App Marketing by App Masters

Latest Episodes:

Apple’s 2025 App of The Year Jul 18, 2026

Show notes

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.

In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards.

Drawing from her experience leading growth at companies like Lifesum, Preglife, and now Tiimo, Clémence shares how successful apps leverage Apple's ecosystem to increase visibility, drive more downloads, and build sustainable long-term growth.

You'll learn how to make the most of In-App Events, App Store Nominations & Editorial opportunities, Apple's frameworks, the app nomination process, and the strategies that help apps stand out and earn Apple's attention.

Whether you're building a new iOS app or looking to accelerate the growth of an existing one, this is a conversation you won't want to miss.

You will discover:

✅ How to leverage Apple's ecosystem to grow your app

✅ Best practices for In-App Events that actually get noticed

✅ How Apple's editorial features and nominations work

✅ Apple frameworks and tools that can improve discovery

✅ Growth strategies used by leading subscription apps

Learn More:

Check out: Tiimo

https://www.tiimoapp.com

📈 Need help growing your app?

https://appmasters.com

You can also watch this video here: https://youtube.com/live/i7yWr-QxxSk

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below: https://bit.ly/4uvoHGM

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Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.

Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

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Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: ⁠https://appscreens.com/?via=am

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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The Web2App Playbook: Scale Your App Without App Store Limits Jul 14, 2026

Show notes

Join our community of App Founders: https://appfounders.co/

Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web.

In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to improving attribution, increasing cash flow, and unlocking more flexible pricing strategies, you'll learn why top app companies are investing heavily in web funnels.

Steve also analyzes successful web2app funnels from companies like Coursiv, shares real conversion optimization examples, and explains the checkout strategies that are driving higher revenue today.

If you're building a subscription app, AI app, SaaS product, or consumer mobile app, this is the web2app tutorial you can't afford to ignore.

You'll learn:

✅ Why Web-to-App is one of the fastest-growing acquisition channels

✅ The best-performing Web2App landing page strategies

✅ Why long-form paywalls outperform short ones on the web

✅ Tripwire offers, upsells, and downsells that increase revenue

✅ How to optimize Meta Ads and Google Ads for Web-to-App campaigns

✅ Real examples from successful multi-million dollar app businesses

Whether you're launching a new app or scaling an existing one, these strategies can help you grow downloads, improve monetization, and build a more sustainable app business.

Check out: https://www.paddle.com/

Want to work with us to grow your apps faster & efficiently?

http://www.appmasters.com/

You can also watch this video here: https://youtu.be/m5xmwkV4HgM

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below: https://bit.ly/4uvoHGM

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Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy Jul 11, 2026

Show notes

What if the future of app monetization doesn't happen inside the App Store?

According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown into a $17 billion market in mobile gaming, and the biggest winners are seeing 35% higher revenue while building stronger relationships with their users.

In this episode, we’re joined by David Stelzer, Chief Strategy Officer at Appcharge to break down one of the biggest shifts happening in mobile app monetization.

David shares why leading game publishers are rapidly adopting direct-to-consumer strategies, how recent platform policy changes accelerated the movement, and why categories like AI, fitness, education, lifestyle, and subscription apps may be next.

If you're building apps in 2026, understanding DTC may become one of the most important strategic advantages you can develop.

You will discover:

✅ Why direct-to-consumer monetization has grown into a $17B opportunity in mobile gaming

✅ Why DTC is about much more than avoiding the 30% app store fee

✅ The lessons that AI, fitness, education, and subscription apps can apply today

✅ Why the next wave of app growth may happen outside traditional app stores

Learn More:

Download the Report:

Direct-to-Consumer is Already a $17 Billion Market in Mobile Gaming

https://www.appcharge.com/DTC-is-already-a-17b-market-report

Appcharge:

https://appcharge.com

📈 Need help growing your app?

https://appmasters.com

You can also watch this video here: https://youtube.com/live/u37DhDKj0Yk

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below: https://bit.ly/4uvoHGM

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Subscription Apps Making 10x More With This One Trick Jul 07, 2026

Show notes

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.

Steve breaks down real case studies, including:

✅ A simple onboarding change that increased revenue by 21%

✅ The 3 screens before the paywall that boosted trial activations by 56%

✅ Why hard paywalls continue to outperform for many subscription apps

✅ Reverse trial strategies that generated 10x higher conversions

✅ How one app increased ARPU by 30% with a tiny onboarding tweak

✅ Paywall pricing experiments that improved overall sales

Whether you're building a consumer subscription app, scaling a SaaS product, or optimizing your mobile growth funnel, these proven monetization insights can help you increase revenue immediately.

👇 Which paywall strategy has worked best for your app? Leave a comment below.

📈 Need help growing your app?

https://appmasters.com

You can also watch this video here: https://www.youtube.com/watch?v=2soA7LyyQ64

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below: https://bit.ly/4uvoHGM

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Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

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Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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The #1 Thing Preventing Your App From Scaling Faster Jun 30, 2026

Show notes

Most app founders think growth is limited by creatives, ASO, or ad performance.

But there's another problem that quietly kills scale: cash flow.

In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing faster.

You'll Learn:

✅ Why profitable apps still run out of cash

✅ A real example from our own app portfolio

✅ How spending $9,000 generated over $10,800 in proceeds

✅ Why many large apps operate with thin margins

✅ How to reinvest revenue faster instead of waiting for monthly payouts

✅ How Adapt Finance helps subscription apps unlock cash flow weekly

✅ A case study of a developer scaling from $5K to $80K in revenue

If you're building a subscription app and trying to scale with paid acquisition, understanding cash flow may be even more important than finding the next winning ad creative.

