AM/PM Podcast

Latest Episodes:

#538 - Fix These Amazon PPC Mistakes Before Q4 Jul 18, 2026

Show notes

Most sellers waste ad spend without realizing why. Discover the Amazon PPC strategies, budget shifts, and Amazon Ads features that could make your campaigns more profitable.

Amazon PPC can quickly become overwhelming. Sellers are constantly choosing between more keywords, more products, higher bids, new ad formats, and increasingly complex targeting options. But according to Paige Plevyak, Senior Retail Media Manager at Pacvue, better advertising does not begin with more tactics. It begins with a stronger foundation.

In this episode of the AM/PM Podcast, host Carrie Miller and Paige break down some of the biggest advertising mistakes sellers make, including spreading budgets across too many keywords and ASINs, adjusting bids too frequently, and launching campaigns without a clearly defined goal. Paige explains why sellers with limited budgets should often concentrate on five to ten priority keywords, focus spending on hero products, and use long-tail search terms to build momentum in competitive categories.

The conversation also explores when sellers should use Sponsored Products versus Sponsored Brands video, how Amazon Marketing Cloud audiences can improve targeting, and which newer Amazon advertising features may be worth testing. Paige also shares practical advice for recovering after a long stockout, increasing keyword impression share, managing product variations, and deciding when to prioritize immediate profitability over broader visibility.

The biggest takeaway is that strong PPC performance rarely comes from constantly chasing the newest feature. It comes from understanding your goals, focusing your resources, and giving your campaigns enough time and data to work. Build the right foundation first, and every optimization you make afterward becomes more intentional, measurable, and scalable.

(Time Stamps) -

In episode 538 of the Serious Sellers Podcast, Carrie and Paige discuss:

00:00 - Introduction
01:26 - Paige Plevyak’s Retail Media Background
03:02 - The Biggest Amazon PPC Mistakes
04:10 - Choosing Keywords Without Overspending
07:53 - Where Sellers With Limited Budgets Should Focus
09:10 - Prioritizing Hero Products and Variations
12:01 - Sponsored Products vs. Sponsored Brands Video
15:39 - Amazon Advertising Features Worth Testing
18:10 - Using AMC Audiences and Bid Boosts
19:38 - Preparing Your PPC Strategy for Q4
27:15 - How Often Sellers Should Adjust Bids
34:13 - Rebuilding Sales After a Long Stockout

#537 - Helium 10's New MCP, Keyword Searches NOT Dead, & TikTok Bans AI | Weekly Buzz 7/16/26 Jul 16, 2026

Show notes

Helium 10 releases a super-powerful MCP that will revolutionize the way you manage your Amazon accounts. New data shows that AI and Alexa for shopping have not decreased the number of people using the Amazon search bar to enter keywords.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Helium 10’s new MCP is changing the way Amazon sellers research, analyze, and take action on marketplace data by connecting Helium 10 directly with AI tools like Claude and ChatGPT. Now available to Diamond and above users, the Helium 10 MCP lets sellers ask natural-language questions and instantly pull insights from tools like Black Box, Cerebro, Brand Analytics, Keyword Tracker, and Helium 10 Ads, without manually downloading reports or switching between multiple dashboards. In this episode, Bradley Sutton shows how sellers can uncover product opportunities, analyze competitor keyword rankings, review historical Brand Analytics and Cerebro data, and build smarter advertising strategies in minutes instead of hours.
For more Helium 10 MCP strategies, skills, and advanced seller workflows, follow Bradley on Instagram: https://www.instagram.com/serioussellerspodcast/ and follow Bradley Sutton on LinkedIn: https://www.linkedin.com/in/h10bradley/

TikTok Shop Bans AI Voices From Live Commerce Streams: Violations Now Dent Account Health Score

https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm
New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa!
Bradley Sutton breaks down a new Helium 10 research study analyzing whether Rufus, now Alexa for shopping, has significantly changed how shoppers search for products on Amazon. Despite the growing conversation around AI replacing traditional keyword search, the data shows that Amazon search volume, clicks, and conversion behavior have remained largely consistent from 2024 through 2026, with no major shift away from keyword-based shopping. While Alexa for shopping may be useful for product discovery when shoppers are unsure what they want, Bradley explains that most buyers still use the search bar when they already know what they are looking for, making keyword research and listing optimization just as important as ever. The key takeaway: sellers should not ignore Rufus/Alexa for Shopping optimization, especially for listing questions and product-page interactions, but traditional keywords are far from dead.
To see the full breakdown and data behind this study, read Bradley’s full blog here: https://www.helium10.com/blog/breaking-news-amazon-keyword-search-is-alive-well/
Amazon Seller Central News: Use new pallet delivery ship option for your business customers
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRDhCQUg1UlkyV1hGQkE1
New Feature Alert! Helium 10 now shows Keyword Tracker data directly on Amazon product pages via the Chrome extension. View search volume, organic and sponsored ranks, and track products or competitors instantly without leaving the page.

