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EPISODE 019 SEO, BUILDING COMMUNITY & GROWING EMAIL LISTS Oct 21, 2015

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BGC ANNOUNCEMENTS * Welcome to the 19th episode of the Boss Girl Creative Podcast!! Today I'm flying solo and chatting about SEO, building community and growing email lists * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA INSIDE THIS EPISODE * Keywords & SEO * Building a Community * Spamming your own blog * Growing your email list * Microblogging * Reward your readers * Facebook Groups vs Facebook Pages QUOTES BY TAYLOR "SEO is Search Engine Optimization and it is important. However, if you're trying to target a very broad keyword, for example, happy or sad or something that, if you went to Google right now and you just typed in that word, you would get a ton of results." Taylor Bradford "When you are gearing up your posts for SEO purposes, to rank high in the search engines, you have to take a couple of things into consideration: how broad is the search term and if you go to Google and start typing that term in, what other words pop up with it before you hit the enter button?" Taylor Bradford "When you are trying to come up with your keyword for your blog post, go look at Pinterest search." Taylor Bradford "If you can come up with a better phrase that people might already be searching for, that may not be as broad...as the word happy...maybe you can narrow it down just a little bit with whatever you are trying to create, that is going to help you out." Taylor Bradford "SEO is good, however, if you are trying to rank high off of one post for SEO purposes and that's already a word or phrase that has a lot of searching on it, it's going to be an uphill battle for you until you can establish yourself as an authority on that search term or phrase." Taylor Bradford "What are you truly trying to use SEO for and is it going to benefit you?" Taylor Bradford "I think building a community with your brand is probably more important now days then SEO." Taylor Bradford "I recommend that you don't spam your own blog...leaving comments on your own blog that say 'thanks for your comment'...with comments like that, if you can re-contribute back to the conversation in a comment that somehow reiterates your post and your keywords within your comment, then I totally think it's okay for you to comment back on your blog." Taylor Bradford "A tip on how you can build community through email: somebody leaves you a comment on the blog. You respond back to that person and however you need to respond back, send them to something else on the blog." Taylor Bradford "Work on growing your email list." Taylor Bradford "One thing you want to do in those emails is talk to your people like you are having coffee with them. Have a conversation. Ask them questions." Taylor Bradford "SEO is still important. Don't get me wrong. Don't completely squash the whole SEO thing. But understand it takes a lot of work to build on your SEO presence based on what you are trying to accomplish. So if you want to be known as what ever it is you want to be know on, you need to write a lot of content based on that theme in order to truly rank high for SEO." Taylor Bradford "Microblogging is just blogging on another social media platform." Taylor Bradford RESOURCES AND LINKS MENTIONED *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* Periscope Pinterest Google Search Google AdWords Facebook Instagram Twitter SHOUT-OUTS Texas Women Bloggers Mindy (MindyJoyM) BGC Crew FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

EPISODE 018 INTERVIEW WITH HELENE SULA Oct 14, 2015

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BGC ANNOUNCEMENTS * Welcome to the 18th episode of the Boss Girl Creative Podcast!! Today I'm interviewing Helene Sula! * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA INSIDE THIS EPISODE * Growing your voice * Being authentic * Creative Spark * Launching a product * You are worth it * There's room for everyone QUOTES BY TAYLOR "It's just not rainbows and roses all the time. And I think the more authentic you can be on your blog and your social media platforms, that's what drives readers to keep coming back." Taylor Bradford "Because you are worth so much more!" Taylor Bradford "I think once you have that creative spark or something, that you know you can carve out your own little space and make it awesome. And truly make it what you want it to be. You may not know exactly the details, but you know that there is a huge possibility." Taylor Bradford "I think if you are not constantly trying to learn, then I think you are doing a disservice to your own brand and to your own business." Taylor Bradford "I think it's important to learn from the mistakes [made in blogging/business]." Taylor Bradford "If you have the heart and the drive and the passion, I think you really can do anything you set your mind to doing." Taylor Bradford QUOTES BY HELENE "Finding my blogging voice has always been very difficult. You hear so much conflicting information out there. So many bloggers and businesses are telling you to do it one way: to find your niche and stick with that. But that's not necessarily the right way to go about it." Helene Sula "I wanted to carve out my own blogging voice. One that is going to be for every blogger. Anyone can read me." Helene Sula "I think when you are authentic, people will see that. And they want to continue to read and work with you." Helene Sula "You have to put yourself in your readers, your audience's shoes. And think about "okay, if I'm reading this from their perspective, is this something they want to read? Does this sound like something that's coming from my voice?" Helene Sula "Your blog is your brand." Helene Sula "I like to ask myself, whenever I'm posting, whether it's a sponsored post or not, why would my audience care? And if the answer is they don't? Then I'm not going to post about it." Helene Sula "My journey has kind of been different because early on, I was very obsessed with my blog. Because it was my creative outlet when I was stuck inside by myself all day, every day for months. Because I had this broken ankle and leg [from a rock climbing accident] and it was just a great way for me to get to express myself." Helene Sula "I realized that blogging is something that has really changed the game on how we get our news, how we get our sports, everything. Everything you we can find online, you can find with blogs. And you can find someone else's perspective." Helene Sula "Sometimes you just have to go for it. And really try to figure out, can this work for me?" Helene Sula "The more I can learn, the more fear that goes away." Helene Sula "Don't put all of your social media eggs in one basket." Helene Sula "I think the more mistakes you make, it's okay. As long as you can learn from those and grow from those. The better you end up being: the better blogger, the better entrepreneur, the better Boss Girl you end up being." Helene Sula "The main thing you have to think about - you are worth it. Your blog, your business has worth. And it deserves everything you put into it. You deserve to be paid for your work. You deserve to get recognition for your work. You are spending so much time and effort imparting your knowledge for free to others. You deserve the attention and the paid opportunities. It's not a bad thing to take paid opportunities. Because you are worth it." Helene Sula "There is so much opportunity and room for everyone. We all are bloggers. We are all entrepreneurs. And there is room for everyone. Really, there is." Helene Sula RESOURCES AND LINKS MENTIONED *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* Fearless Launching SHOUT-OUTS Texas Women Bloggers Sara - Venus Trapped in Mars Taylor - The Daily Tay Brooke Saward - World of Wanderlust FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND HELENE ONLINE Blog - Helene in Between Facebook - HeleneInBetween Twitter - @heleneinbetween Instagram - @heleneinbetween E-Course - Quit Your Job to Blog HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