🚀 Learn more about Adapt Finance:

https://adapty.io/finance

📈 Need help growing your app?

https://appmasters.com

You can also watch this video here: https://www.youtube.com/watch?v=oB1XBrnSq_w

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below: https://bit.ly/4uvoHGM

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Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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ASO-First Vibe Coding - Stop Building Apps Nobody Wants Jun 27, 2026

Show notes

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.

The problem? A bigger wasteland of AI slop with no distribution.

In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another feature.

You'll learn how to find app ideas based on demand, simple paywall tweaks that can dramatically increase revenue, and why building with a distribution-first mindset will separate your app from the rest of the AI slop.

If you're thinking about building an app with AI, this is the conversation I wish somebody had with me before I got started.

You’ll learn:

✅ How to find app ideas based on keywords people are already searching for

✅ Why distribution matters more than features in the age of AI

✅ Simple paywall and pricing changes that can multiply revenue

✅ Why some apps making six figures a month are ridiculously simple

👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience!

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: https://youtube.com/live/wwmhgU9yZwA

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below: https://bit.ly/4uvoHGM

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Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Copy Our $70,000/Month Apple Ads Strategy Jun 24, 2026

Show notes

Want better results and ROI from your Apple Search Ads?

In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.

You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth.

Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026.

You'll learn:

✅ The 2 Apple Ads campaigns every app should start with

✅ How we structure accounts managing $70K+ monthly spend

✅ Campaign setup best practices for 2026

✅ Common Apple Search Ads mistakes to avoid

✅ How to improve efficiency and scale profitable growth

✅ When to expand beyond the initial campaign structure

Industry Report Mentioned:

AppsFlyer Performance Index:

https://www.appsflyer.com/resources/reports/performance-index/

Need help growing your app?

Visit App Masters for app growth consulting, ASO, Apple Ads, and monetization strategies:

https://www.appmasters.com

You can also watch this video here: https://youtu.be/q3JuNLUKL1U

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below: https://bit.ly/4uvoHGM

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Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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From $50 In The Bank To Multi-Million-Dollar Exit Jun 20, 2026

Show notes

What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026?

In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup Journy to Hopper. shares the lessons she learned building Journy from the ground up, raising capital, navigating the founder journey, and ultimately selling the company to Hopper.

We dive into the realities of startup fundraising, why founders get stuck in the "need traction to raise money, need money to get traction" cycle, and how today's founders can leverage personal branding and social media to accelerate growth.

If you're a founder struggling with growth, fundraising, or the emotional rollercoaster of building a business, this is a must-watch.

A candid conversation filled with real lessons, mindset shifts, and the kind of "mental therapy" every entrepreneur needs from time to time. 🚀

You will discover :

✅ How Susan raised capital for Journy in the early stages

✅ The biggest mistakes founders make when fundraising

✅ How to find product-market fit without burning cash

✅ How social media can accelerate growth for consumer apps

✅ The behind-the-scenes story of selling Journy to Hopper

✅ Advice for first-time founders raising money in today's market

Learn More:

Check out: www.theevolvedfounder.com

Follow Susan: https://www.instagram.com/susan_ho/

Connect with Susan: http://linkedIn.com/in/shuchenho

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: https://youtube.com/live/FdansjRpR7I

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below: https://bit.ly/4uvoHGM

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Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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The Untapped Ad Revenue Opportunity for Mobile Apps Jun 13, 2026

Show notes

Most app publishers are leaving ad revenue on the table, especially in under-monetized regions.

In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad monetization strategies, how localized demand impacts publisher revenue, and why emerging markets represent one of the biggest untapped growth opportunities for mobile apps.

We’ll explore real case studies, monetization trends, and practical ways app publishers can improve ad performance without increasing downloads.

Whether you’re running a gaming app, utility app, fintech product, or subscription business, this session will help you better understand how to maximize ad revenue across global markets.

We’ll also do live app monetization audits and discuss actionable opportunities publishers can implement immediately.

You will discover:

✅ Modern app ad monetization strategies for 2026

✅ The hidden revenue opportunity in under-monetized regions

✅ Ways to increase ad revenue without increasing installs

✅ Common mistakes publishers make with monetization

✅ Emerging market opportunities for gaming & mobile apps

Learn More:

🚀 Yango Ads is offering 20% revenue boost bonus.

This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: https://youtube.com/live/-ERJj_nUpas

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below: https://bit.ly/4uvoHGM

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Hidden Revenue Levers for Higher ROAS & LTV Jun 09, 2026

Show notes

In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization.

Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically increase trial activations, trial-to-paid conversion rates, retention, and overall revenue.

If you're building a subscription app, SaaS app, AI app, or mobile startup, this session is packed with practical insights you can implement immediately.

You'll Learn:

✅ Why your paywall should be inside onboarding

✅ The “3 Screen Paywall” strategy is increasing trials by 56%+

✅ Paid intro offers vs free trials

✅ Reverse trials that boosted conversions 10X

✅ Discount pricing psychology that increases revenue

✅ Real monetization experiments from top apps

Whether you're focused on ASO, user acquisition, subscriptions, retention, or app growth, these monetization insights can help you scale faster.

👇 Let me know in the comments:

What monetization strategy has worked best for your app lately?

Check out more such interesting talks from AppsFlyer MAMA San Francisco 2026:

https://www.appsflyer.com/events/mama-san-francisco-2026/

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here:

https://youtu.be/bg0_DavI-DE

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SPONSORS

The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below:

https://bit.ly/4uvoHGM

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Yango Ads is offering 20% revenue boost bonus, sign up here:

https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus.

This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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