Stay ConnectedAdam Breneman’s College Football Show takes you inside the game with interviews featuring the biggest coaches, players, and decision-makers in college football, plus Adam’s analysis on the teams, players, and stories shaping the sport.
Breneman brings a unique perspective as a former 3x All-American at Penn State and UMass, former 5-star recruit, the youngest Power Four position coach in college football, and now a national college football analyst for CBS Sports.
Copyright: © Adam Breneman
In this episode of Next Up with Adam Breneman, presented by Teamworks, Vanderbilt GM Barton Simmons joins the show for an unfiltered look into what it actually takes to build a college football roster in 2025. From the chaos of the transfer portal to the complexity of NIL and data analytics, Barton explains how his role has evolved into one of the most important front office jobs in the sport.
Barton shares how he went from being the Director of Scouting at 247Sports to running roster strategy in the SEC, why evaluating talent is more about minimizing misses than maximizing hits, and what it really feels like to build a program from the ground up alongside lifelong friend Clark Lea. They get into recruiting philosophies, how to watch highlight tapes the right way, why multi-sport athletes matter, and how Vanderbilt is using a year-by-year strategy to balance high school recruiting and portal acquisitions.
Barton also opens up about the future of NIL, revenue sharing, and what college football looks like when a salary cap becomes real. And through it all, one thing becomes clear he genuinely believes Vanderbilt can win a national championship, and he’s not afraid to say it out loud.
This conversation is part of a larger look—presented by our partners at Teamworks—at how NFL-style general managers are changing college football. Their end-to-end solution, Teamworks GM, is purpose-built for this new era.
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CHAPTERS:
0:00 - Intro
1:39 - Getting the GM job at Vanderbilt
3:31 - Process rebuilding Vanderbilt
6:05 - Day in the Life as Vanderbilt Football GM
8:40 -Evaluation process
12:18 - Transfer Portal process
15:16 - Using Data to make decisions at Vanderbilt
22:13 - Common denominator across best players
25:50 - Reviewing highlight tapes
31:55 - Building a team from high school recruits vs. transfer portal players
35:24 - Future of NIL
40:25 - Importance of recruiting rankings
46:25 - Best Clark Lea story
51:00 - Success at Vanderbilt
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
Baylor starting quarterback Sawyer Robertson sits down with Adam Breneman for a raw and inspiring conversation ahead of the 2025 college football season. In this episode of Next Up, Sawyer opens up about his unlikely journey—from growing up a baseball-first kid in Lubbock, Texas, to playing for Mike Leach at Mississippi State, and eventually earning the starting job at Baylor. He reflects on the moment he took over as QB1, the adversity he faced battling injuries, and the breakthrough game that proved he was built for this stage.
Sawyer shares unforgettable stories about Coach Leach, including how Leach once read “The Little Engine That Could” to the entire team to boost their confidence after a tough loss. He also discusses his leadership evolution, how he prepares each week as the starting QB, and why playing multiple sports shaped him into the competitor he is today. With remarkable honesty, Sawyer talks about the lowest moment in his career—when Coach Leach passed away—and how his faith carried him through it.
He gives fans a unique look into his relationship with Coach Dave Aranda, what NIL has really meant to him as a team leader, and the game he has circled this fall. He even shares what life after football might look like, his goals for this season, and the advice he’d give to his 18-year-old self walking onto campus for the first time. Most importantly, he explains his “why”—the deeper purpose that drives everything he does.
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CHAPTERS:
0:00 - Intro
1:28 - Taking over as a starter
2:19 - Ups and downs as a starter
3:14 - Sawyer’s breakthrough moment
4:34 - Battling adversity & injuries
5:48 - Sawyer’s recruiting process
7:20 - Mike Leach
10:12 - Playing at Baylor
11:00 - Playing baseball
12:22 - Sawyer’s scouting report
13:50 - Sawyer’s Leadership Progression
15:20 - Path to being a starter
17:31 - Relationship with Coach Aranda
19:12 - Game week prep
22:55 - Overcoming adversity
25:50 - Family
27:48 - Offseason development
28:44 - A game circled on the schedule
29:32 - Who Sawyer Robertson is
30:35 - NIL as the starting QB at Baylor
32:46 - Life after football
33:44 - Goals for this season
34:50 - Advice to 18-year-old Sawyer
36:02 - Sawyer’s why
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
Dan Furman is one of the leading voices in the college sports business, joins Adam Breneman for a powerful and revealing conversation. As the head of Louisville’s official NIL collective, Dan has overseen tens of millions of dollars in athlete payments, and helped redefine how collectives, schools, and players operate in this new era of college athletics.