EPISODE 017 INTERVIEW WITH TENA PETTIS Oct 07, 2015

Show notes

BGC ANNOUNCEMENTS * Welcome to the 16th episode of the Boss Girl Creative Podcast!! Today I'm interviewing Tena Pettis! * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA INSIDE THIS EPISODE * How Tena got her start * Light bulb moments * The road to creating an agency-style office * Taking online courses (aka course-junkie) * What comes easy/what's hard in business * How to handle making mistakes in business * What's next for Tena QUOTES BY TAYLOR So much great stuff from Tena! Go listen! QUOTES BY TENA "In 2009, no joke, I'm sitting in the car with my hubby. And I thought 'I don't want to sit in a cubicle anymore.' He actually said to me "you are way too talented to be sitting in a cubicle" and it just like a huge light bulb went off. I always wanted to do the entrepreneurial thing. And I just never really knew what it looked like." Tena Pettis "When I started thinking of Tena.cious and that light bulb went off. I thought, 'you know what? I don't want to be like every other design firm or web firm or when they combine and do design and web. I thought what is like that third thing I can do. And again, light bulb, it was like, I can manage Facebook Business Pages for people." Tena Pettis "One of the things that really changed me was in January in 2013 is when I first did my first coaching program. And it was a group coaching program that I did with Erika Lyremark. And she, back then, had a business called The Morning Whip or the Daily Whip actually, and one of her courses was called The Morning Whip. She was an ex-stripper, she's doing amazing things still to this day. But she's kind of like similar in what she teaches to like the Marie Forleo B-School, but very different and much more hands on. You got to talk to Erika all of the time. So, I started working with her. And I remember at the time, in December of 2012, we had about $10,000 in sales a month. So, you know I had staff. I had overhead. I had all of these different things. And $10,000 is really not a lot. I hired and did that group coaching program and by February, actually, we had more than doubled our sales. So, that February was $22,000 in sales for that month. I was a true believer of the coaching program, let me tell you. And it just changed my whole mindset." Tena Pettis "One thing that does come easy to me is ideas. I'm never out of new ideas...what's been hard is knowing when to take that next step. Knowing when to hire that person. Or when to take that next step. Risk." Tena Pettis "I love to talk to people who have been there and done that." Tena Pettis "I think Masterminds are best when people aren't working together." Tena Pettis "I want to keep making the stuff we have, that much better." Tena Pettis "I think most people and women especially are taking on too much at a time. And we want to do every social media platform and have our blog look perfect and our video look perfect and do Periscope and Blab and Meerkat. And blah blah blah blah blah. And the thing is, no one is benefiting from that. So, I say narrow things down. Declutter as much as you possibly can." Tena Pettis RESOURCES AND LINKS MENTIONED *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* The E Myth Book by Michael E. Gerber Twitter Facebook The Daily Whip by Erika Lyremark B-School Podcasting School for Women Podcast Movement One Great Goal Book by Ursula Mentjes National Speakers Association Get Rich, Lucky Bitch! Book by Denise Duffield-Thomas Periscope Blab Meerkat 7: An Experimental Mutiny Against Excess Book by Jen Hatmaker The Copy Cure A Course About Copy SHOUT-OUTS Michael E. Gerber Erika Lyremark Jessica Kupferman Elsie Escobar Ursula Mentjes Nathalie Lussier Angie Weber Denise Duffield-Thomas Danielle LaPorte Jen Hatmaker Marie Forleo Nikki Elledge Brown FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND TENA ONLINE Personal Website - TenaPettis.com Business Website - Tena.cious Twitter - @tenapettis Facebook - TenaciousEdge Podcast - Create Your Clique Work with Tena HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

