Stay ConnectedThe Apps, Games and Insights podcast brings together the latest insights and discussion from industry experts to developers, business decision makers and enthusiasts in the apps and games industry.
The first series has 8 weekly episodes covering topics from responsible engagement, to advice from M and A, and VC experts, through to discussions about hot topics such as privacy and accessibility. Stay tuned every week and follow us for the latest episode.
Copyright: 2020 ©
Figuring out how to make your app or game accessible to all can be a challenge, from an organizational & technical perspective. Rosalind Whittam & Ceri Lindsay from the BBC, share insights into how the public broadcaster has ensured that accessibility and inclusivity permeates every aspect of their apps to reach listeners and viewers outside traditional broadcast channels.
Transcript → https://goo.gle/3eHYG0v
(Due to COVID-19, timing of some episodes has changed)
Ultimately, the most important part of a game is its players. Keeping players engaged is about more than simply delivering a regular stream of new features and fresh challenges. Actively involving players in the evolution of the game can be an equally powerful way to keep them engaged. This episode's guest is Ben Clarke, is Senior Marketing Director at Jagex. Ben shares insights into some of the unique approaches to feature testing and player engagement Jagex have taken in their game RuneScape.
Note: Due to COVID-19, the timing of some of these episodes has changed.
Following the revelations from Cambridge Analytica, the global regulations on consumer privacy are becoming more strict and the penalties more significant. Ensuring your app or game is privacy friendly has always been good for your users but now it is just as important for your business. This episode's guest is Bruce Gustafson, President and CEO at Developers Alliance, who discusses the practical steps you can take to ensure your app or game offers users the privacy for their data they deserve.
Note: Due to COVID-19, the timing of some of these episodes has changed.
Whether it is kickstarting a great idea or accelerating growth from an established base, somewhere along the journey most companies will look for additional funding. For technology companies, venture capital can be the ideal solution bringing both funding and business acumen too. This episode's guest is Matteo Vallone, Principal at Cherry Ventures with advice on how to make your development business attractive to venture capitalists and what to expect after you have secured investment.
Note: Due to COVID-19, the timing of some of these episodes has changed.
Conventionally, selling your business may be seen as an exercise in taking the money and running. However, many mergers and acquisitions in the mobile games space are about helping developers to maximize the potential of their game and focus on things they love doing. We talk to Chris Petrovic, SVP and Head of Corporate Strategy, Mergers and Acquisitions and Business Development for Zynga about how developers should approach selling their business to ensure that they enter into a happy marriage.
Chris Petrovic is a games, technology, and interactive entertainment veteran, with over 20 years of global experience in the sector. He currently serves as SVP and Head of Corporate Strategy, M&A and Business Development for Zynga, a leading developer of the world's most popular games that are played by millions of customers worldwide. Chris is responsible for driving the company's growth through M&A ($US 1B deployed to date), strategic partnerships with licensors including Disney, Warner Brothers, Universal, and HBO. In 2011, Chris was recognized as one of "25 Digital Entertainment Executives to Watch" by Digital Media Insider.
In this introductory episode, find out more about our podcast and what's coming up, and get to know the hosts; Tamzin Taylor and Dirk Primbs, a little better.
In this podcast, find out about responsible growth and building businesses for the long term. The developers of Covet Fashion and Design Home, Judy Chen and Sarah Fuchs from Crowdstar at Glu Mobile, join us for episode 1. Discuss how to build a long-term games business by taking a holistic approach to the game, its players, and the creators.
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