Angus Underground

Contact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

InsureMyBull.com

Quotes:

“We need transparency in the data.” [19:04]
“If the data is cloaked in a cloud of secrecy, how can we make any decisions?” [19:33]
“I always believe when you talk about transparency, shining more light is always better than shining less.” [24:07]
“Why give credit to a cow who didn't even raise the calf?” [26:57]
“One of the biggest lessons I've learned about succeeding in this business is that attention to detail actually matters.” [31:11]
“Performance results are the combination of genetics and management, not just one or the other, it's both. And then your sales are the result of genetics, management, and marketing. So you've got to have all the components in place.” [33:44]
“If you make the pursuit of the dollar your highest priority, there’s a pretty good chance you'll ruin your cow herd. However, on the contrary, if you breed the cattle to excel in their environment to excel in your management, you’re gonna have a good cow herd, and when you have a good cow herd, the money will come.” [46:50]
“I've learned to trust in my own product and to be excited about it.” [57:59]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Giving Thanks Nov 17, 2023

Show notes

The crew dives into a potpourri of topics, from exploring the road to Hana and discussing dream dinner guests to reflecting on valuable lessons learned from a recent successful sale. Transitioning into the holiday spirit, they express gratitude for favorite products and essential tools and highlight two or three bulls that have left a lasting impact. Above all, they extend their heartfelt thanks to the podcast and the incredible community of loyal listeners that has flourished over time.

Mentioned in this Episode:

Contact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

Joe Rogan — Ep #2054 with Elon Musk

The Biltmore

Black Rifle Coffee

Charles Russell

Billy The Kid

Quotes:

“This is not a cattle business. This is a people business.” [12:20]
“You are only as good as your network.” [12:32]
“We said, we’re leaving the mainstream. We’re gonna go our own way. We’ve got our own vision, and we’re gonna breed cattle the way we want to breed cattle.” [18:06]
“If you build something different and you stand behind it with conviction and you focus in that direction, you tune out all the noise.” [18:44]
“I'm thankful for the Angus cow, hopefully, she allows me to put my kids through college and allows me to retire.” [1:11:13]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Preserving the Family Farm and Ranch Nov 03, 2023

Show notes

The crew welcomes Brent Sadler from Sadler Ranches and Heritage Planning Group in Perkins, OK. Brent talks about his path from working at Limestone Angus to eventually owning it, and the steps he took to get into estate planning. He discusses the importance of succession planning, the typical issues his clients face at Heritage, and his passion for helping the next generation protect their legacy for years to come. At the end of the episode, the crew talks about breeding philosophies and prioritizing the balance of productivity, fertility, and longevity in their herds.

Mentioned in this Episode:

Contact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

Sadler Ranches

InsureMyBull.com

Quotes:

“My passion and everything that is on my mind when I wake up and when I go to sleep is cattle and this industry. It’s the thing that’s always driven me since I was a little kid.” — Brent [29:15]
“Most of us are asset-rich and cash-poor, and that’s very hard.” — Brent [31:09]
“We’re literally able to help families last for generations upon generations.” — Brent [32:57]
“We have clients that we are protecting 500 years worth of legacy.” — Brent [33:16]
“I personally just do everything we can to take care and be a good steward of our livestock.” — Brent [32:05]
“Cattle are what I eat, sleep, and dream every day.” — Brent [56:40]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

It’s a People Business Oct 20, 2023

Show notes

The crew kicks things off with a chat about how social media has been making waves in the cattle industry. Plus, Joe sets the record straight on something he mentioned in a past episode — we all want new customers, just the right ones. Then, the buzz in the cattle world right now is all about the World Angus Evaluation. This leads to a conversation about fine-tuning post-sale logistics and remembering that at the end of the day, it’s all about the people and those long-lasting relationships. To wrap it up, the guys give a special shout-out to some of their customers, mentors, and friends in the Angus community.

