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    Business

    Let’s Talk Business

    Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.

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    Copyright: © Copyright 2019 Meny Hoffman. All Rights Reserved.

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    Latest Episodes:
    How Shlome Baum Built, Scaled & Sold His Company to Microsoft - Episode 243 Oct 12, 2026
    Show notes

    What does it take to build a company from scratch, sell it to Microsoft, and then start all over again?

    In Episode 243 of Let's Talk Business, Meny Hoffman sits down with Shlome Baum, a technology entrepreneur who founded FieldOne, a field service management software company acquired by Microsoft in 2015. Following the acquisition, Shlome spent years inside Microsoft, gaining a rare perspective on what it takes to build a successful startup and how one of the world's largest technology companies operates.

    Now, Shlome is back building another company, Emunet, an internet filtering technology focused on making online protection faster, smarter, and easier to use.

    In this conversation, Meny and Shlome explore the journey from entrepreneurship to a major acquisition, the experience of moving from a startup into Microsoft, and what brings an entrepreneur back to building something new.

    *You'll learn:* 👉 What it takes to build a technology company that attracts a buyer like Microsoft 👉 How running a startup differs from working inside a global corporation 👉 Why selling your company doesn't necessarily mean the end of your entrepreneurial journey 👉 What founders can learn from experiencing both sides of an acquisition 👉 How Shlome is approaching his next venture with Emunet

    If you're building a company, thinking about scaling, or dreaming of selling your business one day, Shlome's journey offers a perspective worth hearing.

    –

    🎥 Watch & Connect: 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn

    –

    🔗 Episode Links: 🌐 Learn more about Emunet: https://emunet.com 🌐 Learn more about Microsoft Dynamics 365 Field Service: https://www.microsoft.com/en-us/dynamics-365/products/field-service 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi

    --

    💡 Meny's Practical Pointers 1. Build something valuable. A successful exit starts with a product that solves a real problem. 2. Think beyond the startup. Build systems that allow your company to grow beyond you. 3. Learn from every stage. Running a small company and working inside a large corporation offer different lessons. 4. Stay open to new opportunities. Selling one company doesn't mean you're finished building. 5. Keep improving the product. Technology succeeds when it makes people's lives easier.

    –

    #LetsTalkBusiness #MenyHoffman #ShlomeBaum #Microsoft #FieldOne #Emunet #Entrepreneurship #Startup #BusinessAcquisition #Technology #BusinessGrowth #Leadership #PtexGroup

    FROM INCOME TO LONG-TERM WEALTH | Episode 6 with Meny Hoffman & Simeon Friedman Jul 06, 2026
    Show notes

    Most business owners are focused on making more money. But real wealth isn't built from income alone. It's built by creating a business that can grow, run without you, and eventually become an asset.

    In this final episode of the finance series, Meny Hoffman sits down with Simeon Friedman of Saul N. Friedman & Co. to talk about what separates business owners who simply earn a living from those who build lasting wealth.

    They discuss how to increase the value of your business, why systems and leadership matter more than working longer hours, how to know when it's time to hire a controller or CFO, and the partnership mistakes that can destroy even great businesses.

    You'll learn: 👉 The difference between owning a job and owning an asset 👉 What actually increases the value of a business 👉 When to hire a bookkeeper, controller, or CFO 👉 The biggest partnership mistakes business owners make 👉 How to build a company that can outlive you

    If you're building a business for the long term, whether to sell one day or pass down to the next generation, this episode will change how you think about growth, leadership, and wealth.

    This wraps up the six-part finance series. If you've been following along, this is the perfect episode to tie everything together. -

    🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb - Low in cash? Reach out to Moishy for your LOAN needs: https://ptexgroup.com/loans -

    🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn –

    🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

    💡Meny's Practical Pointers

    💡 Meny's Practical Pointers 1. Build a business that can run without you. That's how you create real value. 2. Delegate the work so you can focus on decisions that grow the company. 3. Strong systems and leadership increase the value of your business. 4. A good partnership starts with clear expectations, not assumptions. 5. Think long term. Every decision should move your business closer to becoming an asset. -

    ⏱️ Episode Timestamps: 00:00 – Personal guarantees and understanding your risk 08:20 – Building a business that creates long-term wealth 17:30 – What makes a business valuable to buyers 25:30 – Bookkeeper vs Controller vs CFO 35:00 – When it's time to build a finance team 41:00 – Should you take on a business partner? 46:30 – Building strong partnership agreements 54:00 – Common partnership mistakes and final advice 58:00 – Closing thoughts on the finance series –

    #LetsTalkBusiness #MenyHoffman #SimeonFriedman #BusinessFinance #BusinessGrowth #Entrepreneurship #WealthBuilding #BusinessOwner #Leadership #Partnership #CFO #Accounting #SmallBusiness #BusinessStrategy #PtexGroup

    CAN YOUR FINANCES HANDLE GROWTH | Episode 5 with Meny Hoffman & Simeon Friedman Jun 22, 2026
    Show notes

    Most business owners want to grow.

