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    Arts

    Architecture & Engineering Business Strategies

    Welcome to The A&E Business Strategies—a podcast hosted by Monograph about the architecture and engineering leaders who run great projects and firms. Monograph is the easiest project management software used by 12,000+ architects & engineers to manage projects on time, on budget, and profitably. Learn more about how it works at Monograph.com

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    Copyright: 2019–2021 © MONOGRAPH INC

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    Latest Episodes:
    Kontextur, Subtilitas: How To Share Architectural Knowledge (w/ Katharina Benjamin, Jeff Kaplon) Sep 28, 2021
    Show notes

    Social media has allowed us to share our ideas on just about every subject. But free-flowing discourse on architecture styles and design careers hasn’t always been available. Katharina Benjamin of Kontextur and Jeff Kaplon of Subtilitas have each carved out online spaces for criticism, conversation, and inspiration while spotlighting topics and architecture offices that don’t get enough attention. On Best Practice, they talked to us about why sharing architectural knowledge is the key to a thriving professional life.

    Interview Takeaways

    • Create a space to collect projects
    • Give a voice to young designers
    • Keep it visually simple
    • Talk about money
    • Resurface older works
    • Fuel the creative fire
    • Get value from the unseen messages
    • Find where your images fit into the discourse
    • Index the information you’ve gathered
    • Make money but stay true to your mission
    • Separate aesthetic influence from your design practice
    • Keep an eye on the new generation

    Show Links

    • Check out Kontextur and follow them on Instagram or Twitter
    • Check out Subtilitas and follow them on Instagram
    • Connect with Katharina Benjamin on LinkedIn
    • Connect with Jeff Kaplon on LinkedIn
    • Connect with George Valdes on LinkedIn or Twitter
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

    Michael Hsu Office of Architecture: How To Grow From 17 To 71 In 7 Years (w/ Michael Hsu, Maija Kreishman) Sep 27, 2021
    Show notes

    Growing a firm by a dozen employees each year can sound daunting. But the truth is that when you look at growth as a puzzle rooted in organizational structure, you can begin to make steady progress. Michael Hsu Office of Architecture did just that when the growth rate of Austin, Texas caused them to grow the firm from 21 to 78 people in just seven years. By doing things like doubling down on culture, working with diverse clients, and fostering employee growth, they have created a firm that is making an impressive mark.

    Interview Takeaways

    • Grow with your city
    • Hire for talent, not projects
    • Retain your best clients
    • Don’t cave to imposter syndrome
    • Use metrics to select projects
    • Cultivate self-awareness
    • Find a financial consultant
    • Recognize firm inflection points
    • Should you hire a COO
    • Employee growth isn’t one-size-fits-all
    • Pick clients with the same goals
    • Mitigate growing pains with organizational structure

    Show Links

    • Check out Michael Hsu Office of Architecture
    • Connect with Michael Hsu on LinkedIn
    • Connect with Maija Kreishman on LinkedIn
    • Connect with George Valdes on LinkedIn or Twitter
    • Connect with Chris Morgan on LinkedIn
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

    Talentstar: How To Empower Talent In Architecture (w/ Marjanne Pearson) Sep 17, 2021
    Show notes

    How do you achieve successful growth as an architecture firm? It all comes down to having the right people on your team. Today, there are small 20-person firms that are making incredible revenue and ranking on lists alongside much larger counterparts. There are firms that have been acquired by larger firms, only to see their original talent leave. There is no magic formula for hiring and retaining the best people. But according to Marjanne Pearson, an industry force and the Chief Strategy Officer of Talentstar, there are ways to empower your strategic agenda and fill the roles you need.

    Interview Takeaways

    • Architecture is more than design craft
    • The birth of strategy and specialization
    • The four levels of leadership
    • Think beyond full-time employees
    • Grow slowly and steadily
    • Make change as easy as possible
    • Learn how to become a change manager
    • Evaluate hires for cultural fit
    • Perfect the art of the interview
    • The dangers of acquisition
    • Help clients understand what they’re missing
    • Design firms are not a hierarchy

    Show Links

    • Check out Talentstar
    • Connect with Marjanne Pearson on LinkedIn
    • Connect with George Valdes on LinkedIn or Twitter
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

    Madame Architect: How To Inspire A Generation Of Architects (w/ Julia Gamolina) Sep 14, 2021
    Show notes

    What do business strategists and editor-in-chiefs have in common? They both require you to build relationships. Lots of them. As the director of strategy and partnerships at Trahan Architects, founder and editor-in-chief of Madame Architect, and a lifelong collector of mentors, Julia Gamolina is an expert relationship builder. In this episode, she shares how her roles overlap, how she approaches business strategy, and the steps she recommends to follow in her career footsteps.