Mentioned in this Episode:

Contact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

Bear Mountain Angus Ranch

Quotes:

“Once you establish these loyal little pockets, your customer becomes your biggest drum beater.” — [7:45]
“I don’t want to sell relics. I don’t want to sell collector's items. I want those bulls to go out and perform how they’re intended to for the customer they were built for.” — [10:10]
“You can be bold, you can be your own program, and you can do your own thing, but you should seek to be producing a consistent type and consistent product for your customers.” — [18:29]
“I think that intentionality throughout your mating system is what’s the key in the vision of the product you’re trying to produce.” — [18:49]
“What we’re striving to do is stimulate independent thought and give people hope that they don’t have to follow exactly what they read in the sales reports day after day. They can go their own way.” — [27:54]
“I encourage people to find people they trust and let them help you with your sale because it can be a really beautiful thing.” — [42:10]
“This is a people business. It’s not about the cattle. It’s about the people. It’s about the people behind the cattle. It’s about people that are there putting their trust in your program.” — [45:08]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Special Guests Aaron and Sheyna Strommen of Strommen Angus Ranch / Strommen Livestock Services Oct 06, 2023

Show notes

It’s a jam-packed episode, starting with Aaron and Sheyna Strommen from Strommen Angus Ranch and Livestock Services in North Dakota. They talk about how they met and got started, what maternal power means to them, the sale coming up in December, and insights on their breeding program and marketing partnerships. Then Sheyna jumps in for a conversation all about sale marketing, including building a budget, getting the right kind of sale photos, and sharing who you really are with your customers.

Then, at the end of the episode is a quick interview with Jeff Sackmann, Sackmann Cattle Company in which he talks with David about his upcoming "Herd Builders Partners Female Sale" with JR Ranch in Othello, WA.

Mentioned in this Episode:

Contact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

Bear Mountain Angus Ranch

GMC Genetics

Sackmann Cattle Company

JRRanch.net

Quotes:

“Predominantly, our customers are true cattlemen. They are professional ranchers. Their commercial cattle will send their kids through college and will hopefully help them retire one day.” — Sheyna [18:41]
“We also tell our customers that you can look at our breeding program and figure out exactly what we’re doing.” — Aaron [23:03]
“I think one of the areas that is absolutely not discussed as much as it should be anymore is the productivity of these cows. I think for me, that's the great frontier ahead of us.” [29:17]
“For us, getting to where we’ve gotten to now, it takes a lot of people and a lot of questions. We haven’t done this just completely on our own. It’s a combination of enough people helping us out and giving us advice along the way.” — Aaron [39:55]
“We don’t really want to offer something for everybody, that’s not our goal. We want when guys come here and look at every pen and go, man, I can select one from any of these pens, and it will be fine.” — Aaron [48:55]
“I think the most important marketing tool that you could ever build is a budget and you need to do that for six to eight months in advance of your sale.” — Sheyna [55:00]
“You’re the secret that makes your program special. Let’s figure out what that is and share that.” — Sheyna [1:00:21]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Countdown to Sale Day Sep 22, 2023

Show notes

Special guest host and auctioneer Dave Mullins joins David, Joe, and Korbin this week as Vince is off celebrating his father, the legendary Tony Santini. They dive into the topic of working backward to develop a timeline and schedule for your sale — from hiring staff, securing a location, ad deadlines, supplemental online pieces, photo sessions, and selecting the optimal sale day. Dave gives great insight on the macro and micro of getting ahead of your sale. Then, the guys talk about the Beef Solutions Bull Sale coming to Ione, California on Thursday, September 28th.

Mentioned in this Episode:

Contact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

PointPleasantAngus.com

Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

Salering.live

Beef Solutions Bull Sale

InheritSelect.com

Beefgenetics.com

Quotes:

“Time is our most valuable asset.” [20:02]
“I always like to start at the end and work my way backward with a schedule.” — Dave Mullins [24:18]
“I think there’s a lot of value in just visiting with those that have experienced what you’re trying to accomplish.” — Dave Mullins [29:08]
“If you are not utilizing the regional manager and think they’re not bringing you value, then you probably need to look at what you’re not doing.” — Dave Mullins [31:21]
“It’s the 21st century. It pays to have that online presence.” [47:43]
“It’s no longer a fight on the coffee table. It’s a fight to get in the door to the house.” [1:01:40]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Kings For A Day Sep 08, 2023

Show notes

The guys had a ton of feedback from their recent special listener appreciation episode and wanted to address four topics that you all weighed in on. First, they talk about sale catalogs and sale orders, and then give their take on what trade money has done to the Angus breed. Then, they discuss why all these cows are nursing other cows, and daydream about what they would change about the American Angus Association if they were kings for a day. Keep those questions coming in, and tune in to hear the answers to these great topics.

