App Marketing by App Masters

Latest Episodes:

Live App Store Optimization Tutorial (ASO) Apr 28, 2026

Show notes

Want to know how to actually grow your app with App Store Optimization (ASO)?

In this video, you will see Steve do ASO live, so you can see our exact process for optimizing apps for more downloads and revenue.

We collaborate with indie developer Flo to audit his app and reveal our full App Store Optimization process, from keyword research to monetization strategy.

You’ll Learn:

✅ The exact ASO framework we use for clients

✅ How to choose low competition & high traffic keywords

✅ How to increase rankings using data-driven ASO

✅ Monetization tips (paywalls, pricing, trials)

✅ How to optimize screenshots for higher conversions

Key Takeaways:

Most apps don’t fail because of bad ideas…

They fail because of poor ASO and a weak keyword strategy.

This video shows you how to fix that, step by step.

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: ⁠⁠https://youtu.be/m09QYqWsodQ

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd
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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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This Sleep Sounds App Makes $800K a Month (Copy Their Onboarding) Apr 21, 2026

Show notes

Want to know how a sleep sounds app is generating up to $800K/month?

In this video, Steve P. Young breaks down the BetterSleep app and reveals the exact onboarding, paywall, and monetization strategies driving massive revenue.

If you're building an app, this teardown will show you how to increase conversions, improve retention, and maximize monetization using proven techniques.

You'll learn:

✅ The onboarding flow that boosts conversions with sound & personalization

✅ Why social proof before the paywall can increase revenue

✅ How to use data-driven onboarding questions for better marketing

✅ The power of cross-promotion (BetterSleep x BetterHelp strategy)

✅ Why forcing email capture after paywalls can increase LTV

✅ Real examples of paywall flows, discounts, and trial strategies

Most apps leave money on the table because of poor onboarding and weak paywalls.

This app shows how small UX decisions can lead to massive revenue gains.

If you're an app founder, marketer, or growth team looking to improve onboarding, increase conversions, and learn proven monetization strategies from top-performing apps, this is a must-watch.

🔗 Resources & Links:

👉 Check out BetterSleep: https://apps.apple.com/us/app/bettersleep-relax-and-sleep/id314498713

Avail the 50% off on the community annual plans:👉 www.appfounders.co🎟️ Use the code: HDBSTEVE50

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: https://youtu.be/8afSYJU-y8s ⁠⁠

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SPONSORS

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠⁠B7dev.com

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Learn more at ⁠https://encorekit.com/

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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The Secret User Psychology Behind 100M Users’ App Apr 18, 2026

Show notes

What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology?

In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow.

From launch to retention to revenue, Colin shares the exact psychological frameworks that drive user behavior, and how you can apply them to your own app today.

A must-watch session for app founders, product managers, and growth teams who want to understand user psychology and build apps that drive retention, engagement, and revenue.

PS: This episode is extra special as both Steve and Colin are celebrating their birthdays, so expect some fun moments along the way!

You will discover:

✅ The 3 core levers to grow any app (paywalls, monetization, retention)

✅ The “Magic Moments” framework that creates addictive user experiences

✅ The psychology behind why users stay, pay, and come back

✅ Real lessons from scaling apps to millions of users

Learn More:

Colin’s book: colinhodge.com/book

Connect with Colin: linkedin.com/in/ckbhodge

Avail the 50% off on the community annual plans:👉 www.appfounders.co🎟️ Use the code: HDBSTEVE50

You can also watch this video here: ⁠https://youtube.com/live/f-K7I3KnFns

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SPONSORSStill designing, resizing, and uploading screenshots manually?

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: ⁠https://appscreens.com/?via=am

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Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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How to Create High-Converting AI UGC Ads in Minutes (No Creators Needed) Apr 14, 2026

Show notes

Most apps don’t fail because of bad ads…

They fail because they don’t produce enough winning creatives.

In this video, I’ll show you how to create high-converting UGC-style ads using AI, without hiring creators, managing influencers, or wasting weeks on production.

This tool lets you generate dozens of ad creatives in minutes, so you can test faster, scale faster, and finally crack paid acquisition.

You’ll Learn:

✅ Why most ad campaigns fail due to a lack of creative volume

✅ How to generate UGC-style ads with AI avatars

✅ The exact workflow to test scripts, hooks, and creators at scale

✅ How to improve ROAS with faster iteration

✅ How to validate winning scripts before hiring real creators

Key Takeaway:

The game isn’t just about better ads…

It’s about producing more winning variations faster than your competitors.

AI lets you test 10x more creatives without the headache.

This video is perfect for app founders, marketers, agencies, and e-commerce owners who want to scale paid ads faster without relying on expensive or slow UGC creators.

Learn More:

Create high-converting UGC instantly: https://www.createugc.ai/avsf

Some AI UGC videos created with CreateUGC:

CreateUGC Videos

You can also watch this video here: https://youtu.be/IHy4Xwl9o6g ⁠⁠

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SPONSORS

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Learn more at ⁠https://encorekit.com/

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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How to Build an App Studio by Buying Apps [The Wall Street Playbook] Apr 11, 2026

Show notes

In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever.

We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.

Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app.

If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you.