Amazon has released the session lineup for Amazon Accelerate 2026, happening this September in Seattle, and Helium 10 will be there with Bradley Sutton speaking on stage, Carrie attending, and a booth for sellers to visit. Sellers can register at h10.me/accelerate using their Seller Central account and use discount code heliumsellercomp to save on the regular ticket price. If you’re attending, make sure to stop by the Helium 10 booth and take advantage of Amazon’s Seller Cafe for help with account or support issues that have been difficult to resolve.

In episode 537 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:00 - Introduction
00:46 - Helium 10's MCP Is Now Live!
10:28 - TikTok Shop Bans AI Voices
12:14 - New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa!
20:46 - You Can Now Ship Pallets To Customers!
21:48 - New Way To Track Keywords On Amazon Listings
23:59 - Amazon Accelerate Discount Code

#536 - Q4 Holiday Deadlines Are Here! New Buy Box Changes & Ways to Cut Return and Storage Costs | Weekly Buzz 7/9/26 Jul 09, 2026

Show notes

Amazon announces Q4 holiday deal and inventory deadlines, new changes to the featured offer or buy box eligibility, and new ways to reduce return and storage costs.

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Seller Central: Holiday 2026: Same fees, same eligibility, earlier deadlines
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1g0VUNBUjQ3N1RSR0VZ
New Claude Skill for Listing and PPC Optimization
https://pages.helium10.com/amazonlisting-skill-opt?utm_source=youtube&utm_medium=video&utm_campaign=listing_skill
Amazon Seller Central: Updates to Featured Offer eligibility requirements
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0ZTV0tCQlNSSkRSQzg2
Amazon Seller Central: Reduce return costs with returnless resolutions
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTTRWUllGS1JKNkxQNTRR
Amazon Seller Central: Send to Global Warehousing and Distribution and get 30 days of free storage
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMllVUUI2MjZXRzY2NEdE

In episode 536 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

00:00 - Introduction
00:43 - Holiday 2026 Deal and Inventory Deadlines
04:07 - New Claude Skill for Listing and PPC Optimization
10:14 - Updates to Amazon Featured Offer or Buy Box
11:32 - How to Track Top Clicked Amazon Products Over Time
14:38 - Returnless Option to Reduce Return Costs
16:24 - 30 Days Free Global Warehousing and Distribution

#535 - The Repeat Purchase Strategy That Built A $20M Brand Jul 04, 2026

Show notes

What separates short-term Amazon sales from long-term brand growth? Learn the repeat purchase strategy behind a $20M brand and how sellers can use it.

In this episode of the AM/PM Podcast, host Carrie Miller welcomes Jason McLellan of Prime Team Agency to break down the customer retention strategy behind VitaCup’s growth into a $20 million Amazon and omnichannel brand. Jason shares how Amazon started as VitaCup’s smallest sales channel at around $2 million, then became a major driver of the business by using a different way of thinking: focusing less on cheap customer acquisition and more on which products created loyal, repeat buyers.

Jason explains how the VitaCup team used cohort data and product repeat rates to understand which ASINs were truly worth investing in. Some products looked like winners because they had low CPCs, strong conversions, and high demand, but the data showed that customers were not coming back. Meanwhile, products like Genius Coffee were more expensive to advertise, but they attracted customers who were more likely to repurchase, move into Subscribe & Save, and increase lifetime value.

Carrie and Jason also discuss how sellers can apply this thinking beyond consumables. Whether you sell supplements, food and beverage, lifestyle products, starter kits, or products with replenishable components, the key is understanding how one purchase can lead to the next. Jason shares practical strategies around Subscribe & Save coupons, AMC audiences, DSP retargeting, cross-selling, virtual bundles, multi-packs, listing optimization, and using tools like Helium 10 to make smarter decisions.