    But not every business is financially ready for growth.

    In Episode 5 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to talk about what it really takes to grow a business without creating a cash crisis.

    They break down the reports every business owner should be reviewing, how to compare actual numbers against your budget, why revenue growth can be misleading, and how one big client or one big deal can throw off the whole picture.

    They also get into funding growth, when a bank loan makes sense, when an investor may be the better option, and what business owners must understand before signing loan documents.

    You'll learn: 👉 Why growth needs financial planning 👉 What reports business owners should review regularly 👉 Why higher revenue does not always mean a healthier business 👉 How one big client can distort your numbers 👉 When to use a line of credit vs a term loan 👉 Why bank relationships matter before you need money 👉 What to look out for before signing financing documents

    If your business is growing, or you want it to grow, this episode will help you make sure your numbers can actually support it.

    This is episode five of the finance series. -

    🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb - Low in cash? Reach out to Moishy for your LOAN needs: https://ptexgroup.com/loans -

    🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn –

    🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

    💡Meny's Practical Pointers

    1. Growth without planning is gambling. Know where you're going before you start spending. 2. Revenue is important, but profit tells the real story. 3. Don't let one big client or one great year fool you. Look at long-term trends. 4. Build banking relationships before you need money, not when you're desperate. 5. Read beyond the interest rate. The fine print can cost more than the loan itself. -

    ⏱️ Episode Timestamps: 00:00 – Feedback from the finance series 03:30 – The reports every business owner should review 08:00 – Budgeting, forecasting, and planning for growth 12:00 – Why past success doesn't guarantee future results 16:30 – Healthy business growth vs chasing revenue 22:00 – The danger of relying on one big client 27:00 – Risk tolerance and growth decisions 31:00 – Buying businesses and expansion mistakes 35:30 – Investors vs bank financing 41:00 – Line of credit vs term loans 45:00 – Hidden banking terms business owners miss 48:30 – Building relationships with banks 50:00 – Final takeaways –

    #LetsTalkBusiness #MenyHoffman #SimeonFriedman #BusinessFinance #BusinessGrowth #CashFlow #Entrepreneurship #SmallBusiness #Finance #Accounting #Forecasting #Budgeting #BusinessLoans #LineOfCredit #Leadership #PtexGroup

    DON'T HURT YOUR BUSINESS | Episode 4 with Meny Hoffman & Simeon Friedman May 25, 2026
    Show notes

    Most business owners think the problem is sales.

    But sometimes the business is making money… and the owner is quietly draining it without realizing.

    In Episode 4 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to talk about one of the most overlooked parts of running a business: how to pay yourself properly without damaging your company.

    They break down salary vs distributions, LLCs vs S-Corps, cash flow discipline, partner compensation, and the dangerous habit of treating your business like a personal bank account. This episode is not about being cheap. It's about building a business that stays healthy long term.

    You'll learn: 👉 The difference between salary, guaranteed payments, and distributions 👉 Why many business owners accidentally destroy cash flow 👉 How reckless withdrawals hurt your leadership credibility 👉 The right way to move money between your business and investments 👉 Why clean financial structure matters when selling a company 👉 How personal expenses can quietly lower your business valuation 👉 Why consistency matters more than random withdrawals

    If you're building a business, taking distributions, investing personally, or running partnerships, this episode will help you think differently about money, structure, and long-term stability.