    Interview Takeaways

    • Find the common threads among women architects
    • Grow from media site to community resource
    • Produce content, not just buildings
    • Connect with people
    • Let business strategy take you to the next level
    • Develop a central message and use it everywhere
    • Keep developing new ideas
    • Use social media to find collaborative partners
    • Growth can only happen with a strong culture
    • Get experience in as many roles as possible
    • Explore your career, don’t plan
    • Find mentors by approaching people you admire

    Show Links

    • Check out Trahan Architects and follow them on LinkedIn or Twitter
    • Connect with Julia Gamolina on LinkedIn or Twitter
    • Connect with George Valdes on LinkedIn or Twitter
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

    KPF: How to Manage a BIM Practice (w/ Veronica Quintero and Alex Wilson) Sep 10, 2021
    Show notes

    Most architecture firms are grappling with the question of how technology and data fit into their practice. For many firms, the solution is a self-contained design technology team, similar to an IT department. But at KPF, they’re championing the idea of a digital practice, where technology is a means to deliver their projects in the best way possible. It’s not just support, it’s a way of operating. In this episode, BIM Practice Manager Veronica Quintero and Senior BIM Specialist Alex Wilson explain how their team is integrated into the practice, how they help solve problems for every department, and how they stay on top of training so that everyone knows how to use relevant tools.

    Interview Takeaways

    • Foster digital expertise
    • Keep the focus on the practice of architecture
    • Work with other departments to improve efficiency
    • Create a flow of data
    • Build a project dashboard
    • Collaborate as an industry
    • Train with accountability
    • Incentivize training by tying it to career progress
    • Uplevel skills
    • Harvest journals to understand what problems are recurring
    • Value soft skills in leaders
    • Create opportunities for advocacy

    Show Links

    • Check out KPF and follow them on LinkedIn or Twitter
    • Connect with Veronica Quintero on LinkedIn
    • Connect with Alex Wilson on LinkedIn
    • Connect with George Valdes on LinkedIn or Twitter
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

    Bjarke Ingels Group: How to Project-Manage Architecture (w/ Flora Bao) Sep 08, 2021
    Show notes

    In the past decade, the number of small architecture firms has been shrinking while the number of large firms has increased. The reason? A steep rise in the complexity of the projects firms are working on. As buildings get taller and more advanced, firms need bigger teams to handle the scope. And those teams would be lost without a good project manager to organize it all. Flora Bao, project manager at Bjarke Ingels Group (BIG), shared what it takes to be an excellent project manager, from soft skills to design knowledge to balancing internal and external goals.

    Interview Takeaways

    • Meet demands of large projects with larger firms
    • Balance design experience with communication
    • Change the PM role based on firm size
    • Use simple tools
    • Figure out org charts
    • Cut up large projects into chunks
    • Develop soft skills
    • Clarify internal and external goals
    • Work with each team member individually
    • Embrace generalist teams
    • Gather experience
    • Succeed by making everyone happy

    Show Links

    • Check out BIG - Bjarke Ingels Group
    • Follow BIG - Bjarke Ingels Group on LinkedIn or Twitter
    • Connect with Flora Bao on LinkedIn
    • Connect with George Valdes on LinkedIn or Twitter
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

    Snow Kreilich Architects: How to Run Operations at a Mid-size Firm (w/ Trevor Bullen and Sarah Hughes) Sep 03, 2021
    Show notes

    Life at a busy firm can be a mad scramble. When partners and owners start to wear too many hats, key information can slip through the cracks. Over time, the value of that missed information and haphazard staffing plans can add up. That’s why mid-size firms with a healthy budget should consider investing in a new hire: a financial operations role. When Snow Kreilich Architects hired bookkeeper and architect Sarah Hughes as Director Of Finance + Operations, they quickly felt the benefits.