EPISODE 016 INTERVIEW WITH ABBY HUTCHESON Sep 30, 2015

Show notes

BGC ANNOUNCEMENTS * Welcome to the 16th episode of the Boss Girl Creative Podcast!! Today I'm interviewing Abby Hutcheson! * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? Prices increase October 1st! * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA EPISODE AT A GLANCE * About: Eat Work Play Balanced * Overcoming Obstacles * Key Priorities in Life/Business * Shiny Object Syndrome (aka "Squirrel") * Looking Back * Easiest and Hardest Parts * Managing Fear * Looking Ahead QUOTES BY TAYLOR "Whenever we start out on any new endeavor that fear of "Will people even take me seriously? Will they think I’m professional enough? Will they think I know what I’m talking about?" Taylor Bradford "Take a step back and see, you know, does this really fit in? And like, yeah, shiny objects might look really cool but does it serve your main purpose?" Taylor Bradford "It’s amazing how when we go down these journeys that that kind of thing can happen…you have to have a reality check even with yourself to say you know what is too much and how can you serve your clients the best and in what manner." Taylor Bradford "I think that with anything I think we should look at fear as something that’s not necessarily scary because I think if we allow it to creep in and overtake us then it can bring in so much negativity to our business because we start doubting ourselves and our capabilities." Taylor Bradford QUOTES BY ABBY "I realized so many women were struggling with the overwhelming fear of weight gain and kind of being stuck in a diet trap I call it, because I had struggled with that for a few years prior to realizing, "oh this is what I want to do." Helping other women get out of that diet trap and mindset so they can just feel at peace with food and their bodies and learn to listen to their bodies again." Abby Hutcheson "I kind of had this fear that I wouldn’t be able to manage it. I thought okay, ‘Where do I even start and if I don’t know where to start? How can I make this vision come to life of being a health coach?'" Abby Hutcheson "I’ve really had to learn that just because something sounds good in the moment, you do have to take time to pause and think about the pros and cons of it…and I also ask myself how the opportunity will make me feel. When I’m working on it, if I’m following the expectations the opportunity has given me, will that make me feel energized? Will it fit with my business? Will it help my audience? If it doesn’t I have to say no." Abby Hutcheson "If you know what the key priorities in your life and in your business are then it’s so much easier to say does this opportunity, no matter how good it is, no matter how much money it will bring me or whatever, does it really fit with what I value and what my top goal and priorities in my business are?" Abby Hutcheson "The easiest part for me is connecting with other women who are looking for support that I can give them. You know guiding them and creating content whether it’s blog posts or emails or whatever. I find that to come pretty naturally to me and the time management side comes pretty naturally to me as well." Abby Hutcheson "I like doing things that make me a little bit nervous because the results are always beyond expectations, almost always…I realized that what’s the best that could happen way, way, way outweighs what’s the worst…asking if this will benefit the women I work with." Abby Hutcheson "Remember as a boss girl that you are a boss girl because you want to be more in control of your lifestyle, how you feel, your schedule, your income all of that. So with that being said make sure that you are really clear about what it is you want; how you do want to feel, how you want your days and your weeks to look like. Once you know that you can design your business and schedules around that." Abby Hutcheson RESOURCES AND LINKS MENTIONED Slack Evernote Google Docs Fearless Launching Product Launch Formula by Jeff Walker SHOUT-OUTS *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* Anne Samoilov Jeff Walker Brian Tracy Darren Hardy Chalene Johnson Starbucks Shania Twain Whitney Houston Jimmy Fallon FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND ABBY ONLINE Website - http://eatworkplaybalanced.com Facebook - Eat Work Play Balanced Instagram - @eatworkplaybalanced Pinterest - @ewpbalanced Work with Abby HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

EPISODE 015 INTERVIEW WITH STEPHANIE BUCKLEY Sep 23, 2015

Show notes

BGC ANNOUNCEMENTS * Welcome to the 15th episode of the Boss Girl Creative Podcast!! Today I'm interviewing Stephanie Buckley, aka The Park Wife. * This episode was created sitting on the floor in a hotel room in Hot Springs, Arkansas. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA EPISODE AT A GLANCE * Overcoming Obstacles * Picking the Best Opportunities * Looking Back * Easiest and Hardest Moments * Encountering Fear in Business * Keeping Balance * Blowing it as a Boss Girl * Look into the Future * Admiring Women QUOTES BY TAYLOR "You really have to have, A) You probably have to have a thick skin and you have to have the ability to know that tomorrow is another day and that you get to try all over again." Taylor Bradford QUOTES BY STEPHANIE "Everything has changed over these past ten years and as far as obstacles just keeping up with how fast everything is changing and also, not only in just the business and tech world, but also in your personal world." Stephanie Buckley "One thing I have always done is never compromise my integrity. So if something came along and I didn’t feel it was right with who I am and if it wasn’t worth the time away from my family I said no. And I think because of that I have a great world of people that feed me and encourage me and I try to do the same for them." Stephanie Buckley "I was just trying to find other people to hang out with. I couldn’t imagine that we would have communities in eight states and amazing women lifting each other up and helping each other become better women and bloggers and social media influencers." Stephanie Buckley "The easiest for me because it’s one of my giftings is community building and I think that the hardest is probably when it kind of exploded for me as a business to transition to owning a business, being a business owner and having people that relied on me and I relied on them and sometimes that’s a little dance." Stephanie Buckley "You can tango or you can slow dance but at the end of the day you have to just be happy with the person you chose to dance with." Stephanie Buckley "I surround myself with like women. I have never with the state communities ever went to a state and sought someone to build a community because I think it takes a special gift to build a community. And I’ve just been blessed that those people have just come into my life and the ones that have been there like you [Taylor], who have been there from the beginning of Texas Women Bloggers came along, and you have been there that whole time and I have that in several of my states of just champions for what we want to do and all I do is a business now but it doesn’t work without community." Stephanie Buckley "It takes a lot of work to build a community and the rewards are great but sometimes people don’t understand the work that goes into building a community." Stephanie Buckley "If I blow it I just laugh at it, say ‘sweet mercy’ and move on because there is only so much you can do you know it’s not the end of the world. Tomorrow will come, my husband will still love me, my kids will still be there and if I blew something in my business you know we all pick ourselves up and tomorrow’s another day." Stephanie Buckley "You always hear ‘go be amazing’ and I always laugh at that because you know you can’t always be amazing, but you can be you. And so don’t put on an act and try to be amazing all the time because that’s not the true you, that’s not who I want to know, I want to know who you are. So go out there and be honest and true and do good work that means something to you and help others and be a blessing on them." Stephanie Buckley RESOURCES AND LINKS MENTIONED The Women Bloggers, LLC Arkansas Women Bloggers Arkansas Women Bloggers University Conference Texas Women Bloggers SHOUT-OUTS *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* Hot Springs, Arkansas Mountain Valley Spring Water Arlington Hotel Ree Drummond Alli Worthington Taste Arkansas Only in Ark Starbucks Dr. Pepper Texas Women Bloggers Alabama Women Bloggers Missouri Women Bloggers Fayetteville, Arkansas Sandy Coughlin FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND STEPHANIE ONLINE Blog - The Park Wife Twitter - @theparkwife Facebook - TheParkWife Pinterest - @theparkwife The Women Bloggers, LLC - http://www.thewomenbloggers.com HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

014 FAVORITE ORGANIZATIONAL TOOLS Sep 16, 2015

Show notes

BGC ANNOUNCEMENTS * Welcome to the 14th episode of the Boss Girl Creative Podcast!! * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA EPISODE AT A GLANCE * Tailwind * Buffer and Hootsuite * Meet Edgar * Facebook QUOTES BY TAYLOR "Now I utilize kind of a calendar, I don’t know who invented this Pinterest calendar but somebody did and I am scheduling pins based on the themes that people are pinning around during this particular time of year, or whatever particular time of year it happens to be and the engagement that I have seen on my account and the followers that I have seen on my account that are happening is slowly increasing which is amazing." Taylor Bradford "Now the biggest difference between Hootsuite and Buffer is that I cannot automatically send things into my queue, I would have to manually copy and paste and add it to my schedule so it is a little more time consuming and I don’t use it in that manner however, I do use a tool called Meet Edger that is my Twitter scheduler." Taylor Bradford "The other really cool thing with Hootsuite is you can see your dashboard straight across so if I’m looking at my Twitter account I can see my current feed on Twitter, I can see people talking to me, my mentions, I can see my tweets and I can see any lists that I create that I want to look at, I can watch a hashtag I can watch a list I can watch a person, I can see all of that running." Taylor Bradford "The best thing that I love about Edgar is I can create the content that I want going out one time, stick it in Edgar and it will rotate and I won’t ever have to touch it unless I want to delete the tweet out of rotation which is really nice." Taylor Bradford "If you have a Facebook page, you have the option to utilize their scheduler and it’s a really cool tool, it track analytics, it tracks how people interact with your posts. You can see the clicks you can see the likes you can see the comments, that’s really a cool function." Taylor Bradford "If you just like to be organized, then I recommend using the Facebook scheduler, and I can say after, like this is my third or fourth week doing a very specific Facebook schedule, it is working!" Taylor Bradford "If you’re sharing someone else’s content and they come thank you, respond back to them because it means that you are still paying attention, you’re not just taking their content to share because it’s awesome." Taylor Bradford QUOTES BY JENNIFER "I love that with tailwind, you have complete control over your schedule so you get to decide how many times to pin a day, what times you want to pin, they also track when you are being engaged so they will suggest times." Jennifer Salter "I would say Tailwind is a must have if you are serious about your Pinterest game, like if you’re serious about Pinterest, and you want to grow, you’ve got to have Tailwind." Jennifer Salter "[Buffer] is a two click scheduling for Twitter, you can use if for Facebook, they are integrated with Pinterest and as far as I know they are an approved third party, but it’s more complicated than Tailwind is and you can’t mass schedule." Jennifer Salter "I’m sticking with it [Buffer] just for Twitter but its great because if there’s a tweet that I want to share across all of the social media accounts that I manage, all the twitter accounts that I manage, because there’s a couple, I can share them all in one space." Jennifer Salter "If someone shares your post, go over there and thank them because it’s, a) the nice thing to do and also I think actually it helps show your readers not that you were just tagged but that there is something going on over there and it adds to the conversation which means there will be more eyes on that post. And if someone shared your content, you want people to see it." Jennifer Salter RESOURCES AND LINKS MENTIONED Tailwind Buffer Hootsuite Meet Edgar Firefox Pinterest Chrome Twitter Facebook SHOUT-OUTS *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND JENNIFER ONLINE Blog - Busy Being Jennifer Instagram - @BusyBeingJennifer Handmade Biz - Homespun Happiness Facebook - facebook.com/BusyBeingJennifer Twitter - twitter.com/busybeingjenn Shop Facebook - facebook.com/HomespunHappiness Shop Instagram - instagram.com/shophomespunhappiness/ HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

013 INTERVIEW WITH KRISTY WOODSON HARVEY Sep 09, 2015

Show notes

BGC ANNOUNCEMENTS * Welcome to the 13th episode of the Boss Girl Creative Podcast!! Today I'm interviewing design blogger and author, Kristy Woodson Harvey. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA EPISODE AT A GLANCE * Overcoming Obstacles * Becoming an Author * Publishing vs. Indie Route * Looking at Opportunities * Learning Balance * Easiest and Hardest Experiences * Managing Fear * Looking Ahead QUOTES BY TAYLOR "I stumbled on blogging because of the Pioneer Woman. Like I had seen her blog and I literally started binge reading it because I was like ‘wow what is this, I didn’t know these things existed!’ So I totally get like, I never thought in a million year I would be podcasting with you [Kristy] right now!" Taylor Bradford "I have met some of the greatest people in this space…and this has been the best thing as an adult to find female people to chat with you know that have common interests and all that good stuff." Taylor Bradford "It’s all about just do it, just start, just make that first one go away and then you will get comfortable in your own skin and what you are doing, that no matter what it is so if it is public speaking or pitching yourself to a brand or whatever it is, you’re literally holding your own self back so being able to putting one foot in front of the other and just starting." Taylor Bradford "That first no will happen, but then the yes’s will start coming in!" Taylor Bradford QUOTES BY KRISTY "Especially with becoming an author, it’s just a very daunting thing to look at the statistics and see how difficult it really can be to actually you know get published in the way that I wanted to be published…it was kind of scary to even put myself out there and be open to that rejection, that was something I kind of has to fight through and get over." Kristy Woodson Harvey "I’ve always wanted to be a writer I think, even when I was little I was carrying around notebooks and writing down little stories and um, I went to journalism school and I really thought that was what I wanted to do, be a journalist of some sort." Kristy Woodson Harvey "I wanted to be able to look back and say, you know I went for it and this is something I really wanted to achieve and I kind of got that big five New York publishing house dream." Kristy Woodson Harvey "There are so many details that go into bringing a book to life that I wasn’t really aware of until I was in this process and I think it’s amazing." Kristy Woodson Harvey "I think it’s different when you’re writing something with a message that you really want to get out to the world, you know I think if I has been in that situation, maybe the indie route would have made more sense." Kristy Woodson Harvey "On a daily basis you are really having to do a gut check of you know does this work for my audience, is this something my audience is going to like. I think one of the things for my mom and me is this idea was a complete hobby from the very beginning...we were in this for fun and to do things that we love and to share things that we love with our readers who we feel really, really close to. So I think on the blog end it’s easier for us to say no to opportunities that don’t really mesh well because we only want to showcase those things or those designers that we know our readers are going to love and be really excited about." Kristy Woodson Harvey "As a writer there are things that come to you that man and I think three years ago I would have fallen all over that but you know today I only have so much time and there are only so many hours in the day, I think it just kind of comes back to priorities." Kristy Woodson Harvey "It’s amazing to see all these people who work together and build each other up you know that’s what people are doing and it’s amazing how the world can become such a small place in such a great way you know to have friends with common interests just all over the place and feel like we know them so well." "I think managing fear is kind of a practice I mean, I think it’s like you know they say will power is a muscle or self-control is a muscle you know the more you work it the stronger it get and I kind of think it’s the same with fear, the more you face it, the more you dive into and the more it turns out to not be very bad at all." Kristy Woodson Harvey "It’s never going to be the perfect moment...you just have to figure out what it is that you really want and then try to figure out a way to make it happen and I think sometimes those excuses that we use are the reason we can’t do something, and that’s really just the fear getting in." Kristy Woodson Harvey RESOURCES AND LINKS MENTIONED Periscope Instagram SHOUT-OUTS *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* The Pioneer Woman - Ree Drummond Jennifer Weiner Elin Hilderbrand Maghon Taylor Starbucks FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND KRISTY ONLINE Author Blog - KristyWoodsonHarvey.com Design Blog: Design Chic Instagram - @kristywharvey Facebook - Design Chic Twitter - @mydesignchic Pinterest - @mydesignchic Book - Dear Carolina HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

012 INTERVIEW WITH AMY LYNN ANDREWS Sep 02, 2015

Show notes

BGC ANNOUNCEMENTS * Welcome to the 12th episode of the Boss Girl Creative Podcast!! Today I'm interviewing fellow Texan, Amy Lynn Andrews. You may have heard of her famous Useletter®. It's a weekly newsletter that features actionable tips to help your workflow, becoming a better boss girl, and so much more! * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA EPISODE AT A GLANCE * Obstacles in Business/Blogging * The Useletter® * Choosing the right kind of Opportunity that comes your way * How to respond to an Opportunity that isn't a great fit at the time * Setting work/life boundaries & finding balance * Tools to keep flow of work going * How to manage fear in business QUOTES BY TAYLOR "What are you being asked all the time over and over and over. Create a product around that." Taylor Bradford "I love Periscope. It's been a really fun way to just kind of meet your community where they are." Taylor Bradford QUOTES BY AMY "I have a really hard time landing on one thing and sticking with it. So, I get, shiny app syndrome or whatever you want to call it. So all of these social media things are new and exciting and interesting. And I'm like 'oh that looks nice, let me see what that's all about' and I sort of get lost along the way. So it's been really hard for me to stick with one thing and go in that direction." Amy Lynn Andrews "When I started the Useletter®, I don't know what it is about the difference in the writing, it's still writing, but for some reason I'm able to write the Useletter® every week. And over 2 years, I've only missed 2 weeks of sending it out. And that is shocking for me and both of those 2 weeks were actually planned." Amy Lynn Andrews "My biggest obstacle is just sticking to it and being consistent." Amy Lynn Andrews "The way that it call came about (The Useletter®)...I realized, oh my goodness, this whole blogging thing is really becoming more than just blogging. Now we have social media and we have YouTube and of course all of the different platforms on social media. And the stuff you that you need to do and all the changes that come with it all the time. So blogging is much bigger and really we not really bloggers anymore. We're digital content producers." Amy Lynn Andrews "If I can't say yes (to an opportunity), I definitely can get behind this and promote it, then I say no." Amy Lynn Andrews "I like to keep my options open. Generally I'll just say, if I have to say no to something, you know "Thanks for reaching out. Given my current projects, I am going to have pass this time. But please keep me in mind for similar projects down the road and maybe we can collaborate sometime in the future." Amy Lynn Andrews "(Loving your job)...To get to a point where, my goodness, I get to do this every day. And then on top of it, I get paid to do it. Could life be any better?" Amy Lynn Andrews "(Finding balance)...The first thing that comes to mind is we're always in flex. And allowing ourselves to look at the season we are in. And then create your schedule around that." Amy Lynn Andrews "(Finding balance)...Number 2 is for me especially, I need in order to be really super productive, I need to have a really good chunk of time to sort of get into the zone and work for several hours. And then be able to come out of it at the other end. Before I was trying to squeeze work in the nooks and crannies of life. You know, like here's an hour free or here's a couple of hours free, or I've got 10 minutes to go through email or whatever. That's hard. Now I have a full day, once a week, where I leave in the morning and don't come home until late in the evening or afternoon. And I just work all day." Amy Lynn Andrews "Make a list the night before, preparing yourself for what you are going to work on the next day." Amy Lynn Andrews "I think it's important to think big picture." Amy Lynn Andrews "I really have made a point of staying nimble. Which means keeping things running in such a way that I can change really quickly." Amy Lynn Andrews "I'm moving away from blogging as we know it, let's say. And really thinking about what I want to do going forward. Just as blogging has changed so much and there's so many new things on the horizon all of the time. And I don't think people are reading blogs as much as they used to. So I think that we are kind of at this point where we gotta figure out what we are going to do moving forward. Because I don't think that the way we've done it in the past, blogging in general, is really going to keep us all moving forward as we go. There's a lot of microblogging now on social media platforms and of course Podcasting and Video, like we said. So, I'm just in the process of trying to turn around my the whole ship that I started, really." Amy Lynn Andrews RESOURCES AND LINKS MENTIONED Useletter® White Noise App: Rain, Rain Sleep Sounds (iPhone) Pomodoro Technique Periscope YouTube SHOUT-OUTS *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* Kristen Welch - We Are That Family FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND AMY ONLINE Blog - AmyLynnAndrews.com Instagram - @amylynnandrews Facebook - AmyLynnAndrews Twitter - @AmyLynnAndrews Pinterest - @amylynnandrews Hey Amy Show - http://amylynnandrews.com/heyamy/ Useletter® - http://amylynnandrews.com/useletter/ HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

011 - LET'S CHAT ABOUT COLLABORATIONS Aug 26, 2015

Show notes

BGC ANNOUNCEMENTS * Welcome to the eleventh episode of the Boss Girl Creative Podcast!! Today I've got Kirsten Oliphant as my Guest Co-Host and we're talking about Collaborations. Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA EPISODE AT A GLANCE * Beginning to Collaborate * Reasons to Collaborate * Expanding your Community * Expanding your Horizons * Expanding your Opportunities * Different Types of Collaborations * Building Community * Building Brand Awareness ($$) QUOTES BY TAYLOR "The main part [of a tribe] is to be able to bounce ideas back and forth you know sharing contacts and whatever else we need help with, we celebrate each other. It has been a great place as far as connecting and kind of really growing." Taylor Bradford "[My Book Club] it has kind of evolved over the years from trying to figure out what really works and like what’s feasible because you know everybody’s busy and trying to maintain an online book club, what I’ve experienced in person with books clubs is...what keeps the book clubs going is the in person events so trying to figure that out online has been an interesting ride for sure." Taylor Bradford "I think you would just set yourself up to fail if you didn’t kind of have that sitting at the back of your brain that it’s going to change, you know your idea once you first pitch it is one of the things on collaborations because you are able to test ideas and products and you know what’s feasible, what works, what doesn’t work I mean I think that’s the nature of any kind of business regardless of collaboration, but it does allow you to see what works and truly what you’re trying to do with a collaboration is grow...grow in some way and whether it be to grow your community or grow your brand. I mean you are going to grow. So whether it works or doesn’t work it helps you figure out what direction to move or to go, in order to continue to grow." Taylor Bradford "It’s expanding your community when you collaborate." Taylor Bradford "I want the value in the podcast and my listeners to take away something from everything I put out there so yeah, for sure I don’t go into it thinking ‘yeah this is going to push me over the top!’" Taylor Bradford "When you collaborate with someone else, it kind of opens your eyes to see things differently because the person you are collaborating with may view you in a light that you didn’t realize and, I am saying this in a positive way." Taylor Bradford "It almost, in a way, secretly reaffirms that you are on the right path that you are doing what you are supposed to be doing when someone does recognize that in you but you don’t yet see it. That’s a character builder for me is that I know I’m on that right path when someone approaches me and says, ‘I need to learn everything you know.’" Taylor Bradford "What I think bloggers have that no one else has is we have learned the power of our community. We have learned the power of our social media. And we know how to utilize those things to build our brand and build our market and build what we are saying is important to us. And that’s the true power of collaborating...to be able to collaborate maybe with similar paths but you guys can both bring something different to the table." Taylor Bradford "Do you have time to collaborate with somebody? And do they have time to collaborate with you? Because you don’t want to put all of your eggs in the basket and for them to put two. You know you want it to be a 50/50 thing so it benefits both of you, regardless of it’s your idea." Taylor Bradford QUOTES BY KIRSTEN "I blogged in a vacuum, which is to say I did not talk to any other bloggers, I did not know what was going on and I wish now that I did because I just look back at those years and think how much better of a blogger I would be now had I been really learning or talking to other people or implementing things that I know how to implement now." Kirsten Oliphant "The more I hung around with other bloggers and kind of connected with some of those same bloggers at the Blog Elevated conference also, a whole set of new bloggers, I really just started to soak up information like a sponge and not just information. I joined a little tribe of people after the conference and we all had sort of different kind of blogs." Kirsten Oliphant "One of the biggest things to realize as you’re doing [in collaborating] so is that they are going to evolve...sometimes you go into something with one sort of idea in mind of what is will be and then it changes and that’s sort of necessary." Kirsten Oliphant "Sometimes people go into podcasting thinking they are going to blow up because they have big guests and they think the guests will share with their list...but I do know that some people share better than others. I’ll say and I have heard from other podcasters that you know they interview people and it never gets shared." Kirsten Oliphant "Share without expecting things back." Kirsten Oliphant "When you start collaborating with other people and working with them I think you do start to see that value, and other people see the value, and I have started to see value in myself that I didn’t know was there until someone was like, ‘you are so good at this!’" Kirsten Oliphant "I am always learning...I feel like I start to see things differently the more I talk to other people and experts in their fields." Kirsten Oliphant "From the conferences I’ve been to, I get so much value from connecting with other people and the things that come out of that." Kirsten Oliphant RESOURCES AND LINKS MENTIONED Blogger 2 Business Podcast Create If Podcast Blog Elevated Conference Living Well Spending Less: 12 Secrets of the Good Life by Ruth Soukup Podcast Movement Biz Women Rock! Word Press Blogger Twitter Twubs Pinterest SHOUT-OUTS *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* Angela Peters: www.hairsprayandhighheels.net #NoExcuses™ Fitness: www.pinkheelspinktruck.com/health-and-fitness Literary Junkies: www.pinkheelspinktruck.com/literary-junkies Ruth Soukup: www.livingwellspendingless.com Katie Krimitsos: bizwomenrock.com Anne Samoilov: www.fearlesslaunching.com FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND KIRSTEN ONLINE Blog - Kirsten Oliphant Instagram - @kikimojo Facebook - Kirsten S Oliphant Twitter - @kikimojo Pinterest - kikimojo Podcast - Create If Podcast HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