In this episode, Dan shares how 502 Circle started with just $12,000 in the bank and scaled into one of the most sophisticated and respected collectives in the country. He opens up about the realities of running seven-figure monthly payrolls, the daily chaos of the transfer portal, and why player negotiations now resemble professional free agency. From in-house battles over donor dollars to dealing with underqualified agents and “runners,” Dan lays out the messy, high-stakes truth behind the NIL headlines.
Adam and Dan also dive deep into the impact of the new revenue-sharing model and how the College Sports Commission is reshaping the rules of engagement. Dan reveals what top players are actually making by position, how locker room dynamics are affected by incoming transfers, and what agents get wrong (and right) in this system. He also discusses launching Floyd Street Media with College Sports Co. one of the first media networks run by a collective, and why storytelling and brand-building are now essential tools in recruiting and fundraising.
If you're a coach, fan, administrator, parent, or athlete trying to understand the business of college sports in 2025, this episode is a must-watch.
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CHAPTERS:
0:00 - Intro
3:15 - Louisville’s NIL Collective
8:33 - Managing Relationships with Players, Coaches, & Donors
10:40 - Paying Athletes in 2026
14:17 - College Sports Commission
18:58 - Craziest Transfer Portal Story & NIL Agents
24:43 - Having 1 Transfer Portal Window
28:03 - What Top Players Make In College Football
33:25 - Negotiating with Current Players vs. Portal Players
37:42 - What the Best Agents Do
40:45 - Floyd Street Media
45:25 - Advice for Getting into Sports Industry
47:28 - Toughest Moment at Louisville Collective
49:43 - Advice to a 17-year-old Athlete
53:08 - Biggest Misconception about NIL
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
Army plays by different rules.
No NIL collectives.
No revenue sharing.
Strict admissions standards.
And still… they win.
Jeff Monken breaks down how they recruit, why they use analytics to gain an edge, and what makes Army football so different.
Watch the full episode with Jeff Monken: https://youtu.be/nHl7cbHHMU4
For sponsorships or business inquiries reach out to: advertising@frontofficesports.com
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On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
In this episode, Adam Breneman sits down with Missouri quarterback Beau Pribula for a raw, emotional, and wide-ranging conversation, recorded right in Beau’s hometown of York, Pennsylvania. From living out his childhood dream at Penn State to navigating the complexities of the transfer portal, NIL, and a position battle with Drew Allar, Beau opens up like never before.
He shares the behind-the-scenes story of leaving Penn State before the playoffs, how he chose Missouri, and why he feels like his journey is just beginning. They talk about leadership, doubt, money, pressure, and what it really means to compete, on and off the field.
For the first time, Beau shares the moment he knew he could be a great college quarterback, what fans haven’t seen from him yet, and how he's using this next chapter to prove he belongs among the best in the country. Whether you’re a Penn State fan, a Missouri supporter, or just love college football, this is one of the most honest and insightful conversations you’ll hear all year.
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0:00 - Intro
2:13 - Most proud moment of Beau’s career
4:53 - High School recruitment
8:46 - Committing to Penn State
10:52 - Biggest lesson from Drew Allar
11:40 - Being a hometown kid at Penn State
13:03 - Leaving Penn State
15:55 - Mindset through 2024 season
21:05 - Transfer Portal process
23:17 - Non-negotiables during portal process
24:42 - Missouri visit
28:24 - Arriving at Missouri
29:05 - NIL deal at Missouri
31:41 - Missouri spring ball
32:32 - Advice to 18-year-old Beau
33:34 - Goals at Missouri
35:17 - Being a spark at Penn State
38:14 - Best advice from a coach
39:44 - Investment strategy with NIL money
43:10 - Family
45:06 - Reflecting on time at Penn State
45:39 - Chip on Beau’s shoulder
48:12 - Beau’s why
48:52 - Best athlete at Penn State
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
In this episode of Next Up with Adam Breneman, Adam sits down with Army Head Coach Jeff Monken, one of the most respected and disciplined leaders in college football. Coach Monken shares the full story of how he took over a struggling Army program in 2014 and built it into a winner, leading them to a historic 12-win season and conference championship.
He talks about the unique challenges of coaching at a service academy, the culture shift he demanded from day one, and why the mission at West Point goes far beyond football. Monken dives deep into how he’s used analytics to gain an edge, why he returned to the triple-option offense, and what makes players like Bryson Daily so special.
He also opens up about adversity in his coaching journey, how he evaluates young coaches, and why serving his players is his greatest responsibility. This is a masterclass in leadership, toughness, and purpose from one of the most principled coaches in the game.
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CHAPTERS: 0:00 - Intro
1:01 - Year 1 at Army and Week 1
4:01 - 2014–Now: what Coach Monken is most proud of
5:52 - How Coach Monken got the Army job
12:55 - Building leadership at Army
15:55 - Most important decision Coach Monken has made in his life
17:45 - Managing the standard to get into Army & challenge recruiting players
23:25 - Running the triple option offense
31:30 - Bryson Daily
34:19 - Cody Worley (Army Offensive Coordinator)
38:55- What Coach Monken looks for in young coaches
42:15 - How Coach Monken has changed the most as a coach
43:48 - Using data and analytics at Army
50:18 - Current state of NIL / Portal at Army
58:30- Talking to players who are transferring
1:03:08 - Overcoming adversity
1:10:03 - Rapid fire
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
In this episode of Next Up with Adam Breneman, Sacramento State head coach Brennan Marion opens up like never before. From being broke in his 20s to getting passed over for head coaching jobs — including his own alma mater — Marion has stayed true to himself, even when it cost him opportunities. Now, he’s one of the most innovative minds in football.
Marion shares what it was like getting the call for his first head coaching job, the infrastructure he immediately changed at Sac State, and how his journey shaped the edge he brings to the sideline. He dives deep into creating the Go-Go Offense — a system built to win even without top-tier talent — and the grit it took to build it from nothing.
Marion and Adam talk about the broken parts of the current NIL system, how a head coach has to balance being loved by players with making ruthless decisions, and what fans don’t understand about the business of college football. Marion explains why he believes “one great year can change your life” — and how that mindset has guided him every step of the way.
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APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS:
0:00 - Intro
1:14 - Day 1 at Sacramento State & Getting the Job
3:02 - First thoughts about Sacramento State
4:07 - Interviewing Process for Head Coaching Jobs
6:53 - Experience leading up to Being a Head Coach
8:53 - Early Coaching Career
12:05 - Creating the Go-Go Offense
16:26 - Toughest Coaching Interview
19:49 - Toughest part of becoming a 1st time Head Coach
22:00 - NIL thoughts
25:15 - Balancing Relationships with Players
28:44 - “One Great Year Can Change Your Life”
32:15 - Business of Head Coaching
34:25 - NIL support at Sacramento State
35:22 - Family
36:55 - First Purchase After Becoming Head Coach
37:29 - Rapid Fire QnA
39:30 - Defining Moment In Coach Marion’s Career
43:31 - Defining Success at Sacramento State
44:42 - Roster Management
46:50 - Coach Marion’s Why
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
Gary Vaynerchuk joins Next Up with Adam Breneman for a raw, unfiltered conversation about ownership, obsession, AI, NIL, and what it really takes to build something that lasts. From building his dad’s company from $3 to $60 million and walking away with nothing, to firing his best friend in order to save his company, Gary opens up about the moments that defined his career.
He shares why he believes most coaches are losing the locker room, how NIL money is exposing, not changing, young athletes, and why his advice to 17-year-olds getting paid is simple: tune your parents out.
This episode dives into everything from Gary’s mindset on momentum to the reality of working 100-hour weeks in his 20s, and why balance is relative. He also goes deep on the future of AI, predicting a world where our grandkids might marry robots, where Google becomes obsolete, and where athletes could be replaced by AI-powered machines.
Whether you’re building a $100M media company, trying to make it as a young athlete, or figuring out how to balance life and ambition, this episode delivers a masterclass in mindset, sacrifice, and execution.