You will discover:

✅ Why buying apps can outperform building

✅ How to evaluate apps before acquiring them

✅ When to double down vs kill an app

✅ The full app acquisition process (step-by-step)

Learn More:

🌐 BlueThrone: https://bluethrone.io/

👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/

🐦 Twitter/X: https://x.com/alwaysjoshp

You can also watch this video here: ⁠⁠https://youtube.com/live/B06YNXmPXSE

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Learn more at ⁠https://encorekit.com/

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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The Productivity App That Actually Stops Procrastination (Wisey App Review) Apr 07, 2026

Show notes

Looking for a productivity app that actually helps you stop procrastinating and get things done?

In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results.

But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement, retention, and even increase your chances of getting featured by Apple.

You’ll Learn:

✅ How Wisey combines education & productivity tools to increase retention

✅ Why paid intro offers can outperform traditional subscriptions

✅ The onboarding flow that drives user commitment and engagement

✅ How tracking productivity patterns can improve user outcomes

This video is perfect for app founders, product managers, and anyone looking to improve productivity, reduce procrastination, or build apps with stronger retention and monetization.

Learn More:

👉 Try Wisey here: https://tinyurl.com/359dfz3s

More about Wisey: If you are looking for an honest Wisey app review or wondering if Wisey is worth it in 2026, this video covers everything from the Wisey focus timer to its unique approach as a prioritization app. I compare it to other task management apps to see if it’s truly the best focus app for deep work in 2026.

You can also watch this video here: ⁠https://youtu.be/mgvfgUGhgyQ

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SPONSORS

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Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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AI Apps & $6B Trends: What’s REALLY Working in 2026 Apr 04, 2026

Show notes

In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide.

Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets.

Must watch, if you're building, growing an app, or finding what to build next.

You will discover:

✅ Why micro-drama apps grew 126% YoY and how to replicate their success

✅ The rise of AI apps (Chat, Companions) and winning growth angles

✅ How to find winning creatives and spy on competitors using SocialPeta

✅ Top-performing ad creatives across regions (and why they work)

Learn More:

Planning to scale your app or game globally?

SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence.

Start your data-driven expansion at https://www.socialpeta.com/.

You can also watch this video here: ⁠⁠https://youtube.com/live/_ELbpz39hzE

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Learn more at ⁠https://encorekit.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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This Self-Improvement App Might Kill MasterClass: RiseGuide Review (2026) Mar 31, 2026

Show notes

Looking for a self-improvement app that actually helps you improve your memory, focus, and communication skills?

In this video, we break down RiseGuide, a powerful personal development app designed to help you train your brain, build better habits, and become a more confident communicator.

You’ll discover:

✅ How RiseGuide uses personalized onboarding to tailor your learning experience

✅ Why long-form onboarding flows can improve engagement in education apps

✅ How the app structures lessons to improve memory retention and focus

✅ The role of interactive learning, quizzes, and habit-building systems

Steve also shared insights on:

👉🏻 Best practices for self-improvement and learning apps

👉🏻 How to structure content for daily habit formation

👉🏻 What app founders can learn from RiseGuide’s user experience

This is a must-watch if you are app founders building education, productivity, or self-improvement apps or growth teams aiming to optimize onboarding and user engagement, as well as those who want to improve their memory, focus, or communication skills.

🔗 Learn More👉 Try the app: https://riseguide.com

You can also watch this video here: ⁠https://youtu.be/3NN4qlM_2aY

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SPONSORS

Learn more at ⁠⁠https://encorekit.com/

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Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Build Better Paywalls with AI Mar 28, 2026

Show notes

This week, we’re joined by Trent Hommeyer, Founding Growth Product Manager at Helium, a powerful platform helping app founders build, test, and optimize high-converting paywalls faster than ever.

In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside your app.

If you're serious about improving conversions and revenue, this is a must-watch deep dive into real paywall experiments that actually work.

You will discover:

✅ How to build high-converting paywalls using AI (live demo)

✅ The craziest paywalls that surprisingly work

✅ Real-time paywall ideas from the audience (and building them live)

✅ Creative monetization experiments most apps aren’t using

Learn More:

Get more out of your paywall with:

https://tryhelium.com/

You can also watch this video here: https://youtube.com/live/Mhp8Cw93JR8

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SPONSORS

Learn more at ⁠⁠https://encorekit.com/

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Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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App Monetization Tactics No One Is Talking About Mar 24, 2026

Show notes

Want to convert more free users into paying customers?

In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue.

If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall revenue.

You’ll learn:

✅ 3-Screen Paywalls that increase subscription conversions

✅ Trial-to-Discount Strategy to convert hesitant users

✅ Paid Intro Offers that outperform free trials

✅ Reverse Trials that turn free users into paying subscribers

✅ Pay-What-You-Want Pricing to increase purchase conversions

If you're struggling with low trial conversion, weak paywalls, or too many free users, these tactics can help you unlock new revenue from your existing user base.

Want access to the full video course?

Join 100+ app founders sharing what’s working in app growth, app marketing, and monetization strategies:

https://appfounders.co

Watch - How a Solo Founder Built a $30K/Month App with 5.2M Installs:

https://youtube.com/live/jN6e9sSyaoo?feature=share

You can also watch this video here:

https://youtu.be/FWF_AbsR0qc

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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