The biggest takeaway from this episode is that real Amazon growth is not just about chasing more sales; it is about building a business that customers keep coming back to. When sellers understand their repeat purchase data, they can stop wasting ad dollars on short-term wins and start building a brand with predictable revenue, stronger customer relationships, and long-term profitability. The brands that win are not always the ones that acquire the cheapest customer, but the ones that acquire the right customer and give them a reason to stay.

In episode 535 of the AM/PM Podcast, Carrie and Jason discuss:

00:00 - Introduction
01:52 - Jason McLellan’s VitaCup Growth Story
03:05 - Using Cohorts And Product Repeat Rates
04:39 - Applying LTV Strategy Beyond Consumables
06:24 - The Tale Of Three ASINs
09:49 - Why Low CPC Products Can Be Misleading
11:03 - Shifting Ad Spend Toward Repeat Purchases
12:32 - Reaching 30% Subscribe & Save Volume
15:06 - Using Math As Your Amazon North Star
18:20 - Reading Cohort Retention Data
20:35 - Turning Acquisition Into Subscribe & Save
23:18 - Cross-Selling To Existing Customers
24:53 - Virtual Bundles And Multi-Pack Strategy
27:19 - How Helium 10 Helped VitaCup
30:34 - Listing Optimization And Testing
34:27 - Avoiding Multi-Pack Cannibalization

#534 - Prime Day Winners, New Seller Security & Review Policy Changes | Weekly Buzz 7/2/26 Jul 02, 2026

Show notes

The full four-day Prime Day event results are in, Seller Central is becoming more secure, and TikTok Shop updates its incentivized review policy.

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon’s Prime Day drives online sales in the US up 9.3%
https://www.retaildive.com/news/amazon-prime-day-online-us-sales-numbers-grow-2026/823973/

Amazon Prime Day Live Tracker 2026 by Numerator
https://www.numerator.com/prime-day/
New Claude Skill by Helium 10
https://pages.helium10.com/kwskillopt?utm_source=carrie&utm_medium=social&utm_campaign=keyword_skill
Passkeys coming to Amazon Seller Central in July
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FUOTRBWlVaWkVTQTQ4
TikTok Shop Incentives Review Policy Update
https://seller-us.tiktok.com/university/essay?knowledge_id=4451321470682882&lang=en
New business hour delivery requirement for seller-fulfilled shipments
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1VTVdMTURLWjRNWFlC

In episode 534 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:00 - Introduction
00:44 - Prime Day 4 Day Event Results are In
04:23 - New Claude Skill by Helium 10
06:16 - Passkeys Coming to Seller Central
08:22 - TikTok Shop Incentives Review Policy Update
10:19 - Amazon Review Download Hack Using TikTok Shop
11:47 - New Business Hour Delivery Required for Seller Fulfilled Shipments

#533 - Day 1 of Prime Day Event Results, New EU Import Rules & Amazon Accelerate | Weekly Buzz 6/24/26 Jun 25, 2026

Show notes

Day one of the Prime Day event results are in, Amazon accelerated dates, and more info on the EU low value shipment rules. These and more buzzing news on this episode!

Amazon’s Prime Day kickoff was the biggest online shopping day of 2026
https://www.retailbrew.com/stories/amazons-prime-day-kickoff-was-the-biggest-online-shopping-day-of-2026
New Feature Alert! Helium 10’s MCP connector lets you pull data into Claude to build custom dashboards, analyze competitor keywords, and combine Cerebro, PPC, Profits, and Brand Analytics insights.
More info on EU Import Rules: Starting July 1, 2026, the EU will remove the duty exemption for low-value imports, adding a mandatory €3 customs duty per item or tariff line for shipments under €150 entering the EU from outside Europe. Amazon says FBA remote fulfillment sellers will see this added at checkout, while FBM sellers should review pricing, approved carriers, IOSS details, and fulfillment options like Pan-European FBA to avoid surprises.
Amazon Seller Central: Get instant freight quotes and book cross-border shipments in the new portal
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0haNEJNUlRWUENSU0pS
Amazon Seller Central: Register to book Seller Café appointments for Seller Growth Summit
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWU41MjdYRE5FQ1lTWEhK

Seller Growth Summit by Amazon on July 16, 2026 at New York Marriott Marquis, New York, NY https://www.sellergrowthsummit.amazon/event/741dcaae-344f-4c53-a324-bcf894bf9c64/about

In episode 533 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:00 - Introduction
00:42 - First Day of Prime Day Results are In
01:57 - New Feature Alert: Helium 10 MCP
04:43 - More info on EU Import Rules
07:28 - Automate PPC Bids Based on Keyword Rank
12:43 - Amazon Accelerate & Seller Cafe Registrations
14:00 - New Amazon Global Logistics Portal
14:38 - Seller Cafe Registrations at Seller Growth Summit Are open

#532 - Amazon Image and Listing Strategies Jun 20, 2026

Show notes

Could one image change unlock more clicks and sales? Learn how Amazon sellers are using AI, split testing, and shopper feedback to stop guessing.

What if the biggest improvement to your Amazon listing was not a new product, a lower price, or a bigger ad budget, but a better creative decision? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Daniela Bolzmann of Mindful Goods, Justin Chen of PickFu, and Kamaljit Singh of AMZ One Step to break down how Amazon sellers can use AI, split testing, and real shopper feedback to build listing images that convert.

The conversation dives into where AI fits into the creative process and where human judgment still matters. Kamal shares how AI can help generate image concepts, analyze competitors, and speed up the creative workflow, while still needing real product photography and design polish for products with small details. Daniela emphasizes that great creative starts with data, not guessing, and that brands should use AI as a tool for smarter iteration rather than a replacement for strategy.

The panel also breaks down why split testing is no longer optional for serious Amazon sellers. Justin explains how sellers can test main images, secondary images, videos, and even competitor comparisons before making changes live on Amazon. Instead of risking sales with untested creative, sellers can use feedback from real shoppers to understand what actually drives clicks, builds trust, and helps products stand out in crowded search results.

From storefront optimization to A+ Content, Rufus/Alexa readiness, video testing, and AI-generated ads, this episode is packed with practical ways to make smarter creative decisions. The inspiring lesson is simple: the sellers who grow are not always the ones with the biggest budgets, but the ones willing to test, learn, and improve. When you combine data, creativity, AI, and customer feedback, every listing becomes an opportunity to build something stronger.

In episode 532 of the AM/PM Podcast, Bradley, Daniela, Justin, and Kamal discuss:

00:00 - Introduction
01:04 - Meet The Listing Creative Experts
03:44 - Using AI And Photography Together
05:59 - Why Data Should Guide Creative Decisions
08:08 - Split-Testing Main Images Before Going Live
11:24 - What Real Shoppers Notice In Listing Images
13:15 - Testing Images Against Competitors
16:38 - Building An Amazon Image Stack With AI
18:48 - Main Images Vs. A+ Content
24:39 - Storefront Tests That Improve Conversions
29:30 - PickFu Vs. Amazon Manage Your Experiments
36:19 - Optimizing Listings For Rufus And Alexa for Shopping

#531 - Amazon REDUCING Fees? | TikTok Shop Expansion in EU | Weekly Buzz 6/18/26 Jun 18, 2026

Show notes

Amazon is further reducing fees for some sellers who launch products. TikTok shop is going live in four new countries. Walmart has a new program to ship products to Mexico. These and more buzzing news on today's episode!

Get increased New Selection Program (2026) benefits starting July 30
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUo0VzhKUFVKN01IWk5D
TikTok Shop launches in four new European markets in June
https://grandeconsumo.com/en/tiktok-shop-chega-a-quatro-novos-mercados-europeus-em-junho/
New Feature Alert! Helium 10 MCP is now available for Elite members, letting sellers connect Helium 10 data directly to Claude to analyze product opportunities, competitor keywords, profit and loss, wasted ad spend, and more without downloading spreadsheets manually. The tool can turn time-consuming tasks into quick AI-powered workflows, and it’s expected to roll out to Diamond members soon.
Upload country-specific images directly in Image Manager
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWlNCSjJEWkw0WVA3Nzk5
Walmart Opens Walmart.com to Mexican Customers
https://www.grocerytradenews.com/walmart-mexico-e-commerce-expansion/
Quick note: Helium 10 MCP is currently available first to Elite members, with Diamond access expected to roll out soon. If you want early access to this time-saving AI workflow, upgrade to the Diamond plan now and use code SSP20 for 20% off for six months, or SSP10 for 10% off for life.