010 INTERVIEW WITH RACHEL MATTHEWS Aug 19, 2015

Show notes

BGC ANNOUNCEMENTS * Welcome to the tenth episode of the Boss Girl Creative Podcast!! Today I'm interviewing Rachel Matthews from A Southern Fairytale. Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Have you seen the BGC Intensive?? * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA EPISODE AT A GLANCE * Overcoming obstacles * Looking back at the beginning * Saying "No" * Easy and hard times as a food blogger * Managing fear in a business * Inspiring BGC * Looking into the future * Current Projects QUOTES BY TAYLOR "I would just rather have someone go find something else to read than cause me problems like you know because we do grow and we do change and that’s the nature of any business and that's what we are, we are businesses." Taylor Bradford "I will share whatever I am talking about, [in] the very first paragraph, I will interject whatever personality I have and whatever commentary I have." Taylor Bradford "We are kind of in a solo business even though we have other bloggers that we can go chat with, this is still our solo business, and you need someone that is not in your world to be able to cushion you." Taylor Bradford "You don’t really want to burn out because this is your job and this is your business that you have been cultivating for so long but you need to be able to kind of renew yourself somehow and how do you do that well, you almost need to force yourself to take a break in order to recharge and be able to continue to put out the compelling content." Taylor Bradford QUOTES BY RACHEL "Really trying to stay true to why I started doing it and staying true to my own voice instead of trying to get caught up in the fads or things that really don’t fall along my voice or my audience or my message which really is a food blog with family on the side." Rachel Matthews "I have found myself saying, ‘well if I just post about this once, then I can kind of maximize on this,’ and it never feels authentic to me." Rachel Matthews "She [a reader] had a point that she sees people jumping on band wagons and all of a sudden they go away from the person that she’s loved reading, I also went and explained to her well we are all growing and sometimes you read a blog for a long time and then the blog goes on a different path because that is where that blogger has gone." Rachel Matthews "You kind of have to realize that sometimes while they’re [readers] there for what the service you’re providing, they are not interested in who you are as a person, so that is an interesting line to walk as a food blogger...is how much personal do you get into and how much do you just stay recipes." Rachel Matthews "Closing the door is never a good idea as far as I believe. Always leave it open and I will tell you something, all PR people of all levels and of all companies talk." Rachel Matthews "My love language is food, hands down and doing this has allowed me to pursue photography which has always been a passion of mine but I never thought would be something that I could do further than a side hobby or a tourist." Rachel Matthews "The hardest [part of blogging] is being a business. Not just doing it for fun, really taking the time and doing the research and continually learning and following all the ever loving different changes of every network and every new thing that comes out." Rachel Matthews "Prayer, really, as cliché or trite as that sounds, when I start to feel like I can’t do this or questioning myself or really just going ‘oh my gosh is this going to be the right decision, am I doing the best for myself, for my family, for everything'...taking a minute and kind of closing everything down, saying a prayer and sometimes going to my husband and saying, ‘okay, help me, let’s talk,’ because he is my biggest sounding board but he's also my biggest supporter." Rachel Matthews "Many more spouses are coming to conferences and seeing the space and getting to understand what happens, and seeing the power behind it. And also for how far that this space has come, and how many people are coming out of this with radio shows and TV shows and books, cookbooks, all of these amazing experiences and the way that they are being kind of rocketed into the stratosphere has really made more people step back and go "oh"." Rachel Matthews "Be authentic, be kind, and lift others up because if we don’t do those things and we don’t put that out there, what kind of world are we creating for ourselves but what are we leaving for those that come behind us." Rachel Matthews RESOURCES AND LINKS MENTIONED The Beauty of Different by Karen Walrond Mom 2.0 Summit Facebook Twitter Pinterest Instagram Periscope YouTube SHOUT-OUTS *Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.* Nutella Kristen Doyle: www.dineanddish.net Karen Walrond: www.chookooloonks.com/blog Lulu Lemon: www.lululemon.com Ooh La La Sweets: www.ohlalasweets.com Farrah Braniff: www.farrahbraniff.com Jill Krause: www.babierabies.com Amy Locurto: www.livinglocurto.com California Avocado Commission: www.californiaavocado.com FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND RACHEL ONLINE Blog - A Southern Fairytale Instagram - @sthrnfairytale Facebook - A Southern Fairytale Twitter - @sthrnfairytale Pinterest - asouthernfairytale HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

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