Mentioned in this Episode:

Contact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

InsureMyBull.com

PointPleasantAngus.com

Quotes:

“That motion and commotion that you’re saying is completely orchestrated and designed to confuse, it’s offset by the headache that it creates for your crew and the specialized labor that you have to have.” — [10:31]
“The purpose of an auction is not to create commotion and craziness. The purpose of an auction is to find price discovery.” — [12:33]
“It makes sense to catalog them together in an order that fits our program philosophy.” — [14:15]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Second Anniversary Special Aug 25, 2023

Show notes

Celebrating their two-year milestone, this special episode features a long-awaited special appearance by Producer Seana, who joins the conversation and asks the crew over 60 listener-submitted questions, ranging from the podcast’s inception to favorite episodes, unveiling their breeding program philosophy, and outlining strategic operational goals.

Mentioned in this Episode:

Contact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

Quotes:

“My favorite episode, and I can’t narrow it down to one, are the ones that provoke thought. The ones that make people think and the ones that progress our breed as a whole.” [15:27]
“I think we shouldn’t underestimate heifer retention. The heifer market this fall is going to be wild. So I’m not so sure we’re gonna need fewer bulls.” [34:32]
“I have two sets of goals. Ones that are micro-level goals and ones that are macro-level goals. One the micro, it’s really simple. Make the cattle more problem-free, increase net profit year over year, and then on the macro level, improve consistency and uniformity.” [39:52]
“For me, it’s all about the cows behind the bull, and how those cows behind the bull complement those behind the female that I’m breeding.” [1:31:02]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Check Yourself Aug 11, 2023

Show notes

The team delves into a widely discussed subject: embryo cooperator agreements. They talk about their own past and future agreements, emphasizing the vital role of clear communication and mutual commitment to success. Then, they answer a listener question on the decision to retain or sell bull calves and heifers in the current market climate. And it’s — confessional time — a story about sharing phone pictures of cattle that aren’t yours and posting them on social media.

Mentioned in this Episode:

Contact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

GeneBrokers.com

Quotes:

“I'll spend more time talking to sixteenth place than I do the first place because I want the kids to feel good.” [10:12]
“The rule of all conflict is unmet expectations, so just make sure that you have everything spelled out.” [19:27]
“Whether it’s a co-worker, whether it’s an, ET cooperator, whether it’s your spouse, communication is key.” [23:00]
“As the embryo provider, I feel an obligation to provide embryos that will make pregnancies.” [23:27]
“These guys are saying all the rebuilds going to happen, so I’m going to keep extra bulls. Guess what? I think you’re gonna be off base on that one.” [36:11]
“Mark my word: this fall, we’re going to see commercial-bred heifers outsell registered-bred heifers. It’s going to happen.” [38:12]
“If you have the kind of cattle that you are like, ‘Nobody should ever be able to take a picture of my animals,’ you better check yourself. Maybe you should be doing something different.” [49:06]
“What’s different is not always right, and what’s right is not always different.” [54:54]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Attracting New Customers Jul 28, 2023

Show notes

It’s a hot one, this week, as the crew continues their chat about what shapes genetic direction. Then, they dive into making a killer first impression when folks visit your production sale, ranch, or spot your ads on social media, publications, and more. They share tips about avoiding common mistakes when representing your business and the importance of the best pictures to showcase your work. They also emphasize finding your niche, authentically connecting with your customer, verbalizing your vision, and building a network and community that fosters respect and a symbiotic relationship.

Mentioned in this Episode: