And So... - TopPodcast.com

EPISODE 379 - WHY YOU NEED A MARKETING STRATEGY Sep 14, 2022

Show notes

This week, I'm continuing the business trifecta series with why you need a marketing strategy. I walk you through the phases of creating the foundation to your marketing strategy and then guide you through a blueprint of next steps.

INSIDE THIS EPISODE

🖤 Marketing Strategy Defined

🖤 The Phases of Crafting a Marketing Strategy

🖤 Why Marketing Strategy is Your Megaphone

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* HIRE ME: Back Pocket VIP Coaching

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!

* RESOURCE: Contract Templates for your Business

EPISODES YOU MIGHT ALSO ENJOY

EPISODE 378 - WHY YOU NEED A BUSINESS STRATEGY

EPISODE 369 - 8 THINGS I WISH I DID DIFFERENTLY AT THE LAUNCH OF THIS BUSINESS

EPISODE 329 - HOW TO PUT YOUR BIZ ON AUTO PILOT

EPISODE 279 - UNCONVENTIONAL IS THE NEW CONVENTIONAL

EPISODE 179 - HOW TO MARKET YOUR BUSINESS OR BLOG (PART 1)

EPISODE 079 - MOVING YOUR BRAND FORWARD

FIND TAYLOR ONLINE

Blog - The House of Sugar Creek

Instagram - @taylorlbradford

Facebook - bossgirlcreative

Pinterest - thehouseofsugarcreek

Twitter - @taybradfordblog

YouTube - The House of Sugar Creek

EPISODE 378 - WHY YOU NEED A BUSINESS STRATEGY Sep 07, 2022

Show notes

Last week, I touched on the business trifecta: business strategy, brand strategy & marketing strategy. This week, I'm diving further into why you need a business strategy and the questions you need to answer for your business that will guide you in creating a solid business strategy.

INSIDE THIS EPISODE

🖤 Business Strategy Defined

🖤 Questions to Ask Yourself

🖤 Why Business Strategy is Important

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* HIRE ME: Back Pocket VIP Coaching

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!

* RESOURCE: Contract Templates for your Business

EPISODES YOU MIGHT ALSO ENJOY

EPISODE 377 - BUSINESS, BRAND & MARKETING STRATEGY 101

EPISODE 368 - EXCLUSIVE SNEAK - THE FIRST CHAPTER OF MY BOOK

EPISODE 328 - HOW TO CREATE THE PERFECT CLIENT EXPERIENCE

EPISODE 278 - THE IMPORTANCE OF BRAND PHOTOS

EPISODE 178 - INCREASING YOUR SALES

EPISODE 078 - AN INSTAGRAM JOURNEY WITH LAUREN MCBRIDE

FIND TAYLOR ONLINE

Blog - The House of Sugar Creek

Instagram - @taylorlbradford

Facebook - bossgirlcreative

Pinterest - thehouseofsugarcreek

Twitter - @taybradfordblog

YouTube - The House of Sugar Creek

EPISODE 377 - BUSINESS, BRAND & MARKETING STRATEGY 101 Aug 31, 2022

Show notes

The trifecta of business...having a business strategy, brand strategy & marketing strategy. You cannot simply skip to the marketing strategy if you haven't figured out the first two in the line up. Tune in to find out how and why you need to have these 3 strategies. And also which has to come first before the others can be strategized.

INSIDE THIS EPISODE

🖤 Why the 3 Strategies

🖤 What Strategy Comes First: Business Strategy, Brand Strategy or Marketing Strategy

🖤 Why Having These Strategies in Place is Important

🖤 Why is There an Order to these Strategies

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* HIRE ME: Back Pocket VIP Coaching

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!

* RESOURCE: Contract Templates for your Business

EPISODES YOU MIGHT ALSO ENJOY

EPISODE 376 - WHY I DELETED MY ENTIRE EMAIL LIST

EPISODE 367 - HOW TO MAXIMIZE YOUR TIME DURING A SLOW SEASON

EPISODE 327 - HOW TO FIND TIME FOR YOUR SIDE HUSTLE

EPISODE 277 - DON'T FALL PREY TO THESE ENTREPRENEUR PITFALLS

EPISODE 177 - FINDING MINDSET SHIFTS

EPISODE 077 - AFFILIATE MARKETING TIPS FOR THE HOLIDAYS

FIND TAYLOR ONLINE

Blog - The House of Sugar Creek

Instagram - @taylorlbradford

Facebook - bossgirlcreative

Pinterest - thehouseofsugarcreek

Twitter - @taybradfordblog

YouTube - The House of Sugar Creek

EPISODE 376 - WHY I DELETED MY ENTIRE EMAIL LIST Aug 24, 2022

Show notes

I'm spilling the beans on why I recently deleted my entire email list. Tune in to listen and find out why it's important to not only grow your list but why you need to manage your list as well!

INSIDE THIS EPISODE

🖤 Why I Deleted My Entire List

🖤 How to Delete a Cold List

🖤 How to Manage Your List

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* HIRE ME: Back Pocket VIP Coaching

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!

* RESOURCE: Contract Templates for your Business

EPISODES YOU MIGHT ALSO ENJOY

EPISODE 375 - THE IMPORTANCE OF A MORNING ROUTINE

EPISODE 366 - HOW TO PERFORM A MID-YEAR REVIEW

EPISODE 326 - WHAT NOT TO FORGET WHEN STARTING A BUSINESS

EPISODE 276 - WHAT ARE YOU REALLY SELLING?

EPISODE 176 - OVERCOMING ROADBLOCKS

EPISODE 076 - WHERE TO START IN GOOGLE ANALYTICS

FIND TAYLOR ONLINE

Blog - The House of Sugar Creek

Instagram - @taylorlbradford

Facebook - bossgirlcreative

Pinterest - thehouseofsugarcreek

Twitter - @taybradfordblog

YouTube - The House of Sugar Creek

EPISODE 375 - THE IMPORTANCE OF A MORNING ROUTINE Aug 17, 2022

Show notes

A morning routine changed my life. And I know it will change yours. Tune in to find out the why behind having a morning routine and then start crafting your own!

INSIDE THIS EPISODE

🖤 Why a Morning Routine

🖤 How to Create a Morning Routine

🖤 What to Include in a Morning Routine

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* HIRE ME: Back Pocket VIP Coaching

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!

* RESOURCE: Contract Templates for your Business

EPISODES YOU MIGHT ALSO ENJOY

EPISODE 374 - HOW TO PERFECT YOUR CONTACT PAGE

EPISODE 365 - FREEDOM FROM FEAR

EPISODE 325 - HOW TO FIND YOUR DREAM LIFE

EPISODE 275 - WHEN LIFE THROWS YOU A CURVE BALL

EPISODE 175 - INVESTING IN A BRANDING PHOTOSHOOT

EPISODE 075 - FAVORITE WORDPRESS PLUGINS

FIND TAYLOR ONLINE

Blog - The House of Sugar Creek

Instagram - @taylorlbradford

Facebook - bossgirlcreative

Pinterest - thehouseofsugarcreek

Twitter - @taybradfordblog

YouTube - The House of Sugar Creek

EPISODE 374 - HOW TO PERFECT YOUR CONTACT PAGE Aug 10, 2022

Show notes

Wrapping up the Website Page series with perfecting your Contact page on your website. Your contact page is a vessel that can jump-start your sales funnel. It's necessary for all websites, regardless of what you may or may not offer. Tune in to find out what needs to be included!

INSIDE THIS EPISODE

🖤 Why Your Contact Page Matters

🖤 What to Include

🖤 Why You Should Include Specific Things

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* HIRE ME: Back Pocket VIP Coaching

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!

* WORKSHOP: Sign up for my Website Refresh Workshop

* RESOURCE: Contract Templates for your Business

EPISODES YOU MIGHT ALSO ENJOY

EPISODE 373 - LEGAL PAGES YOU MUST HAVE ON YOUR WEBSITE

EPISODE 364 - PINTEREST TIPS

EPISODE 324 - WHY YOU SHOULD ROLL OUT YOUR OWN RED CARPET

EPISODE 274 - WHY YOUR WHY IS SO IMPORTANT

EPISODE 174 - INTRODUCING PINTEREST COMMUNITIES

EPISODE 074 - DO NOT RINSE & REPEAT

FIND TAYLOR ONLINE

Blog - The House of Sugar Creek

Instagram - @taylorlbradford

Facebook - bossgirlcreative

Pinterest - thehouseofsugarcreek

Twitter - @taybradfordblog

YouTube - The House of Sugar Creek

EPISODE 373 - LEGAL PAGES YOU MUST HAVE ON YOUR WEBSITE Aug 03, 2022

Show notes

The non-sexy parts of your website are one of the most important parts of your website: the legal pages. These are made up of your Privacy Policy, Disclaimers, Disclosures and your Terms & Conditions. Tune in to this episode to learn all about these super important pages of your website!

INSIDE THIS EPISODE

🖤 The Sexy Stuff of Your Website

🖤 Legal Sections to Include

🖤 Why It's Important

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* HIRE ME: Back Pocket VIP Coaching

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!

* WORKSHOP: Sign up for my Website Refresh Workshop

* RESOURCE: Contract Templates for your Business

EPISODES YOU MIGHT ALSO ENJOY

EPISODE 372 - HOW TO PERFECT YOUR OFFERINGS PAGE

EPISODE 363 - A PROCESS FOR SETTING UP A FUNNEL

EPISODE 323 - WHY YOU SHOULD PERFORM A WEBSITE AUDIT

EPISODE 273 - SO YOU WANT TO LAUNCH SOMETHING?