    Interview Takeaways

    • Do the math when hiring for operations
    • Connect the dots on staffing and financials
    • Prepare to navigate paused projects
    • Engage in cash flow forecasting
    • Find ways to absorb downtime
    • Educate clients on the ramifications of paused projects
    • Monitor staff hours to prevent burnout
    • Use project data to make better decisions
    • Create new proposals based on past projects
    • An operations role lets you track data consistently
    • Every firm can benefit from an operations role
    • Improve operations through collaboration

    Show Links

    • Check out Snow Kreilich Architects
    • Connect with Trevor Bullen on LinkedIn
    • Connect with Sarah Hughes on LinkedIn
    • Connect with George Valdes on LinkedIn or Twitter
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

    Trahan Architects: How to Collaborate Across Fields (w/ Brad McWhirter and Margaret Jankowsky) Aug 30, 2021
    Show notes

    If you want your firm to become known for a clear ethos, aesthetic, and vision, then you need to fold that identity into everything you do. From the clients and contractors you choose to work with to your office culture and the computers you buy, every action—large or small—should contribute to that overarching vision. This is the case at Trahan Architects. Partner Brad McWhirter and Director of Urban Design Margaret Jankowsky joined us to share how Trahan has forged a unique identity.

    Interview Takeaways

    • Define urban design
    • Maintain the ethos of a single firm
    • Hone your virtual client skills
    • Foster office-wide communication
    • Start the design process from square one
    • Foster collaborative partnerships
    • Blur the line between disciplines
    • The solution isn’t always a building
    • Bring the client along for the design ride
    • Bring the best idea forward
    • Embed your firm’s ethos in everything you do
    • Align with the right clients

    Show Links

    • Check out Trahan Architects
    • Connect with Brad McWhirter on LinkedIn
    • Connect with Margaret Jankowsky on LinkedIn
    • Connect with George Valdes on LinkedIn or Twitter
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

    Studio NYL: How to Build Your Technical Team (w/ Amy Baker of Amy Baker Architect and Chris O'Hara) Aug 27, 2021
    Show notes

    The world of architecture is getting more interesting—and complicated—by the day. Sometimes the best way to tackle your projects is to loop in specialists and consultants who have both the skill and network needed to get the job done. Amy Baker is a spec writing consultant and freelance architect who loves digging deep into the “nerdy” side of projects. Chris O’Hara is a founding Principal of Studio NYL, a group of structural engineers and facade designers. Amy and Chris teamed up to walk us through what specialists do, and how they can work to help firms like yours.

    Interview Takeaways

    • Assign someone to capture big decisions
    • Expect consultants to interview you
    • Don’t wait until the last minute to involve consultants
    • Rethink the project bidding process
    • Let consultants act as translators
    • Consultants can help lock in specific products and vendors
    • Benefit from consultants who are doing constant research & development
    • Let consultants speak their own language
    • Prioritize a holistic project view
    • Don’t be intimidated by consultants
    • Navigate the complexity of today’s construction industry
    • Understand how consultant and manufacturer spec-writing compares

    Show Links

    • Check out Amy Baker Architect and connect with Amy Baker on LinkedIn
    • Check out Studio NYL and connect with Chris O’Hara on LinkedIn
    • Connect with George Valdes on LinkedIn or Twitter
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

    NS Builders: How to Learn From Construction (w/ Nick Schiffer) Aug 25, 2021
    Show notes

    To design and construct the best building possible, you need to be intentional every step of the way. From honing your toolkit of best practices to creating SOPs to collaborating with other professionals, excellence is the name of the game. That’s the philosophy of Nick Schiffer, owner & CEO of NS Builders. In this interview, Nick shares his process and explains why the best results happen when builders and architects work side-by-side.

    Interview Takeaways

    • Take an intentional approach to design and construction
    • Pursue excellence at all costs
    • Get innovative when solving design problems
    • Don’t let builders rein in your imagination
    • Allow builders and architects to join forces
    • Bring in a builder early on
    • Seek out feedback to build better budgets
    • Don’t get stuck in the architecture status quo
    • Standardize every process for accurate estimates
    • Measure management success
    • Be a risk-taker
    • Build a business that gives back

    Show Links

    • Check out NS Builders
    • Follow NS Builders on LinkedIn
    • Connect with Nick Schiffer on LinkedIn or Twitter
    • Connect with George Valdes on LinkedIn or Twitter
    • Check out Monograph
    • Follow Monograph on LinkedIn or Instagram
    • Listen and read more about Monograph

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