    This is episode four of the finance series. –

    🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb - Low in cash? Reach out to Moishy for your LOAN needs: https://ptexgroup.com/loans -

    🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn –

    🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

    💡 Meny's Practical Pointers

    1. Pay yourself consistently. Random withdrawals create chaos for cash flow planning. 2. Your business is not your personal piggy bank. Separate business money from personal investments. 3. If your team is expected to control spending, leadership has to model that too. 4. Clean financials increase the value of your business when it's time to sell or raise money. 5. Before moving money, think long term. The "easy" shortcut today can create expensive problems later. –

    Episode Timestamps: 00:00 – Why this topic matters 04:00 – Suspended losses and hidden tax issues 09:30 – Salary vs distributions explained 15:30 – LLC guaranteed payments vs payroll 21:30 – How partnerships should handle compensation 27:00 – The danger of draining your business 33:00 – Leadership, spending, and company culture 38:00 – Moving money properly between entities 42:00 – Add-backs, valuations, and clean financials 45:00 – Final takeaways –

    #LetsTalkBusiness #MenyHoffman #SimeonFriedman #BusinessFinance #CashFlow #Entrepreneurship #Finance #Accounting #LLC #SCorp #BusinessGrowth #Leadership #SmallBusiness #PtexGroup

    COSTLY TAX MISTAKES | Episode 3 with Meny Hoffman & Simeon Friedman May 18, 2026
    Show notes

    Most business owners don't realize they made a costly tax mistake… until it's way too late to fix it.

    In Episode 3 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to break down one of the most misunderstood parts of running a business: taxes.

    Not loopholes. Not gimmicks. Real tax planning.

    They talk about the difference between reacting to taxes versus planning ahead, why so many business owners wait until April to think about taxes, and the expensive mistakes that happen when you don't fully understand your business structure, cash flow, and investments.

    They also get into LLCs vs S-Corps, passive losses, real estate write-offs, tax projections, and why "saving taxes" can sometimes lead to terrible business decisions.

    You'll learn: 👉 The difference between tax filing and tax planning 👉 Why January is already too late for many tax strategies 👉 LLC vs S-Corp explained simply 👉 Why profitable businesses still get crushed by tax bills 👉 The truth about passive losses and real estate deductions 👉 How poor bookkeeping creates tax problems 👉 Why tax decisions should never drive your entire business strategy

    If you've ever been surprised by a tax bill, confused by business entities, or made financial decisions just to "save on taxes," this episode is for you.

    This is episode three of the finance series. –

    🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb -

    🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn –

    🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

    💡 Meny's Practical Pointers

    1. Tax planning starts before year end. Once January comes, many options are already gone. 2. Don't make business decisions only to save taxes. A bad deal with lower taxes is still a bad deal. 3. Clean books create better tax planning. If your numbers are inaccurate, your strategy will be too. 4. Know your entity structure. LLCs, S-Corps, and C-Corps all impact taxes differently. 5. If you have investments, real estate, or multiple businesses, track everything in one place. Clarity matters. –

    Episode Timestamps: 00:00 – Why finance knowledge matters for every business owner 03:40 – Revenue growth without profitability growth 09:30 – Collections, receivables, and becoming the bank 16:00 – Walking away from risky clients 20:20 – The mindset around taxes and business growth 24:30 – Tax planning before year end 28:10 – LLC vs S-Corp vs C-Corp explained 35:20 – Real estate losses and passive income rules 41:10 – Common tax planning mistakes business owners make 46:00 – Cash flow planning for taxes 49:00 – Final takeaways and importance of financial clarity –

    #LetsTalkBusiness #MenyHoffman #SimeonFriedman #Taxes #TaxPlanning #BusinessFinance #Entrepreneurship #CashFlow #LLC #SCorp #Accounting #SmallBusiness #PtexGroup

    NEVER RUN OUT OF CASH | Episode 2 with Meny Hoffman & Simeon Friedman May 11, 2026
    Show notes

    What happens when your business looks profitable… but you still feel broke?

    In Episode 2 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to talk about one of the biggest reasons businesses struggle: cash flow.

    You can have strong revenue, good margins, and still constantly feel pressure around payroll, vendors, and bills. Why? Because profit and cash are not the same thing.

    They break down how cash actually moves through a business, why slow receivables quietly destroy healthy companies, and how many business owners accidentally create their own cash flow problems without realizing it.

    This episode is about building financial breathing room before things become stressful.

    You'll learn: 👉 The difference between profit and actual cash flow 👉 Why profitable businesses still go out of business 👉 How slow receivables destroy healthy companies 👉 Why inventory and large purchases create pressure 👉 How to use cash flow projections properly 👉 The smart way to take money out of your business 👉 When a line of credit helps and when it becomes dangerous

    If you constantly feel like money comes in and disappears just as fast, this episode will help you finally understand why.