In episode 531 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:00 - Introduction
00:40 - Amazon REDUCING Fees?
06:29 - 4 New TikTok Shop Marketplaces
07:21 - Long-Awaited Helium 10 MCP
11:05 - Amazon Image Manager Update
12:48 - Free Amazon PPC Training
14:54 - Walmart NARF?
17:11 - Waitlist for MCP

#530 - Top 10 Completely Unique Amazon & TikTok Shop Strategies – Part 5 Jun 13, 2026

Show notes

In this episode, learn 10 Amazon and TikTok Shop strategies using Helium 10 to automate ads, find hidden product opportunities, analyze keywords, and improve profitability.

What if some of the biggest Amazon and TikTok Shop opportunities are hiding in places most sellers never check? In this episode of the AM/PM Podcast, Bradley Sutton, Carrie Miller, and Shivali Patel break down 10 unique strategies designed to help sellers save time, uncover hidden data, and make smarter decisions across Amazon and TikTok Shop.

The episode starts with advanced Amazon advertising strategies, including how to automatically adjust bids based on keyword rank and how sellers can use historical Brand Analytics data to see which products consistently won clicks and purchases for important keywords. These strategies can help sellers protect ranking, improve targeting, and better understand who their real competitors are over time.

The conversation also dives into product research and listing insights, including the “zombie hunter” method for finding out-of-stock products that used to generate strong sales. Carrie also shows how sellers can quickly uncover top keywords from Amazon search results, while Shivali explains how to use seller country data and TikTok Chrome Extension insights to better evaluate competition and customer demand.

For sellers expanding into TikTok Shop, this episode also covers how to manage TikTok ads more efficiently, estimate profitability across different fulfillment methods, and decide whether a product is worth testing on the platform. The closing message is clear: sellers who know where to find hidden data, automate smarter, and act on overlooked opportunities can make better decisions faster. If you are selling on Amazon, TikTok Shop, or both, this episode is packed with strategies worth implementing.

In episode 530 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss:

00:00 - Introduction
01:54 - Keyword Rank Rule Ads
07:05 - Black Box Zombie Hunter
10:15 - TikTok Chrome Extension
11:41 - Black Box Historical ABA For Keywords
14:39 - Xray Keywords
16:33 - Country Of Origin Chrome
18:25 - Elite Trainings
21:19 - Follow Up Timing Scheduling
23:37 - TikTok Ads
25:55 - TikTok Profitability Calculator

#529 - Amazon Listing Title Armageddon? (Or Fake News?) & Walmart and TikTok Shop "Prime Days" | Weekly Buzz 6/11/26 Jun 11, 2026

Show notes

The most in-depth discussion on this new Amazon title change that everybody is up in arms about. But spoiler alert, I think it's not a big deal at all. This and more on this Weekly Buzz episode!

Updates to improve your Amazon product titles begin on July 27
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW
Walmart finally revealed its sale dates—and it starts before Prime Day
https://www.usatoday.com/story/shopping/deals/retailers/walmart/2026/06/08/walmart-summer-sale-2026-dates-announced/90467677007/
Register now for Amazon Accelerate 2026 and save $100
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0xKRDNINjJFSjk1QlJV
Helium 10’s free Amazon Search Anomaly tracker recently detected the biggest spike in Amazon Search Anomalies since March 2026, which may explain sudden ranking drops, de-indexing, or sales/page view dips across multiple listings. Sellers can check their Keyword Tracker and sign up at h10.me/asa to get notified when these anomalies happen, even though the main solution is simply to wait for Amazon to resolve them.
Bradley recommends binge-watching his two-part Maldives Honeymoon Launch Strategy episodes, covering Rufus or Alexa for Shopping, product research, and the exact launch steps that helped him reach page one for nearly all main keywords within one week. He also reminds sellers that while there is no immediate “Amazon listing title Armageddon,” they may need to take action by July 27th.

In episode 529 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:00 - Introduction
00:40 - Amazon Listing Title Armageddon?
21:57 - Walmart, Target, TikTok Shop "Prime Days"
22:47 - Catching Multi-Market Amazon Hijackers
25:14 - Amazon Accelerate 2026 Registration Open
26:19 - Amazon Search Shuffle Back
29:22 - 2026 Amazon Launch Guide

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