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    Business

    AI Explored

    This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.

    Show notes at Socialmediaexaminer.com/aipod

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    Copyright: © Social Media Examiner

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    Latest Episodes:
    How to Build Your Own AI Apps (No Coding Required) Sep 29, 2026
    Show notes

    Are you spending too much every month on software subscriptions that don’t actually fit the way your business works? I interview Erika Stanley to learn how to brainstorm, build, and launch custom AI apps that replace expensive software, even with zero technical background.

    • Why Business Owners Are Building Custom AI Apps Instead of Buying Software
    • Start With the Minimum Viable Product Mindset
    • Brainstorming and Creating a Product Requirements Document
    • Building the App With a Vibe Coding Platform
    • Deploying, Hosting, and Keeping the App Secure



    Guest: Erika Stanley | Show Notes: socialmediaexaminer.com/a125



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Create Pro-Quality AI Videos With Gemini Omni Sep 22, 2026
    Show notes

    Want to create professional-looking video content without filming yourself or hiring a production crew? I interview Eve Whitaker to discover how to use Google's Gemini Omni to create an AI avatar, produce scroll-stopping video hooks, edit existing footage, and assemble longer videos from 10-second clips.

    • What Is Gemini Omni and How to Access It
    • How to Create an AI Avatar With Gemini Omni
    • The Four-Element Prompting Formula for AI Video
    • How to Create Scroll-Stopping Video Hooks
    • How to Edit Existing Video With Gemini Omni
    • How to Assemble Longer Videos From 10-Second Clips



    Guest: Eve Whitaker | Show Notes: socialmediaexaminer.com/a124



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Think Like a Filmmaker: AI Video With Seedance Sep 15, 2026
    Show notes

    Want a repeatable workflow for turning a simple concept into polished AI video content using tools like Seedance? I interview Ross Symons to discover a step-by-step process for producing professional-quality AI video, from developing a concept and building key visuals to generating clips with Seedance and assembling them into a finished piece.

    • Why AI Video Quality Depends on How Well Creators Communicate With Models
    • Develop the Concept Behind the AI Video
    • Build Key Visuals Using the Subject, Environment, and Character Framework
    • Build an AI Video Storyboard Using Keyframes
    • Generate Video With Seedance and Assemble the Final Piece



    Guest: Ross Symons | Show Notes: socialmediaexaminer.com/a123



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Get AI to Recommend Your Business Sep 08, 2026
    Show notes

    Wondering how to optimize your website so AI systems treat your business and content as a trusted source? I interview Liron Segev to learn how to create content that gets recommended by AI tools like ChatGPT, Claude, and Perplexity.

    • Why Your Business Needs Content for Humans and AI
    • How to Lay the Foundation of AI Visibility With Your Website and Newsletter Content
    • How to Develop Content That AI Cites and Recommends
    • How to Build an AI Content Strategy for Getting Recommended by AI
    • The Technical Setup for Getting Recommended by AI



    Guest: Liron Segev | Show Notes: socialmediaexaminer.com/a122



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Use AI to Dramatically Improve Your Quality Sep 01, 2026
    Show notes

    Want to improve AI output quality so your content, reports, and deliverables don't read like everyone else's? I interview Austin Marchese to discover how to build AI personas and feedback loops that improve the quality of your deliverables before anyone else sees them.

    • Setting Up the Feedback System With Projects, Skills, and a Knowledge Base
    • Building Your AI Customer Persona From Real Data
    • Creating an Internal AI Focus Group With Multiple AI Customer Personas
    • Testing the Feedback Loop Until It Matches Reality



    Guest: Austin Marchese | Show Notes: socialmediaexaminer.com/a121



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Build AI Employees to Get Work Off Your Plate Aug 25, 2026
    Show notes

    Wondering how to train AI to match your standards and schedule it to work autonomously? I interview Callan Faulkner to learn how to build, train, and schedule AI employees that take manual work off your plate and free you and your team to focus on strategy and creativity

    • Three Foundational Concepts for AI Employees
    • How to Chat With AI to Build an AI Employee From Scratch
    • Turn Your Chat Into a Reusable Claude Skill to Create Your AI Employee
    • How to Train and Text AI Employees to Give You A-Plus Output
    • Scheduling AI Employees to Run Autonomously With Claude Co-Work



    Guest: Callan Faulkner | Show Notes: socialmediaexaminer.com/a120



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Building an AI Creative Director: From Ideas to Finished Content With Claude Aug 18, 2026
    Show notes

    Want to build an AI-powered system in Claude that drafts threads, newsletters, video scripts, and carousels from a single source? I interview Nicky Saunders to discover how to build an AI creative director using Claude that transforms voice journaling into multiple forms of content that match your voice and style.

    • Establishing Your Creative Vision and Style Before Building an AI Content System
    • Building Two Foundational Skills: The Brand Voice Skill and Social Media Style Skill
    • Using the DraftLoop Content Workflow to Go From Voice Journal to Multi-Platform Posts



    Guest: Nicky Saunders | Show Notes: socialmediaexaminer.com/a119



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Your AI Images Look Like Everyone Else's (and How to Fix It) Aug 11, 2026
    Show notes

    Wondering how to create AI visuals that don’t look like everyone else’s? I interview Lauren deVane to discover a seven-pillar prompt framework for creating original AI images in Magnific with ChatGPT.

    • What’s changed with AI-Generated Image Tools
    • B2C and B2B Use Cases for AI-Generated Images
    • How to Create Professional AI-Generated Images: The 7-Pillar Prompt Framework
    • How to Use Magnific to Create Professional AI-Generated Images With Multiple Tools



    Guest: Lauren deVane | Show Notes: socialmediaexaminer.com/a118



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Build AI Automations With Claude Cowork Aug 04, 2026
    Show notes

    Wondering how to start building real automations for your business? I interview Isar Meitis to learn how to use Claude Cowork to plan, build, and deploy AI automations.

    • Claude Chat vs. Claude Code vs. Claude Cowork
    • When Should You Switch to Claude Cowork?
    • 3 Things You Need to Shift from Human Orchestration of AI to Agentic AI Automation
    • How to Write Product Requirements Documents with Claude
    • Building a Minimum Viable Product Development Plan
    • Connecting Claude to Your Tech Stack: Folder Permissions & Connectors
    • Using Claude via the Chrome Browser & Mobile App



    Guest: Isar Meitis | Show Notes: socialmediaexaminer.com/a117



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How Open-Weight AI Models Could Save Your Business Thousands Jul 28, 2026
    Show notes

    Curious whether there's a way to run capable AI models without paying premium subscription fees every month? I interview Chris Penn to learn about open-weight AI models that cut your AI costs while maintaining privacy and capability.

    • What Open-Weight Models Are and Why They Matter
    • Four Core Benefits of Using Open-Weight Models
    • Practical Use Cases for Open-Weight Models in Business
    • The Hardware and Software You Need to Run Open-Weight Models Locally
    • How to Choose the Right Open-Weight Model
    • How to Get Started With Open-Weight Models



    Guest: Chris Penn | Show Notes: socialmediaexaminer.com/a116



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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