Agile Marketing

Latest Episodes:

Retro: Productive Work vs Trauma Bonding Jan 06, 2021

Show notes

Hosts Muhammad Yasin and Eva Jackson kick off season three of the Agile Marketing podcast in true Agile fashion: with a retrospective. Listen for a candid (and cocktail-fueled) discussion on what actually worked in 2020, what didn’t work, and opportunities for marketing teams in 2021.

Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack

Produced by Share Your Genius: https://www.shareyourgenius.com/

23. Are You at the Mercy of Your Martech Stack? Aug 19, 2020

Show notes

The intersection of marketing and technology has a profound effect on productivity, data hygiene, and communications - for better or for worse. In this episode of Agile Marketing, Eva interviews Kyle Himmelwright, the director of revenue operations for Yelp. Kyle’s passion lies in creating a balance between marketing strategy and marketing technology, creating a tech stack that works for marketers rather than requiring extensive time and effort to maintain. From knowing when you have too many tools to scaling your tech stack as your team grows, Kyle shares insights from operations roles spanning from startups to multinational organizations.

Companies Featured in this Episode: Yelp: www.yelp.com | Agile Marketing Indy: agilemarketingindy.com | Share Your Genius: shareyourgenius.com | Find Kyle on LinkedIn: https://www.linkedin.com/in/kylehimmelwright/

Managing Positive Disruption with Alessandra Fagone Jul 29, 2020

Show notes

“Positive Disruption” isn’t an oxymoron. In fact, for many marketing pros, it can be the only way to manage change within organizations steeped in deep-seeded processes. Alessandra Fagone, FinTech marketing pro at Pega, has managed positive disruption in multiple teams and shares tips to implement meaningful change within your organization, regardless of tenure or title.

Companies featured in this podcast:

Pega: pega.com
Agile Marketing Indy: agilemarketingindy.com
Share Your Genius: shareyourgenius.com.

Connect with Alessandra Fagone on LinkedIn: https://www.linkedin.com/in/alessandrafagone/

21. Commanding Your Brand with Gong.io's Gabrielle Hughes May 21, 2020

Show notes

Our April 2020 event featuring Gong's Gabrielle Hughes was long overdue, with travel plans being delayed and content ultimately being moved to a virtual call. But with one of our favorite past podcast guests and an audience of marketers ready to get sh*t done, our first-ever live Agile Marketing event was a hit! As People Program Manager at Gong, Gabrielle is redefining the meaning and value of brand personality. From creating and scaling the Gong brand while on marketing to creating an internal brand culture, Gabrielle shares why creating and commanding your company voice is more important now than ever.

A special thanks to our sponsors of this episode:

Blast Media https://www.blastmedia.com
Bitloft https://bitloft.com
Produced by Share Your Genius: https://www.shareyourgenius.com

20. Using Agile to Be Agile...at Home! (feat. Stacey Ackerman) Apr 29, 2020

Show notes

Stacey Ackerman is the founder, as well as an Agile coach and trainer, of Agilify Training and Coaching. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. In this installment of the Agile Marketing Podcast, we discuss maintaining productivity and Agile process through times of rapid change.

Learn more about the companies we spotlighted:

Agilify Training and Coaching: https://agilifytraining.com
Agile Marketing Indy: https://agilemarketingindy.com/
Share Your Genius: https://www.shareyourgenius.com/

019. Andrea Fryrear, Agile Sherpas Apr 08, 2020

Show notes

The premiere of Agile Marketing Podcast's season 2 features a conversation with Andrea Fryrear, Co-Founder of AgileSherpas. Eva sits down with Andrea to get a sneak peek into AgileSherpas' 2020 "State of Agile Marketing" report. From Agile Marketing adoption within businesses to how marketers are shifting processes within their organizations, Andrea shares key insights into new tactics for getting work done in 2020. Learn more about AgileSherpas: https://www.agilesherpas.com/ Learn more about Share Your Genius: https://www.shareyourgenius.com/

018. Mini-sode: Murph Krajewski, Sharpen Apr 02, 2020

Show notes

On today's show, Eva chats with Murph Krajewski, VP of marketing at Sharpen, about staying innovative and productive during uncertain times. Murph is a marketer who deeply believes in the powers of storytelling and navigational data. Having spent a couple of decades in the contact center industry, he’s seen first-hand that the best stories are rooted in truth and the human experience. These days, Murph’s busy telling the story of Sharpen’s agent-first mission and he holds to the belief that changing the world is possible if people are able to treat each other well. Learn more about Agile Marketing: https://agilemarketingindy.com/ Produced by Share Your Genius: https://www.shareyourgenius.com/

017: Mini-sode: Steven Shattuck, Bloomerang Mar 18, 2020

Show notes

On today’s show, Muhammad chats with Steven Shattuck, CEO of Bloomerang, a cloud-based donor management software company. Steven and Muhammad discuss the short and long-term effects of the COVID-19 crisis, as well as some alternative marketing strategies and engagement options. Steven focuses on strategies for non-profit organizations to mitigate the negative effects of social distancing on fundraising efforts.

Learn More about Agile Marketing: https://agilemarketingindy.com/

Produced by Share Your Genius: https://www.shareyourgenius.com/

Season 2 Trailer | Muhammad Yasin & Eva Jackson Mar 17, 2020

Show notes

Season two of the Agile Marketing Indy podcast is here, and our focus this season is “problem-solving.” We’re excited to bring you more amazing guests in the Agile Marketing world, including some bonus episodes addressing the COVID-19 crisis, and the unique problems it’s creating in the Agile community.

Subscribe on your favorite platform so you don’t miss an episode.

Thank you to Share Your Genius for producing the Agile Marketing Podcast: https://www.shareyourgenius.com/

016: Pro Panel: Sales and Marketing Alignment Jan 08, 2020

Show notes

Our December 2019 Agile Marketing Indy live event featured a stellar panel of sales and marketing professionals. Hear from: Brad Brown, Senior Business Development Manager at Zylo; Sarah Harnish, Marketing Manager at Denison Parking; and Dawn Jones, CEO of 29Eleven Media – as they discuss growing sales and marketing alignment from the ground up, how to better communicate between both departments, and how strike a balance between a marketing-managed and sales-personalized brand.

Thank you to Sandler for hosting our event and to Share Your Genius for producing the Agile Marketing Podcast: https://www.shareyourgenius.com/