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CHAPTERS:
0:00 - Intro
1:26 - Most Defining Moment of Gary’s career
7:18 - Lessons starting Vaynermedia
8:37 - Getting first clients at Vaynermedia
9:17 - Reflecting on Vaynermedia
11:46 - VaynerX ecosystem
15:50 - Best hire in the last few years
19:52 - Work-Life Balance
25:20 - Momentum
28:25 - When Gary first felt like he was rich
30:11 - Aggressiveness with money
31:28 - Hiring your friends
33:07 - Building a brand as a Head Football Coach
35:44 - Dealing with money and attention as a CFB recruit
38:40 - Ai in 10 years
42:44 - Implementing AI in everyday life
43:30 - Traits of top 1% entrepreneurs
44:25 - 1 piece of advice Gary would leave his children
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
Fran Brown joins Adam Breneman for a raw, no-filter conversation about how he transformed Syracuse football in year one. From being counted out in the hiring process to creating a culture built on D.A.R.T. — detailed, accountable, relentless, tough, Fran shares what it really takes to build a program that lasts.
He opens up about his Camden roots, his journey through adversity, the lessons he learned at Georgia under Kirby Smart, and why he believes Syracuse is just getting started.
This episode is packed with real stories, not coachspeak. Fran talks NIL, leadership, recruiting, player development, and his why: family, community, and a deep belief that football can change lives. He shares the moment professors showed up to spring practice, how he approached his first meeting with the team, his raw and unfiltered recruiting philosophy, the story behind texting the AD himself to get the job, and why he still believes to this day: “none of them can beat me.”
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CHAPTERS:
0:00 - Intro
1:18 - Day 1 on the job
3:57 - Building a staff
7:14 - Process of getting the job
11:36 - Hardest moment in year 1
15:41 - D.A.R.T. Mentality
16:54 - Moment of adversity
18:56 - Why Syracuse
21:15 - Interview with Kirby Smart
22:49 - Number 1 lesson learned from Georgia
24:57 - Being a great recruiter
28:10 - Best recruiting win and loss
30:45 - Elijah Robinson
34:00 - NIL & Financial Literacy at Syracuse
42:07 - Coaching Kyle McCord
44:38 - When Coach Brown knew Syracuse was going to have a big year
45:44 - Game managing
47:10 - Overcoming adversity in coaching career
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
Texas Tech GM James Blanchard joins Adam Breneman to break down how he helped turn the Red Raiders into one of the most well-resourced, forward-thinking programs in college football.
He shares what a day in the life of a GM looks like, how Texas Tech built the #1 transfer portal class, and why NIL has completely changed the landscape. Blanchard explains the NFL-style structure of their front office, what it takes to recruit elite talent, and how they evaluate players before they even enter the portal.
He also talks about turning down the Notre Dame job, building a $250 million football “resort,” and what it will take to bring a Big 12 title to Lubbock. This is one of the most eye-opening conversations about the business behind college football.
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For sponsorships or business inquiries reach out to: advertising@frontofficesports.com
CHAPTERS:
0:00 - Intro
1:58 - Day in the life as Texas Tech GM
3:57 - Player personnel department structure
5:30 -NIL at Texas Tech
8:02 - NIL and Revenue Sharing per position
9:06 - Getting the call from Coach McGuire
10:01 - First week in Lubbock, Texas
11:25 - Recruiting strategy
12:11 - Patrick Mahomes
13:28 - Building culture
14:40 - James Blanchard’s elite trait
15:20 - GM relationships across CFB
17:15 - What top schools will spend on their rosters
18:15 - Negotiating process as a GM
19:57 - Most chaotic 24 hour stretch
23:10 - High school coaches in the recruiting process
23:54 - Crazy transfer portal story and talent in the portal
27:22 - Cody Campbell
28:35 - What fans don’t understand about the GM role
29:42 - Evaluating young coaches
32:36 - Head Coaches next up in CFB
35:41 - GM to Head Coach track
36:41 - How Texas Tech structured their personnel department
38:42 - Making CFB more of a even playing field
40:16 - Future of CFB
41:55 - Success at Texas Tech
42:35 - James Blanchard in 5 years
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.
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