    This is episode two of the finance series. –

    🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn –

    🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

    💡 Meny's Practical Pointers Cash flow is oxygen. A profitable business can still suffocate without cash. Slow paying customers are not just annoying. They can quietly kill your business. Big purchases should fit into a cash flow plan, not emotional decisions. Take money out of your business with discipline, not randomly whenever cash comes in. Even simple cash flow projections can remove huge amounts of stress and chaos. –

    Episode Timestamp: 00:00 – Why cash flow matters more than most owners realize 03:00 – Profit vs cash flow explained simply 08:20 – Accrual vs cash basis accounting 14:00 – Why profitable companies still fail 18:30 – Slow receivables and collection problems 23:40 – Sales teams vs finance teams 27:00 – Inventory, equipment, and financing decisions 31:20 – Healthy cash flow habits for business owners 35:10 – Taking money out of your business the smart way 38:00 – Final takeaways and next episode preview –

    #LetsTalkBusiness #MenyHoffman #SimeonFriedman #CashFlow #BusinessFinance #Entrepreneurship #SmallBusiness #Accounting #FinanceTips #BusinessGrowth #FinancialManagement #PtexGroup

    KNOW YOUR NUMBERS | Episode 1 with Meny Hoffman & Simeon Friedman May 04, 2026
    Show notes

    Most business owners are working hard… but still have no real idea what their numbers are actually saying.

    You're making decisions every day. Hiring. Spending. Growing. But if you don't know your numbers, you're not deciding… you're guessing.

    This episode kicks off a brand new finance series on Let's Talk Business, where Meny Hoffman sits down with Simeon Friedman of Saul N. Friedman & Co. to break down the part of business most people avoid.

    They get into why business owners avoid their numbers, what you actually need to track, and how understanding just a few key metrics can completely change how you run your business.

    You'll learn: 👉 Why "ask my accountant" is a dangerous mindset 👉 The difference between guessing and actually knowing 👉 What numbers every business owner must track 👉 How margins, profit, and cash flow actually work 👉 Why clean books are behind every successful company If you're running a business and feel like you're just pushing forward without full clarity, this is where that changes.

    This is episode one of the finance series. Start here! –

    🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn –

    🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

    💡 Meny's Practical Pointers If you don't know your numbers, you're guessing. And guessing is not a strategy. Your accountant looks backward. You need numbers to make decisions today. Track the basics. Profit, margins, and cash flow. That's your foundation. Margins matter more than revenue. Revenue looks good. Margins make you money. Clean books don't make you successful, but every successful business has them. –

    Episode Timestamp: 00:00 – Why this finance series matters 02:30 – Why business owners avoid numbers 07:00 – The danger of guessing 11:30 – What numbers actually matter 18:00 – Profit vs margins explained 25:00 – Service vs product margins 30:00 – Clean books and decision making 36:00 – Final takeaways + what's next –

    #LetsTalkBusiness #MenyHoffman #SimeonFriedman #Finance #BusinessGrowth #Entrepreneurship #CashFlow #Profit #Margins #SmallBusiness #PtexGroup

    The Truth About Hiring and Managing People | Feat. Chesky Weinberger Apr 14, 2026
    Show notes

    What actually happens when a business starts growing, but the people side is a mess?

    In this episode, Meny Hoffman sits down with Chesky Weinberger, Co-Founder and COO of Topaz HR, to break down one of the most overlooked parts of business… people.

    From hiring the right way to fixing culture, to knowing when it's time to step in before things fall apart, Chesky shares real, practical insights from working with companies at every stage of growth.

    They talk about why most business owners wait too long to deal with people issues, how better communication can change everything, and what it really means to build a team that works.

    You'll learn: 👉 How to know when it's actually time to hire 👉 What most people get wrong in the hiring process 👉 Why culture problems don't fix themselves 👉 How to handle raises and value conversations the right way 👉 Why communication is the most underrated business skill

    If you're building a team, managing people, or feel like things are starting to get messy behind the scenes, this episode will give you a much clearer way to think about it. –

    🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn –

    🔗 Episode Links 👤 Connect with Chesky Weinberger: https://www.linkedin.com/in/chesky-weinberger-436b44b2/ 📘 Learn more about Topaz HR: https://topazhr.com/ 🌍 Global services: https://topazhrglobal.com/ 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi

    💡 Meny's Practical Pointers 1. Don't ignore people issues. Deal with them early before they grow. 2. Hire with clarity. Know the role and what success looks like. 3. Culture comes from consistency, not perks. 4. Raises should be based on real value. 5. Better communication solves most problems. –

