after noticing how many people struggled to slow down — and in many cases, struggled to feel anything at all.
“Feel Something is about remembering how to be with yourself,” Rotondo shares. “These rituals aren’t about perfection — they’re about intention.”
Every year, January marks the start of National Feel Something Month, a 31‑day reset featuring daily micro‑rituals that help participants realign after the new year. The month culminates in National Feel Something Day™, held annually on the last Saturday of January.
⭐ National Feel Something Day™ 2026 - Saturday, January 31, 2026
A nationwide moment to pause, breathe, reconnect, and remember what it feels like to be fully alive.
National Feel Something Day™ will be activated through partnerships with yoga, Pilates, barre, and wellness studios across the U.S., including locations in Los Angeles, Chicago, New York, Florida, and Georgia. Participating studios will host Feel Something–inspired classes focused on grounding, softness, strength, and emotional reconnection, incorporating Urthy’s signature sensory event‑in‑a‑box rituals.
To expand accessibility, Urthy also offers a virtual participation option, allowing anyone to join from home.
🎁 Virtual participants receive:
A Feel Something Ritual Kit (free with paid shipping)
A free virtual Feel Something class
A January ritual calendar with 31 micro‑rituals
A scented ritual card
A closing ritual body balm pod
Instructions for joining the virtual experience
Sign up by January 27 to receive your kit in time.
Feel Something continues throughout the year with five signature seasonal classes, each aligned with a moment of natural transition:
National Feel Something Day™ — Last Saturday in January
Spring Equinox — March 20
Summer Solstice — June 21
Fall Equinox — September 25
Winter Solstice — December 20
Each experience is crafted to reflect the energy of the season, offering opportunities to reset, reconnect, and realign through sensory ritual and collective presence.
With Feel Something, Urthy is redefining what wellness means — expanding beyond clean ingredients and product performance into a deeper focus on emotional health, ritual, embodiment, and community connection.
“Scent is powerful because it can instantly transport us to a memory or a feeling of safety,” Rotondo explains. “A familiar fragrance can calm the mind, spark nostalgia, or create a moment of pause — all essential for reconnecting with ourselves and others.”
This is more than skincare.
This is more than fragrance.
This is an invitation to feel human again.
🔗 Learn More
Explore the movement: feelsomething.org
Discover Urthy’s full collection: urthylife.com
Follow on Instagram: @urthylife
Visit the flagship store:
1205 Johnson Ferry Rd., Suite 105, Marietta, GA 30068
Custom scent blending • Skincare rituals • Sensory wellness experiences
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