EPISODE 173 - THINGS YOU SHOULD KNOW ABOUT RUNNING A BLOG

EPISODE 073 - WHY YOU SHOULD ATTEND A CONFERENCE

FIND TAYLOR ONLINE

Blog - The House of Sugar Creek

Instagram - @taylorlbradford

Facebook - bossgirlcreative

Pinterest - thehouseofsugarcreek

Twitter - @taybradfordblog

YouTube - The House of Sugar Creek

EPISODE 372 - HOW TO PERFECT YOUR OFFERINGS PAGE Jul 27, 2022

Show notes

PODCAST EPISODE SYNOPSIS

Your offerings page (or services pages) is a place for you to share what it is that you sell/offer. It's comprised of 8 areas of focus that allow you to drill down and speak to the solution you offer. Tune in to hear how to setup an ideal offerings page that will attract your ideal client & offer the solution they are seeking.

INSIDE THIS EPISODE

🖤 The Anatomy of an Offerings Page

🖤 The Sections That Matter

🖤 Why It's Important

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* RESOURCE: Need Website Hosting Services? RFE Hosting

* HIRE ME: Back Pocket VIP Coaching

* JOIN THE INNER CIRCLE: Sign up here!!

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!

* WORKSHOP: Sign up for my Website Refresh Workshop

EPISODES YOU MIGHT ALSO ENJOY

EPISODE 371 - HOW TO PERFECT YOUR ABOUT PAGE

EPISODE 362 - WHY CONTENT STRATEGY MATTERS

EPISODE 322 - FRIENDSHIP BREAKUPS & HOW TO BE A BETTER FRIEND

EPISODE 272 - 5 REASONS YOU SHOULD BE CREATING UNIQUE CONTENT

EPISODE 172 - NITTY GRITTY INTERVIEW WITH JENNY MELROSE

EPISODE 072 - BEFORE YOU LAUNCH

FIND TAYLOR ONLINE

Blog - The House of Sugar Creek

Instagram - @taylorlbradford

Facebook - bossgirlcreative

Pinterest - thehouseofsugarcreek

Twitter - @taybradfordblog

YouTube - The House of Sugar Creek

EPISODE 371 - HOW TO PERFECT YOUR ABOUT PAGE Jul 20, 2022

Show notes

PODCAST EPISODE SYNOPSIS

Your about page is a glimpse into you through your ideal customer's eyes. It needs to tell their story through your story. Press play to find out what I mean and learn the key components needed on your About Page that will better speak to your ideal customer.

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* RESOURCE: Need Website Hosting Services? RFE Hosting

* HIRE ME: Back Pocket VIP Coaching

* JOIN THE INNER CIRCLE: Sign up here!!

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!

* WORKSHOP: Sign up for my Website Refresh Workshop

EPISODES YOU MIGHT ALSO ENJOY

EPISODE 370 - HOW TO PERFECT YOUR WEBSITE HOMEPAGE

EPISODE 361 - EMAIL MARKETING NURTURE SEQUENCE EXPLAINED

EPISODE 321 - WHY YOU NEED A PRODUCT TO SELL

EPISODE 271 - LEGAL STUFF & YOUR BIZ WITH CAROLINE FOX

EPISODE 171 - HOW TO KICK THE OVERWHELM

EPISODE 071 - BUSTING THROUGH OVERWHELM

FIND TAYLOR ONLINE

Blog - The House of Sugar Creek

Instagram - @taylorlbradford

Facebook - bossgirlcreative

Pinterest - thehouseofsugarcreek

Twitter - @taybradfordblog

YouTube - The House of Sugar Creek

EPISODE 370 - HOW TO PERFECT YOUR WEBSITE HOMEPAGE Jul 13, 2022

Show notes

The most important sections of your website homepage include the following: introduction section, offerings section, about section, newsletter sign-up section, and finally an "extras" section. Tune in to find out the key components to each of these website homepage sections & get to updating your homepage ASAP so you'll better attract your ideal client!

INSIDE THIS EPISODE

🖤 The Anatomy of a Homepage

🖤 The Sections That Matter

🖤 Boss Girl Creative's Example

RESOURCES MENTIONED

**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**

* RESOURCE: My SEO Course >> Unlocking Your SEO Potential

* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl

* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man

* RESOURCE: Need Website Hosting Services? RFE Hosting

* HIRE ME: Back Pocket VIP Coaching

* JOIN THE INNER CIRCLE: Sign up here!!

* MY COURSES: click here to get to my courses

* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek

* RESOURCE: Try Canva Pro, Free for 30 Days!

* RESOURCE: Get organized with Evernote!

* PATREON: Join my Support Squad Family!

* MY BOOK: Snag a copy!