    Episode Timestamp: 00:00 – Intro and Chesky's background 03:00 – The moment that changed how he sees people 06:00 – Why people are the core of every business 08:00 – The biggest hiring mistakes business owners make 12:00 – How to hire with clarity and structure 16:00 – Interviewing tips that actually work 22:00 – Salary, value, and tough conversations 27:00 – When a business needs real HR systems 32:00 – Culture myths and what actually matters 36:00 – Fixing broken teams and communication 40:00 – How the workforce is changing today 43:00 – Topaz HR and final advice 49:00 – Rapid fire questions

    #LetsTalkBusiness #MenyHoffman #CheskyWeinberger #Hiring #Leadership #Entrepreneurship #HR #BusinessGrowth #TeamBuilding #PtexGroup

    HOW CLIENTS LEARN TO TRUST YOU | Episode 6 with Meny Hoffman & Pinchus Shiff Mar 09, 2026
    Show notes

    This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive.

    Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up.

    Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity.

    🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb

    —

    In Episode 6 of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff talk about something that quietly determines how successful you'll be in sales: your reputation.

    Not your company's marketing. Your name.

    Why do some salespeople become the person everyone calls in their industry, while others are constantly chasing the next lead? In this episode they break down how trust actually builds over time, and why becoming "the guy" in your space can completely change how business comes your way.

    They talk about personal branding, social media, referrals, and whether a salesperson really needs to attach their identity to the product they sell. And just as important, they discuss what happens when momentum slows down and how to figure out whether the real problem is leads, strategy, or conversion.

    This episode is about understanding how clients start to trust you, and how that trust turns into consistent business.

    You'll learn 👉 Why becoming known in your niche changes everything in sales 👉 Whether you actually need personal branding to succeed 👉 The difference between marketing yourself and marketing your company 👉 Why copying someone else's sales style rarely works 👉 How to diagnose where your sales process is actually breaking down

    If you're in sales, building a pipeline, or trying to figure out how to become the person people automatically think of in your space, this episode will change how you think about reputation and trust.

    This is episode six of the sales series. Now we're talking about your sales brand. ---

    🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ ---

    This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com.

    Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ ——

    📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi ---

    Episode Timestamps 00:00 Welcome back & setting the tone for Episode 6 02:30 Fear of failure vs fear of judgment 06:40 When a venture fails but you're not a failure 10:20 Why sales feels lonely 13:50 Confidence vs self esteem explained 18:30 Taking action even when you're nervous 22:10 Boundaries vs entitlement in sales 26:40 Startup mode and "whatever it takes" 31:00 When fear actually interferes with your growth 35:20 Learning from failure without staying stuck 38:00 Final thoughts on confidence and moving forward ---

    #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

    THE PRESSURE TEST OF EVERY SALES CAREER | Episode 5 with Meny Hoffman & Pinchus Shiff Mar 01, 2026
    Show notes

    This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive.

    Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up.

    Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity.

    🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb

    —

    In Episode 5 of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff tackle the part of sales that breaks most people: rejection.

    Not the motivational "just stay positive" version. The real version. Getting told no. Getting ignored. Following up and feeling stupid. Losing deals you thought were closed. And still having to show up the next day like nothing happened.

    They break down why rejection feels personal, how to stop tying your identity to the outcome, and what strong salespeople do differently when they're hearing "no" all day.

    This episode is about building stamina. Mentally, emotionally, and professionally. So you can keep moving, keep improving, and keep closing without burning out.

    You'll learn 👉 Why rejection hits so hard and how to stop internalizing it 👉 How to follow up without sounding desperate or annoying 👉 What to do when you're doing the work but results aren't coming yet 👉 How to stay consistent when your confidence takes a hit 👉 When a "no" is a real no and when it's just part of the process

    If you're in sales, building a business, or leading a team, this episode will help you handle rejection with a clearer head and a stronger approach.

    This is episode five of the sales series. Now we're getting into rejection. ---

    🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ ---

    This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com.

    Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ ——

    📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi ---

    Episode Timestamps 00:00 Intro 00:25 Fear of judgment vs fear of failure 02:10 "You're not a failure, the venture failed" 07:35 Topic intro: confidence, rejection, identity 09:15 Sponsor: Flow Digital + Pipedrive 11:35 Being accessible and mentorship 15:10 Trauma, fear, and doing the action anyway 20:30 Whatever it takes vs boundaries 26:45 Work life balance reality 28:25 Confidence vs self esteem 34:10 Closing takeaway + wrap ---

    #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

    1 2 3 26 Next

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