AI Edge for Enterprise Marketing

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**AI Edge for Enterprise Marketing**

The Marketing AI Insider Podcast is dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.

> Share lessons learned and best practices around implementing marketing AI at scale
> Provide guidance to other marketers on AI strategy, governance, change management, tech stacks, and more
> Inspire marketers to embrace AI to enhance capabilities and performance

Latest Episodes:

The Communicator's Guide to Ethical AI Integration: Guest Jennifer Clemente Jun 04, 2024

Show notes

Jennifer Clemente's AI Certification Course: https://www.ragan.com/store/ai-certificate-course/

Elevating strategy, creativity and content with AI

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success.

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

The CMO Perspective on Generative AI: With Laura Heisman, CMO of Dynatrace May 15, 2024

Show notes

Marcom awards page detailing the VMware Marketing AI Council Story

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers]

Reference for Michelle’s take on Dove’s current ad campaign

https://www.fastcompany.com/91091467/dove-just-made-the-best-ai-related-ad-yet

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success.

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Pretty Pictures: How AI transforms Creative Professionals Apr 24, 2024

Show notes

Canva report findings: AI is transforming the roles of marketers and creatives

https://www.canva.com/newsroom/news/ai-report-findings/

Jasper AI policy template

https://www.jasper.ai/ai-policy-template

Midjourney: https://openart.ai/home

Sora: https://openai.com/sora OpenAI’s text to video app

DALL-E: https://openai.com/dall-e-2

Stable Diffusion: https://github.com/Stability-AI/generative-models

Adobe Firefly: https://www.adobe.com/products/firefly.html

And next up: text to music from Adobe: https://blog.adobe.com/en/publish/2024/02/28/adobe-research-audio-creation-editing

Generative AI has an Intellectual Property Problem (Harvard Business Review)

https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem

Scientific American article on SORA: https://www.scientificamerican.com/article/sora-openai-text-video-generator/

Marcom awards page detailing the VMware Marketing AI Council Story

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success.

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Piloting AI - Making a creator out of every marketer Apr 02, 2024

Show notes

Jessica Hreha presented at an elementary school career day about AI and marketing.

https://www.linkedin.com/pulse/sparking-curiosity-generative-ai-meets-career-day-jessica-hreha-uadzc/

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success.

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

First Things First: Creating AI Policies and Usage Guidelines Mar 12, 2024

Show notes

Links:

Jasper AI policy template

https://www.jasper.ai/ai-policy-template

Marcom awards page detailing the VMware Marketing AI Council Story

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Chief AI Officer story

https://www.businessinsider.com/chief-ai-officer-tech-hot-role-skills-strategy-machine-learning-2024-2

AlphaGo Documentary

https://www.youtube.com/watch?v=WXuK6gekU1Y

[Subscribe to the Podcast]

The AI Edge Podcast for Enterprise Marketers - Apple Podcast

The AI Edge Podcast for Enterprise Marketers - Spotify

The AI Edge Podcast for Enterprise Marketing - Simplecast

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success.

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

The Marketing AI Council Origin Story Feb 27, 2024

Show notes

Links:

[Subscribe to the Podcast]

The AI Edge Podcast for Enterprise Marketers - Apple Podcast

The AI Edge Podcast for Enterprise Marketers - Spotify

The AI Edge Podcast for Enterprise Marketing - Simplecast

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success.

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

EP 0 - Introduction Feb 13, 2024

Show notes

Welcome to the first episode of The AI Edge Podcast for Enterprise Marketing. A show dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success.

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/